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Morocco B2C Ecommerce Market Size & Forecast by Value and Volume Across 80+ KPIs - Databook Q4 2025 Update- Product Image
Morocco B2C Ecommerce Market Size & Forecast by Value and Volume Across 80+ KPIs - Databook Q4 2025 Update- Product Image
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Morocco B2C Ecommerce Market Size & Forecast by Value and Volume Across 80+ KPIs - Databook Q4 2025 Update

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    Report

  • 110 Pages
  • November 2025
  • Region: Morocco
  • PayNXT360
  • ID: 6191219
Description Jump to:
The ecommerce market in Morocco is expected to grow by 2.3% annually, reaching US$3.17 billion by 2025.

The ecommerce market in the country has experienced robust growth during 2020-2024, achieving a CAGR of 2.3%. This upward trajectory is expected to continue, with the market forecast to grow at a CAGR of 2.6% from 2025 to 2029. By the end of 2029, the ecommerce market is projected to expand from its 2024 value of US$3.10 billion to approximately US$3.51 billion.

This report provides a detailed data-centric analysis of the ecommerce industry in Morocco offering comprehensive coverage of both overall and ecommerce markets. It includes more than 80+ KPIs, covering gross merchandise value, gross merchandise volume, and average value per transaction.

The report provides a detailed assessment of the ecommerce market across all major segments, including retail shopping, travel, food service, media, healthcare, and technology categories. It analyzes sales channels, engagement models, device and operating system usage, as well as domestic versus cross-border flows and city-tier contributions. The study also covers payment instruments and consumer demographics by age, income, and gender to map evolving purchasing behavior. Together, these datasets offer a comprehensive view of ecommerce market size, customer behavior, and digital channel performance.

The publisher’s research methodology is based on industry best practices. It's unbiased analysis leverages a proprietary analytics platform to offer a detailed view of emerging business and investment market opportunities.

Report Scope

This report provides a detailed data-driven analysis of the B2C ecommerce market in Morocco, focusing on the overall digital retail ecosystem and its growth trajectory. It examines key ecommerce segments, sales channels, and consumer behavior shaping the evolution of online purchasing in the country.

Morocco B2C Ecommerce Market Size and Growth Dynamics

  • Gross Merchandise Value
  • Gross Merchandise Volume
  • Average Value per Transaction

Morocco Social Commerce Market Size and Growth Dynamics

  • Gross Merchandise Value
  • Gross Merchandise Volume
  • Average Value per Transaction

Morocco Quick Commerce Market Size and Growth Dynamics

  • Gross Merchandise Value
  • Gross Merchandise Volume
  • Average Value per Transaction

Morocco B2C Ecommerce Market Segmentation by Ecommerce Vertical

  • Retail Shopping
  • Travel & Hospitality
  • Online Food Service
  • Media & Entertainment
  • Healthcare & Wellness
  • Technology Products & Services
  • Other

Morocco B2C Ecommerce Market Segmentation by Retail Shopping Category

  • Clothing, Footwear & Accessories
  • Health, Beauty & Personal Care
  • Food & Beverage
  • Appliances & Electronics
  • Home Improvement
  • Books, Music & Video
  • Toys & Hobby
  • Auto Parts & Accessories
  • Other

Morocco B2C Ecommerce Market Segmentation by Retail Shopping Sales Channel

  • Platform-to-Consumer
  • Direct-to-Consumer
  • Consumer-to-Consumer

Morocco B2C Ecommerce Market Segmentation by Travel & Hospitality Category

  • Air Travel
  • Train & Bus
  • Taxi & Ride-Hailing
  • Hotels & Resorts
  • Other

Morocco B2C Ecommerce Market Segmentation by Travel and Hospitality Sales Channel

  • Air Travel- Aggregator App
  • Air Travel- Direct-to-Consumer
  • Train & Bus- Aggregator App
  • Train & Bus- Direct-to-Consumer
  • Taxi & Ride-Hailing- Aggregator App
  • Taxi & Ride-Hailing- Direct-to-Consumer
  • Hotels & Resorts- Aggregator App
  • Hotels & Resorts- Direct-to-Consumer
  • Other- Aggregator App
  • Other- Direct-to-Consumer

