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Turkey B2C Ecommerce Market Size & Forecast by Value and Volume Across 80+ KPIs - Databook Q4 2025 Update- Product Image
Turkey B2C Ecommerce Market Size & Forecast by Value and Volume Across 80+ KPIs - Databook Q4 2025 Update- Product Image
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Turkey B2C Ecommerce Market Size & Forecast by Value and Volume Across 80+ KPIs - Databook Q4 2025 Update

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    Report

  • 110 Pages
  • November 2025
  • Region: Turkey
  • PayNXT360
  • ID: 6191207
Description Jump to:
The ecommerce market in Turkey is expected to grow by 8.2% annually, reaching US$12.66 billion by 2025.

The ecommerce market in the region has experienced robust growth during 2020-2024, achieving a CAGR of 7.6%. This upward trajectory is expected to continue, with the market forecast to grow at a CAGR of 7.3% from 2025 to 2029. By the end of 2029, the ecommerce market is projected to expand from its 2024 value of US$11.70 billion to approximately US$16.79 billion.

This report provides a detailed data-centric analysis of the ecommerce industry in Turkey offering comprehensive coverage of both overall and ecommerce markets. It includes more than 80+ KPIs, covering gross merchandise value, gross merchandise volume, and average value per transaction.

The report provides a detailed assessment of the ecommerce market across all major segments, including retail shopping, travel, food service, media, healthcare, and technology categories. It analyzes sales channels, engagement models, device and operating system usage, as well as domestic versus cross-border flows and city-tier contributions. The study also covers payment instruments and consumer demographics by age, income, and gender to map evolving purchasing behavior. Together, these datasets offer a comprehensive view of ecommerce market size, customer behavior, and digital channel performance.

The publisher’s research methodology is based on industry best practices. It's unbiased analysis leverages a proprietary analytics platform to offer a detailed view of emerging business and investment market opportunities.

Report Scope

This report provides a detailed data-driven analysis of the B2C ecommerce market in Turkey, focusing on the overall digital retail ecosystem and its growth trajectory. It examines key ecommerce segments, sales channels, and consumer behavior shaping the evolution of online purchasing in the country.

Turkey B2C Ecommerce Market Size and Growth Dynamics

  • Gross Merchandise Value
  • Gross Merchandise Volume
  • Average Value per Transaction

Turkey Social Commerce Market Size and Growth Dynamics

  • Gross Merchandise Value
  • Gross Merchandise Volume
  • Average Value per Transaction

Turkey Quick Commerce Market Size and Growth Dynamics

  • Gross Merchandise Value
  • Gross Merchandise Volume
  • Average Value per Transaction

Turkey B2C Ecommerce Market Segmentation by Ecommerce Vertical

  • Retail Shopping
  • Travel & Hospitality
  • Online Food Service
  • Media & Entertainment
  • Healthcare & Wellness
  • Technology Products & Services
  • Other

Turkey B2C Ecommerce Market Segmentation by Retail Shopping Category

  • Clothing, Footwear & Accessories
  • Health, Beauty & Personal Care
  • Food & Beverage
  • Appliances & Electronics
  • Home Improvement
  • Books, Music & Video
  • Toys & Hobby
  • Auto Parts & Accessories
  • Other

Turkey B2C Ecommerce Market Segmentation by Retail Shopping Sales Channel

  • Platform-to-Consumer
  • Direct-to-Consumer
  • Consumer-to-Consumer

Turkey B2C Ecommerce Market Segmentation by Travel & Hospitality Category

  • Air Travel
  • Train & Bus
  • Taxi & Ride-Hailing
  • Hotels & Resorts
  • Other

Turkey B2C Ecommerce Market Segmentation by Travel and Hospitality Sales Channel

  • Air Travel- Aggregator App
  • Air Travel- Direct-to-Consumer
  • Train & Bus- Aggregator App
  • Train & Bus- Direct-to-Consumer
  • Taxi & Ride-Hailing- Aggregator App
  • Taxi & Ride-Hailing- Direct-to-Consumer
  • Hotels & Resorts- Aggregator App
  • Hotels & Resorts- Direct-to-Consumer
  • Other- Aggregator App
  • Other- Direct-to-Consumer

