Artificial Intelligence (AI)-Generated Interactive Email Content Global Market Report 2025

The artificial intelligence (AI)-generated interactive email content market size has grown exponentially in recent years. It will grow from $1.4 billion in 2024 to $1.71 billion in 2025 at a compound annual growth rate (CAGR) of 22.2%. Growth during the historic period resulted from increasing email usage, expansion of manual campaign efforts, rising bulk messaging practices, prevalence of static content delivery, and growing reliance on generic segmentation.

The artificial intelligence (AI)-generated interactive email content market size is expected to see exponential growth in the next few years. It will grow to $3.77 billion in 2029 at a compound annual growth rate (CAGR) of 21.8%. Growth in the forecast period is expected from rising demand for personalized content, increasing customer engagement requirements, growing need for real-time content, expanded use of data-driven insights, and stronger focus on improving conversion rates. Key trends in the forecast period include advancements in personalization, integration with automation platforms, technology for real-time optimization, development of interactive features, and progress in predictive analytics.

The growing internet penetration is expected to drive the growth of the artificial intelligence (AI)-generated interactive email content market. Internet penetration refers to the proportion of people in a specific area or country who use the internet compared to the total population. The rise in internet penetration is largely due to the increasing availability of affordable smartphones, which enable more individuals to access online services and stay connected. As internet penetration increases, the number of online users expands, creating a demand for AI-generated interactive email content that can effectively engage a larger, digitally active audience with personalized and dynamic communications. For example, in November 2022, the International Telecommunication Union, a Switzerland-based specialized agency, reported that an estimated 5.3 billion people, or 66% of the global population, were using the internet in 2022, marking a 6.1% growth from 2021. Consequently, the rising internet penetration is significantly contributing to the growth of the AI-generated interactive email content market.

Leading companies in the AI-generated interactive email content market are increasingly integrating advanced technologies such as GPT AI to create highly personalized, dynamic, and engaging email experiences. GPT AI technology is designed to generate and understand human-like text by analyzing and predicting language patterns. For instance, in April 2023, Intuit Mailchimp, a US-based marketing automation company, launched its Email Content Generator, a beta tool that helps marketers create personalized, brand-consistent marketing email copy. This innovative solution enhances personalization, boosts engagement, and adapts messaging to strengthen customer relationships and improve campaign performance. By leveraging AI-driven copy generation and tone customization, the tool enables businesses to produce diverse, impactful, and tailored marketing emails at scale.

In July 2025, Grammarly, a US-based software company, acquired Superhuman for an undisclosed amount. This acquisition aims to strengthen Grammarly’s presence in the AI productivity sector by expanding its portfolio with advanced AI-driven email and communication tools for professionals worldwide. Superhuman is a US-based company specializing in AI-generated interactive email content software.

Major players in the artificial intelligence (AI)-generated interactive email content market are International Business Machines Corporation, Oracle Corporation, SAP SE, Adobe Inc., Zoho Corporation Private Limited, HubSpot Inc., Klaviyo Inc., Brevo LLC, ActiveCampaign LLC, Salesloft Inc., dotDigital Group PLC, Customer.io Inc., Jasper AI Inc., UAB Omnisend, Sendlane Inc., Mailercloud Private Limited, Mailmodo Technologies Private Limited, Mailshake LLC, Ortto Inc., and Seventh Sense.

North America was the largest region in the artificial intelligence (AI)-generated interactive email content market in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in artificial intelligence (AI)-generated interactive email content report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East and Africa.

Note that the outlook for this market is being affected by rapid changes in trade relations and tariffs globally. The report will be updated prior to delivery to reflect the latest status, including revised forecasts and quantified impact analysis. The report’s Recommendations and Conclusions sections will be updated to give strategies for entities dealing with the fast-moving international environment.

The rapid escalation of U.S. tariffs and the resulting trade tensions in spring 2025 are significantly impacting the information technology sector, particularly in hardware manufacturing, data infrastructure, and software deployment. Higher duties on imported semiconductors, circuit boards, and networking equipment have raised production and operational costs for tech firms, cloud service providers, and data centers. Companies relying on globally sourced components for laptops, servers, and consumer electronics are facing longer lead times and increased pricing pressures. In parallel, tariffs on specialized software tools and retaliatory measures from key international markets have disrupted global IT supply chains and reduced overseas demand for U.S.-developed technologies. To navigate these challenges, the sector is accelerating investments in domestic chip fabrication, diversifying supplier bases, and adopting AI-driven automation to enhance operational resilience and cost efficiency.

The artificial intelligence (AI)-generated interactive email content market research report is one of a series of new reports that provides artificial intelligence (AI)-generated interactive email content market statistics, including artificial intelligence (AI)-generated interactive email content industry global market size, regional shares, competitors with a artificial intelligence (AI)-generated interactive email content market share, detailed artificial intelligence (AI)-generated interactive email content market segments, market trends and opportunities, and any further data you may need to thrive in the artificial intelligence (AI)-generated interactive email content industry. This artificial intelligence (AI)-generated interactive email content market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

Artificial intelligence (AI)-generated interactive email content refers to marketing or communication emails created using AI systems. These systems generate the email’s text, visuals, and multimedia while incorporating interactive elements that allow real-time engagement within the email, eliminating the need for recipients to leave their inboxes.

The primary components of AI-generated interactive email content include software and services. Software consists of programs, applications, and digital tools that enable devices to perform tasks, process data, and execute user instructions efficiently. Deployment options include cloud-based and on-premises solutions, serving both small and medium enterprises and large organizations. Applications span marketing, customer engagement, e-commerce, education, and more, with end users including retail and e-commerce, banking, financial services, and insurance (BFSI), healthcare, information technology and telecommunications, media and entertainment, and other sectors.

The countries covered in the artificial intelligence (AI)-generated interactive email content market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

The artificial intelligence (AI)-generated interactive email content market includes revenues earned by entities by providing services such as dynamic content insertion, interactive elements integration, predictive send-time optimization, and behavioral targeting. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

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