Morocco B2C Ecommerce Market Segmentation by Online Food Service Sales Channel

  • Aggregator App
  • Direct-to-Consumer

Morocco B2C Ecommerce Market Segmentation by Media & Entertainment Sales Channel

  • Streaming Services
  • Movies & Events
  • Theme Parks & Gaming
  • Other

Morocco B2C Ecommerce Market Segmentation by Engagement Model

  • Website-Based
  • Live Streaming

Morocco B2C Ecommerce Market Segmentation by Location

  • Cross-Border
  • Domestic

Morocco B2C Ecommerce Market Segmentation by Device

  • Mobile
  • Desktop

Morocco B2C Ecommerce Market Segmentation by Operating System

  • iOS / macOS
  • Android
  • Other Operating Systems

Morocco B2C Ecommerce Market Segmentation by City Tier

  • Tier 1
  • Tier 2
  • Tier 3

Morocco B2C Ecommerce Market Segmentation by Payment Instrument

  • Credit Card
  • Debit Card
  • Bank Transfer
  • Prepaid Card
  • Digital & Mobile Wallet
  • Other Digital Payment
  • Cash

Morocco B2C Ecommerce Consumer Demographics & Behaviour

  • Market Share by Age Group
  • Market Share by Income Level
  • Market Share by Gender

Morocco B2C Ecommerce User Statistics & Ratios

  • Internet Users
  • Ecommerce Users
  • Social Media Users
  • Smartphone Penetration
  • Banked Population
  • Ecommerce Per Capita
  • GDP Per Capita
  • Ecommerce as % of GDP
  • Cart Abandonment Rate
  • Product Retun Rate

Morocco B2C Ecommerce Operational Metrics by Ecommerce Segment

  • Gross Merchandise Value by Segment

Morocco B2C Ecommerce Operational Metrics by Retail Shopping Category

  • Gross Merchandise Value by Category

Morocco B2C Ecommerce Operational Metrics by Sales Channel

  • Gross Merchandise Value by Channel

Morocco B2C Ecommerce Operational Metrics by Location

  • Gross Merchandise Value by Location

Morocco B2C Ecommerce Operational Metrics by Device

  • Gross Merchandise Value by Device

Morocco B2C Ecommerce Operational Metrics by Operating System

  • Gross Merchandise Value by Operating System

Morocco B2C Ecommerce Operational Metrics by City Tier

  • Gross Merchandise Value by City Tier

Morocco B2C Ecommerce Operational Metrics by Payment Instrument

  • Gross Merchandise Value by Payment Instrument

Reasons to Buy

  • Comprehensive Market Intelligence: Develop a complete understanding of the B2C ecommerce landscape in Morocco with fundamental ecommerce metrics such as gross merchandise value, gross merchandise volume, and average value per transaction across all major ecommerce segments.
  • Granular Segmentation and Cross-Analysis: Analyse the online retail ecosystem through detailed segmentation covering ecommerce segments, retail product categories, travel and hospitality verticals, media and entertainment services, sales channels, devices, operating systems, cities, and payment instruments, enabling deep insight into evolving consumer shopping patterns.
  • Operational and Performance Benchmarking: Benchmark marketplaces, direct-to-consumer platforms, aggregators, and category-focused players using KPIs such as GMV share, category-level performance, channel efficiency, device contribution, and payment mode penetration, supporting comparative assessment of platform strengths and competitive positioning.
  • Consumer Behavior and Ecosystem Readiness: Understand how demographics, income groups, gender mix, device usage, and payment preferences shape online purchasing decisions, influencing category demand, cart abandonment behavior, product return tendencies, and the shift toward digital-first commerce.
  • Data-Driven Forecasts and KPI Tracking: Access a structured dataset of 80+ ecommerce KPIs with historical and forecast values up to 2029, providing clarity on growth drivers, category expansion, sales-channel transitions, and payment-instrument evolution across the B2C ecommerce value chain.
  • Decision-Ready Databook Format: Delivered in a standardized, analytics-friendly databook format aligned with financial modeling requirements, enabling ecommerce companies, consumer brands, payment providers, technology firms, and investors to conduct evidence-based market assessment and strategic planning.