Turkey B2C Ecommerce Market Segmentation by Online Food Service Sales Channel

  • Aggregator App
  • Direct-to-Consumer

Turkey B2C Ecommerce Market Segmentation by Media & Entertainment Sales Channel

  • Streaming Services
  • Movies & Events
  • Theme Parks & Gaming
  • Other

Turkey B2C Ecommerce Market Segmentation by Engagement Model

  • Website-Based
  • Live Streaming

Turkey B2C Ecommerce Market Segmentation by Location

  • Cross-Border
  • Domestic

Turkey B2C Ecommerce Market Segmentation by Device

  • Mobile
  • Desktop

Turkey B2C Ecommerce Market Segmentation by Operating System

  • iOS / macOS
  • Android
  • Other Operating Systems

Turkey B2C Ecommerce Market Segmentation by City Tier

  • Tier 1
  • Tier 2
  • Tier 3

Turkey B2C Ecommerce Market Segmentation by Payment Instrument

  • Credit Card
  • Debit Card
  • Bank Transfer
  • Prepaid Card
  • Digital & Mobile Wallet
  • Other Digital Payment
  • Cash

Turkey B2C Ecommerce Consumer Demographics & Behaviour

  • Market Share by Age Group
  • Market Share by Income Level
  • Market Share by Gender

Turkey B2C Ecommerce User Statistics & Ratios

  • Internet Users
  • Ecommerce Users
  • Social Media Users
  • Smartphone Penetration
  • Banked Population
  • Ecommerce Per Capita
  • GDP Per Capita
  • Ecommerce as % of GDP
  • Cart Abandonment Rate
  • Product Retun Rate

Turkey B2C Ecommerce Operational Metrics by Ecommerce Segment

  • Gross Merchandise Value by Segment

Turkey B2C Ecommerce Operational Metrics by Retail Shopping Category

  • Gross Merchandise Value by Category

Turkey B2C Ecommerce Operational Metrics by Sales Channel

  • Gross Merchandise Value by Channel

Turkey B2C Ecommerce Operational Metrics by Location

  • Gross Merchandise Value by Location

Turkey B2C Ecommerce Operational Metrics by Device

  • Gross Merchandise Value by Device

Turkey B2C Ecommerce Operational Metrics by Operating System

  • Gross Merchandise Value by Operating System

Turkey B2C Ecommerce Operational Metrics by City Tier

  • Gross Merchandise Value by City Tier

Turkey B2C Ecommerce Operational Metrics by Payment Instrument

  • Gross Merchandise Value by Payment Instrument

Reasons to Buy

  • Comprehensive Market Intelligence: Develop a complete understanding of the B2C ecommerce landscape in Turkey with fundamental ecommerce metrics such as gross merchandise value, gross merchandise volume, and average value per transaction across all major ecommerce segments.
  • Granular Segmentation and Cross-Analysis: Analyse the online retail ecosystem through detailed segmentation covering ecommerce segments, retail product categories, travel and hospitality verticals, media and entertainment services, sales channels, devices, operating systems, cities, and payment instruments, enabling deep insight into evolving consumer shopping patterns.
  • Operational and Performance Benchmarking: Benchmark marketplaces, direct-to-consumer platforms, aggregators, and category-focused players using KPIs such as GMV share, category-level performance, channel efficiency, device contribution, and payment mode penetration, supporting comparative assessment of platform strengths and competitive positioning.
  • Consumer Behavior and Ecosystem Readiness: Understand how demographics, income groups, gender mix, device usage, and payment preferences shape online purchasing decisions, influencing category demand, cart abandonment behavior, product return tendencies, and the shift toward digital-first commerce.
  • Data-Driven Forecasts and KPI Tracking: Access a structured dataset of 80+ ecommerce KPIs with historical and forecast values up to 2029, providing clarity on growth drivers, category expansion, sales-channel transitions, and payment-instrument evolution across the B2C ecommerce value chain.
  • Decision-Ready Databook Format: Delivered in a standardized, analytics-friendly databook format aligned with financial modeling requirements, enabling ecommerce companies, consumer brands, payment providers, technology firms, and investors to conduct evidence-based market assessment and strategic planning.

