Basketball Global Market Report 2025

The basketball market size has grown strongly in recent years. It will grow from $21.27 billion in 2024 to $23.04 billion in 2025 at a compound annual growth rate (CAGR) of 8.3%. The growth in the historic period can be attributed to the rising popularity of basketball-related merchandise and apparel, increasing government and private initiatives to promote sports participation, growing social media influence of basketball athletes, increasing emphasis on fitness and active lifestyles, and expanding urbanization leading to greater availability of public basketball courts.

The basketball market size is expected to see strong growth in the next few years. It will grow to $31.33 billion in 2029 at a compound annual growth rate (CAGR) of 8%. The growth in the forecast period can be attributed to the increasing popularity of basketball, rising youth participation in basketball programs, growing influence of professional leagues and tournaments, expanding investments in basketball infrastructure and facilities, and rising media coverage and broadcasting agreements. Major trends in the forecast period include technological innovations enhancing player training and performance, integration of wearable devices for real-time health monitoring, advancements in broadcasting to improve fan engagement, development of smart basketballs to boost skill training, and technology-enabled coaching platforms supporting tactical analysis and performance optimization.

The rising focus on fitness and active lifestyles is expected to propel the growth of the basketball market going forward. Fitness and active lifestyles refer to engaging in physical activities and wellness practices to maintain health, strength, and overall well-being. Rising health awareness is driving fitness and active lifestyles, as more individuals recognize the importance of regular exercise and healthy habits to prevent lifestyle-related diseases and improve quality of life. Basketball supports fitness and active lifestyles by providing a full-body workout that enhances cardiovascular health, builds strength, improves agility, and promotes coordination, while encouraging regular physical activity in a social and enjoyable environment. For instance, in November 2024, according to PureGym, a UK-based fitness center, 48% of people were exercising regularly, reflecting a 3% increase from 2023. Therefore, the growing focus on fitness and active lifestyles is driving the growth of the basketball market.

Key companies operating in the basketball market are focusing on developing innovative solutions such as athlete endorsement strategies to enhance brand visibility, drive consumer engagement, and boost sales. Athlete endorsement strategy refers to the use of professional athletes to publicly promote or support a brand’s products, aiming to build trust, increase brand recognition, and influence consumer purchasing decisions. For instance, in October 2024, PUMA SE, a Germany-based sports brand, launched its first global basketball brand campaign to boost awareness, connect with basketball enthusiasts, and promote its performance-focused basketball lineup. The campaign highlights speed, determination, and the joy of the game, connecting authentic player perspectives with creative storytelling. Its goal is to establish PUMA as a leading basketball brand and inspire fans worldwide to experience the game through the eyes of athletes.

In March 2025, Hudl, a U.S.-based provider of cloud-based video and data analysis tools for sports teams, acquired FastModel Sports for an undisclosed amount. With this acquisition, Hudl aimed to strengthen its coaching workflow by integrating FastModel’s specialized scouting, play-design, and recruiting tools into its video analytics platform. FastModel Sports is a U.S.-based provider of play-diagramming, scouting-report, and recruiting software for basketball and ice hockey coaches.

Major players in the basketball market are Nike Inc., Adidas AG, Decathlon S.A., ANTA Sports Products Limited, PUMA SE, New Balance Athletics Inc., Under Armour Inc., ASICS Corporation, Li-Ning Company Limited, Hanesbrands Inc., Russell Brands LLC, STAR, Molten Corporation, Wilson Sporting Goods Co., Franklin Sports, SKLZ, Tachikara, Baden Sports Inc., Peak Sport Products Co. Limited, Mikasa Sports USA Inc.

North America was the largest region in the basketball market in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in basketball report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East and Africa.

Note that the outlook for this market is being affected by rapid changes in trade relations and tariffs globally. The report will be updated prior to delivery to reflect the latest status, including revised forecasts and quantified impact analysis. The report’s Recommendations and Conclusions sections will be updated to give strategies for entities dealing with the fast-moving international environment.

The sudden escalation of U.S. tariffs and the consequent trade frictions in spring 2025 are severely impacting the recreation sector, particularly in the supply of imported sports equipment, outdoor gear, and leisure products. Manufacturers and retailers are facing higher costs for items such as bicycles, camping gear, fitness machines, and gaming consoles, much of which are sourced from overseas with limited domestic alternatives. Small businesses operating in the recreational retail space are especially affected, with some reducing inventory or increasing prices to offset margin pressure. Event organizers and recreational facilities are also facing cost hikes for imported equipment and infrastructure materials. In response, the industry is exploring alternative sourcing from tariff-free regions, increasing reliance on local suppliers, and urging policymakers to consider exemptions for non-essential but widely used recreational products.

The basketball market research report is one of a series of new reports that provides basketball market statistics, including basketball industry global market size, regional shares, competitors with a basketball market share, detailed basketball market segments, market trends and opportunities, and any further data you may need to thrive in the basketball industry. This basketball market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

Basketball is a team sport in which two teams, usually consisting of five players each, compete to score points by shooting a ball through the opponent’s hoop. The game emphasizes dribbling, passing, and strategic play and can be played at various levels, including professional, recreational, youth, and adaptive formats such as wheelchair basketball.

The key types of basketball include professional basketball, recreational basketball, youth basketball, and wheelchair basketball. Professional basketball refers to organized competitions played at a professional and paid level, typically within national or international leagues. Revenue sources include basketball events and tournaments, facilities and memberships, media and broadcasting, and online and retail sales. Distribution channels include online retailers, specialty sports stores, department stores, direct-to-consumer, and wholesale. Applications cover basketball equipment, basketball apparel, basketball footwear, basketball courts, and basketball training, serving end users such as professional players, recreational players, youth players, coaches, and trainers.

The countries covered in the basketball market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

The basketball market consists of sales of basketball footwear, basketball apparel, and basketball training gear. Values in this market are ‘factory gate’ values, that is, the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

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