Portable Electrocardiogram (ECG) Device Subscription Global Market Report 2025

The portable electrocardiogram (ECG) device subscription market size has grown exponentially in recent years. It will grow from $1.35 billion in 2024 to $1.64 billion in 2025 at a compound annual growth rate (CAGR) of 21.6%. The growth during the historic period is attributed to the increasing prevalence of cardiovascular diseases, rising adoption of remote cardiac monitoring, growing awareness of early cardiac diagnosis, expanding geriatric population, and increasing healthcare expenditure.

The portable electrocardiogram (ECG) device subscription market size is expected to see exponential growth in the next few years. It will grow to $3.53 billion in 2029 at a compound annual growth rate (CAGR) of 21.2%. The growth during the forecast period is attributed to the rising demand for wearable health monitoring devices, increasing focus on personalized healthcare, greater integration of AI in cardiac diagnostics, growing preference for subscription-based healthcare models, and expanding government initiatives for digital health adoption. Key trends in the forecast period include technological advancements in portable ECG devices, continuous innovations in biosensor design, development of cloud-based ECG analytics platforms, integration of AI and machine learning algorithms, and improvements in real-time remote patient monitoring systems.

The rising prevalence of cardiovascular disease is expected to drive the growth of the portable electrocardiogram (ECG) device subscription market. Cardiovascular disease encompasses conditions that affect the heart or blood vessels, leading to issues such as heart attacks, strokes, and high blood pressure. The increase in cardiovascular disease is linked to sedentary lifestyles and poor dietary habits, which raise blood pressure, cholesterol, and obesity, resulting in heart and vessel disorders. Portable ECG device subscriptions support cardiovascular disease management by providing continuous or on-demand heart monitoring, enabling early detection of irregular heart rhythms, arrhythmias, and other cardiac abnormalities, supporting timely medical intervention, and improving disease management. For example, in August 2025, the National Institutes of Health reported that between 2025 and 2050, cardiovascular prevalence is projected to rise by 90%, mortality by 73%, and DALYs by 55%, with deaths increasing from 20.5 million to 35.6 million. This rising prevalence is contributing to the growth of the portable ECG device subscription market.

Key companies in the portable ECG device subscription market are focusing on advancements in personal ECG solutions for real-time heart monitoring and early detection. Advanced personal ECG solutions refer to portable, often wearable or handheld devices paired with software that allow continuous or on-demand monitoring of heart electrical activity, detection of irregularities, and sharing of data with healthcare providers for remote analysis and early intervention. For instance, in May 2025, AliveCor Inc., a US-based medical device AI company, launched the AI-powered KardiaMobile 6L Max with a first-of-its-kind KardiaAlert feature that automatically detects heart rhythm abnormalities and notifies users in real time. The device delivers medical-grade six-lead ECG technology, providing six times more heart data than single-lead devices. KardiaAlert continuously monitors ECG changes, alerting users and clinicians to subtle shifts in heart conditions for early intervention. These solutions empower users with accurate, accessible, and remote heart rhythm monitoring supported by AI and cardiologist reviews, enabling better management of cardiovascular health.

In May 2024, OMRON Healthcare, a Japan-based manufacturing company, partnered with AliveCor Inc. to advance AI-based handheld ECG and home health monitoring. The partnership aims to enhance early cardiovascular disease detection and management by integrating blood pressure monitoring with AI-based handheld ECG technology, improving accessibility and real-time connectivity between patients and healthcare providers. AliveCor Inc. is a US-based digital health technology company offering portable ECG device subscriptions.

Major players in the portable electrocardiogram (ECG) device subscription market are IDEXX, Bittium Corporation, DocGo Inc., iRhythm Technologies Inc., WHOOP Inc., Withings, SHL Telemedicine Ltd., AliveCor Inc., SmartHeart Pro, Sunfox Technologies Pvt. Ltd., Medicalgorithmics S.A., LifeSignals Inc., Vivalink, InfoBionic.Ai, CardioComm Solutions Inc., Preventice Solutions Inc., VivaQuant Inc., Wellnest Tech, Wellysis Inc., and WearLinq Labs.

North America was the largest region in the portable electrocardiogram (ECG) device subscription market in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in portable electrocardiogram (ECG) device subscription report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East and Africa.

Note that the outlook for this market is being affected by rapid changes in trade relations and tariffs globally. The report will be updated prior to delivery to reflect the latest status, including revised forecasts and quantified impact analysis. The report’s Recommendations and Conclusions sections will be updated to give strategies for entities dealing with the fast-moving international environment.

The fast surge in U.S. tariffs and the trade tensions that followed in spring 2025 are heavily affecting the medical equipment sector, particularly for imported imaging machine components, surgical-grade stainless steel, and plastic disposables. Hospitals and clinics resist price hikes, pressuring manufacturers’ margins. Regulatory hurdles compound the problem, as tariff-related supplier changes often require re-certification of devices, delaying time-to-market. Companies are mitigating risks by dual-sourcing critical parts, expanding domestic production of commoditized items, and accelerating R&D in cost-efficient materials.

The portable electrocardiogram (ECG) device subscription market research report is one of a series of new reports that provides portable electrocardiogram (ECG) device subscription market statistics, including portable electrocardiogram (ECG) device subscription industry global market size, regional shares, competitors with a portable electrocardiogram (ECG) device subscription market share, detailed portable electrocardiogram (ECG) device subscription market segments, market trends and opportunities, and any further data you may need to thrive in the portable electrocardiogram (ECG) device subscription industry. This portable electrocardiogram (ECG) device subscription market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

A portable electrocardiogram (ECG) device subscription is a service that allows users to access portable ECG devices on a subscription basis rather than purchasing them outright. It offers real-time heart monitoring, data storage, and often remote analysis, enabling convenient and continuous tracking of cardiac health.

The primary types of portable ECG device subscriptions include handheld electrocardiogram devices, wearable electrocardiogram devices, patch-based electrocardiogram devices, and others. Handheld electrocardiogram devices are portable diagnostic tools that capture and record the heart’s electrical activity through direct contact with the patient’s fingers or skin. Subscription plans are offered on a monthly, quarterly, annual, or pay-per-use basis. These devices are distributed through online platforms, direct sales, and other channels, serving end users such as hospitals and clinics, homecare settings, ambulatory surgical centers, and more.

The countries covered in the portable electrocardiogram (ECG) device subscription market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

The portable electrocardiogram (ECG) device subscription market consists of revenues earned by entities by providing services such as real-time monitoring, data storage, and maintenance and support. The market value includes the value of related goods sold by the service provider or included within the service offering. The portable electrocardiogram (ECG) device subscription market also includes sales of chest-strap electrocardiogram monitors, smartphone-integrated electrocardiogram devices, and portable electrocardiogram monitors with display screens. Values in this market are ‘factory gate’ values; that is, the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

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