Table of Contents

1. About this Report
1.1 Summary
1.2 Methodology
1.3 Definitions
1.4 Disclaimer
2. Turkey Ecommerce Market Size and Future Growth Dynamics
2.1 Turkey Ecommerce - Gross Merchandise Value Trend Analysis, 2020-2029
2.2 Turkey Ecommerce - Average Value Per Transaction Trend Analysis, 2020-2029
2.3 Turkey Ecommerce - Gross Merchandise Volume Trend Analysis, 2020-2029
3. Turkey Social Commerce Market Size and Forecast
3.1 Turkey Social Commerce - Gross Merchandise Value Trend Analysis 2020-2029
3.2 Turkey Social Commerce - Average Value Per Transaction Trend Analysis, 2020-2029
3.3 Turkey Social Commerce - Gross Merchandise Volume Trend Analysis, 2020-2029
4. Turkey Quick Commerce Market Size and Forecast
4.1 Turkey Quick Commerce - Gross Merchandise Value Trend Analysis 2020-2029
4.2 Turkey Quick Commerce - Average Value Per Transaction Trend Analysis, 2020-2029
4.3 Turkey Quick Commerce - Gross Merchandise Volume Trend Analysis, 2020-2029
5. Turkey User Statistics and Ratios Of Key Performance Indicators
5.1 Turkey User Statistics, 2024
5.2 Turkey User Statistics of Card Abandonment Rate and Product Return Rate, 2024
5.3 Turkey Ecommerce Per Capita and GDP Per Capita, 2024
5.4 Turkey GDP Per Capita Trend Analysis, 2020-2029
6. Turkey Ecommerce Market Size and Forecast by Ecommerce Segments
6.1 Turkey Ecommerce Market Share by Ecommerce Segments, 2020-2029
6.2 Turkey Ecommerce Retail Shopping - Gross Merchandise Value Trend Analysis, 2020-2029
6.3 Turkey Travel and Hospitality - Gross Merchandise Value Trend Analysis, 2020-2029
6.4 Turkey Online Food Service - Gross Merchandise Value Trend Analysis, 2020-2029
6.5 Turkey Media and Entertainment - Gross Merchandise Value Trend Analysis, 2020-2029
6.6 Turkey Healthcare and Wellness - Gross Merchandise Value Trend Analysis, 2020-2029
6.7 Turkey Technology Products and Services - Gross Merchandise Value Trend Analysis, 2020-2029
6.8 Turkey Other Segment - Gross Merchandise Value Trend Analysis, 2020-2029
7. Turkey Ecommerce Market Size and Forecast by Retail Shopping Categories
7.1 Turkey Ecommerce Market Share by Retail Shopping Categories, 2020-2029
7.2 Clothing, Footwear & Accessories - Gross Merchandise Value Trend Analysis, 2020-2029
7.3 Health, Beauty and Personal Care - Gross Merchandise Value Trend Analysis, 2020-2029
7.4 Food & Beverage - Gross Merchandise Value Trend Analysis, 2020-2029
7.5 Appliances and Electronics - Gross Merchandise Value Trend Analysis, 2020-2029
7.6 Home Improvement - Gross Merchandise Value Trend Analysis, 2020-2029
7.7 Books, Music & Video - Gross Merchandise Value Trend Analysis, 2020-2029
7.8 Toys & Hobby - Gross Merchandise Value Trend Analysis, 2020-2029
7.9 Auto - Gross Merchandise Value Trend Analysis, 2020-2029
7.10 Ecommerce Other - Gross Merchandise Value Trend Analysis, 2020-2029
8. Turkey Ecommerce Market Size and Forecast by Retail Shopping Sales Channel
8.1 Turkey Ecommerce Market Share by Retail Shopping Sales Channel, 2020-2029
8.2 Ecommerce Platform to Consumer - Gross Merchandise Value Trend Analysis, 2020-2029
8.3 Ecommerce Direct to Consumer - Gross Merchandise Value Trend Analysis, 2020-2029
8.4 Ecommerce Consumer to Consumer - Gross Merchandise Value Trend Analysis, 2020-2029
9. Turkey Ecommerce Market Size and Forecast by Travel and Hospitality Categories
9.1 Turkey Ecommerce Market Share by Travel and Hospitality Categories (%), 2020-2029
9.2 Air Travel - Gross Merchandise Value Trend Analysis, 2020-2029
9.3 Train & Bus - Gross Merchandise Value Trend Analysis, 2020-2029
9.4 Taxi Service - Gross Merchandise Value Trend Analysis, 2020-2029
9.5 Hotels & Resorts - Gross Merchandise Value Trend Analysis, 2020-2029
9.6 Travel and Hospitality Other - Gross Merchandise Value Trend Analysis, 2020-2029
10. Turkey Ecommerce Market Share by Travel and Hospitality Sales Channel
10.1 Turkey Ecommerce Market Share by Travel and Hospitality Sales Channel