Table of Contents

1. About this Report
1.1 Summary
1.2 Methodology
1.3 Definitions
1.4 Disclaimer
2. Morocco Ecommerce Market Size and Future Growth Dynamics
2.1 Morocco Ecommerce - Gross Merchandise Value Trend Analysis, 2020-2029
2.2 Morocco Ecommerce - Average Value Per Transaction Trend Analysis, 2020-2029
2.3 Morocco Ecommerce - Gross Merchandise Volume Trend Analysis, 2020-2029
3. Morocco Social Commerce Market Size and Forecast
3.1 Morocco Social Commerce - Gross Merchandise Value Trend Analysis 2020-2029
3.2 Morocco Social Commerce - Average Value Per Transaction Trend Analysis, 2020-2029
3.3 Morocco Social Commerce - Gross Merchandise Volume Trend Analysis, 2020-2029
4. Morocco Quick Commerce Market Size and Forecast
4.1 Morocco Quick Commerce - Gross Merchandise Value Trend Analysis 2020-2029
4.2 Morocco Quick Commerce - Average Value Per Transaction Trend Analysis, 2020-2029
4.3 Morocco Quick Commerce - Gross Merchandise Volume Trend Analysis, 2020-2029
5. Morocco User Statistics and Ratios Of Key Performance Indicators
5.1 Morocco User Statistics, 2024
5.2 Morocco User Statistics of Card Abandonment Rate and Product Return Rate, 2024
5.3 Morocco Ecommerce Per Capita and GDP Per Capita, 2024
5.4 Morocco GDP Per Capita Trend Analysis, 2020-2029
6. Morocco Ecommerce Market Size and Forecast by Ecommerce Segments
6.1 Morocco Ecommerce Market Share by Ecommerce Segments, 2020-2029
6.2 Morocco Ecommerce Retail Shopping - Gross Merchandise Value Trend Analysis, 2020-2029
6.3 Morocco Travel and Hospitality - Gross Merchandise Value Trend Analysis, 2020-2029
6.4 Morocco Online Food Service - Gross Merchandise Value Trend Analysis, 2020-2029
6.5 Morocco Media and Entertainment - Gross Merchandise Value Trend Analysis, 2020-2029
6.6 Morocco Healthcare and Wellness - Gross Merchandise Value Trend Analysis, 2020-2029
6.7 Morocco Technology Products and Services - Gross Merchandise Value Trend Analysis, 2020-2029
6.8 Morocco Other Segment - Gross Merchandise Value Trend Analysis, 2020-2029
7. Morocco Ecommerce Market Size and Forecast by Retail Shopping Categories
7.1 Morocco Ecommerce Market Share by Retail Shopping Categories, 2020-2029
7.2 Clothing, Footwear & Accessories - Gross Merchandise Value Trend Analysis, 2020-2029
7.3 Health, Beauty and Personal Care - Gross Merchandise Value Trend Analysis, 2020-2029
7.4 Food & Beverage - Gross Merchandise Value Trend Analysis, 2020-2029
7.5 Appliances and Electronics - Gross Merchandise Value Trend Analysis, 2020-2029
7.6 Home Improvement - Gross Merchandise Value Trend Analysis, 2020-2029
7.7 Books, Music & Video - Gross Merchandise Value Trend Analysis, 2020-2029
7.8 Toys & Hobby - Gross Merchandise Value Trend Analysis, 2020-2029
7.9 Auto - Gross Merchandise Value Trend Analysis, 2020-2029
7.10 Ecommerce Other - Gross Merchandise Value Trend Analysis, 2020-2029
8. Morocco Ecommerce Market Size and Forecast by Retail Shopping Sales Channel
8.1 Morocco Ecommerce Market Share by Retail Shopping Sales Channel, 2020-2029
8.2 Ecommerce Platform to Consumer - Gross Merchandise Value Trend Analysis, 2020-2029
8.3 Ecommerce Direct to Consumer - Gross Merchandise Value Trend Analysis, 2020-2029
8.4 Ecommerce Consumer to Consumer - Gross Merchandise Value Trend Analysis, 2020-2029
9. Morocco Ecommerce Market Size and Forecast by Travel and Hospitality Categories
9.1 Morocco Ecommerce Market Share by Travel and Hospitality Categories (%), 2020-2029
9.2 Air Travel - Gross Merchandise Value Trend Analysis, 2020-2029
9.3 Train & Bus - Gross Merchandise Value Trend Analysis, 2020-2029
9.4 Taxi Service - Gross Merchandise Value Trend Analysis, 2020-2029
9.5 Hotels & Resorts - Gross Merchandise Value Trend Analysis, 2020-2029
9.6 Travel and Hospitality Other - Gross Merchandise Value Trend Analysis, 2020-2029
10. Morocco Ecommerce Market Share by Travel and Hospitality Sales Channel
10.1 Morocco Ecommerce Market Share by Travel and Hospitality Sales Channel
