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Vietnam B2C Ecommerce Market Size & Forecast by Value and Volume Across 80+ KPIs - Databook Q4 2025 Update- Product Image
Vietnam B2C Ecommerce Market Size & Forecast by Value and Volume Across 80+ KPIs - Databook Q4 2025 Update- Product Image
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Vietnam B2C Ecommerce Market Size & Forecast by Value and Volume Across 80+ KPIs - Databook Q4 2025 Update

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    Report

  • 110 Pages
  • November 2025
  • Region: Vietnam
  • PayNXT360
  • ID: 6191217
Description Jump to:
The ecommerce market in Vietnam is expected to grow by 11.2% annually, reaching US$20.15 billion by 2025.

The ecommerce market in the region has experienced robust growth during 2020-2024, achieving a CAGR of 10.3%. This upward trajectory is expected to continue, with the market forecast to grow at a CAGR of 9.8% from 2025 to 2029. By the end of 2029, the ecommerce market is projected to expand from its 2024 value of US$18.12 billion to approximately US$29.32 billion.

This report provides a detailed data-centric analysis of the ecommerce industry in Vietnam offering comprehensive coverage of both overall and ecommerce markets. It includes more than 80+ KPIs, covering gross merchandise value, gross merchandise volume, and average value per transaction.

The report provides a detailed assessment of the ecommerce market across all major segments, including retail shopping, travel, food service, media, healthcare, and technology categories. It analyzes sales channels, engagement models, device and operating system usage, as well as domestic versus cross-border flows and city-tier contributions. The study also covers payment instruments and consumer demographics by age, income, and gender to map evolving purchasing behavior. Together, these datasets offer a comprehensive view of ecommerce market size, customer behavior, and digital channel performance.

The publisher’s research methodology is based on industry best practices. It's unbiased analysis leverages a proprietary analytics platform to offer a detailed view of emerging business and investment market opportunities.

Report Scope

This report provides a detailed data-driven analysis of the B2C ecommerce market in Vietnam, focusing on the overall digital retail ecosystem and its growth trajectory. It examines key ecommerce segments, sales channels, and consumer behavior shaping the evolution of online purchasing in the country.

Vietnam B2C Ecommerce Market Size and Growth Dynamics

  • Gross Merchandise Value
  • Gross Merchandise Volume
  • Average Value per Transaction

Vietnam Social Commerce Market Size and Growth Dynamics

  • Gross Merchandise Value
  • Gross Merchandise Volume
  • Average Value per Transaction

Vietnam Quick Commerce Market Size and Growth Dynamics

  • Gross Merchandise Value
  • Gross Merchandise Volume
  • Average Value per Transaction

Vietnam B2C Ecommerce Market Segmentation by Ecommerce Vertical

  • Retail Shopping
  • Travel & Hospitality
  • Online Food Service
  • Media & Entertainment
  • Healthcare & Wellness
  • Technology Products & Services
  • Other

Vietnam B2C Ecommerce Market Segmentation by Retail Shopping Category

  • Clothing, Footwear & Accessories
  • Health, Beauty & Personal Care
  • Food & Beverage
  • Appliances & Electronics
  • Home Improvement
  • Books, Music & Video
  • Toys & Hobby
  • Auto Parts & Accessories
  • Other

Vietnam B2C Ecommerce Market Segmentation by Retail Shopping Sales Channel

  • Platform-to-Consumer
  • Direct-to-Consumer
  • Consumer-to-Consumer

Vietnam B2C Ecommerce Market Segmentation by Travel & Hospitality Category

  • Air Travel
  • Train & Bus
  • Taxi & Ride-Hailing
  • Hotels & Resorts
  • Other

Vietnam B2C Ecommerce Market Segmentation by Travel and Hospitality Sales Channel

  • Air Travel- Aggregator App
  • Air Travel- Direct-to-Consumer
  • Train & Bus- Aggregator App
  • Train & Bus- Direct-to-Consumer
  • Taxi & Ride-Hailing- Aggregator App
  • Taxi & Ride-Hailing- Direct-to-Consumer
  • Hotels & Resorts- Aggregator App
  • Hotels & Resorts- Direct-to-Consumer
  • Other- Aggregator App
  • Other- Direct-to-Consumer