10.1.1 Turkey Ecommerce Market Share by Travel and Hospitality Sales Channel, 2020-2029
10.1.2 Aggregator App - Gross Merchandise Value Trend Analysis, 2020-2029
10.1.3 Direct to Consumer - Gross Merchandise Value Trend Analysis, 2020-2029
10.2 Air Travel Market Share by Sales Channel
10.2.1 Turkey Air Travel Market Share by Sales Channel, 2020-2029
10.2.2 Air Travel - Aggregator App - Gross Merchandise Value Trend Analysis, 2020-2029
10.2.3 Air Travel - Direct to Consumer - Gross Merchandise Value Trend Analysis, 2020-2029
10.3 Hotels & Resorts Market Share by Sales Channel
10.3.1 Turkey Hotels & Resorts Market Share by Sales Channel, 2020-2029
10.3.2 Hotels & Resorts - Aggregator App - Gross Merchandise Value Trend Analysis, 2020-2029
10.3.3 Hotels & Resorts - Direct to Consumer - Gross Merchandise Value Trend Analysis, 2020-2029
10.4 Taxi Service Market Share by Sales Channel
10.4.1 Turkey Taxi Service Market Share by Sales Channel, 2020-2029
10.4.2 Taxi Service - Aggregator App - Gross Merchandise Value Trend Analysis, 2020-2029
10.4.3 Taxi Service - Direct to Consumer - Gross Merchandise Value Trend Analysis, 2020-2029
10.5 Other Segment Market Share by Sales Channel
10.5.1 Turkey Other Segment Market Share by Sales Channel, 2020-2029
10.5.2 Other - Aggregator App - Gross Merchandise Value Trend Analysis, 2020-2029
10.5.3 Other - Direct to Consumer - Gross Merchandise Value Trend Analysis, 2020-2029
11. Turkey Ecommerce Market Size and Forecast by Online Food Service Sales Channel
11.1 Turkey Market Share by Online Food Service Sales Channels, 2020-2029
11.2 Aggregator App - Gross Merchandise Value Trend Analysis, 2020-2029
11.3 Ecommerce Direct to Consumer - Gross Merchandise Value Trend Analysis, 2020-2029
12. Turkey Ecommerce Market Size and Forecast by Media and Entertainment Sales Channel
12.1 Turkey Market Share by Media and Entertainment Sales Channel, 2020-2029
12.2 Streaming Services - Gross Merchandise Value Trend Analysis, 2020-2029
12.3 Movies & Events - Gross Merchandise Value Trend Analysis, 2020-2029
12.4 Theme Parks & Gaming - Gross Merchandise Value Trend Analysis, 2020-2029
12.5 Media and Entertainment Other - Gross Merchandise Value Trend Analysis, 2020-2029
13. Turkey Ecommerce Market Size and Forecast by Engagement Model
13.1 Turkey Ecommerce Market Share by Engagement Model, 2020-2029
13.2 Ecommerce Website Based - Gross Merchandise Value Trend Analysis, 2020-2029
13.3 Ecommerce Live Streaming - Gross Merchandise Value Trend Analysis, 2020-2029
14. Turkey Ecommerce Market Size and Forecast by Location
14.1 Turkey Ecommerce Market Share by Location, 2020-2029
14.2 Ecommerce Cross Border - Gross Merchandise Value Trend Analysis, 2020-2029
14.3 Ecommerce Domestic - Gross Merchandise Value Trend Analysis, 2020-2029
15. Turkey Ecommerce Market Size and Forecast by Device
15.1 Turkey Ecommerce Market Share by Device, 2020-2029
15.2 Ecommerce Mobile - Gross Merchandise Value Trend Analysis, 2020-2029
15.3 Ecommerce Desktop - Gross Merchandise Value Trend Analysis, 2020-2029
16. Turkey Ecommerce Market Size and Forecast by Operating System
16.1 Turkey Ecommerce Market Share by Operating System, 2020-2029
16.2 Ecommerce iOS/macOS - Gross Merchandise Value Trend Analysis, 2020-2029
16.3 Ecommerce Android - Gross Merchandise Value Trend Analysis, 2020-2029
16.4 Ecommerce Other Operating Systems - Gross Merchandise Value Trend Analysis, 2020-2029
17. Turkey Ecommerce Market Size and Forecast by City
17.1 Turkey Ecommerce Market Share by City, 2020-2029
17.2 Ecommerce Tier 1 - Gross Merchandise Value Trend Analysis, 2020-2029
17.3 Ecommerce Tier 2 - Gross Merchandise Value Trend Analysis, 2020-2029
17.4 Ecommerce Tier 3 - Gross Merchandise Value Trend Analysis, 2020-2029
18. Turkey Ecommerce Market Size and Forecast by Payment Instrument
18.1 Turkey Ecommerce Market Share by Payment Instrument, 2020-2029
18.2 Ecommerce Credit Card - Gross Merchandise Value Trend Analysis, 2020-2029
