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Thailand B2C Ecommerce Market Size & Forecast by Value and Volume Across 80+ KPIs - Databook Q4 2025 Update- Product Image
Thailand B2C Ecommerce Market Size & Forecast by Value and Volume Across 80+ KPIs - Databook Q4 2025 Update- Product Image
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Thailand B2C Ecommerce Market Size & Forecast by Value and Volume Across 80+ KPIs - Databook Q4 2025 Update

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    Report

  • 110 Pages
  • November 2025
  • Region: Thailand
  • PayNXT360
  • ID: 6191226
Description Jump to:
The ecommerce market in Thailand is expected to grow by 13.3% annually, reaching US$35.69 billion by 2025.

Global ecommerce market has experienced robust growth during 2020-2024, achieving a CAGR of 3.6%. This upward trajectory is expected to continue, with the market forecast to grow at a CAGR of 10.9% from 2025 to 2029. By the end of 2029, the ecommerce market is projected to expand from its 2024 value of US$31.49 billion to approximately US$53.99 billion.

This report provides a detailed data-centric analysis of the ecommerce industry in Thailand offering comprehensive coverage of both overall and ecommerce markets. It includes more than 80+ KPIs, covering gross merchandise value, gross merchandise volume, and average value per transaction.

The report provides a detailed assessment of the ecommerce market across all major segments, including retail shopping, travel, food service, media, healthcare, and technology categories. It analyzes sales channels, engagement models, device and operating system usage, as well as domestic versus cross-border flows and city-tier contributions. The study also covers payment instruments and consumer demographics by age, income, and gender to map evolving purchasing behavior. Together, these datasets offer a comprehensive view of ecommerce market size, customer behavior, and digital channel performance.

The publisher’s research methodology is based on industry best practices. It's unbiased analysis leverages a proprietary analytics platform to offer a detailed view of emerging business and investment market opportunities.

Report Scope

This report provides a detailed data-driven analysis of the B2C ecommerce market in Thailand, focusing on the overall digital retail ecosystem and its growth trajectory. It examines key ecommerce segments, sales channels, and consumer behavior shaping the evolution of online purchasing in the country.

Thailand B2C Ecommerce Market Size and Growth Dynamics

  • Gross Merchandise Value
  • Gross Merchandise Volume
  • Average Value per Transaction

Thailand Social Commerce Market Size and Growth Dynamics

  • Gross Merchandise Value
  • Gross Merchandise Volume
  • Average Value per Transaction

Thailand Quick Commerce Market Size and Growth Dynamics

  • Gross Merchandise Value
  • Gross Merchandise Volume
  • Average Value per Transaction

Thailand B2C Ecommerce Market Segmentation by Ecommerce Vertical

  • Retail Shopping
  • Travel & Hospitality
  • Online Food Service
  • Media & Entertainment
  • Healthcare & Wellness
  • Technology Products & Services
  • Other

Thailand B2C Ecommerce Market Segmentation by Retail Shopping Category

  • Clothing, Footwear & Accessories
  • Health, Beauty & Personal Care
  • Food & Beverage
  • Appliances & Electronics
  • Home Improvement
  • Books, Music & Video
  • Toys & Hobby
  • Auto Parts & Accessories
  • Other

Thailand B2C Ecommerce Market Segmentation by Retail Shopping Sales Channel

  • Platform-to-Consumer
  • Direct-to-Consumer
  • Consumer-to-Consumer

Thailand B2C Ecommerce Market Segmentation by Travel & Hospitality Category

  • Air Travel
  • Train & Bus
  • Taxi & Ride-Hailing
  • Hotels & Resorts
  • Other

Thailand B2C Ecommerce Market Segmentation by Travel and Hospitality Sales Channel

  • Air Travel- Aggregator App
  • Air Travel- Direct-to-Consumer
  • Train & Bus- Aggregator App
  • Train & Bus- Direct-to-Consumer
  • Taxi & Ride-Hailing- Aggregator App
  • Taxi & Ride-Hailing- Direct-to-Consumer
  • Hotels & Resorts- Aggregator App
  • Hotels & Resorts- Direct-to-Consumer
  • Other- Aggregator App
  • Other- Direct-to-Consumer

Thailand B2C Ecommerce Market Segmentation by Online Food Service Sales Channel

  • Aggregator App
  • Direct-to-Consumer

Thailand B2C Ecommerce Market Segmentation by Media & Entertainment Sales Channel