10.1.1 Morocco Ecommerce Market Share by Travel and Hospitality Sales Channel, 2020-2029
10.1.2 Aggregator App - Gross Merchandise Value Trend Analysis, 2020-2029
10.1.3 Direct to Consumer - Gross Merchandise Value Trend Analysis, 2020-2029
10.2 Air Travel Market Share by Sales Channel
10.2.1 Morocco Air Travel Market Share by Sales Channel, 2020-2029
10.2.2 Air Travel - Aggregator App - Gross Merchandise Value Trend Analysis, 2020-2029
10.2.3 Air Travel - Direct to Consumer - Gross Merchandise Value Trend Analysis, 2020-2029
10.3 Hotels & Resorts Market Share by Sales Channel
10.3.1 Morocco Hotels & Resorts Market Share by Sales Channel, 2020-2029
10.3.2 Hotels & Resorts - Aggregator App - Gross Merchandise Value Trend Analysis, 2020-2029
10.3.3 Hotels & Resorts - Direct to Consumer - Gross Merchandise Value Trend Analysis, 2020-2029
10.4 Taxi Service Market Share by Sales Channel
10.4.1 Morocco Taxi Service Market Share by Sales Channel, 2020-2029
10.4.2 Taxi Service - Aggregator App - Gross Merchandise Value Trend Analysis, 2020-2029
10.4.3 Taxi Service - Direct to Consumer - Gross Merchandise Value Trend Analysis, 2020-2029
10.5 Other Segment Market Share by Sales Channel
10.5.1 Morocco Other Segment Market Share by Sales Channel, 2020-2029
10.5.2 Other - Aggregator App - Gross Merchandise Value Trend Analysis, 2020-2029
10.5.3 Other - Direct to Consumer - Gross Merchandise Value Trend Analysis, 2020-2029
11. Morocco Ecommerce Market Size and Forecast by Online Food Service Sales Channel
11.1 Morocco Market Share by Online Food Service Sales Channels, 2020-2029
11.2 Aggregator App - Gross Merchandise Value Trend Analysis, 2020-2029
11.3 Ecommerce Direct to Consumer - Gross Merchandise Value Trend Analysis, 2020-2029
12. Morocco Ecommerce Market Size and Forecast by Media and Entertainment Sales Channel
12.1 Morocco Market Share by Media and Entertainment Sales Channel, 2020-2029
12.2 Streaming Services - Gross Merchandise Value Trend Analysis, 2020-2029
12.3 Movies & Events - Gross Merchandise Value Trend Analysis, 2020-2029
12.4 Theme Parks & Gaming - Gross Merchandise Value Trend Analysis, 2020-2029
12.5 Media and Entertainment Other - Gross Merchandise Value Trend Analysis, 2020-2029
13. Morocco Ecommerce Market Size and Forecast by Engagement Model
13.1 Morocco Ecommerce Market Share by Engagement Model, 2020-2029
13.2 Ecommerce Website Based - Gross Merchandise Value Trend Analysis, 2020-2029
13.3 Ecommerce Live Streaming - Gross Merchandise Value Trend Analysis, 2020-2029
14. Morocco Ecommerce Market Size and Forecast by Location
14.1 Morocco Ecommerce Market Share by Location, 2020-2029
14.2 Ecommerce Cross Border - Gross Merchandise Value Trend Analysis, 2020-2029
14.3 Ecommerce Domestic - Gross Merchandise Value Trend Analysis, 2020-2029
15. Morocco Ecommerce Market Size and Forecast by Device
15.1 Morocco Ecommerce Market Share by Device, 2020-2029
15.2 Ecommerce Mobile - Gross Merchandise Value Trend Analysis, 2020-2029
15.3 Ecommerce Desktop - Gross Merchandise Value Trend Analysis, 2020-2029
16. Morocco Ecommerce Market Size and Forecast by Operating System
16.1 Morocco Ecommerce Market Share by Operating System, 2020-2029
16.2 Ecommerce iOS/macOS - Gross Merchandise Value Trend Analysis, 2020-2029
16.3 Ecommerce Android - Gross Merchandise Value Trend Analysis, 2020-2029
16.4 Ecommerce Other Operating Systems - Gross Merchandise Value Trend Analysis, 2020-2029
17. Morocco Ecommerce Market Size and Forecast by City
17.1 Morocco Ecommerce Market Share by City, 2020-2029
17.2 Ecommerce Tier 1 - Gross Merchandise Value Trend Analysis, 2020-2029
17.3 Ecommerce Tier 2 - Gross Merchandise Value Trend Analysis, 2020-2029
17.4 Ecommerce Tier 3 - Gross Merchandise Value Trend Analysis, 2020-2029
18. Morocco Ecommerce Market Size and Forecast by Payment Instrument
18.1 Morocco Ecommerce Market Share by Payment Instrument, 2020-2029
18.2 Ecommerce Credit Card - Gross Merchandise Value Trend Analysis, 2020-2029
