Analytics as a Service Global Market Report 2025

The analytics as a service market size has grown exponentially in recent years. It will grow from $13.69 billion in 2024 to $17.57 billion in 2025 at a compound annual growth rate (CAGR) of 28.3%. The growth in the historic period can be attributed to the increasing demand for data-driven decision-making, the rising adoption of cloud-based services, the surge in digital transformation initiatives, the growing regulatory and compliance requirements, and the expansion of social media data volumes.

The analytics as a service market size is expected to see exponential growth in the next few years. It will grow to $47.27 billion in 2029 at a compound annual growth rate (CAGR) of 27.9%. The growth in the forecast period can be attributed to the growing need for real-time analytics across industries, the surge in demand from small and medium enterprises, the increasing emphasis on risk management and fraud detection, the rising customer expectations for personalized experiences, and the expansion of industry-specific use cases. Major trends in the forecast period include technological advancements in artificial intelligence and machine learning, innovations in self-service analytics platforms, developments in hybrid and multi-cloud deployment, advancements in augmented analytics for automated insights, and investments in research and development for industry-specific solutions.

The rising generation of data across sectors is expected to drive the growth of the analytics as a service market going forward. Data generation refers to the production of digital information by devices, applications, and systems across various industries. The increase in data generation is fueled by the rapid proliferation of connected devices, particularly the Internet of Things (IoT), which continuously produce vast amounts of real-time data across multiple sectors. Analytics as a service facilitates the handling of this data by offering scalable, cloud-based tools that collect, process, and analyze information, transforming raw inputs into actionable insights. This enables organizations to detect patterns, forecast trends, and make data-driven decisions more efficiently. For instance, in March 2024, according to Edge Delta, a US-based software company, the world generated an estimated 120 zettabytes (ZB) of data in 2023, equating to approximately 337,080 petabytes (PB) per day. Additionally, with 5.35 billion global internet users, each user could produce around 15.87 terabytes (TB) of data daily. Therefore, the increasing data generation across sectors is fueling the demand for the analytics as a service market.

Key companies operating in the analytics as a service market are focusing on leveraging innovative solutions such as AI-powered customer profiling to drive personalized marketing, enhance customer engagement, and support data-driven business decisions. AI-powered customer profiling refers to the use of artificial intelligence to automatically segment and profile customers based on behavior, demographics, and preferences, enabling businesses to predict needs, tailor marketing efforts, and optimize product or service strategies. For instance, in September 2024, Rakuten Group Inc., a Japan-based e-commerce and technology company, launched Rakuten Analytics, an analytics-as-a-service platform designed to help businesses derive actionable insights for strategic decision-making. The platform uses Rakuten’s extensive CustomerDNA database, which classifies user demographic, lifestyle, and behavioral information into over 4,000 attributes using AI, to create detailed customer personas. Corporate clients can integrate their own data with Rakuten’s analytics to gain a comprehensive understanding of customer behaviors, preferences, and purchase patterns across both online and offline channels. These insights enable companies to optimize marketing campaigns, improve ad targeting, enhance customer relationship management strategies, support product development, and increase customer lifetime value.

In January 2025, Analytic Partners, LLC, a US-based analytics company, acquired Analyx Sp. z o.o. sp.k. for an undisclosed amount. Through this acquisition, Analytic Partners aims to strengthen its European presence, enhance its commercial analytics solutions, and provide enterprise clients with advanced marketing decision-support tools and services. This enables organizations to optimize marketing spend, achieve better business outcomes, and gain deeper insights into customer behavior across multiple markets. Analyx Sp. z o.o. sp.k. is a Poland-based market consulting company specializing in analytics-as-a-service.

Major players in the analytics as a service market are Amazon.com Inc., Alphabet Inc., Microsoft Corporation, Dell Technologies Inc., Hitachi Ltd., International Business Machines Corporation, Oracle Corporation, Salesforce Inc., SAP SE, Hewlett Packard Enterprise Company, Atos SE, SAS Institute Inc., Databricks Inc., Snowflake Inc., Zoho Corporation Pvt. Ltd., ThoughtSpot Inc., Domo Inc., ScienceSoft Corporation, Sisense Ltd., GoodData Corporation.

North America was the largest region in the analytics as a service market in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in analytics-as-a-service report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East and Africa.

Note that the outlook for this market is being affected by rapid changes in trade relations and tariffs globally. The report will be updated prior to delivery to reflect the latest status, including revised forecasts and quantified impact analysis. The report’s Recommendations and Conclusions sections will be updated to give strategies for entities dealing with the fast-moving international environment.

The rapid escalation of U.S. tariffs and the resulting trade tensions in spring 2025 are significantly impacting the information technology sector, particularly in hardware manufacturing, data infrastructure, and software deployment. Higher duties on imported semiconductors, circuit boards, and networking equipment have raised production and operational costs for tech firms, cloud service providers, and data centers. Companies relying on globally sourced components for laptops, servers, and consumer electronics are facing longer lead times and increased pricing pressures. In parallel, tariffs on specialized software tools and retaliatory measures from key international markets have disrupted global IT supply chains and reduced overseas demand for U.S.-developed technologies. To navigate these challenges, the sector is accelerating investments in domestic chip fabrication, diversifying supplier bases, and adopting AI-driven automation to enhance operational resilience and cost efficiency.

The analytics-as-a-service market research report is one of a series of new reports that provides analytics-as-a-service market statistics, including the analytics-as-a-service industry global market size, regional shares, competitors with the analytics-as-a-service market share, detailed analytics-as-a-service market segments, market trends, and opportunities, and any further data you may need to thrive in the analytics-as-a-service industry. These analytics-as-a-service market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenarios of the industry.

Analytics-as-a-service (AaaS) is a cloud-based model in which companies rent tools and expertise for analyzing data instead of building their own platforms or hiring full analytics teams. It enables organizations to obtain actionable insights quickly without the high upfront costs of infrastructure and specialized talent, allowing businesses to make data-driven decisions efficiently and adapt to changing market conditions with greater agility.

The key components of analytics-as-a-service are solutions and services. Services refer to the specialized activities provided by the provider, including data ingestion, data cleaning, statistical modeling, reporting, dashboard development, and custom consulting. These services are deployed through public cloud, private cloud, or hybrid cloud modes and are utilized by various enterprise types, including small, medium, and large enterprises. They serve multiple industry verticals such as banking, financial services, and insurance (BFSI), telecommunications, retail and consumer goods, healthcare and life sciences, government and defense, automotive, education, manufacturing, transportation and logistics, and other sectors.

The countries covered in the analytics-as-a-service market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

The analytics-as-a-service market includes revenues earned by entities by providing services such as data management, data visualization, business intelligence, real-time analytics, cloud analytics, machine learning services, and risk analytics. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

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