  • Streaming Services
  • Movies & Events
  • Theme Parks & Gaming
  • Other

Thailand B2C Ecommerce Market Segmentation by Engagement Model

  • Website-Based
  • Live Streaming

Thailand B2C Ecommerce Market Segmentation by Location

  • Cross-Border
  • Domestic

Thailand B2C Ecommerce Market Segmentation by Device

  • Mobile
  • Desktop

Thailand B2C Ecommerce Market Segmentation by Operating System

  • iOS / macOS
  • Android
  • Other Operating Systems

Thailand B2C Ecommerce Market Segmentation by City Tier

  • Tier 1
  • Tier 2
  • Tier 3

Thailand B2C Ecommerce Market Segmentation by Payment Instrument

  • Credit Card
  • Debit Card
  • Bank Transfer
  • Prepaid Card
  • Digital & Mobile Wallet
  • Other Digital Payment
  • Cash

Thailand B2C Ecommerce Consumer Demographics & Behaviour

  • Market Share by Age Group
  • Market Share by Income Level
  • Market Share by Gender

Thailand B2C Ecommerce User Statistics & Ratios

  • Internet Users
  • Ecommerce Users
  • Social Media Users
  • Smartphone Penetration
  • Banked Population
  • Ecommerce Per Capita
  • GDP Per Capita
  • Ecommerce as % of GDP
  • Cart Abandonment Rate
  • Product Retun Rate

Thailand B2C Ecommerce Operational Metrics by Ecommerce Segment

  • Gross Merchandise Value by Segment

Thailand B2C Ecommerce Operational Metrics by Retail Shopping Category

  • Gross Merchandise Value by Category

Thailand B2C Ecommerce Operational Metrics by Sales Channel

  • Gross Merchandise Value by Channel

Thailand B2C Ecommerce Operational Metrics by Location

  • Gross Merchandise Value by Location

Thailand B2C Ecommerce Operational Metrics by Device

  • Gross Merchandise Value by Device

Thailand B2C Ecommerce Operational Metrics by Operating System

  • Gross Merchandise Value by Operating System

Thailand B2C Ecommerce Operational Metrics by City Tier

  • Gross Merchandise Value by City Tier

Thailand B2C Ecommerce Operational Metrics by Payment Instrument

  • Gross Merchandise Value by Payment Instrument

Reasons to Buy

  • Comprehensive Market Intelligence: Develop a complete understanding of the B2C ecommerce landscape in Thailand with fundamental ecommerce metrics such as gross merchandise value, gross merchandise volume, and average value per transaction across all major ecommerce segments.
  • Granular Segmentation and Cross-Analysis: Analyse the online retail ecosystem through detailed segmentation covering ecommerce segments, retail product categories, travel and hospitality verticals, media and entertainment services, sales channels, devices, operating systems, cities, and payment instruments, enabling deep insight into evolving consumer shopping patterns.
  • Operational and Performance Benchmarking: Benchmark marketplaces, direct-to-consumer platforms, aggregators, and category-focused players using KPIs such as GMV share, category-level performance, channel efficiency, device contribution, and payment mode penetration, supporting comparative assessment of platform strengths and competitive positioning.
  • Consumer Behavior and Ecosystem Readiness: Understand how demographics, income groups, gender mix, device usage, and payment preferences shape online purchasing decisions, influencing category demand, cart abandonment behavior, product return tendencies, and the shift toward digital-first commerce.
  • Data-Driven Forecasts and KPI Tracking: Access a structured dataset of 80+ ecommerce KPIs with historical and forecast values up to 2029, providing clarity on growth drivers, category expansion, sales-channel transitions, and payment-instrument evolution across the B2C ecommerce value chain.
  • Decision-Ready Databook Format: Delivered in a standardized, analytics-friendly databook format aligned with financial modeling requirements, enabling ecommerce companies, consumer brands, payment providers, technology firms, and investors to conduct evidence-based market assessment and strategic planning.

