The automotive laser projection market size is expected to see exponential growth in the next few years. It will grow to $2.61 billion in 2029 at a compound annual growth rate (CAGR) of 20.7%. The growth in the forecast period is driven by increasing adoption of advanced driver-assistance systems, rising demand for enhanced vehicle safety features, growing consumer preference for augmented reality head-up displays, increasing integration of laser projection in luxury and premium vehicles, and rising government regulations aimed at road safety and accident reduction. Key trends in the forecast period include advancements in high-resolution laser projection systems, integration of laser projection with augmented reality head-up displays, development of compact and energy-efficient laser modules, improvements in adaptive and dynamic projection features, and incorporation of laser projection with advanced driver-assistance systems.
The growing demand for luxury cars is expected to drive the expansion of the automotive laser projection market. Luxury cars, which offer exceptional comfort, performance, and exclusivity, are becoming more popular as disposable incomes rise, allowing consumers to afford premium vehicles. These vehicles are increasingly desirable due to their superior comfort, advanced technology, and status symbol appeal. Automotive laser projection enhances luxury vehicles by enabling advanced head-up displays (HUDs), which project high-resolution information directly onto the windshield. This improves driver safety, navigation, and convenience while maintaining a sleek, modern interior design. For example, in September 2023, the Energy Information Administration (EIA) reported that luxury vehicles made up 18% of all new car sales in the second quarter of 2023, up from 14%. As a result, the growing demand for luxury cars is fueling the expansion of the automotive laser projection market.
Leading companies in the automotive laser projection market are focusing on developing innovative technologies, such as high-power multi-die laser packages, to enhance projection brightness, improve energy efficiency, and enable advanced display features in vehicles. A high-power multi-die laser package integrates several laser diodes within a single unit, providing higher optical power output, improved brightness, and better performance for applications such as automotive projection systems. For instance, in September 2025, ams OSRAM AG, a semiconductor company based in Austria, introduced the Vegalas Power PLPM7_455QA, a high-performance laser product tailored for advanced automotive projection. This multi-die blue laser diode, which delivers 42 W optical output with around 45% efficiency, is ideal for applications such as automotive head-up displays and immersive home cinemas. The module offers higher brightness and longer life compared to traditional lamp sources, while its compact design simplifies system integration and ensures high-quality, sustainable projection.
In July 2025, AMETEK Inc., a US-based manufacturing company, acquired FARO Technologies Inc., a provider of automotive laser projection solutions. This acquisition will help AMETEK strengthen its position in 3D metrology and digital reality solutions across various industrial and manufacturing sectors.
Major players in the automotive laser projection market are Robert Bosch GmbH, DENSO Corporation, Hyundai Mobis Co. Ltd., Continental AG, Valeo SE, Texas Instruments Incorporated, LG Electronics Inc., MicroVision Inc., Koito Manufacturing Co. Ltd., ams-OSRAM AG, Stanley Electric Co. Ltd., Gentex Corporation, Panasonic Automotive Systems Co. Ltd., WayRay AG, Envisics Ltd., Z-LASER GmbH, Appotronics Corporation Limited, Optotune AG, Ceres Holographics Limited, Maradin Ltd., R-Laser.
Europe was the largest region in the automotive laser projection market in 2024. The regions covered in automotive laser projection report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East and Africa.
Note that the outlook for this market is being affected by rapid changes in trade relations and tariffs globally. The report will be updated prior to delivery to reflect the latest status, including revised forecasts and quantified impact analysis. The report’s Recommendations and Conclusions sections will be updated to give strategies for entities dealing with the fast-moving international environment.
The rapid escalation of U.S. tariffs and the resulting trade tensions in spring 2025 are significantly impacting the transport sector, particularly in fleet maintenance and logistics operations. Higher duties on imported commercial vehicles, tires, and engine components have increased operational costs for trucking and freight companies, forcing them to raise shipping rates or reduce margins. Airlines and maritime shippers face similar pressures, with tariffs on aircraft parts and shipbuilding materials driving up capital expenditures. Additionally, retaliatory tariffs in key export markets have reduced demand for U.S.-made transportation equipment, further straining revenue streams. The sector must now prioritize fuel efficiency, alternative sourcing, and automation to offset rising expenses while maintaining service reliability.
The automotive laser projection market research report is one of a series of new reports that provides automotive laser projection market statistics, including automotive laser projection industry global market size, regional shares, competitors with an automotive laser projection market share, detailed automotive laser projection market segments, market trends and opportunities, and any further data you may need to thrive in the automotive laser projection industry. This automotive laser projection market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.
Automotive laser projection is a technology that employs lasers to project information or images onto the road or vehicle surfaces. It improves driver safety and convenience by delivering clear, high-contrast visual guidance in real time.
The key types of automotive laser projection products include head-up displays, ambient lighting, logo projection, lane and warning projection, and others. Head-up displays project critical information onto the windshield or a transparent screen, enhancing driver visibility. The technologies utilized include red, green, and blue lasers, laser phosphor, and others. These products are used in passenger vehicles, commercial vehicles, and other vehicle types, and they are distributed through sales channels such as original equipment manufacturers and the aftermarket.