18.3 Ecommerce Debit Card - Gross Merchandise Value Trend Analysis, 2020-2029
18.4 Ecommerce Bank Transfer - Gross Merchandise Value Trend Analysis, 2020-2029
18.5 Ecommerce Prepaid Card - Gross Merchandise Value Trend Analysis, 2020-2029
18.6 Ecommerce Digital & Mobile Wallet - Gross Merchandise Value Trend Analysis, 2020-2029
18.7 Ecommerce Other Digital Payment - Gross Merchandise Value Trend Analysis, 2020-2029
18.8 Ecommerce Cash - Gross Merchandise Value Trend Analysis, 2020-2029
19. Turkey Ecommerce by Consumer Demographics
19.1 Turkey Ecommerce Market Share by Age Group, 2024
19.2 Turkey Ecommerce Market Share by Income Level, 2024
19.3 Turkey Ecommerce Market Share by Gender, 2024
20. Further Reading
20.1 About the Publisher
20.2 Related Research
List of Tables
Table 1: Turkey Ecommerce - Gross Merchandise Value (US$ Million), 2020-2029
Table 2: Turkey Ecommerce - Average Value Per Transaction (US$), 2020-2029
Table 3: Turkey Ecommerce - Gross Merchandise Volume (Million), 2020-2029
Table 4: Turkey Social Commerce - Gross Merchandise Value (US$ Million), 2020-2029
Table 5: Turkey Social Commerce - Average Value Per Transaction (US$), 2020-2029
Table 6: Turkey Social Commerce - Gross Merchandise Volume (Million), 2020-2029
Table 7: Turkey Quick Commerce - Gross Merchandise Value (US$ Million), 2020-2029
Table 8: Turkey Quick Commerce - Average Value Per Transaction (US$), 2020-2029
Table 9: Turkey Quick Commerce - Gross Merchandise Volume (Million), 2020-2029
Table 10: Turkey GDP Per Capita (US$), 2020-2029
Table 11: Turkey Ecommerce Retail Shopping - Gross Merchandise Value (US$ Million), 2020-2029
Table 12: Turkey Travel and Hospitality - Gross Merchandise Value (US$ Million), 2020-2029
Table 13: Turkey Online Food Service - Gross Merchandise Value (US$ Million), 2020-2029
Table 14: Turkey Media and Entertainment - Gross Merchandise Value (US$ Million), 2020-2029
Table 15: Turkey Healthcare and Wellness - Gross Merchandise Value (US$ Million), 2020-2029
Table 16: Turkey Technology Products and Services - Gross Merchandise Value (US$ Million), 2020-2029
Table 17: Turkey Other segment Gross Merchandise Value (US$ Million), 2020-2029
Table 18: Turkey Clothing, Footwear & Accessories - Gross Merchandise Value (US$ Million), 2020-2029
Table 19: Turkey Health, Beauty and Personal Care - Gross Merchandise Value Trend Analysis (US$ Million), 2020-2029
Table 20: Turkey Food & Beverage - Gross Merchandise Value Trend Analysis (US$ Million), 2020-2029
Table 21: Turkey Appliances and Electronics - Gross Merchandise Value (US$ Million), 2020-2029
Table 22: Turkey Home Improvement - Gross Merchandise Value (US$ Million), 2020-2029
Table 23: Turkey Books, Music & Video - Gross Merchandise Value (US$ Million), 2020-2029
Table 24: Turkey Toys & Hobby - Gross Merchandise Value (US$ Million), 2020-2029
Table 25: Turkey Auto - Gross Merchandise Value (US$ Million), 2020-2029
Table 26: Turkey Ecommerce Other - Gross Merchandise Value (US$ Million), 2020-2029
Table 27: Turkey Ecommerce Platform to Consumer - Gross Merchandise Value (US$ Million), 2020-2029
Table 28: Turkey Ecommerce Direct to Consumer - Gross Merchandise Value (US$ Million), 2020-2029
Table 29: Turkey Ecommerce Consumer to Consumer - Gross Merchandise Value (US$ Million), 2020-2029
Table 30: Turkey Air Travel - Gross Merchandise Value (US$ Million), 2020-2029
Table 31: Turkey Train & Bus - Gross Merchandise Value (US$ Million), 2020-2029
Table 32: Turkey Taxi Service - Gross Merchandise Value (US$ Million), 2020-2029
Table 33: Turkey Hotels & Resorts - Gross Merchandise Value (US$ Million), 2020-2029
Table 34: Turkey Travel and Hospitality Other - Gross Merchandise Value (US$ Million), 2020-2029
Table 35: Turkey Ecommerce Aggregator App - Gross Merchandise Value (US$ Million), 2020-2029
Table 36: Turkey Ecommerce Direct to Consumer - Gross Merchandise Value (US$ Million), 2020-2029