Table of Contents

1. About this Report
1.1 Summary
1.2 Methodology
1.3 Definitions
1.4 Disclaimer
2. Thailand Ecommerce Market Size and Future Growth Dynamics
2.1 Thailand Ecommerce - Gross Merchandise Value Trend Analysis, 2020-2029
2.2 Thailand Ecommerce - Average Value Per Transaction Trend Analysis, 2020-2029
2.3 Thailand Ecommerce - Gross Merchandise Volume Trend Analysis, 2020-2029
3. Thailand Social Commerce Market Size and Forecast
3.1 Thailand Social Commerce - Gross Merchandise Value Trend Analysis 2020-2029
3.2 Thailand Social Commerce - Average Value Per Transaction Trend Analysis, 2020-2029
3.3 Thailand Social Commerce - Gross Merchandise Volume Trend Analysis, 2020-2029
4. Thailand Quick Commerce Market Size and Forecast
4.1 Thailand Quick Commerce - Gross Merchandise Value Trend Analysis 2020-2029
4.2 Thailand Quick Commerce - Average Value Per Transaction Trend Analysis, 2020-2029
4.3 Thailand Quick Commerce - Gross Merchandise Volume Trend Analysis, 2020-2029
5. Thailand User Statistics and Ratios Of Key Performance Indicators
5.1 Thailand User Statistics, 2024
5.2 Thailand User Statistics of Card Abandonment Rate and Product Return Rate, 2024
5.3 Thailand Ecommerce Per Capita and GDP Per Capita, 2024
5.4 Thailand GDP Per Capita Trend Analysis, 2020-2029
6. Thailand Ecommerce Market Size and Forecast by Ecommerce Segments
6.1 Thailand Ecommerce Market Share by Ecommerce Segments, 2020-2029
6.2 Thailand Ecommerce Retail Shopping - Gross Merchandise Value Trend Analysis, 2020-2029
6.3 Thailand Travel and Hospitality - Gross Merchandise Value Trend Analysis, 2020-2029
6.4 Thailand Online Food Service - Gross Merchandise Value Trend Analysis, 2020-2029
6.5 Thailand Media and Entertainment - Gross Merchandise Value Trend Analysis, 2020-2029
6.6 Thailand Healthcare and Wellness - Gross Merchandise Value Trend Analysis, 2020-2029
6.7 Thailand Technology Products and Services - Gross Merchandise Value Trend Analysis, 2020-2029
6.8 Thailand Other Segment - Gross Merchandise Value Trend Analysis, 2020-2029
7. Thailand Ecommerce Market Size and Forecast by Retail Shopping Categories
7.1 Thailand Ecommerce Market Share by Retail Shopping Categories, 2020-2029
7.2 Clothing, Footwear & Accessories - Gross Merchandise Value Trend Analysis, 2020-2029
7.3 Health, Beauty and Personal Care - Gross Merchandise Value Trend Analysis, 2020-2029
7.4 Food & Beverage - Gross Merchandise Value Trend Analysis, 2020-2029
7.5 Appliances and Electronics - Gross Merchandise Value Trend Analysis, 2020-2029
7.6 Home Improvement - Gross Merchandise Value Trend Analysis, 2020-2029
7.7 Books, Music & Video - Gross Merchandise Value Trend Analysis, 2020-2029
7.8 Toys & Hobby - Gross Merchandise Value Trend Analysis, 2020-2029
7.9 Auto - Gross Merchandise Value Trend Analysis, 2020-2029
7.10 Ecommerce Other - Gross Merchandise Value Trend Analysis, 2020-2029
8. Thailand Ecommerce Market Size and Forecast by Retail Shopping Sales Channel
8.1 Thailand Ecommerce Market Share by Retail Shopping Sales Channel, 2020-2029
8.2 Ecommerce Platform to Consumer - Gross Merchandise Value Trend Analysis, 2020-2029
8.3 Ecommerce Direct to Consumer - Gross Merchandise Value Trend Analysis, 2020-2029
8.4 Ecommerce Consumer to Consumer - Gross Merchandise Value Trend Analysis, 2020-2029
9. Thailand Ecommerce Market Size and Forecast by Travel and Hospitality Categories
9.1 Thailand Ecommerce Market Share by Travel and Hospitality Categories (%), 2020-2029
9.2 Air Travel - Gross Merchandise Value Trend Analysis, 2020-2029
9.3 Train & Bus - Gross Merchandise Value Trend Analysis, 2020-2029
9.4 Taxi Service - Gross Merchandise Value Trend Analysis, 2020-2029
9.5 Hotels & Resorts - Gross Merchandise Value Trend Analysis, 2020-2029
9.6 Travel and Hospitality Other - Gross Merchandise Value Trend Analysis, 2020-2029
10. Thailand Ecommerce Market Share by Travel and Hospitality Sales Channel
10.1 Thailand Ecommerce Market Share by Travel and Hospitality Sales Channel