The countries covered in the automotive laser projection market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.
The automotive laser projection market consists of revenues earned by entities by providing services such as augmented navigation guidance, safety alerts, and parking assistance. The market value includes the value of related goods sold by the service provider or included within the service offering. The automotive laser projection market also includes sales of laser projectors, projection modules, and laser diodes. Values in this market are ‘factory gate’ values; that is, the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.
The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).
The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.
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Table of Contents
Executive Summary
Automotive Laser Projection Global Market Report 2025 provides strategists, marketers and senior management with the critical information they need to assess the market.This report focuses on automotive laser projection market which is experiencing strong growth. The report gives a guide to the trends which will be shaping the market over the next ten years and beyond.
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Description
Where is the largest and fastest growing market for automotive laser projection? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward, including technological disruption, regulatory shifts, and changing consumer preferences? The automotive laser projection market global report answers all these questions and many more.The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market’s historic and forecast market growth by geography.
- The market characteristics section of the report defines and explains the market.
- The market size section gives the market size ($b) covering both the historic growth of the market, and forecasting its development.
- The forecasts are made after considering the major factors currently impacting the market. These include: the technological advancements such as AI and automation, Russia-Ukraine war, trade tariffs (government-imposed import/export duties), elevated inflation and interest rates.
- Market segmentations break down the market into sub markets.
- The regional and country breakdowns section gives an analysis of the market in each geography and the size of the market by geography and compares their historic and forecast growth.
- The competitive landscape chapter gives a description of the competitive nature of the market, market shares, and a description of the leading companies. Key financial deals which have shaped the market in recent years are identified.
- The trends and strategies section analyses the shape of the market as it emerges from the crisis and suggests how companies can grow as the market recovers.
Report Scope
Markets Covered:
1) By Product Type: Head-Up Displays; Ambient Lighting; Logo Projection; Lane and Warning Projection; Other Product Types2) By Technology: Red, Green, Blue Laser; Laser Phosphor; Other Technologies
3) By Application: Passenger Vehicles; Commercial Vehicles; Other Applications
4) By Sales Channel: Original Equipment Manufacturer; Aftermarket
Subsegments:
1) By Head-Up Displays: Windshield Head-Up Display; Combiner Head-Up Display; Augmented Head-Up Display2) By Ambient Lighting: Door Projection; Footwell Projection; Dashboard Projection
3) By Logo Projection: Puddle Light Projection; Door Logo Projection; Custom Logo Projection
4) By Lane and Warning Projection: Lane Departure Projection; Obstacle Warning Projection; Turn Indicator Projection
5) By Other Product Types: Safety Projection; Decorative Projection; Custom Projection
Companies Mentioned: Robert Bosch GmbH; DENSO Corporation; Hyundai Mobis Co. Ltd.; Continental AG; Valeo SE; Texas Instruments Incorporated; LG Electronics Inc.; MicroVision Inc.; Koito Manufacturing Co. Ltd.; ams-OSRAM AG; Stanley Electric Co. Ltd.; Gentex Corporation; Panasonic Automotive Systems Co. Ltd.; WayRay AG; Envisics Ltd.; Z-LASER GmbH; Appotronics Corporation Limited; Optotune AG; Ceres Holographics Limited; Maradin Ltd.; R-Laser
Countries: Australia; Brazil; China; France; Germany; India; Indonesia; Japan; Russia; South Korea; UK; USA; Canada; Italy; Spain.
Regions: Asia-Pacific; Western Europe; Eastern Europe; North America; South America; Middle East; Africa
Time Series: Five years historic and ten years forecast.
Data: Ratios of market size and growth to related markets, GDP proportions, expenditure per capita.
Data Segmentation: Country and regional historic and forecast data, market share of competitors, market segments.
Sourcing and Referencing: Data and analysis throughout the report is sourced using end notes.
Delivery Format: PDF, Word and Excel Data Dashboard.
Companies Mentioned
The companies featured in this Automotive Laser Projection market report include:- Robert Bosch GmbH
- DENSO Corporation
- Hyundai Mobis Co. Ltd.
- Continental AG
- Valeo SE
- Texas Instruments Incorporated
- LG Electronics Inc.
- MicroVision Inc.
- Koito Manufacturing Co. Ltd.
- ams-OSRAM AG
- Stanley Electric Co. Ltd.
- Gentex Corporation
- Panasonic Automotive Systems Co. Ltd.
- WayRay AG
- Envisics Ltd.
- Z-LASER GmbH
- Appotronics Corporation Limited
- Optotune AG
- Ceres Holographics Limited
- Maradin Ltd.
- R-Laser
Table Information
| Report Attribute | Details |
|---|---|
| No. of Pages | 250 |
| Published | November 2025 |
| Forecast Period | 2025 - 2029 |
| Estimated Market Value ( USD | $ 1.23 Billion |
| Forecasted Market Value ( USD | $ 2.61 Billion |
| Compound Annual Growth Rate | 20.7% |
| Regions Covered | Global |
| No. of Companies Mentioned | 22 |