18.3 Ecommerce Debit Card - Gross Merchandise Value Trend Analysis, 2020-2029
18.4 Ecommerce Bank Transfer - Gross Merchandise Value Trend Analysis, 2020-2029
18.5 Ecommerce Prepaid Card - Gross Merchandise Value Trend Analysis, 2020-2029
18.6 Ecommerce Digital & Mobile Wallet - Gross Merchandise Value Trend Analysis, 2020-2029
18.7 Ecommerce Other Digital Payment - Gross Merchandise Value Trend Analysis, 2020-2029
18.8 Ecommerce Cash - Gross Merchandise Value Trend Analysis, 2020-2029
19. Morocco Ecommerce by Consumer Demographics
19.1 Morocco Ecommerce Market Share by Age Group, 2024
19.2 Morocco Ecommerce Market Share by Income Level, 2024
19.3 Morocco Ecommerce Market Share by Gender, 2024
20. Further Reading
20.1 About the Publisher
20.2 Related Research
List of Tables
Table 1: Morocco Ecommerce - Gross Merchandise Value (US$ Million), 2020-2029
Table 2: Morocco Ecommerce - Average Value Per Transaction (US$), 2020-2029
Table 3: Morocco Ecommerce - Gross Merchandise Volume (Million), 2020-2029
Table 4: Morocco Social Commerce - Gross Merchandise Value (US$ Million), 2020-2029
Table 5: Morocco Social Commerce - Average Value Per Transaction (US$), 2020-2029
Table 6: Morocco Social Commerce - Gross Merchandise Volume (Million), 2020-2029
Table 7: Morocco Quick Commerce - Gross Merchandise Value (US$ Million), 2020-2029
Table 8: Morocco Quick Commerce - Average Value Per Transaction (US$), 2020-2029
Table 9: Morocco Quick Commerce - Gross Merchandise Volume (Million), 2020-2029
Table 10: Morocco GDP Per Capita (US$), 2020-2029
Table 11: Morocco Ecommerce Retail Shopping - Gross Merchandise Value (US$ Million), 2020-2029
Table 12: Morocco Travel and Hospitality - Gross Merchandise Value (US$ Million), 2020-2029
Table 13: Morocco Online Food Service - Gross Merchandise Value (US$ Million), 2020-2029
Table 14: Morocco Media and Entertainment - Gross Merchandise Value (US$ Million), 2020-2029
Table 15: Morocco Healthcare and Wellness - Gross Merchandise Value (US$ Million), 2020-2029
Table 16: Morocco Technology Products and Services - Gross Merchandise Value (US$ Million), 2020-2029
Table 17: Morocco Other segment Gross Merchandise Value (US$ Million), 2020-2029
Table 18: Morocco Clothing, Footwear & Accessories - Gross Merchandise Value (US$ Million), 2020-2029
Table 19: Morocco Health, Beauty and Personal Care - Gross Merchandise Value Trend Analysis (US$ Million), 2020-2029
Table 20: Morocco Food & Beverage - Gross Merchandise Value Trend Analysis (US$ Million), 2020-2029
Table 21: Morocco Appliances and Electronics - Gross Merchandise Value (US$ Million), 2020-2029
Table 22: Morocco Home Improvement - Gross Merchandise Value (US$ Million), 2020-2029
Table 23: Morocco Books, Music & Video - Gross Merchandise Value (US$ Million), 2020-2029
Table 24: Morocco Toys & Hobby - Gross Merchandise Value (US$ Million), 2020-2029
Table 25: Morocco Auto - Gross Merchandise Value (US$ Million), 2020-2029
Table 26: Morocco Ecommerce Other - Gross Merchandise Value (US$ Million), 2020-2029
Table 27: Morocco Ecommerce Platform to Consumer - Gross Merchandise Value (US$ Million), 2020-2029
Table 28: Morocco Ecommerce Direct to Consumer - Gross Merchandise Value (US$ Million), 2020-2029
Table 29: Morocco Ecommerce Consumer to Consumer - Gross Merchandise Value (US$ Million), 2020-2029
Table 30: Morocco Air Travel - Gross Merchandise Value (US$ Million), 2020-2029
Table 31: Morocco Train & Bus - Gross Merchandise Value (US$ Million), 2020-2029
Table 32: Morocco Taxi Service - Gross Merchandise Value (US$ Million), 2020-2029
Table 33: Morocco Hotels & Resorts - Gross Merchandise Value (US$ Million), 2020-2029
Table 34: Morocco Travel and Hospitality Other - Gross Merchandise Value (US$ Million), 2020-2029
Table 35: Morocco Ecommerce Aggregator App - Gross Merchandise Value (US$ Million), 2020-2029
Table 36: Morocco Ecommerce Direct to Consumer - Gross Merchandise Value (US$ Million), 2020-2029