Vietnam B2C Ecommerce Market Segmentation by Online Food Service Sales Channel

  • Aggregator App
  • Direct-to-Consumer

Vietnam B2C Ecommerce Market Segmentation by Media & Entertainment Sales Channel

  • Streaming Services
  • Movies & Events
  • Theme Parks & Gaming
  • Other

Vietnam B2C Ecommerce Market Segmentation by Engagement Model

  • Website-Based
  • Live Streaming

Vietnam B2C Ecommerce Market Segmentation by Location

  • Cross-Border
  • Domestic

Vietnam B2C Ecommerce Market Segmentation by Device

  • Mobile
  • Desktop

Vietnam B2C Ecommerce Market Segmentation by Operating System

  • iOS / macOS
  • Android
  • Other Operating Systems

Vietnam B2C Ecommerce Market Segmentation by City Tier

  • Tier 1
  • Tier 2
  • Tier 3

Vietnam B2C Ecommerce Market Segmentation by Payment Instrument

  • Credit Card
  • Debit Card
  • Bank Transfer
  • Prepaid Card
  • Digital & Mobile Wallet
  • Other Digital Payment
  • Cash

Vietnam B2C Ecommerce Consumer Demographics & Behaviour

  • Market Share by Age Group
  • Market Share by Income Level
  • Market Share by Gender

Vietnam B2C Ecommerce User Statistics & Ratios

  • Internet Users
  • Ecommerce Users
  • Social Media Users
  • Smartphone Penetration
  • Banked Population
  • Ecommerce Per Capita
  • GDP Per Capita
  • Ecommerce as % of GDP
  • Cart Abandonment Rate
  • Product Retun Rate

Vietnam B2C Ecommerce Operational Metrics by Ecommerce Segment

  • Gross Merchandise Value by Segment

Vietnam B2C Ecommerce Operational Metrics by Retail Shopping Category

  • Gross Merchandise Value by Category

Vietnam B2C Ecommerce Operational Metrics by Sales Channel

  • Gross Merchandise Value by Channel

Vietnam B2C Ecommerce Operational Metrics by Location

  • Gross Merchandise Value by Location

Vietnam B2C Ecommerce Operational Metrics by Device

  • Gross Merchandise Value by Device

Vietnam B2C Ecommerce Operational Metrics by Operating System

  • Gross Merchandise Value by Operating System

Vietnam B2C Ecommerce Operational Metrics by City Tier

  • Gross Merchandise Value by City Tier

Vietnam B2C Ecommerce Operational Metrics by Payment Instrument

  • Gross Merchandise Value by Payment Instrument

Reasons to Buy

  • Comprehensive Market Intelligence: Develop a complete understanding of the B2C ecommerce landscape in Vietnam with fundamental ecommerce metrics such as gross merchandise value, gross merchandise volume, and average value per transaction across all major ecommerce segments.
  • Granular Segmentation and Cross-Analysis: Analyse the online retail ecosystem through detailed segmentation covering ecommerce segments, retail product categories, travel and hospitality verticals, media and entertainment services, sales channels, devices, operating systems, cities, and payment instruments, enabling deep insight into evolving consumer shopping patterns.
  • Operational and Performance Benchmarking: Benchmark marketplaces, direct-to-consumer platforms, aggregators, and category-focused players using KPIs such as GMV share, category-level performance, channel efficiency, device contribution, and payment mode penetration, supporting comparative assessment of platform strengths and competitive positioning.
  • Consumer Behavior and Ecosystem Readiness: Understand how demographics, income groups, gender mix, device usage, and payment preferences shape online purchasing decisions, influencing category demand, cart abandonment behavior, product return tendencies, and the shift toward digital-first commerce.
  • Data-Driven Forecasts and KPI Tracking: Access a structured dataset of 80+ ecommerce KPIs with historical and forecast values up to 2029, providing clarity on growth drivers, category expansion, sales-channel transitions, and payment-instrument evolution across the B2C ecommerce value chain.
  • Decision-Ready Databook Format: Delivered in a standardized, analytics-friendly databook format aligned with financial modeling requirements, enabling ecommerce companies, consumer brands, payment providers, technology firms, and investors to conduct evidence-based market assessment and strategic planning.