10.1.1 Thailand Ecommerce Market Share by Travel and Hospitality Sales Channel, 2020-2029
10.1.2 Aggregator App - Gross Merchandise Value Trend Analysis, 2020-2029
10.1.3 Direct to Consumer - Gross Merchandise Value Trend Analysis, 2020-2029
10.2 Air Travel Market Share by Sales Channel
10.2.1 Thailand Air Travel Market Share by Sales Channel, 2020-2029
10.2.2 Air Travel - Aggregator App - Gross Merchandise Value Trend Analysis, 2020-2029
10.2.3 Air Travel - Direct to Consumer - Gross Merchandise Value Trend Analysis, 2020-2029
10.3 Hotels & Resorts Market Share by Sales Channel
10.3.1 Thailand Hotels & Resorts Market Share by Sales Channel, 2020-2029
10.3.2 Hotels & Resorts - Aggregator App - Gross Merchandise Value Trend Analysis, 2020-2029
10.3.3 Hotels & Resorts - Direct to Consumer - Gross Merchandise Value Trend Analysis, 2020-2029
10.4 Taxi Service Market Share by Sales Channel
10.4.1 Thailand Taxi Service Market Share by Sales Channel, 2020-2029
10.4.2 Taxi Service - Aggregator App - Gross Merchandise Value Trend Analysis, 2020-2029
10.4.3 Taxi Service - Direct to Consumer - Gross Merchandise Value Trend Analysis, 2020-2029
10.5 Other Segment Market Share by Sales Channel
10.5.1 Thailand Other Segment Market Share by Sales Channel, 2020-2029
10.5.2 Other - Aggregator App - Gross Merchandise Value Trend Analysis, 2020-2029
10.5.3 Other - Direct to Consumer - Gross Merchandise Value Trend Analysis, 2020-2029
11. Thailand Ecommerce Market Size and Forecast by Online Food Service Sales Channel
11.1 Thailand Market Share by Online Food Service Sales Channels, 2020-2029
11.2 Aggregator App - Gross Merchandise Value Trend Analysis, 2020-2029
11.3 Ecommerce Direct to Consumer - Gross Merchandise Value Trend Analysis, 2020-2029
12. Thailand Ecommerce Market Size and Forecast by Media and Entertainment Sales Channel
12.1 Thailand Market Share by Media and Entertainment Sales Channel, 2020-2029
12.2 Streaming Services - Gross Merchandise Value Trend Analysis, 2020-2029
12.3 Movies & Events - Gross Merchandise Value Trend Analysis, 2020-2029
12.4 Theme Parks & Gaming - Gross Merchandise Value Trend Analysis, 2020-2029
12.5 Media and Entertainment Other - Gross Merchandise Value Trend Analysis, 2020-2029
13. Thailand Ecommerce Market Size and Forecast by Engagement Model
13.1 Thailand Ecommerce Market Share by Engagement Model, 2020-2029
13.2 Ecommerce Website Based - Gross Merchandise Value Trend Analysis, 2020-2029
13.3 Ecommerce Live Streaming - Gross Merchandise Value Trend Analysis, 2020-2029
14. Thailand Ecommerce Market Size and Forecast by Location
14.1 Thailand Ecommerce Market Share by Location, 2020-2029
14.2 Ecommerce Cross Border - Gross Merchandise Value Trend Analysis, 2020-2029
14.3 Ecommerce Domestic - Gross Merchandise Value Trend Analysis, 2020-2029
15. Thailand Ecommerce Market Size and Forecast by Device
15.1 Thailand Ecommerce Market Share by Device, 2020-2029
15.2 Ecommerce Mobile - Gross Merchandise Value Trend Analysis, 2020-2029
15.3 Ecommerce Desktop - Gross Merchandise Value Trend Analysis, 2020-2029
16. Thailand Ecommerce Market Size and Forecast by Operating System
16.1 Thailand Ecommerce Market Share by Operating System, 2020-2029
16.2 Ecommerce iOS/macOS - Gross Merchandise Value Trend Analysis, 2020-2029
16.3 Ecommerce Android - Gross Merchandise Value Trend Analysis, 2020-2029
16.4 Ecommerce Other Operating Systems - Gross Merchandise Value Trend Analysis, 2020-2029
17. Thailand Ecommerce Market Size and Forecast by City
17.1 Thailand Ecommerce Market Share by City, 2020-2029
17.2 Ecommerce Tier 1 - Gross Merchandise Value Trend Analysis, 2020-2029
17.3 Ecommerce Tier 2 - Gross Merchandise Value Trend Analysis, 2020-2029
17.4 Ecommerce Tier 3 - Gross Merchandise Value Trend Analysis, 2020-2029
18. Thailand Ecommerce Market Size and Forecast by Payment Instrument
18.1 Thailand Ecommerce Market Share by Payment Instrument, 2020-2029
18.2 Ecommerce Credit Card - Gross Merchandise Value Trend Analysis, 2020-2029
