Tech-Enhanced Cosmetics Market Report 2026

The tech-enhanced cosmetics market size has grown rapidly in recent years. It will grow from $50.13 billion in 2025 to $59.1 billion in 2026 at a compound annual growth rate (CAGR) of 17.9%. The growth in the historic period can be attributed to growth in premium cosmetics consumption, dermatology backed product development, expansion of beauty retail chains, consumer interest in advanced skincare, availability of electronic beauty tools.

The tech-enhanced cosmetics market size is expected to see rapid growth in the next few years. It will grow to $113.06 billion in 2030 at a compound annual growth rate (CAGR) of 17.6%. The growth in the forecast period can be attributed to ai driven personalization demand, growth of beauty tech startups, increasing digital beauty engagement, rising skincare awareness, innovation in smart cosmetic devices. Major trends in the forecast period include rising adoption of smart skincare devices, growth of personalized beauty solutions, increasing use of bioactive and clinical ingredients, expansion of virtual try on technologies, demand for at home professional beauty devices.

The rapid growth of e-commerce is expected to drive the growth of the tech-enhanced cosmetics market in the coming years. E-commerce, or electronic commerce, refers to the buying and selling of goods and services over the internet. Its rise is driven by growing internet penetration and consumer preference for convenient, contactless shopping experiences. The expansion of e-commerce enables wider accessibility, personalized marketing, and direct consumer engagement for tech-enhanced cosmetics. For example, in March 2025, according to the United States Census Bureau, a US-based principal agency for collecting and analyzing population and economic data, U.S. e-commerce sales grew by 6.1 percent year-over-year in the first quarter of 2025, outpacing the 4.5 percent growth in total retail sales over the same period. Therefore, the rapid growth of e-commerce is driving the growth of the tech-enhanced cosmetics market.

Key companies operating in the tech-enhanced cosmetics market are focusing on technological advancements such as artificial intelligence-powered personalization platforms to enhance consumer engagement, improve product recommendations, and deliver tailored skincare and makeup solutions. An artificial intelligence-powered personalization platform uses machine learning algorithms and image analysis to assess individual skin types, tones, and preferences, allowing precise product suggestions, virtual try-ons, and data-driven beauty advice. For instance, in July 2024, AmorePacific, a South Korea-based cosmetics company, launched the AI Beauty Lab platform. The platform provides personalized foundation shades from a selection of 205 options, recommends 366 lip colors, and enables virtual try-on to optimize consumer satisfaction and reduce mismatched product purchases. The AI Beauty Lab platform continuously updates its recommendations based on user feedback to ensure more accurate and evolving personalization.

In April 2023, Oddity, Inc., a US-based beauty and cosmetics technology company, acquired Revela for $76 million. Through this acquisition, Oddity aims to strengthen its research and development pipeline, expand its tech-enhanced cosmetic offerings, and leverage Revela’s expertise in biotechnology to drive innovation in beauty and wellness. Revela is a US-based AI-driven skincare and biotech company specializing in the discovery of novel cosmetic molecules for advanced skin treatments.

Major companies operating in the tech-enhanced cosmetics market are L’Oréal S.A., Estée Lauder, Dyson, Coty, Amorepacific, Oddity Technology, Function of Beauty, Foreo AB, Perfect Corp., SkinKraft Labs, OneSkin, FFFACE.ME, Haut.AI, SkinIO, Revea, Codex Labs, Basetwo AI, Revieve, Il Makiage, MyGlamm, SmartSKN (Muilli AI Dermascope), GlamAR, ForYou (AR skincare app), Base (personalized cosmetics), PerfumeTech, Beauty Tech Group, e.l.f. Cosmetics (tech beauty initiatives), CurrentBody (beauty devices tech), Nooance, myBlend by Clarins, Withings (Omnia smart mirror for skincare), Samsung.

North America was the largest region in the tech-enhanced cosmetics market in 2025. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the tech-enhanced cosmetics market report are Asia-Pacific, South East Asia, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the tech-enhanced cosmetics market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Taiwan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

The tech-enhanced cosmetics market includes revenues earned by entities through skin microbiome analysis, customized ingredient blending, application-based skin tracking, virtual cosmetic simulations, and artificial intelligence-powered product matching. The market value includes the value of related goods sold by the service provider or included within the service offering. The tech-enhanced cosmetics market consists of sales of nanotechnology creams, probiotic-infused lotions, augmented reality-enabled makeup, light-emitting diode therapy masks, and peptide-enhanced serums. Values in this market are ‘factory gate’ values; that is, the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

This product will be delivered within 1-3 business days.