Table of Contents

1. About this Report
1.1 Summary
1.2 Methodology
1.3 Definitions
1.4 Disclaimer
2. Vietnam Ecommerce Market Size and Future Growth Dynamics
2.1 Vietnam Ecommerce - Gross Merchandise Value Trend Analysis, 2020-2029
2.2 Vietnam Ecommerce - Average Value Per Transaction Trend Analysis, 2020-2029
2.3 Vietnam Ecommerce - Gross Merchandise Volume Trend Analysis, 2020-2029
3. Vietnam Social Commerce Market Size and Forecast
3.1 Vietnam Social Commerce - Gross Merchandise Value Trend Analysis 2020-2029
3.2 Vietnam Social Commerce - Average Value Per Transaction Trend Analysis, 2020-2029
3.3 Vietnam Social Commerce - Gross Merchandise Volume Trend Analysis, 2020-2029
4. Vietnam Quick Commerce Market Size and Forecast
4.1 Vietnam Quick Commerce - Gross Merchandise Value Trend Analysis 2020-2029
4.2 Vietnam Quick Commerce - Average Value Per Transaction Trend Analysis, 2020-2029
4.3 Vietnam Quick Commerce - Gross Merchandise Volume Trend Analysis, 2020-2029
5. Vietnam User Statistics and Ratios Of Key Performance Indicators
5.1 Vietnam User Statistics, 2024
5.2 Vietnam User Statistics of Card Abandonment Rate and Product Return Rate, 2024
5.3 Vietnam Ecommerce Per Capita and GDP Per Capita, 2024
5.4 Vietnam GDP Per Capita Trend Analysis, 2020-2029
6. Vietnam Ecommerce Market Size and Forecast by Ecommerce Segments
6.1 Vietnam Ecommerce Market Share by Ecommerce Segments, 2020-2029
6.2 Vietnam Ecommerce Retail Shopping - Gross Merchandise Value Trend Analysis, 2020-2029
6.3 Vietnam Travel and Hospitality - Gross Merchandise Value Trend Analysis, 2020-2029
6.4 Vietnam Online Food Service - Gross Merchandise Value Trend Analysis, 2020-2029
6.5 Vietnam Media and Entertainment - Gross Merchandise Value Trend Analysis, 2020-2029
6.6 Vietnam Healthcare and Wellness - Gross Merchandise Value Trend Analysis, 2020-2029
6.7 Vietnam Technology Products and Services - Gross Merchandise Value Trend Analysis, 2020-2029
6.8 Vietnam Other Segment - Gross Merchandise Value Trend Analysis, 2020-2029
7. Vietnam Ecommerce Market Size and Forecast by Retail Shopping Categories
7.1 Vietnam Ecommerce Market Share by Retail Shopping Categories, 2020-2029
7.2 Clothing, Footwear & Accessories - Gross Merchandise Value Trend Analysis, 2020-2029
7.3 Health, Beauty and Personal Care - Gross Merchandise Value Trend Analysis, 2020-2029
7.4 Food & Beverage - Gross Merchandise Value Trend Analysis, 2020-2029
7.5 Appliances and Electronics - Gross Merchandise Value Trend Analysis, 2020-2029
7.6 Home Improvement - Gross Merchandise Value Trend Analysis, 2020-2029
7.7 Books, Music & Video - Gross Merchandise Value Trend Analysis, 2020-2029
7.8 Toys & Hobby - Gross Merchandise Value Trend Analysis, 2020-2029
7.9 Auto - Gross Merchandise Value Trend Analysis, 2020-2029
7.10 Ecommerce Other - Gross Merchandise Value Trend Analysis, 2020-2029
8. Vietnam Ecommerce Market Size and Forecast by Retail Shopping Sales Channel
8.1 Vietnam Ecommerce Market Share by Retail Shopping Sales Channel, 2020-2029
8.2 Ecommerce Platform to Consumer - Gross Merchandise Value Trend Analysis, 2020-2029
8.3 Ecommerce Direct to Consumer - Gross Merchandise Value Trend Analysis, 2020-2029
8.4 Ecommerce Consumer to Consumer - Gross Merchandise Value Trend Analysis, 2020-2029
9. Vietnam Ecommerce Market Size and Forecast by Travel and Hospitality Categories
9.1 Vietnam Ecommerce Market Share by Travel and Hospitality Categories (%), 2020-2029
9.2 Air Travel - Gross Merchandise Value Trend Analysis, 2020-2029
9.3 Train & Bus - Gross Merchandise Value Trend Analysis, 2020-2029
9.4 Taxi Service - Gross Merchandise Value Trend Analysis, 2020-2029
9.5 Hotels & Resorts - Gross Merchandise Value Trend Analysis, 2020-2029
9.6 Travel and Hospitality Other - Gross Merchandise Value Trend Analysis, 2020-2029
10. Vietnam Ecommerce Market Share by Travel and Hospitality Sales Channel
10.1 Vietnam Ecommerce Market Share by Travel and Hospitality Sales Channel