Table 37: Turkey Air Travel- Aggregator App - Gross Merchandise Value (US$ Million), 2020-2029
Table 38: Turkey Air Travel- Direct to Consumer - Gross Merchandise Value (US$ Million), 2020-2029
Table 39: Turkey Hotels & Resorts - Aggregator App - Gross Merchandise Value (US$ Million), 2020-2029
Table 40: Turkey Direct to Consumer - Gross Merchandise Value (US$ Million), 2020-2029
Table 41: Turkey Taxi Service- Aggregator App - Gross Merchandise Value (US$ Million), 2020-2029
Table 42: Taxi Service- Direct to Consumer - Gross Merchandise Value (US$ Million), 2020-2029
Table 43: Turkey Other- Aggregator App - Gross Merchandise Value (US$ Million), 2020-2029
Table 44: Turkey Other- Direct to Consumer - Gross Merchandise Value (US$ Million), 2020-2029
Table 45: Turkey Aggregator App - Gross Merchandise Value (US$ Million), 2020-2029
Table 46: Turkey Direct to Consumer- Gross Merchandise Value (US$ Million), 2020-2029
Table 47: Turkey Streaming Services - Gross Merchandise Value Trend Analysis (US$ Million), 2020-2029
Table 48: Turkey Movies & Events - Gross Merchandise Value Trend Analysis (US$ Million), 2020-2029
Table 49: Turkey Theme Parks & Gaming - Gross Merchandise Value Trend Analysis (US$ Million), 2020-2029
Table 50: Turkey Media and Entertainment Other - Gross Merchandise Value Trend Analysis (US$ Million), 2020-2029
Table 51: Turkey Ecommerce Website Based - Gross Merchandise Value Trend Analysis (US$ Million), 2020-2029
Table 52: Turkey Ecommerce Live Streaming - Gross Merchandise Value Trend Analysis (US$ Million), 2020-2029
Table 53: Turkey Ecommerce Cross Border - Gross Merchandise Value Trend Analysis (US$ Million), 2020-2029
Table 54: Turkey Ecommerce Domestic - Gross Merchandise Value Trend Analysis (US$ Million), 2020-2029
Table 55: Turkey Ecommerce Mobile - Gross Merchandise Value (US$ Million), 2020-2029
Table 56: Turkey Ecommerce Desktop - Gross Merchandise Value (US$ Million), 2020-2029
Table 57: Turkey Ecommerce iOS/macOS - Gross Merchandise Value (US$ Million), 2020-2029
Table 58: Turkey Ecommerce Android - Gross Merchandise Value (US$ Million), 2020-2029
Table 59: Turkey Ecommerce Other Operating Systems - Gross Merchandise Value (US$ Million), 2020-2029
Table 60: Turkey Ecommerce Tier 1 - Gross Merchandise Value (US$ Million), 2020-2029
Table 61: Turkey Ecommerce Tier 2 - Gross Merchandise Value (US$ Million), 2020-2029
Table 62: Turkey Ecommerce Tier 3 - Gross Merchandise Value (US$ Million), 2020-2029
Table 63: Turkey Ecommerce Credit Card - Gross Merchandise Value (US$ Million), 2020-2029
Table 64: Turkey Ecommerce Debit Card - Gross Merchandise Value (US$ Million), 2020-2029
Table 65: Turkey Ecommerce Bank Transfer - Gross Merchandise Value (US$ Million), 2020-2029
Table 66: Turkey Ecommerce Prepaid Card - Gross Merchandise Value (US$ Million), 2020-2029
Table 67: Turkey Ecommerce Digital & Mobile Wallet - Gross Merchandise Value (US$ Million), 2020-2029
Table 68: Turkey Ecommerce Other Digital Payment - Gross Merchandise Value (US$ Million), 2020-2029
Table 69: Turkey Ecommerce Cash - Gross Merchandise Value (US$ Million), 2020-2029
List of Figures
Figure 1: Methodology Framework
Figure 2: Turkey Ecommerce - Gross Merchandise Value (US$ Million), 2020-2029
Figure 3: Turkey Ecommerce - Average Value Per Transaction (US$), 2020-2029
Figure 4: Turkey Ecommerce - Gross Merchandise Volume (Million), 2020-2029
Figure 5: Turkey Social Commerce - Gross Merchandise Value (US$ Million), 2020-2029
Figure 6: Turkey Social Commerce - Average Value Per Transaction (US$), 2020-2029
Figure 7: Turkey Social Commerce - Gross Merchandise Volume (Million), 2020-2029
Figure 8: Turkey Quick Commerce - Gross Merchandise Value (US$ Million), 2020-2029
Figure 9: Turkey Quick Commerce - Average Value Per Transaction (US$), 2020-2029
Figure 10: Turkey Quick Commerce - Gross Merchandise Volume (Million), 2020-2029
Figure 11: Turkey User Statistics (Million), 2024