18.3 Ecommerce Debit Card - Gross Merchandise Value Trend Analysis, 2020-2029
18.4 Ecommerce Bank Transfer - Gross Merchandise Value Trend Analysis, 2020-2029
18.5 Ecommerce Prepaid Card - Gross Merchandise Value Trend Analysis, 2020-2029
18.6 Ecommerce Digital & Mobile Wallet - Gross Merchandise Value Trend Analysis, 2020-2029
18.7 Ecommerce Other Digital Payment - Gross Merchandise Value Trend Analysis, 2020-2029
18.8 Ecommerce Cash - Gross Merchandise Value Trend Analysis, 2020-2029
19. Thailand Ecommerce by Consumer Demographics
19.1 Thailand Ecommerce Market Share by Age Group, 2024
19.2 Thailand Ecommerce Market Share by Income Level, 2024
19.3 Thailand Ecommerce Market Share by Gender, 2024
20. Further Reading
20.1 About the Publisher
20.2 Related Research
List of Tables
Table 1: Thailand Ecommerce - Gross Merchandise Value (US$ Million), 2020-2029
Table 2: Thailand Ecommerce - Average Value Per Transaction (US$), 2020-2029
Table 3: Thailand Ecommerce - Gross Merchandise Volume (Million), 2020-2029
Table 4: Thailand Social Commerce - Gross Merchandise Value (US$ Million), 2020-2029
Table 5: Thailand Social Commerce - Average Value Per Transaction (US$), 2020-2029
Table 6: Thailand Social Commerce - Gross Merchandise Volume (Million), 2020-2029
Table 7: Thailand Quick Commerce - Gross Merchandise Value (US$ Million), 2020-2029
Table 8: Thailand Quick Commerce - Average Value Per Transaction (US$), 2020-2029
Table 9: Thailand Quick Commerce - Gross Merchandise Volume (Million), 2020-2029
Table 10: Thailand GDP Per Capita (US$), 2020-2029
Table 11: Thailand Ecommerce Retail Shopping - Gross Merchandise Value (US$ Million), 2020-2029
Table 12: Thailand Travel and Hospitality - Gross Merchandise Value (US$ Million), 2020-2029
Table 13: Thailand Online Food Service - Gross Merchandise Value (US$ Million), 2020-2029
Table 14: Thailand Media and Entertainment - Gross Merchandise Value (US$ Million), 2020-2029
Table 15: Thailand Healthcare and Wellness - Gross Merchandise Value (US$ Million), 2020-2029
Table 16: Thailand Technology Products and Services - Gross Merchandise Value (US$ Million), 2020-2029
Table 17: Thailand Other segment Gross Merchandise Value (US$ Million), 2020-2029
Table 18: Thailand Clothing, Footwear & Accessories - Gross Merchandise Value (US$ Million), 2020-2029
Table 19: Thailand Health, Beauty and Personal Care - Gross Merchandise Value Trend Analysis (US$ Million), 2020-2029
Table 20: Thailand Food & Beverage - Gross Merchandise Value Trend Analysis (US$ Million), 2020-2029
Table 21: Thailand Appliances and Electronics - Gross Merchandise Value (US$ Million), 2020-2029
Table 22: Thailand Home Improvement - Gross Merchandise Value (US$ Million), 2020-2029
Table 23: Thailand Books, Music & Video - Gross Merchandise Value (US$ Million), 2020-2029
Table 24: Thailand Toys & Hobby - Gross Merchandise Value (US$ Million), 2020-2029
Table 25: Thailand Auto - Gross Merchandise Value (US$ Million), 2020-2029
Table 26: Thailand Ecommerce Other - Gross Merchandise Value (US$ Million), 2020-2029
Table 27: Thailand Ecommerce Platform to Consumer - Gross Merchandise Value (US$ Million), 2020-2029
Table 28: Thailand Ecommerce Direct to Consumer - Gross Merchandise Value (US$ Million), 2020-2029
Table 29: Thailand Ecommerce Consumer to Consumer - Gross Merchandise Value (US$ Million), 2020-2029
Table 30: Thailand Air Travel - Gross Merchandise Value (US$ Million), 2020-2029
Table 31: Thailand Train & Bus - Gross Merchandise Value (US$ Million), 2020-2029
Table 32: Thailand Taxi Service - Gross Merchandise Value (US$ Million), 2020-2029
Table 33: Thailand Hotels & Resorts - Gross Merchandise Value (US$ Million), 2020-2029
Table 34: Thailand Travel and Hospitality Other - Gross Merchandise Value (US$ Million), 2020-2029
Table 35: Thailand Ecommerce Aggregator App - Gross Merchandise Value (US$ Million), 2020-2029
Table 36: Thailand Ecommerce Direct to Consumer - Gross Merchandise Value (US$ Million), 2020-2029