10.1.1 Vietnam Ecommerce Market Share by Travel and Hospitality Sales Channel, 2020-2029
10.1.2 Aggregator App - Gross Merchandise Value Trend Analysis, 2020-2029
10.1.3 Direct to Consumer - Gross Merchandise Value Trend Analysis, 2020-2029
10.2 Air Travel Market Share by Sales Channel
10.2.1 Vietnam Air Travel Market Share by Sales Channel, 2020-2029
10.2.2 Air Travel - Aggregator App - Gross Merchandise Value Trend Analysis, 2020-2029
10.2.3 Air Travel - Direct to Consumer - Gross Merchandise Value Trend Analysis, 2020-2029
10.3 Hotels & Resorts Market Share by Sales Channel
10.3.1 Vietnam Hotels & Resorts Market Share by Sales Channel, 2020-2029
10.3.2 Hotels & Resorts - Aggregator App - Gross Merchandise Value Trend Analysis, 2020-2029
10.3.3 Hotels & Resorts - Direct to Consumer - Gross Merchandise Value Trend Analysis, 2020-2029
10.4 Taxi Service Market Share by Sales Channel
10.4.1 Vietnam Taxi Service Market Share by Sales Channel, 2020-2029
10.4.2 Taxi Service - Aggregator App - Gross Merchandise Value Trend Analysis, 2020-2029
10.4.3 Taxi Service - Direct to Consumer - Gross Merchandise Value Trend Analysis, 2020-2029
10.5 Other Segment Market Share by Sales Channel
10.5.1 Vietnam Other Segment Market Share by Sales Channel, 2020-2029
10.5.2 Other - Aggregator App - Gross Merchandise Value Trend Analysis, 2020-2029
10.5.3 Other - Direct to Consumer - Gross Merchandise Value Trend Analysis, 2020-2029
11. Vietnam Ecommerce Market Size and Forecast by Online Food Service Sales Channel
11.1 Vietnam Market Share by Online Food Service Sales Channels, 2020-2029
11.2 Aggregator App - Gross Merchandise Value Trend Analysis, 2020-2029
11.3 Ecommerce Direct to Consumer - Gross Merchandise Value Trend Analysis, 2020-2029
12. Vietnam Ecommerce Market Size and Forecast by Media and Entertainment Sales Channel
12.1 Vietnam Market Share by Media and Entertainment Sales Channel, 2020-2029
12.2 Streaming Services - Gross Merchandise Value Trend Analysis, 2020-2029
12.3 Movies & Events - Gross Merchandise Value Trend Analysis, 2020-2029
12.4 Theme Parks & Gaming - Gross Merchandise Value Trend Analysis, 2020-2029
12.5 Media and Entertainment Other - Gross Merchandise Value Trend Analysis, 2020-2029
13. Vietnam Ecommerce Market Size and Forecast by Engagement Model
13.1 Vietnam Ecommerce Market Share by Engagement Model, 2020-2029
13.2 Ecommerce Website Based - Gross Merchandise Value Trend Analysis, 2020-2029
13.3 Ecommerce Live Streaming - Gross Merchandise Value Trend Analysis, 2020-2029
14. Vietnam Ecommerce Market Size and Forecast by Location
14.1 Vietnam Ecommerce Market Share by Location, 2020-2029
14.2 Ecommerce Cross Border - Gross Merchandise Value Trend Analysis, 2020-2029
14.3 Ecommerce Domestic - Gross Merchandise Value Trend Analysis, 2020-2029
15. Vietnam Ecommerce Market Size and Forecast by Device
15.1 Vietnam Ecommerce Market Share by Device, 2020-2029
15.2 Ecommerce Mobile - Gross Merchandise Value Trend Analysis, 2020-2029
15.3 Ecommerce Desktop - Gross Merchandise Value Trend Analysis, 2020-2029
16. Vietnam Ecommerce Market Size and Forecast by Operating System
16.1 Vietnam Ecommerce Market Share by Operating System, 2020-2029
16.2 Ecommerce iOS/macOS - Gross Merchandise Value Trend Analysis, 2020-2029
16.3 Ecommerce Android - Gross Merchandise Value Trend Analysis, 2020-2029
16.4 Ecommerce Other Operating Systems - Gross Merchandise Value Trend Analysis, 2020-2029
17. Vietnam Ecommerce Market Size and Forecast by City
17.1 Vietnam Ecommerce Market Share by City, 2020-2029
17.2 Ecommerce Tier 1 - Gross Merchandise Value Trend Analysis, 2020-2029
17.3 Ecommerce Tier 2 - Gross Merchandise Value Trend Analysis, 2020-2029
17.4 Ecommerce Tier 3 - Gross Merchandise Value Trend Analysis, 2020-2029
18. Vietnam Ecommerce Market Size and Forecast by Payment Instrument
18.1 Vietnam Ecommerce Market Share by Payment Instrument, 2020-2029
18.2 Ecommerce Credit Card - Gross Merchandise Value Trend Analysis, 2020-2029
