Automotive Pillar-to-Pillar Display Global Market Report 2025

The automotive pillar-to-pillar display market size has grown exponentially in recent years. It will grow from $0.98 billion in 2024 to $1.2 billion in 2025 at a compound annual growth rate (CAGR) of 22.5%. The growth in the historic period is attributed to the increasing adoption of luxury and premium vehicles, rising consumer demand for enhanced in car experiences, the growing trend of vehicle digitalization, increasing investment in automotive electronics, and the rising popularity of connected cars.

The automotive pillar-to-pillar display market size is expected to see exponential growth in the next few years. It will grow to $2.68 billion in 2029 at a compound annual growth rate (CAGR) of 22.2%. The growth in the forecast period is driven by the growing popularity of smart and connected vehicles, increasing consumer preference for personalization, greater focus on vehicle interior aesthetics, rising government support for smart mobility initiatives, and growing demand for enhanced user experience and infotainment. Key trends in the forecast period include the development of flexible display materials, advancement of energy efficient panels, integration with advanced driver assistance systems, incorporation of voice and natural language processing, and innovation in transparent and see through displays.

The increasing demand for electric vehicles EVs is expected to drive the growth of the automotive pillar to pillar display market going forward. Electric vehicles are automobiles powered partially or entirely by electricity stored in rechargeable battery packs instead of conventional internal combustion engines. Demand for electric vehicles is rising as greater awareness of environmental issues and the need to reduce greenhouse gas emissions encourage consumers and industries to adopt cleaner transportation solutions. Automotive pillar to pillar displays enhance electric vehicles by seamlessly integrating advanced information visualization and infotainment across the vehicle interior, improving driver awareness, user experience, and energy efficient vehicle management. For example, in February 2024, according to the U.S. Department of Energy, a US based federal agency, a comparison of monthly EV sales over the past three years shows significant year over year growth for each month. Peak monthly sales reached approximately 50,000 vehicles in 2021, rose to around 80,000 in 2022, and surpassed 100,000 in 2023. Therefore, increasing demand for electric vehicles is fueling the growth of the automotive pillar to pillar display market.

Major companies in the automotive pillar to pillar display market are focusing on developing innovative solutions such as ultra large curved liquid crystal display panels to improve driver information visibility and create seamless, immersive cabin experiences. Ultra large curved liquid crystal display LCD panels are expansive, bendable screens that use liquid crystals to produce high resolution visuals, offering a wide and immersive viewing experience across a vehicle’s dashboard or interior. For instance, in January 2024, LG Electronics Inc., a South Korea based consumer electronics corporation, launched its largest automotive display, a 57 inch pillar to pillar P2P LCD. Spanning the entire dashboard from the driver’s side to the front passenger’s side, this ultra large curved screen delivers high definition driving information, climate control, and entertainment content with seamless touch responsiveness, powered by LG’s proprietary In Cell Touch technology. Designed for exceptional reliability, it operates flawlessly across extreme temperatures ranging from minus 40 degrees Celsius to 85 degrees Celsius, making it ideally suited for automotive applications.

In August 2024, Taiwan Semiconductor Manufacturing Company TSMC, a Taiwan based semiconductor manufacturing company, acquired Innolux’s Tainan plant for 530.6 million dollars. Through this acquisition, TSMC aims to expand its advanced semiconductor packaging capabilities, particularly increasing its chip on wafer on substrate CoWoS capacity to meet growing demand for AI chips. Innolux Corporation is a Taiwan based company that provides automotive pillar to pillar P2P displays.

Major players in the automotive pillar-to-pillar display market are Samsung Electronics Company Limited, Denso Corporation, Continental AG, Forvia Société Européenne, Beijing Oriental Electronics Technology Group Co. Ltd., TCL Technology Group Corporation, Valeo Société Anonyme, Aptiv Public Limited Company, LG Display Company Limited, AU Optronics Corporation, Visteon Corporation, Luxoft Holding Inc., Gentex Corporation, Nippon Seiki Co. Ltd., Japan Display Incorporated, Himax Technologies Inc., Elektrobit Automotive Software GmbH, VIA optronics AG, Rightware Oy, and Tianma Microelectronics Co. Ltd.

Asia-Pacific was the largest region in the automotive pillar-to-pillar display market in 2024. The regions covered in automotive pillar-to-pillar display report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East and Africa.

Note that the outlook for this market is being affected by rapid changes in trade relations and tariffs globally. The report will be updated prior to delivery to reflect the latest status, including revised forecasts and quantified impact analysis. The report’s Recommendations and Conclusions sections will be updated to give strategies for entities dealing with the fast-moving international environment.

The rapid rise in U.S. tariffs and the subsequent trade frictions in spring 2025 are having a major impact on the electrical and electronics sector, with semiconductors, display panels, and rare-earth metals (essential for batteries and motors) subject to steep duties. Consumer electronics brands face profit erosion, as competitive markets limit their ability to pass costs to buyers. Industrial electronics manufacturers, meanwhile, grapple with delayed projects due to shortages of tariff-impacted components like printed circuit boards. Companies are responding by relocating assembly to tariff-exempt countries, increasing inventory buffers, and redesigning products to reduce dependency on restricted materials.

The automotive pillar-to-pillar display market research report is one of a series of new reports that provides automotive pillar-to-pillar display market statistics, including automotive pillar-to-pillar display industry global market size, regional shares, competitors with an automotive pillar-to-pillar display market share, detailed automotive pillar-to-pillar display market segments, market trends and opportunities, and any further data you may need to thrive in the automotive pillar-to-pillar display industry. This automotive pillar-to-pillar display market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

A pillar to pillar display is a wide digital screen that spans a vehicle’s dashboard, offering a modern and sleek appearance. It combines the instrument cluster, infotainment system, and controls into a single, seamless interface. The display supports customizable layouts, allowing drivers to access essential information quickly and easily. It also enables software updates and advanced features, enhancing convenience and improving the overall driving experience.

The main types of automotive pillar to pillar displays include organic light emitting diode OLED, liquid crystal display LCD, micro light emitting diode, and others. Organic light emitting diode OLED is a thin film display technology that produces light through an organic material layer when an electric current is applied, delivering high contrast, flexible, and energy efficient screens. These displays are used across various vehicle types, including passenger cars, commercial vehicles, and electric vehicles. They serve multiple applications such as instrument clusters, infotainment systems, navigation, and other functions, and are distributed through various sales channels including original equipment manufacturers OEM and the aftermarket.

The countries covered in the automotive pillar-to-pillar display market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

The automotive pillar-to-pillar display market consists of sales of head-up displays, interior ambient lighting panels, center console displays, rear-seat entertainment displays, and door panel displays. Values in this market are ‘factory gate’ values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

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