Table 37: Morocco Air Travel- Aggregator App - Gross Merchandise Value (US$ Million), 2020-2029
Table 38: Morocco Air Travel- Direct to Consumer - Gross Merchandise Value (US$ Million), 2020-2029
Table 39: Morocco Hotels & Resorts - Aggregator App - Gross Merchandise Value (US$ Million), 2020-2029
Table 40: Morocco Direct to Consumer - Gross Merchandise Value (US$ Million), 2020-2029
Table 41: Morocco Taxi Service- Aggregator App - Gross Merchandise Value (US$ Million), 2020-2029
Table 42: Taxi Service- Direct to Consumer - Gross Merchandise Value (US$ Million), 2020-2029
Table 43: Morocco Other- Aggregator App - Gross Merchandise Value (US$ Million), 2020-2029
Table 44: Morocco Other- Direct to Consumer - Gross Merchandise Value (US$ Million), 2020-2029
Table 45: Morocco Aggregator App - Gross Merchandise Value (US$ Million), 2020-2029
Table 46: Morocco Direct to Consumer- Gross Merchandise Value (US$ Million), 2020-2029
Table 47: Morocco Streaming Services - Gross Merchandise Value Trend Analysis (US$ Million), 2020-2029
Table 48: Morocco Movies & Events - Gross Merchandise Value Trend Analysis (US$ Million), 2020-2029
Table 49: Morocco Theme Parks & Gaming - Gross Merchandise Value Trend Analysis (US$ Million), 2020-2029
Table 50: Morocco Media and Entertainment Other - Gross Merchandise Value Trend Analysis (US$ Million), 2020-2029
Table 51: Morocco Ecommerce Website Based - Gross Merchandise Value Trend Analysis (US$ Million), 2020-2029
Table 52: Morocco Ecommerce Live Streaming - Gross Merchandise Value Trend Analysis (US$ Million), 2020-2029
Table 53: Morocco Ecommerce Cross Border - Gross Merchandise Value Trend Analysis (US$ Million), 2020-2029
Table 54: Morocco Ecommerce Domestic - Gross Merchandise Value Trend Analysis (US$ Million), 2020-2029
Table 55: Morocco Ecommerce Mobile - Gross Merchandise Value (US$ Million), 2020-2029
Table 56: Morocco Ecommerce Desktop - Gross Merchandise Value (US$ Million), 2020-2029
Table 57: Morocco Ecommerce iOS/macOS - Gross Merchandise Value (US$ Million), 2020-2029
Table 58: Morocco Ecommerce Android - Gross Merchandise Value (US$ Million), 2020-2029
Table 59: Morocco Ecommerce Other Operating Systems - Gross Merchandise Value (US$ Million), 2020-2029
Table 60: Morocco Ecommerce Tier 1 - Gross Merchandise Value (US$ Million), 2020-2029
Table 61: Morocco Ecommerce Tier 2 - Gross Merchandise Value (US$ Million), 2020-2029
Table 62: Morocco Ecommerce Tier 3 - Gross Merchandise Value (US$ Million), 2020-2029
Table 63: Morocco Ecommerce Credit Card - Gross Merchandise Value (US$ Million), 2020-2029
Table 64: Morocco Ecommerce Debit Card - Gross Merchandise Value (US$ Million), 2020-2029
Table 65: Morocco Ecommerce Bank Transfer - Gross Merchandise Value (US$ Million), 2020-2029
Table 66: Morocco Ecommerce Prepaid Card - Gross Merchandise Value (US$ Million), 2020-2029
Table 67: Morocco Ecommerce Digital & Mobile Wallet - Gross Merchandise Value (US$ Million), 2020-2029
Table 68: Morocco Ecommerce Other Digital Payment - Gross Merchandise Value (US$ Million), 2020-2029
Table 69: Morocco Ecommerce Cash - Gross Merchandise Value (US$ Million), 2020-2029
List of Figures
Figure 1: Methodology Framework
Figure 2: Morocco Ecommerce - Gross Merchandise Value (US$ Million), 2020-2029
Figure 3: Morocco Ecommerce - Average Value Per Transaction (US$), 2020-2029
Figure 4: Morocco Ecommerce - Gross Merchandise Volume (Million), 2020-2029
Figure 5: Morocco Social Commerce - Gross Merchandise Value (US$ Million), 2020-2029
Figure 6: Morocco Social Commerce - Average Value Per Transaction (US$), 2020-2029
Figure 7: Morocco Social Commerce - Gross Merchandise Volume (Million), 2020-2029
Figure 8: Morocco Quick Commerce - Gross Merchandise Value (US$ Million), 2020-2029
Figure 9: Morocco Quick Commerce - Average Value Per Transaction (US$), 2020-2029
Figure 10: Morocco Quick Commerce - Gross Merchandise Volume (Million), 2020-2029
Figure 11: Morocco User Statistics (Million), 2024