18.3 Ecommerce Debit Card - Gross Merchandise Value Trend Analysis, 2020-2029
18.4 Ecommerce Bank Transfer - Gross Merchandise Value Trend Analysis, 2020-2029
18.5 Ecommerce Prepaid Card - Gross Merchandise Value Trend Analysis, 2020-2029
18.6 Ecommerce Digital & Mobile Wallet - Gross Merchandise Value Trend Analysis, 2020-2029
18.7 Ecommerce Other Digital Payment - Gross Merchandise Value Trend Analysis, 2020-2029
18.8 Ecommerce Cash - Gross Merchandise Value Trend Analysis, 2020-2029
19. Vietnam Ecommerce by Consumer Demographics
19.1 Vietnam Ecommerce Market Share by Age Group, 2024
19.2 Vietnam Ecommerce Market Share by Income Level, 2024
19.3 Vietnam Ecommerce Market Share by Gender, 2024
20. Further Reading
20.1 About the Publisher
20.2 Related Research
List of Tables
Table 1: Vietnam Ecommerce - Gross Merchandise Value (US$ Million), 2020-2029
Table 2: Vietnam Ecommerce - Average Value Per Transaction (US$), 2020-2029
Table 3: Vietnam Ecommerce - Gross Merchandise Volume (Million), 2020-2029
Table 4: Vietnam Social Commerce - Gross Merchandise Value (US$ Million), 2020-2029
Table 5: Vietnam Social Commerce - Average Value Per Transaction (US$), 2020-2029
Table 6: Vietnam Social Commerce - Gross Merchandise Volume (Million), 2020-2029
Table 7: Vietnam Quick Commerce - Gross Merchandise Value (US$ Million), 2020-2029
Table 8: Vietnam Quick Commerce - Average Value Per Transaction (US$), 2020-2029
Table 9: Vietnam Quick Commerce - Gross Merchandise Volume (Million), 2020-2029
Table 10: Vietnam GDP Per Capita (US$), 2020-2029
Table 11: Vietnam Ecommerce Retail Shopping - Gross Merchandise Value (US$ Million), 2020-2029
Table 12: Vietnam Travel and Hospitality - Gross Merchandise Value (US$ Million), 2020-2029
Table 13: Vietnam Online Food Service - Gross Merchandise Value (US$ Million), 2020-2029
Table 14: Vietnam Media and Entertainment - Gross Merchandise Value (US$ Million), 2020-2029
Table 15: Vietnam Healthcare and Wellness - Gross Merchandise Value (US$ Million), 2020-2029
Table 16: Vietnam Technology Products and Services - Gross Merchandise Value (US$ Million), 2020-2029
Table 17: Vietnam Other segment Gross Merchandise Value (US$ Million), 2020-2029
Table 18: Vietnam Clothing, Footwear & Accessories - Gross Merchandise Value (US$ Million), 2020-2029
Table 19: Vietnam Health, Beauty and Personal Care - Gross Merchandise Value Trend Analysis (US$ Million), 2020-2029
Table 20: Vietnam Food & Beverage - Gross Merchandise Value Trend Analysis (US$ Million), 2020-2029
Table 21: Vietnam Appliances and Electronics - Gross Merchandise Value (US$ Million), 2020-2029
Table 22: Vietnam Home Improvement - Gross Merchandise Value (US$ Million), 2020-2029
Table 23: Vietnam Books, Music & Video - Gross Merchandise Value (US$ Million), 2020-2029
Table 24: Vietnam Toys & Hobby - Gross Merchandise Value (US$ Million), 2020-2029
Table 25: Vietnam Auto - Gross Merchandise Value (US$ Million), 2020-2029
Table 26: Vietnam Ecommerce Other - Gross Merchandise Value (US$ Million), 2020-2029
Table 27: Vietnam Ecommerce Platform to Consumer - Gross Merchandise Value (US$ Million), 2020-2029
Table 28: Vietnam Ecommerce Direct to Consumer - Gross Merchandise Value (US$ Million), 2020-2029
Table 29: Vietnam Ecommerce Consumer to Consumer - Gross Merchandise Value (US$ Million), 2020-2029
Table 30: Vietnam Air Travel - Gross Merchandise Value (US$ Million), 2020-2029
Table 31: Vietnam Train & Bus - Gross Merchandise Value (US$ Million), 2020-2029
Table 32: Vietnam Taxi Service - Gross Merchandise Value (US$ Million), 2020-2029
Table 33: Vietnam Hotels & Resorts - Gross Merchandise Value (US$ Million), 2020-2029
Table 34: Vietnam Travel and Hospitality Other - Gross Merchandise Value (US$ Million), 2020-2029
Table 35: Vietnam Ecommerce Aggregator App - Gross Merchandise Value (US$ Million), 2020-2029
Table 36: Vietnam Ecommerce Direct to Consumer - Gross Merchandise Value (US$ Million), 2020-2029