Table 37: Thailand Air Travel- Aggregator App - Gross Merchandise Value (US$ Million), 2020-2029
Table 38: Thailand Air Travel- Direct to Consumer - Gross Merchandise Value (US$ Million), 2020-2029
Table 39: Thailand Hotels & Resorts - Aggregator App - Gross Merchandise Value (US$ Million), 2020-2029
Table 40: Thailand Direct to Consumer - Gross Merchandise Value (US$ Million), 2020-2029
Table 41: Thailand Taxi Service- Aggregator App - Gross Merchandise Value (US$ Million), 2020-2029
Table 42: Taxi Service- Direct to Consumer - Gross Merchandise Value (US$ Million), 2020-2029
Table 43: Thailand Other- Aggregator App - Gross Merchandise Value (US$ Million), 2020-2029
Table 44: Thailand Other- Direct to Consumer - Gross Merchandise Value (US$ Million), 2020-2029
Table 45: Thailand Aggregator App - Gross Merchandise Value (US$ Million), 2020-2029
Table 46: Thailand Direct to Consumer- Gross Merchandise Value (US$ Million), 2020-2029
Table 47: Thailand Streaming Services - Gross Merchandise Value Trend Analysis (US$ Million), 2020-2029
Table 48: Thailand Movies & Events - Gross Merchandise Value Trend Analysis (US$ Million), 2020-2029
Table 49: Thailand Theme Parks & Gaming - Gross Merchandise Value Trend Analysis (US$ Million), 2020-2029
Table 50: Thailand Media and Entertainment Other - Gross Merchandise Value Trend Analysis (US$ Million), 2020-2029
Table 51: Thailand Ecommerce Website Based - Gross Merchandise Value Trend Analysis (US$ Million), 2020-2029
Table 52: Thailand Ecommerce Live Streaming - Gross Merchandise Value Trend Analysis (US$ Million), 2020-2029
Table 53: Thailand Ecommerce Cross Border - Gross Merchandise Value Trend Analysis (US$ Million), 2020-2029
Table 54: Thailand Ecommerce Domestic - Gross Merchandise Value Trend Analysis (US$ Million), 2020-2029
Table 55: Thailand Ecommerce Mobile - Gross Merchandise Value (US$ Million), 2020-2029
Table 56: Thailand Ecommerce Desktop - Gross Merchandise Value (US$ Million), 2020-2029
Table 57: Thailand Ecommerce iOS/macOS - Gross Merchandise Value (US$ Million), 2020-2029
Table 58: Thailand Ecommerce Android - Gross Merchandise Value (US$ Million), 2020-2029
Table 59: Thailand Ecommerce Other Operating Systems - Gross Merchandise Value (US$ Million), 2020-2029
Table 60: Thailand Ecommerce Tier 1 - Gross Merchandise Value (US$ Million), 2020-2029
Table 61: Thailand Ecommerce Tier 2 - Gross Merchandise Value (US$ Million), 2020-2029
Table 62: Thailand Ecommerce Tier 3 - Gross Merchandise Value (US$ Million), 2020-2029
Table 63: Thailand Ecommerce Credit Card - Gross Merchandise Value (US$ Million), 2020-2029
Table 64: Thailand Ecommerce Debit Card - Gross Merchandise Value (US$ Million), 2020-2029
Table 65: Thailand Ecommerce Bank Transfer - Gross Merchandise Value (US$ Million), 2020-2029
Table 66: Thailand Ecommerce Prepaid Card - Gross Merchandise Value (US$ Million), 2020-2029
Table 67: Thailand Ecommerce Digital & Mobile Wallet - Gross Merchandise Value (US$ Million), 2020-2029
Table 68: Thailand Ecommerce Other Digital Payment - Gross Merchandise Value (US$ Million), 2020-2029
Table 69: Thailand Ecommerce Cash - Gross Merchandise Value (US$ Million), 2020-2029
List of Figures
Figure 1: Methodology Framework
Figure 2: Thailand Ecommerce - Gross Merchandise Value (US$ Million), 2020-2029
Figure 3: Thailand Ecommerce - Average Value Per Transaction (US$), 2020-2029
Figure 4: Thailand Ecommerce - Gross Merchandise Volume (Million), 2020-2029
Figure 5: Thailand Social Commerce - Gross Merchandise Value (US$ Million), 2020-2029
Figure 6: Thailand Social Commerce - Average Value Per Transaction (US$), 2020-2029
Figure 7: Thailand Social Commerce - Gross Merchandise Volume (Million), 2020-2029
Figure 8: Thailand Quick Commerce - Gross Merchandise Value (US$ Million), 2020-2029
Figure 9: Thailand Quick Commerce - Average Value Per Transaction (US$), 2020-2029
Figure 10: Thailand Quick Commerce - Gross Merchandise Volume (Million), 2020-2029
Figure 11: Thailand User Statistics (Million), 2024
