Embedded Banking Services Market Report 2026

The embedded banking services market size has grown rapidly in recent years. It will grow from $25.09 billion in 2025 to $29.5 billion in 2026 at a compound annual growth rate (CAGR) of 17.6%. The growth in the historic period can be attributed to expansion of digital commerce platforms, rising demand for integrated financial services, growth of API ecosystems, early fintech-bank partnerships, increasing digital payment adoption.

The embedded banking services market size is expected to see rapid growth in the next few years. It will grow to $55.81 billion in 2030 at a compound annual growth rate (CAGR) of 17.3%. The growth in the forecast period can be attributed to growing platform economy expansion, rising adoption of banking-as-a-service models, increasing regulatory standardization of APIs, expansion of embedded finance use cases, growing SME demand for integrated financial tools. Major trends in the forecast period include increasing integration of banking apis into non-financial platforms, rising demand for embedded lending capabilities, growing adoption of real-time payment features, expansion of platform-based financial services, enhanced focus on seamless user experience.

The increasing adoption of digital banking solutions is expected to drive the growth of the embedded banking services market in the coming years. Digital banking solutions enable customers to conduct financial transactions through digital channels such as mobile apps and online platforms. This adoption is accelerating due to widespread smartphone penetration, which allows consumers to access banking services anytime and anywhere, reshaping their interaction with financial institutions. Embedded banking services integrate financial features directly into non-banking platforms, extending digital banking’s reach through everyday applications. This integration enhances user convenience, promotes financial inclusion, and reduces dependence on traditional banking channels. For instance, in July 2025, the Australian Banking Association (ABA) reported that 99.3% of customer-bank interactions occurred through digital channels, up from 99.1% the previous year. Additionally, Australians made $160 billion in payments via mobile wallets, reflecting a 28% year-on-year increase. Hence, the widespread adoption of digital banking solutions is fueling the growth of the embedded banking services market.

Major players in the embedded banking services market are focusing on introducing innovative solutions such as application programming interface (API)-driven banking platforms to facilitate seamless financial integration within non-bank applications. API-driven banking platforms enable developers to incorporate financial services into their applications, helping businesses launch financial products quickly and deliver enhanced user experiences without building extensive infrastructure. For example, in August 2025, AstroPay Global (IOM) Limited, a UK-based fintech company, introduced the AstroPay Platform, an API-driven banking system that allows companies to integrate services such as multicurrency wallets, global card issuing, real-time foreign exchange, and compliance tools. This solution enables fintech startups and non-financial enterprises to embed financial services under their brand, expand revenue opportunities, and enhance customer engagement through a unified financial experience.

In June 2023, Fidelity National Information Services Inc. (FIS), a US-based financial services company, acquired Bond Technologies Inc. for an undisclosed amount. This acquisition enhances FIS’s embedded finance and digital banking capabilities by incorporating Bond’s AI-powered banking-as-a-service platform. It strengthens FIS’s presence in the fintech ecosystem, expands its API-driven financial product offerings, and accelerates the delivery of personalized and scalable financial solutions. Bond Technologies Inc. is a US-based banking-as-a-service provider specializing in embedded finance platforms.

Major companies operating in the embedded banking services market are JPMorgan Chase & Co., Plaid Inc., The Goldman Sachs Group Inc., PayPal Holdings Inc., Mastercard Incorporated, Fidelity National Information Services Inc., Adyen N.V., Marqeta Inc., Rapyd Financial Network Ltd., Flywire Corporation, MX Technologies Inc., Cross River Bank, Tink AB, Solaris SE, Synapse Financial Technologies Inc., Finix Payments Inc., Railsbank Technology Ltd., Bankable Fintech Ltd., Moov Financial Inc., Banxware GmbH, OpenPayd Financial Services Ltd., UNIPaaS Payments Technologies Ltd.

North America was the largest region in the embedded banking services market in 2025. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the embedded banking services market report are Asia-Pacific, South East Asia, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the embedded banking services market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Taiwan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

The embedded banking services market includes revenues earned by entities by providing services such as payments and money transfers, lending and financing, digital wallets and deposit accounts, virtual and physical cards, investment and wealth management, insurance, financial management tools, and banking-as-a-service solutions. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

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