Table 37: Vietnam Air Travel- Aggregator App - Gross Merchandise Value (US$ Million), 2020-2029
Table 38: Vietnam Air Travel- Direct to Consumer - Gross Merchandise Value (US$ Million), 2020-2029
Table 39: Vietnam Hotels & Resorts - Aggregator App - Gross Merchandise Value (US$ Million), 2020-2029
Table 40: Vietnam Direct to Consumer - Gross Merchandise Value (US$ Million), 2020-2029
Table 41: Vietnam Taxi Service- Aggregator App - Gross Merchandise Value (US$ Million), 2020-2029
Table 42: Taxi Service- Direct to Consumer - Gross Merchandise Value (US$ Million), 2020-2029
Table 43: Vietnam Other- Aggregator App - Gross Merchandise Value (US$ Million), 2020-2029
Table 44: Vietnam Other- Direct to Consumer - Gross Merchandise Value (US$ Million), 2020-2029
Table 45: Vietnam Aggregator App - Gross Merchandise Value (US$ Million), 2020-2029
Table 46: Vietnam Direct to Consumer- Gross Merchandise Value (US$ Million), 2020-2029
Table 47: Vietnam Streaming Services - Gross Merchandise Value Trend Analysis (US$ Million), 2020-2029
Table 48: Vietnam Movies & Events - Gross Merchandise Value Trend Analysis (US$ Million), 2020-2029
Table 49: Vietnam Theme Parks & Gaming - Gross Merchandise Value Trend Analysis (US$ Million), 2020-2029
Table 50: Vietnam Media and Entertainment Other - Gross Merchandise Value Trend Analysis (US$ Million), 2020-2029
Table 51: Vietnam Ecommerce Website Based - Gross Merchandise Value Trend Analysis (US$ Million), 2020-2029
Table 52: Vietnam Ecommerce Live Streaming - Gross Merchandise Value Trend Analysis (US$ Million), 2020-2029
Table 53: Vietnam Ecommerce Cross Border - Gross Merchandise Value Trend Analysis (US$ Million), 2020-2029
Table 54: Vietnam Ecommerce Domestic - Gross Merchandise Value Trend Analysis (US$ Million), 2020-2029
Table 55: Vietnam Ecommerce Mobile - Gross Merchandise Value (US$ Million), 2020-2029
Table 56: Vietnam Ecommerce Desktop - Gross Merchandise Value (US$ Million), 2020-2029
Table 57: Vietnam Ecommerce iOS/macOS - Gross Merchandise Value (US$ Million), 2020-2029
Table 58: Vietnam Ecommerce Android - Gross Merchandise Value (US$ Million), 2020-2029
Table 59: Vietnam Ecommerce Other Operating Systems - Gross Merchandise Value (US$ Million), 2020-2029
Table 60: Vietnam Ecommerce Tier 1 - Gross Merchandise Value (US$ Million), 2020-2029
Table 61: Vietnam Ecommerce Tier 2 - Gross Merchandise Value (US$ Million), 2020-2029
Table 62: Vietnam Ecommerce Tier 3 - Gross Merchandise Value (US$ Million), 2020-2029
Table 63: Vietnam Ecommerce Credit Card - Gross Merchandise Value (US$ Million), 2020-2029
Table 64: Vietnam Ecommerce Debit Card - Gross Merchandise Value (US$ Million), 2020-2029
Table 65: Vietnam Ecommerce Bank Transfer - Gross Merchandise Value (US$ Million), 2020-2029
Table 66: Vietnam Ecommerce Prepaid Card - Gross Merchandise Value (US$ Million), 2020-2029
Table 67: Vietnam Ecommerce Digital & Mobile Wallet - Gross Merchandise Value (US$ Million), 2020-2029
Table 68: Vietnam Ecommerce Other Digital Payment - Gross Merchandise Value (US$ Million), 2020-2029
Table 69: Vietnam Ecommerce Cash - Gross Merchandise Value (US$ Million), 2020-2029
List of Figures
Figure 1: Methodology Framework
Figure 2: Vietnam Ecommerce - Gross Merchandise Value (US$ Million), 2020-2029
Figure 3: Vietnam Ecommerce - Average Value Per Transaction (US$), 2020-2029
Figure 4: Vietnam Ecommerce - Gross Merchandise Volume (Million), 2020-2029
Figure 5: Vietnam Social Commerce - Gross Merchandise Value (US$ Million), 2020-2029
Figure 6: Vietnam Social Commerce - Average Value Per Transaction (US$), 2020-2029
Figure 7: Vietnam Social Commerce - Gross Merchandise Volume (Million), 2020-2029
Figure 8: Vietnam Quick Commerce - Gross Merchandise Value (US$ Million), 2020-2029
Figure 9: Vietnam Quick Commerce - Average Value Per Transaction (US$), 2020-2029
Figure 10: Vietnam Quick Commerce - Gross Merchandise Volume (Million), 2020-2029
Figure 11: Vietnam User Statistics (Million), 2024