Figure 12: Morocco User Statistics of Card Abandonment Rate and Product Return Rate
Figure 13: Morocco Ecommerce Per Capita and GDP Per Capita (US$), 2024
Figure 14: Morocco GDP Per Capita (US$), 2020-2029
Figure 18: Morocco Ecommerce Market Share by Ecommerce Segments (%), 2020-2029
Figure 19: Morocco Ecommerce Retail Shopping - Gross Merchandise Value (US$ Million), 2020-2029
Figure 20: Morocco Travel and Hospitality - Gross Merchandise Value (US$ Million), 2020-2029
Figure 21: Morocco Online Food Service - Gross Merchandise Value (US$ Million), 2020-2029
Figure 22: Morocco Media and Entertainment - Gross Merchandise Value (US$ Million), 2020-2029
Figure 23: Morocco Healthcare and Wellness - Gross Merchandise Value (US$ Million), 2020-2029
Figure 24: Morocco Technology Products and Services - Gross Merchandise Value (US$ Million), 2020-2029
Figure 25: Morocco Other segment Gross Merchandise Value (US$ Million), 2020-2029
Figure 26: Morocco Ecommerce Market Share by Retail Shopping Categories (%), 2020-2029
Figure 27: Morocco Clothing, Footwear & Accessories - Gross Merchandise Value (US$ Million), 2020-2029
Figure 28: Morocco Health, Beauty and Personal Care - Gross Merchandise Value Trend Analysis (US$ Million), 2020-2029
Figure 29: Morocco Food & Beverage - Gross Merchandise Value Trend Analysis (US$ Million), 2020-2029
Figure 30: Morocco Appliances and Electronics - Gross Merchandise Value (US$ Million), 2020-2029
Figure 31: Morocco Home Improvement - Gross Merchandise Value (US$ Million), 2020-2029
Figure 32: Morocco Books, Music & Video - Gross Merchandise Value (US$ Million), 2020-2029
Figure 33: Morocco Toys & Hobby - Gross Merchandise Value (US$ Million), 2020-2029
Figure 34: Morocco Auto - Gross Merchandise Value (US$ Million), 2020-2029
Figure 35: Morocco Ecommerce Other - Gross Merchandise Value (US$ Million), 2020-2029
Figure 36: Morocco Ecommerce Market Share by Retail Shopping Sales Channel (%), 2020-2029
Figure 37: Morocco Ecommerce Platform to Consumer - Gross Merchandise Value (US$ Million), 2020-2029
Figure 38: Morocco Ecommerce Direct to Consumer - Gross Merchandise Value (US$ Million), 2020-2029
Figure 39: Morocco Ecommerce Consumer to Consumer - Gross Merchandise Value (US$ Million), 2020-2029
Figure 40: Morocco Ecommerce Market Share by Travel and Hospitality Categories (%), 2020-2029
Figure 41: Morocco Air Travel - Gross Merchandise Value (US$ Million), 2020-2029
Figure 42: Morocco Train & Bus - Gross Merchandise Value (US$ Million), 2020-2029
Figure 43: Morocco Taxi Service - Gross Merchandise Value (US$ Million), 2020-2029
Figure 44: Morocco Hotels & Resorts - Gross Merchandise Value (US$ Million), 2020-2029
Figure 45: Morocco Travel and Hospitality Other - Gross Merchandise Value (US$ Million), 2020-2029
Figure 46: Morocco Ecommerce Market Share by Travel and Hospitality Sales Channel (%), 2020-2029
Figure 47: Morocco Ecommerce Aggregator App - Gross Merchandise Value (US$ Million), 2020-2029
Figure 48: Morocco Ecommerce Direct to Consumer - Gross Merchandise Value (US$ Million), 2020-2029
Figure 49: Morocco Air Travel Market Share by Sales Channel (%), 2020-2029
Figure 50: Morocco Air Travel- Aggregator App - Gross Merchandise Value (US$ Million), 2020-2029
Figure 51: Morocco Air Travel- Direct to Consumer - Gross Merchandise Value (US$ Million), 2020-2029
Figure 52: Morocco Hotels & Resorts Market Share by Sales Channel (%), 2020-2029
Figure 53: Morocco Hotels & Resorts - Aggregator App - Gross Merchandise Value (US$ Million), 2020-2029
Figure 54: Morocco Direct to Consumer - Gross Merchandise Value (US$ Million), 2020-2029
Figure 55: Morocco Taxi Service Market Share by Sales Channel (%), 2020-2029
Figure 56: Morocco Taxi Service- Aggregator App - Gross Merchandise Value (US$ Million), 2020-2029
Figure 57: Morocco Taxi Service - Direct to Consumer - Gross Merchandise Value (US$ Million), 2020-2029
Figure 58: Morocco Other Segment Market Share by Sales Channel (%), 2020-2029