Figure 12: Thailand User Statistics of Card Abandonment Rate and Product Return Rate
Figure 13: Thailand Ecommerce Per Capita and GDP Per Capita (US$), 2024
Figure 14: Thailand GDP Per Capita (US$), 2020-2029
Figure 18: Thailand Ecommerce Market Share by Ecommerce Segments (%), 2020-2029
Figure 19: Thailand Ecommerce Retail Shopping - Gross Merchandise Value (US$ Million), 2020-2029
Figure 20: Thailand Travel and Hospitality - Gross Merchandise Value (US$ Million), 2020-2029
Figure 21: Thailand Online Food Service - Gross Merchandise Value (US$ Million), 2020-2029
Figure 22: Thailand Media and Entertainment - Gross Merchandise Value (US$ Million), 2020-2029
Figure 23: Thailand Healthcare and Wellness - Gross Merchandise Value (US$ Million), 2020-2029
Figure 24: Thailand Technology Products and Services - Gross Merchandise Value (US$ Million), 2020-2029
Figure 25: Thailand Other segment Gross Merchandise Value (US$ Million), 2020-2029
Figure 26: Thailand Ecommerce Market Share by Retail Shopping Categories (%), 2020-2029
Figure 27: Thailand Clothing, Footwear & Accessories - Gross Merchandise Value (US$ Million), 2020-2029
Figure 28: Thailand Health, Beauty and Personal Care - Gross Merchandise Value Trend Analysis (US$ Million), 2020-2029
Figure 29: Thailand Food & Beverage - Gross Merchandise Value Trend Analysis (US$ Million), 2020-2029
Figure 30: Thailand Appliances and Electronics - Gross Merchandise Value (US$ Million), 2020-2029
Figure 31: Thailand Home Improvement - Gross Merchandise Value (US$ Million), 2020-2029
Figure 32: Thailand Books, Music & Video - Gross Merchandise Value (US$ Million), 2020-2029
Figure 33: Thailand Toys & Hobby - Gross Merchandise Value (US$ Million), 2020-2029
Figure 34: Thailand Auto - Gross Merchandise Value (US$ Million), 2020-2029
Figure 35: Thailand Ecommerce Other - Gross Merchandise Value (US$ Million), 2020-2029
Figure 36: Thailand Ecommerce Market Share by Retail Shopping Sales Channel (%), 2020-2029
Figure 37: Thailand Ecommerce Platform to Consumer - Gross Merchandise Value (US$ Million), 2020-2029
Figure 38: Thailand Ecommerce Direct to Consumer - Gross Merchandise Value (US$ Million), 2020-2029
Figure 39: Thailand Ecommerce Consumer to Consumer - Gross Merchandise Value (US$ Million), 2020-2029
Figure 40: Thailand Ecommerce Market Share by Travel and Hospitality Categories (%), 2020-2029
Figure 41: Thailand Air Travel - Gross Merchandise Value (US$ Million), 2020-2029
Figure 42: Thailand Train & Bus - Gross Merchandise Value (US$ Million), 2020-2029
Figure 43: Thailand Taxi Service - Gross Merchandise Value (US$ Million), 2020-2029
Figure 44: Thailand Hotels & Resorts - Gross Merchandise Value (US$ Million), 2020-2029
Figure 45: Thailand Travel and Hospitality Other - Gross Merchandise Value (US$ Million), 2020-2029
Figure 46: Thailand Ecommerce Market Share by Travel and Hospitality Sales Channel (%), 2020-2029
Figure 47: Thailand Ecommerce Aggregator App - Gross Merchandise Value (US$ Million), 2020-2029
Figure 48: Thailand Ecommerce Direct to Consumer - Gross Merchandise Value (US$ Million), 2020-2029
Figure 49: Thailand Air Travel Market Share by Sales Channel (%), 2020-2029
Figure 50: Thailand Air Travel- Aggregator App - Gross Merchandise Value (US$ Million), 2020-2029
Figure 51: Thailand Air Travel- Direct to Consumer - Gross Merchandise Value (US$ Million), 2020-2029
Figure 52: Thailand Hotels & Resorts Market Share by Sales Channel (%), 2020-2029
Figure 53: Thailand Hotels & Resorts - Aggregator App - Gross Merchandise Value (US$ Million), 2020-2029
Figure 54: Thailand Direct to Consumer - Gross Merchandise Value (US$ Million), 2020-2029
Figure 55: Thailand Taxi Service Market Share by Sales Channel (%), 2020-2029
Figure 56: Thailand Taxi Service- Aggregator App - Gross Merchandise Value (US$ Million), 2020-2029
Figure 57: Thailand Taxi Service - Direct to Consumer - Gross Merchandise Value (US$ Million), 2020-2029
Figure 58: Thailand Other Segment Market Share by Sales Channel (%), 2020-2029