Figure 12: Vietnam User Statistics of Card Abandonment Rate and Product Return Rate
Figure 13: Vietnam Ecommerce Per Capita and GDP Per Capita (US$), 2024
Figure 14: Vietnam GDP Per Capita (US$), 2020-2029
Figure 18: Vietnam Ecommerce Market Share by Ecommerce Segments (%), 2020-2029
Figure 19: Vietnam Ecommerce Retail Shopping - Gross Merchandise Value (US$ Million), 2020-2029
Figure 20: Vietnam Travel and Hospitality - Gross Merchandise Value (US$ Million), 2020-2029
Figure 21: Vietnam Online Food Service - Gross Merchandise Value (US$ Million), 2020-2029
Figure 22: Vietnam Media and Entertainment - Gross Merchandise Value (US$ Million), 2020-2029
Figure 23: Vietnam Healthcare and Wellness - Gross Merchandise Value (US$ Million), 2020-2029
Figure 24: Vietnam Technology Products and Services - Gross Merchandise Value (US$ Million), 2020-2029
Figure 25: Vietnam Other segment Gross Merchandise Value (US$ Million), 2020-2029
Figure 26: Vietnam Ecommerce Market Share by Retail Shopping Categories (%), 2020-2029
Figure 27: Vietnam Clothing, Footwear & Accessories - Gross Merchandise Value (US$ Million), 2020-2029
Figure 28: Vietnam Health, Beauty and Personal Care - Gross Merchandise Value Trend Analysis (US$ Million), 2020-2029
Figure 29: Vietnam Food & Beverage - Gross Merchandise Value Trend Analysis (US$ Million), 2020-2029
Figure 30: Vietnam Appliances and Electronics - Gross Merchandise Value (US$ Million), 2020-2029
Figure 31: Vietnam Home Improvement - Gross Merchandise Value (US$ Million), 2020-2029
Figure 32: Vietnam Books, Music & Video - Gross Merchandise Value (US$ Million), 2020-2029
Figure 33: Vietnam Toys & Hobby - Gross Merchandise Value (US$ Million), 2020-2029
Figure 34: Vietnam Auto - Gross Merchandise Value (US$ Million), 2020-2029
Figure 35: Vietnam Ecommerce Other - Gross Merchandise Value (US$ Million), 2020-2029
Figure 36: Vietnam Ecommerce Market Share by Retail Shopping Sales Channel (%), 2020-2029
Figure 37: Vietnam Ecommerce Platform to Consumer - Gross Merchandise Value (US$ Million), 2020-2029
Figure 38: Vietnam Ecommerce Direct to Consumer - Gross Merchandise Value (US$ Million), 2020-2029
Figure 39: Vietnam Ecommerce Consumer to Consumer - Gross Merchandise Value (US$ Million), 2020-2029
Figure 40: Vietnam Ecommerce Market Share by Travel and Hospitality Categories (%), 2020-2029
Figure 41: Vietnam Air Travel - Gross Merchandise Value (US$ Million), 2020-2029
Figure 42: Vietnam Train & Bus - Gross Merchandise Value (US$ Million), 2020-2029
Figure 43: Vietnam Taxi Service - Gross Merchandise Value (US$ Million), 2020-2029
Figure 44: Vietnam Hotels & Resorts - Gross Merchandise Value (US$ Million), 2020-2029
Figure 45: Vietnam Travel and Hospitality Other - Gross Merchandise Value (US$ Million), 2020-2029
Figure 46: Vietnam Ecommerce Market Share by Travel and Hospitality Sales Channel (%), 2020-2029
Figure 47: Vietnam Ecommerce Aggregator App - Gross Merchandise Value (US$ Million), 2020-2029
Figure 48: Vietnam Ecommerce Direct to Consumer - Gross Merchandise Value (US$ Million), 2020-2029
Figure 49: Vietnam Air Travel Market Share by Sales Channel (%), 2020-2029
Figure 50: Vietnam Air Travel- Aggregator App - Gross Merchandise Value (US$ Million), 2020-2029
Figure 51: Vietnam Air Travel- Direct to Consumer - Gross Merchandise Value (US$ Million), 2020-2029
Figure 52: Vietnam Hotels & Resorts Market Share by Sales Channel (%), 2020-2029
Figure 53: Vietnam Hotels & Resorts - Aggregator App - Gross Merchandise Value (US$ Million), 2020-2029
Figure 54: Vietnam Direct to Consumer - Gross Merchandise Value (US$ Million), 2020-2029
Figure 55: Vietnam Taxi Service Market Share by Sales Channel (%), 2020-2029
Figure 56: Vietnam Taxi Service- Aggregator App - Gross Merchandise Value (US$ Million), 2020-2029
Figure 57: Vietnam Taxi Service - Direct to Consumer - Gross Merchandise Value (US$ Million), 2020-2029
Figure 58: Vietnam Other Segment Market Share by Sales Channel (%), 2020-2029
