Aerosol for Personal Care Global Market Report 2025

The aerosol for personal care market size has grown strongly in recent years. It will grow from $6.8 billion in 2024 to $7.25 billion in 2025 at a compound annual growth rate (CAGR) of 6.7%. The growth during the historic period resulted from rising demand for deodorants and perfumes, growing awareness of personal hygiene, an increase in disposable income, greater adoption of hair styling products, and the influence of Western lifestyles.

The aerosol for personal care market size is expected to see strong growth in the next few years. It will grow to $9.28 billion in 2029 at a compound annual growth rate (CAGR) of 6.3%. The growth during the forecast period will stem from a stronger focus on sustainable packaging, increasing preference for convenient grooming solutions, a growing urban population, rising demand for premium personal care products, and the expansion of e-commerce sales for personal care items. Key trends expected in the forecast period include advancements in eco-friendly aerosol formulations, development of recyclable and innovative packaging technologies, creation of natural and organic aerosol products, innovations in compact and travel-friendly packaging, and the introduction of smart aerosol dispensing systems.

The growing penetration of e-commerce is expected to drive the growth of the aerosol for personal care market in the coming years. E-commerce refers to the buying and selling of goods and services over the internet, including online transactions, digital payments, and electronic marketplaces. The rise in e-commerce is primarily driven by the increasing consumer preference for convenient, 24/7 online shopping experiences. For aerosols used in personal care, e-commerce offers a way to expand market reach, allowing consumers to easily purchase products such as deodorants, hair sprays, and skincare aerosols online. For example, in August 2025, the United States Census Bureau, a U.S.-based government agency, projected that e-commerce sales in the second quarter of 2025 would grow by 5.3% year-over-year, surpassing the overall retail sector, which is expected to grow by 3.8% during the same period. As a result, the rising penetration of e-commerce is fueling the growth of the aerosol for personal care market.

Leading companies in the aerosol for personal care market are focusing on developing innovative products, such as premium scent cans, to enhance consumer appeal, differentiate their offerings, and capture the growing demand for luxury yet affordable personal care solutions. A premium scent can is an aerosol container designed to deliver high-quality, long-lasting fragrances with sophisticated scents, often marketed as a luxury or upscale personal care product. For instance, in January 2024, Lynx, a UK-based personal care brand, introduced a new premium range of 150 ml aerosol cans featuring upgraded formulations, refined fragrances, and enhanced packaging targeted at more discerning consumers seeking elevated grooming experiences. This launch represents the brand’s strategy to expand beyond its core youthful audience by offering products with superior scents, longer-lasting effects, and premium packaging. The premium range is designed to compete in the upscale personal care market, appealing to individuals who desire both quality and style in their everyday grooming essentials.

In November 2024, Ball Corporation, a U.S.-based provider of sustainable aluminum packaging, acquired Alucan S.A. for an undisclosed amount. This acquisition allows Ball Corporation to enhance its production capabilities for large-diameter aerosol cans and impact-extruded bottles while strengthening its commitment to sustainability. It also expands Ball's presence in the European market. Alucan S.A., based in Spain, specializes in manufacturing extruded aluminum aerosol cans and bottles for personal care, food, and industrial applications.

Major players in the aerosol for personal care market are The Procter & Gamble Company, Unilever PLC, L’Oréal S.A., Henkel AG & Co. KGaA., Colgate-Palmolive Company., The Estée Lauder Companies Inc., Ball Corporation, Crown Holdings Inc., Kao Corporation, Beiersdorf AG, Shiseido Company Limited., Sonoco Products Company, Silgan Holdings Inc., Church & Dwight Co. Inc., Coty Inc., AptarGroup Inc., Trivium Packaging B.V., Oriflame Cosmetics S.A., Asian Aerosol, Suhan Aerosol.

North America was the largest region in the aerosol for personal care market in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in aerosol for personal care report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East and Africa.

Note that the outlook for this market is being affected by rapid changes in trade relations and tariffs globally. The report will be updated prior to delivery to reflect the latest status, including revised forecasts and quantified impact analysis. The report’s Recommendations and Conclusions sections will be updated to give strategies for entities dealing with the fast-moving international environment.

The intensifying U.S. tariffs and escalating trade tensions in spring 2025 are expected to have a significant impact on the chemicals sector, which is bearing a disproportionate burden, particularly from tariffs on petrochemicals and intermediates, where affordable domestic substitutes are often unavailable. Producers of specialty chemicals, heavily dependent on Chinese raw materials, are experiencing production disruptions. At the same time, fertilizer manufacturers are seeing profit margins eroded due to tariffs on phosphate imports. In response, companies are ramping up R&D into bio-based alternatives, forming procurement alliances to consolidate buying power, and shifting production to tariff-neutral nations such as Saudi Arabia.

The aerosol for personal care market research report is one of a series of new reports that provides aerosol for personal care market statistics, including the aerosol for personal care industry global market size, regional shares, competitors with the aerosol for personal care market share, detailed aerosol for personal care market segments, market trends, and opportunities, and any further data you may need to thrive in the aerosol for personal care industry. This aerosol for personal care market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenarios of the industry.

Aerosols for personal care are pressurized formulations designed to deliver products in a fine mist or foam. They provide convenient, hygienic, and controlled application of personal care items, enhancing both user experience and product effectiveness.

The primary product types of aerosols for personal care include deodorants, hair sprays, shaving foams, body sprays, and others. Deodorants are personal care products applied mainly under the arms to mask or eliminate body odor caused by bacterial activity on sweat. They utilize various propellant types, such as hydrocarbons, nitrous oxide, carbon dioxide, and others, and are distributed through channels including online retail, supermarkets and hypermarkets, specialty stores, and others. These products are used for personal hygiene and daily grooming, with key end-users including men, women, and unisex consumers.

The countries covered in the aerosol for personal care market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

The aerosol for personal care market consists of sales of dry shampoos, sunscreen sprays, and moisturizing sprays. Values in this market are ‘factory gate’ values, that is, the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

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