Tech-Enhanced Cosmetics Global Market Report 2025

The tech-enhanced cosmetics market size has grown rapidly in recent years. It will grow from $42.46 billion in 2024 to $50.13 billion in 2025 at a compound annual growth rate (CAGR) of 18.1%. The growth in the historic period can be attributed to rising consumer awareness of skin health, increasing demand for advanced beauty products, growing disposable incomes, expansion of e-commerce platforms, and the increasing influence of social media.

The tech-enhanced cosmetics market size is expected to see rapid growth in the next few years. It will grow to $96.24 billion in 2029 at a compound annual growth rate (CAGR) of 17.7%. The growth in the forecast period can be attributed to the increasing adoption of artificial intelligence-driven formulations, rising investments in research and development, expansion of smart and wearable skincare devices, growing focus on sustainable and clean beauty, and increasing collaborations with technology providers. Key trends in the forecast period include advancements in wearable skincare devices, developments in smart formulation techniques, innovations in AI-powered beauty solutions, technological progress in augmented reality beauty applications, and enhancements in precision delivery systems for cosmetics.

The rapid growth of e-commerce is expected to drive the growth of the tech-enhanced cosmetics market in the coming years. E-commerce, or electronic commerce, refers to the buying and selling of goods and services over the internet. Its rise is driven by growing internet penetration and consumer preference for convenient, contactless shopping experiences. The expansion of e-commerce enables wider accessibility, personalized marketing, and direct consumer engagement for tech-enhanced cosmetics. For example, in March 2025, according to the United States Census Bureau, a US-based principal agency for collecting and analyzing population and economic data, U.S. e-commerce sales grew by 6.1 percent year-over-year in the first quarter of 2025, outpacing the 4.5 percent growth in total retail sales over the same period. Therefore, the rapid growth of e-commerce is driving the growth of the tech-enhanced cosmetics market.

Key companies operating in the tech-enhanced cosmetics market are focusing on technological advancements such as artificial intelligence-powered personalization platforms to enhance consumer engagement, improve product recommendations, and deliver tailored skincare and makeup solutions. An artificial intelligence-powered personalization platform uses machine learning algorithms and image analysis to assess individual skin types, tones, and preferences, allowing precise product suggestions, virtual try-ons, and data-driven beauty advice. For instance, in July 2024, AmorePacific, a South Korea-based cosmetics company, launched the AI Beauty Lab platform. The platform provides personalized foundation shades from a selection of 205 options, recommends 366 lip colors, and enables virtual try-on to optimize consumer satisfaction and reduce mismatched product purchases. The AI Beauty Lab platform continuously updates its recommendations based on user feedback to ensure more accurate and evolving personalization.

In April 2023, Oddity, Inc., a US-based beauty and cosmetics technology company, acquired Revela for $76 million. Through this acquisition, Oddity aims to strengthen its research and development pipeline, expand its tech-enhanced cosmetic offerings, and leverage Revela’s expertise in biotechnology to drive innovation in beauty and wellness. Revela is a US-based AI-driven skincare and biotech company specializing in the discovery of novel cosmetic molecules for advanced skin treatments.

Major players in the tech-enhanced cosmetics market are L’Oréal S.A., The Estée Lauder Companies Inc., Dyson Ltd., Coty Inc., Amorepacific Corporation, Oddity Technology Ltd., Function of Beauty Inc., Foreo AB, Perfect Corp., SkinKraft Labs Pvt. Ltd., GlossGenius Inc., OneSkin Inc., FFFACE.ME Inc., Haut.AI Inc., Parallel Health Inc., SkinIO Inc., Revea Inc., Codex Labs Inc., Clinikally Inc., Basetwo AI Inc.

North America was the largest region in the tech-enhanced cosmetics market in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in tech-enhanced cosmetics report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East and Africa.

Note that the outlook for this market is being affected by rapid changes in trade relations and tariffs globally. The report will be updated prior to delivery to reflect the latest status, including revised forecasts and quantified impact analysis. The report’s Recommendations and Conclusions sections will be updated to give strategies for entities dealing with the fast-moving international environment.

The intensifying U.S. tariffs and escalating trade tensions in spring 2025 are expected to have a significant impact on the chemicals sector, which is bearing a disproportionate burden, particularly from tariffs on petrochemicals and intermediates, where affordable domestic substitutes are often unavailable. Producers of specialty chemicals, heavily dependent on Chinese raw materials, are experiencing production disruptions. At the same time, fertilizer manufacturers are seeing profit margins eroded due to tariffs on phosphate imports. In response, companies are ramping up R&D into bio-based alternatives, forming procurement alliances to consolidate buying power, and shifting production to tariff-neutral nations such as Saudi Arabia.

The tech-enhanced cosmetics market research report is one of a series of new reports that provides tech-enhanced cosmetics market statistics, including the tech-enhanced cosmetics industry global market size, regional shares, competitors with the tech-enhanced cosmetics market share, detailed tech-enhanced cosmetics market segments, market trends, and opportunities, and any further data you may need to thrive in the tech-enhanced cosmetics industry. This tech-enhanced cosmetics market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenarios of the industry.

Tech-enhanced cosmetics refers to beauty and skincare products that incorporate advanced technologies or scientifically engineered ingredients to improve their effectiveness. These products utilize innovations such as precision delivery systems, smart formulations, or bioactive components to offer enhanced performance, personalized results, and an elevated user experience.

The key product types of tech-enhanced cosmetics include skin care devices, hair care devices, makeup application devices, nail care devices, and other products. Skin care devices are advanced tools designed to assess, treat, and enhance skin health, often integrating technologies such as artificial intelligence (AI), the Internet of Things (IoT), 3D printing, wearable technology, and more. They are distributed through multiple channels, including offline stores, online platforms, specialty beauty retailers, brand-owned stores, and e-commerce platforms. The key applications include skin analysis, personalized beauty solutions, virtual try-on, anti-aging treatments, and hair growth and scalp care, with primary end-users comprising individuals, salons and spas, dermatology clinics, beauty tech startups, and cosmetic brands and retailers.

The countries covered in the tech-enhanced cosmetics market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

The tech-enhanced cosmetics market includes revenues earned by entities through skin microbiome analysis, customized ingredient blending, application-based skin tracking, virtual cosmetic simulations, and artificial intelligence-powered product matching. The market value includes the value of related goods sold by the service provider or included within the service offering. The tech-enhanced cosmetics market consists of sales of nanotechnology creams, probiotic-infused lotions, augmented reality-enabled makeup, light-emitting diode therapy masks, and peptide-enhanced serums. Values in this market are ‘factory gate’ values; that is, the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

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