Figure 12: Turkey User Statistics of Card Abandonment Rate and Product Return Rate
Figure 13: Turkey Ecommerce Per Capita and GDP Per Capita (US$), 2024
Figure 14: Turkey GDP Per Capita (US$), 2020-2029
Figure 18: Turkey Ecommerce Market Share by Ecommerce Segments (%), 2020-2029
Figure 19: Turkey Ecommerce Retail Shopping - Gross Merchandise Value (US$ Million), 2020-2029
Figure 20: Turkey Travel and Hospitality - Gross Merchandise Value (US$ Million), 2020-2029
Figure 21: Turkey Online Food Service - Gross Merchandise Value (US$ Million), 2020-2029
Figure 22: Turkey Media and Entertainment - Gross Merchandise Value (US$ Million), 2020-2029
Figure 23: Turkey Healthcare and Wellness - Gross Merchandise Value (US$ Million), 2020-2029
Figure 24: Turkey Technology Products and Services - Gross Merchandise Value (US$ Million), 2020-2029
Figure 25: Turkey Other segment Gross Merchandise Value (US$ Million), 2020-2029
Figure 26: Turkey Ecommerce Market Share by Retail Shopping Categories (%), 2020-2029
Figure 27: Turkey Clothing, Footwear & Accessories - Gross Merchandise Value (US$ Million), 2020-2029
Figure 28: Turkey Health, Beauty and Personal Care - Gross Merchandise Value Trend Analysis (US$ Million), 2020-2029
Figure 29: Turkey Food & Beverage - Gross Merchandise Value Trend Analysis (US$ Million), 2020-2029
Figure 30: Turkey Appliances and Electronics - Gross Merchandise Value (US$ Million), 2020-2029
Figure 31: Turkey Home Improvement - Gross Merchandise Value (US$ Million), 2020-2029
Figure 32: Turkey Books, Music & Video - Gross Merchandise Value (US$ Million), 2020-2029
Figure 33: Turkey Toys & Hobby - Gross Merchandise Value (US$ Million), 2020-2029
Figure 34: Turkey Auto - Gross Merchandise Value (US$ Million), 2020-2029
Figure 35: Turkey Ecommerce Other - Gross Merchandise Value (US$ Million), 2020-2029
Figure 36: Turkey Ecommerce Market Share by Retail Shopping Sales Channel (%), 2020-2029
Figure 37: Turkey Ecommerce Platform to Consumer - Gross Merchandise Value (US$ Million), 2020-2029
Figure 38: Turkey Ecommerce Direct to Consumer - Gross Merchandise Value (US$ Million), 2020-2029
Figure 39: Turkey Ecommerce Consumer to Consumer - Gross Merchandise Value (US$ Million), 2020-2029
Figure 40: Turkey Ecommerce Market Share by Travel and Hospitality Categories (%), 2020-2029
Figure 41: Turkey Air Travel - Gross Merchandise Value (US$ Million), 2020-2029
Figure 42: Turkey Train & Bus - Gross Merchandise Value (US$ Million), 2020-2029
Figure 43: Turkey Taxi Service - Gross Merchandise Value (US$ Million), 2020-2029
Figure 44: Turkey Hotels & Resorts - Gross Merchandise Value (US$ Million), 2020-2029
Figure 45: Turkey Travel and Hospitality Other - Gross Merchandise Value (US$ Million), 2020-2029
Figure 46: Turkey Ecommerce Market Share by Travel and Hospitality Sales Channel (%), 2020-2029
Figure 47: Turkey Ecommerce Aggregator App - Gross Merchandise Value (US$ Million), 2020-2029
Figure 48: Turkey Ecommerce Direct to Consumer - Gross Merchandise Value (US$ Million), 2020-2029
Figure 49: Turkey Air Travel Market Share by Sales Channel (%), 2020-2029
Figure 50: Turkey Air Travel- Aggregator App - Gross Merchandise Value (US$ Million), 2020-2029
Figure 51: Turkey Air Travel- Direct to Consumer - Gross Merchandise Value (US$ Million), 2020-2029
Figure 52: Turkey Hotels & Resorts Market Share by Sales Channel (%), 2020-2029
Figure 53: Turkey Hotels & Resorts - Aggregator App - Gross Merchandise Value (US$ Million), 2020-2029
Figure 54: Turkey Direct to Consumer - Gross Merchandise Value (US$ Million), 2020-2029
Figure 55: Turkey Taxi Service Market Share by Sales Channel (%), 2020-2029
Figure 56: Turkey Taxi Service- Aggregator App - Gross Merchandise Value (US$ Million), 2020-2029
Figure 57: Turkey Taxi Service - Direct to Consumer - Gross Merchandise Value (US$ Million), 2020-2029
Figure 58: Turkey Other Segment Market Share by Sales Channel (%), 2020-2029