Figure 59: Morocco Other- Aggregator App - Gross Merchandise Value (US$ Million), 2020-2029
Figure 60: Morocco Other- Direct to Consumer - Gross Merchandise Value (US$ Million), 2020-2029
Figure 61: Morocco Market Share by Online Food Service Sales Channels (%), 2020-2029
Figure 62: Morocco Aggregator App - Gross Merchandise Value (US$ Million), 2020-2029
Figure 63: Morocco Direct to Consumer- Gross Merchandise Value (US$ Million), 2020-2029
Figure 64: Morocco Market Share by Media and Entertainment Sales Channel (%), 2020-2029
Figure 65: Morocco Streaming Services - Gross Merchandise Value Trend Analysis (US$ Million), 2020-2029
Figure 66: Morocco Movies & Events - Gross Merchandise Value Trend Analysis (US$ Million), 2020-2029
Figure 67: Morocco Theme Parks & Gaming - Gross Merchandise Value Trend Analysis (US$ Million), 2020-2029
Figure 68: Morocco Media and Entertainment Other - Gross Merchandise Value Trend Analysis (US$ Million), 2020-2029
Figure 69: Morocco Ecommerce Market Share by Engagement Model (%), 2020-2029
Figure 70: Morocco Ecommerce Website Based - Gross Merchandise Value Trend Analysis (US$ Million), 2020-2029
Figure 71: Morocco Ecommerce Live Streaming - Gross Merchandise Value Trend Analysis (US$ Million), 2020-2029
Figure 72: Morocco Ecommerce Market Share by Location (%), 2020-2029
Figure 73: Morocco Ecommerce Cross Border - Gross Merchandise Value Trend Analysis (US$ Million), 2020-2029
Figure 74: Morocco Ecommerce Domestic - Gross Merchandise Value Trend Analysis (US$ Million), 2020-2029
Figure 75: Morocco Ecommerce Market Share by Device (%), 2020-2029
Figure 76: Morocco Ecommerce Mobile - Gross Merchandise Value Trend Analysis (US$ Million), 2020-2029
Figure 77: Morocco Ecommerce Desktop - Gross Merchandise Value Trend Analysis (US$ Million), 2020-2029
Figure 78: Morocco Ecommerce Market Share by Operating System (%), 2020-2029
Figure 79: Morocco Ecommerce iOS/macOS - Gross Merchandise Value Trend Analysis (US$ Million), 2020-2029
Figure 80: Morocco Ecommerce Android - Gross Merchandise Value Trend Analysis (US$ Million), 2020-2029
Figure 81: Morocco Ecommerce Other Operating Systems - Gross Merchandise Value Trend Analysis (US$ Million), 2020-2029
Figure 82: Morocco Ecommerce Market Share by City (%), 2020-2029
Figure 83: Morocco Ecommerce Tier 1 - Gross Merchandise Value Trend Analysis (US$ Million), 2020-2029
Figure 84: Morocco Ecommerce Tier 2 - Gross Merchandise Value Trend Analysis (US$ Million), 2020-2029
Figure 85: Morocco Ecommerce Tier 3 - Gross Merchandise Value Trend Analysis (US$ Million), 2020-2029
Figure 86: Morocco Ecommerce Market Share by Payment Instrument (%), 2020-2029
Figure 87: Morocco Ecommerce Credit Card - Gross Merchandise Value Trend Analysis (US$ Million), 2020-2029
Figure 88: Morocco Ecommerce Debit Card - Gross Merchandise Value Trend Analysis (US$ Million), 2020-2029
Figure 89: Morocco Ecommerce Bank Transfer - Gross Merchandise Value Trend Analysis (US$ Million), 2020-2029
Figure 90: Morocco Ecommerce Prepaid Card - Gross Merchandise Value Trend Analysis (US$ Million), 2020-2029
Figure 91: Morocco Ecommerce Digital & Mobile Wallet - Gross Merchandise Value Trend Analysis (US$ Million), 2020-2029
Figure 92: Morocco Ecommerce Other Digital Payment - Gross Merchandise Value Trend Analysis (US$ Million), 2020-2029
Figure 93: Morocco Ecommerce Cash - Gross Merchandise Value Trend Analysis (US$ Million), 2020-2029
Figure 94: Morocco Ecommerce Market Share by Age Group (%), 2024
Figure 95: Morocco Ecommerce Market Share by Income Level (%), 2024
Figure 96: Morocco Ecommerce Market Share by Gender (%), 2024

Table Information

Report AttributeDetails
No. of Pages110
PublishedNovember 2025
Forecast Period2025 - 2029
Estimated Market Value ( USD ) in 2025 $ 3.17 Billion
Forecasted Market Value ( USD ) by 2029 $ 3.51 Billion
Compound Annual Growth Rate2.6%
Regions CoveredMorocco

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