Figure 59: Vietnam Other- Aggregator App - Gross Merchandise Value (US$ Million), 2020-2029
Figure 60: Vietnam Other- Direct to Consumer - Gross Merchandise Value (US$ Million), 2020-2029
Figure 61: Vietnam Market Share by Online Food Service Sales Channels (%), 2020-2029
Figure 62: Vietnam Aggregator App - Gross Merchandise Value (US$ Million), 2020-2029
Figure 63: Vietnam Direct to Consumer- Gross Merchandise Value (US$ Million), 2020-2029
Figure 64: Vietnam Market Share by Media and Entertainment Sales Channel (%), 2020-2029
Figure 65: Vietnam Streaming Services - Gross Merchandise Value Trend Analysis (US$ Million), 2020-2029
Figure 66: Vietnam Movies & Events - Gross Merchandise Value Trend Analysis (US$ Million), 2020-2029
Figure 67: Vietnam Theme Parks & Gaming - Gross Merchandise Value Trend Analysis (US$ Million), 2020-2029
Figure 68: Vietnam Media and Entertainment Other - Gross Merchandise Value Trend Analysis (US$ Million), 2020-2029
Figure 69: Vietnam Ecommerce Market Share by Engagement Model (%), 2020-2029
Figure 70: Vietnam Ecommerce Website Based - Gross Merchandise Value Trend Analysis (US$ Million), 2020-2029
Figure 71: Vietnam Ecommerce Live Streaming - Gross Merchandise Value Trend Analysis (US$ Million), 2020-2029
Figure 72: Vietnam Ecommerce Market Share by Location (%), 2020-2029
Figure 73: Vietnam Ecommerce Cross Border - Gross Merchandise Value Trend Analysis (US$ Million), 2020-2029
Figure 74: Vietnam Ecommerce Domestic - Gross Merchandise Value Trend Analysis (US$ Million), 2020-2029
Figure 75: Vietnam Ecommerce Market Share by Device (%), 2020-2029
Figure 76: Vietnam Ecommerce Mobile - Gross Merchandise Value Trend Analysis (US$ Million), 2020-2029
Figure 77: Vietnam Ecommerce Desktop - Gross Merchandise Value Trend Analysis (US$ Million), 2020-2029
Figure 78: Vietnam Ecommerce Market Share by Operating System (%), 2020-2029
Figure 79: Vietnam Ecommerce iOS/macOS - Gross Merchandise Value Trend Analysis (US$ Million), 2020-2029
Figure 80: Vietnam Ecommerce Android - Gross Merchandise Value Trend Analysis (US$ Million), 2020-2029
Figure 81: Vietnam Ecommerce Other Operating Systems - Gross Merchandise Value Trend Analysis (US$ Million), 2020-2029
Figure 82: Vietnam Ecommerce Market Share by City (%), 2020-2029
Figure 83: Vietnam Ecommerce Tier 1 - Gross Merchandise Value Trend Analysis (US$ Million), 2020-2029
Figure 84: Vietnam Ecommerce Tier 2 - Gross Merchandise Value Trend Analysis (US$ Million), 2020-2029
Figure 85: Vietnam Ecommerce Tier 3 - Gross Merchandise Value Trend Analysis (US$ Million), 2020-2029
Figure 86: Vietnam Ecommerce Market Share by Payment Instrument (%), 2020-2029
Figure 87: Vietnam Ecommerce Credit Card - Gross Merchandise Value Trend Analysis (US$ Million), 2020-2029
Figure 88: Vietnam Ecommerce Debit Card - Gross Merchandise Value Trend Analysis (US$ Million), 2020-2029
Figure 89: Vietnam Ecommerce Bank Transfer - Gross Merchandise Value Trend Analysis (US$ Million), 2020-2029
Figure 90: Vietnam Ecommerce Prepaid Card - Gross Merchandise Value Trend Analysis (US$ Million), 2020-2029
Figure 91: Vietnam Ecommerce Digital & Mobile Wallet - Gross Merchandise Value Trend Analysis (US$ Million), 2020-2029
Figure 92: Vietnam Ecommerce Other Digital Payment - Gross Merchandise Value Trend Analysis (US$ Million), 2020-2029
Figure 93: Vietnam Ecommerce Cash - Gross Merchandise Value Trend Analysis (US$ Million), 2020-2029
Figure 94: Vietnam Ecommerce Market Share by Age Group (%), 2024
Figure 95: Vietnam Ecommerce Market Share by Income Level (%), 2024
Figure 96: Vietnam Ecommerce Market Share by Gender (%), 2024

Table Information

Report AttributeDetails
No. of Pages110
PublishedNovember 2025
Forecast Period2025 - 2029
Estimated Market Value ( USD ) in 2025 $ 20.15 Billion
Forecasted Market Value ( USD ) by 2029 $ 29.32 Billion
Compound Annual Growth Rate9.8%
Regions CoveredVietnam

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