Figure 59: Turkey Other- Aggregator App - Gross Merchandise Value (US$ Million), 2020-2029
Figure 60: Turkey Other- Direct to Consumer - Gross Merchandise Value (US$ Million), 2020-2029
Figure 61: Turkey Market Share by Online Food Service Sales Channels (%), 2020-2029
Figure 62: Turkey Aggregator App - Gross Merchandise Value (US$ Million), 2020-2029
Figure 63: Turkey Direct to Consumer- Gross Merchandise Value (US$ Million), 2020-2029
Figure 64: Turkey Market Share by Media and Entertainment Sales Channel (%), 2020-2029
Figure 65: Turkey Streaming Services - Gross Merchandise Value Trend Analysis (US$ Million), 2020-2029
Figure 66: Turkey Movies & Events - Gross Merchandise Value Trend Analysis (US$ Million), 2020-2029
Figure 67: Turkey Theme Parks & Gaming - Gross Merchandise Value Trend Analysis (US$ Million), 2020-2029
Figure 68: Turkey Media and Entertainment Other - Gross Merchandise Value Trend Analysis (US$ Million), 2020-2029
Figure 69: Turkey Ecommerce Market Share by Engagement Model (%), 2020-2029
Figure 70: Turkey Ecommerce Website Based - Gross Merchandise Value Trend Analysis (US$ Million), 2020-2029
Figure 71: Turkey Ecommerce Live Streaming - Gross Merchandise Value Trend Analysis (US$ Million), 2020-2029
Figure 72: Turkey Ecommerce Market Share by Location (%), 2020-2029
Figure 73: Turkey Ecommerce Cross Border - Gross Merchandise Value Trend Analysis (US$ Million), 2020-2029
Figure 74: Turkey Ecommerce Domestic - Gross Merchandise Value Trend Analysis (US$ Million), 2020-2029
Figure 75: Turkey Ecommerce Market Share by Device (%), 2020-2029
Figure 76: Turkey Ecommerce Mobile - Gross Merchandise Value Trend Analysis (US$ Million), 2020-2029
Figure 77: Turkey Ecommerce Desktop - Gross Merchandise Value Trend Analysis (US$ Million), 2020-2029
Figure 78: Turkey Ecommerce Market Share by Operating System (%), 2020-2029
Figure 79: Turkey Ecommerce iOS/macOS - Gross Merchandise Value Trend Analysis (US$ Million), 2020-2029
Figure 80: Turkey Ecommerce Android - Gross Merchandise Value Trend Analysis (US$ Million), 2020-2029
Figure 81: Turkey Ecommerce Other Operating Systems - Gross Merchandise Value Trend Analysis (US$ Million), 2020-2029
Figure 82: Turkey Ecommerce Market Share by City (%), 2020-2029
Figure 83: Turkey Ecommerce Tier 1 - Gross Merchandise Value Trend Analysis (US$ Million), 2020-2029
Figure 84: Turkey Ecommerce Tier 2 - Gross Merchandise Value Trend Analysis (US$ Million), 2020-2029
Figure 85: Turkey Ecommerce Tier 3 - Gross Merchandise Value Trend Analysis (US$ Million), 2020-2029
Figure 86: Turkey Ecommerce Market Share by Payment Instrument (%), 2020-2029
Figure 87: Turkey Ecommerce Credit Card - Gross Merchandise Value Trend Analysis (US$ Million), 2020-2029
Figure 88: Turkey Ecommerce Debit Card - Gross Merchandise Value Trend Analysis (US$ Million), 2020-2029
Figure 89: Turkey Ecommerce Bank Transfer - Gross Merchandise Value Trend Analysis (US$ Million), 2020-2029
Figure 90: Turkey Ecommerce Prepaid Card - Gross Merchandise Value Trend Analysis (US$ Million), 2020-2029
Figure 91: Turkey Ecommerce Digital & Mobile Wallet - Gross Merchandise Value Trend Analysis (US$ Million), 2020-2029
Figure 92: Turkey Ecommerce Other Digital Payment - Gross Merchandise Value Trend Analysis (US$ Million), 2020-2029
Figure 93: Turkey Ecommerce Cash - Gross Merchandise Value Trend Analysis (US$ Million), 2020-2029
Figure 94: Turkey Ecommerce Market Share by Age Group (%), 2024
Figure 95: Turkey Ecommerce Market Share by Income Level (%), 2024
Figure 96: Turkey Ecommerce Market Share by Gender (%), 2024

Table Information

Report AttributeDetails
No. of Pages110
PublishedNovember 2025
Forecast Period2025 - 2029
Estimated Market Value ( USD ) in 2025 $ 12.66 Billion
Forecasted Market Value ( USD ) by 2029 $ 16.79 Billion
Compound Annual Growth Rate7.3%
Regions CoveredTurkey

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