Figure 59: Thailand Other- Aggregator App - Gross Merchandise Value (US$ Million), 2020-2029
Figure 60: Thailand Other- Direct to Consumer - Gross Merchandise Value (US$ Million), 2020-2029
Figure 61: Thailand Market Share by Online Food Service Sales Channels (%), 2020-2029
Figure 62: Thailand Aggregator App - Gross Merchandise Value (US$ Million), 2020-2029
Figure 63: Thailand Direct to Consumer- Gross Merchandise Value (US$ Million), 2020-2029
Figure 64: Thailand Market Share by Media and Entertainment Sales Channel (%), 2020-2029
Figure 65: Thailand Streaming Services - Gross Merchandise Value Trend Analysis (US$ Million), 2020-2029
Figure 66: Thailand Movies & Events - Gross Merchandise Value Trend Analysis (US$ Million), 2020-2029
Figure 67: Thailand Theme Parks & Gaming - Gross Merchandise Value Trend Analysis (US$ Million), 2020-2029
Figure 68: Thailand Media and Entertainment Other - Gross Merchandise Value Trend Analysis (US$ Million), 2020-2029
Figure 69: Thailand Ecommerce Market Share by Engagement Model (%), 2020-2029
Figure 70: Thailand Ecommerce Website Based - Gross Merchandise Value Trend Analysis (US$ Million), 2020-2029
Figure 71: Thailand Ecommerce Live Streaming - Gross Merchandise Value Trend Analysis (US$ Million), 2020-2029
Figure 72: Thailand Ecommerce Market Share by Location (%), 2020-2029
Figure 73: Thailand Ecommerce Cross Border - Gross Merchandise Value Trend Analysis (US$ Million), 2020-2029
Figure 74: Thailand Ecommerce Domestic - Gross Merchandise Value Trend Analysis (US$ Million), 2020-2029
Figure 75: Thailand Ecommerce Market Share by Device (%), 2020-2029
Figure 76: Thailand Ecommerce Mobile - Gross Merchandise Value Trend Analysis (US$ Million), 2020-2029
Figure 77: Thailand Ecommerce Desktop - Gross Merchandise Value Trend Analysis (US$ Million), 2020-2029
Figure 78: Thailand Ecommerce Market Share by Operating System (%), 2020-2029
Figure 79: Thailand Ecommerce iOS/macOS - Gross Merchandise Value Trend Analysis (US$ Million), 2020-2029
Figure 80: Thailand Ecommerce Android - Gross Merchandise Value Trend Analysis (US$ Million), 2020-2029
Figure 81: Thailand Ecommerce Other Operating Systems - Gross Merchandise Value Trend Analysis (US$ Million), 2020-2029
Figure 82: Thailand Ecommerce Market Share by City (%), 2020-2029
Figure 83: Thailand Ecommerce Tier 1 - Gross Merchandise Value Trend Analysis (US$ Million), 2020-2029
Figure 84: Thailand Ecommerce Tier 2 - Gross Merchandise Value Trend Analysis (US$ Million), 2020-2029
Figure 85: Thailand Ecommerce Tier 3 - Gross Merchandise Value Trend Analysis (US$ Million), 2020-2029
Figure 86: Thailand Ecommerce Market Share by Payment Instrument (%), 2020-2029
Figure 87: Thailand Ecommerce Credit Card - Gross Merchandise Value Trend Analysis (US$ Million), 2020-2029
Figure 88: Thailand Ecommerce Debit Card - Gross Merchandise Value Trend Analysis (US$ Million), 2020-2029
Figure 89: Thailand Ecommerce Bank Transfer - Gross Merchandise Value Trend Analysis (US$ Million), 2020-2029
Figure 90: Thailand Ecommerce Prepaid Card - Gross Merchandise Value Trend Analysis (US$ Million), 2020-2029
Figure 91: Thailand Ecommerce Digital & Mobile Wallet - Gross Merchandise Value Trend Analysis (US$ Million), 2020-2029
Figure 92: Thailand Ecommerce Other Digital Payment - Gross Merchandise Value Trend Analysis (US$ Million), 2020-2029
Figure 93: Thailand Ecommerce Cash - Gross Merchandise Value Trend Analysis (US$ Million), 2020-2029
Figure 94: Thailand Ecommerce Market Share by Age Group (%), 2024
Figure 95: Thailand Ecommerce Market Share by Income Level (%), 2024
Figure 96: Thailand Ecommerce Market Share by Gender (%), 2024

Table Information

Report AttributeDetails
No. of Pages110
PublishedNovember 2025
Forecast Period2025 - 2029
Estimated Market Value ( USD ) in 2025 $ 35.69 Billion
Forecasted Market Value ( USD ) by 2029 $ 53.99 Billion
Compound Annual Growth Rate10.9%
Regions CoveredThailand

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