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Tanzania B2C Ecommerce Market Size & Forecast by Value and Volume Across 80+ KPIs - Databook Q4 2025 Update- Product Image
Tanzania B2C Ecommerce Market Size & Forecast by Value and Volume Across 80+ KPIs - Databook Q4 2025 Update- Product Image
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Tanzania B2C Ecommerce Market Size & Forecast by Value and Volume Across 80+ KPIs - Databook Q4 2025 Update

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    Report

  • 110 Pages
  • November 2025
  • Region: Tanzania
  • PayNXT360
  • ID: 6191227
Description Jump to:
The ecommerce market in Tanzania is expected to grow by 5.8% annually, reaching US$2.03 billion by 2025.

The ecommerce market in the region has experienced robust growth during 2020-2024, achieving a CAGR of 3.4%. This upward trajectory is expected to continue, with the market forecast to grow at a CAGR of 5.5% from 2025 to 2029. By the end of 2029, the ecommerce market is projected to expand from its 2024 value of US$1.91 billion to approximately US$2.51 billion.

This report provides a detailed data-centric analysis of the ecommerce industry in Tanzania offering comprehensive coverage of both overall and ecommerce markets. It includes more than 80+ KPIs, covering gross merchandise value, gross merchandise volume, and average value per transaction.

The report provides a detailed assessment of the ecommerce market across all major segments, including retail shopping, travel, food service, media, healthcare, and technology categories. It analyzes sales channels, engagement models, device and operating system usage, as well as domestic versus cross-border flows and city-tier contributions. The study also covers payment instruments and consumer demographics by age, income, and gender to map evolving purchasing behavior. Together, these datasets offer a comprehensive view of ecommerce market size, customer behavior, and digital channel performance.

The publisher’s research methodology is based on industry best practices. It's unbiased analysis leverages a proprietary analytics platform to offer a detailed view of emerging business and investment market opportunities.

Report Scope

This report provides a detailed data-driven analysis of the B2C ecommerce market in Tanzania, focusing on the overall digital retail ecosystem and its growth trajectory. It examines key ecommerce segments, sales channels, and consumer behavior shaping the evolution of online purchasing in the country.

Tanzania B2C Ecommerce Market Size and Growth Dynamics

  • Gross Merchandise Value
  • Gross Merchandise Volume
  • Average Value per Transaction

Tanzania Social Commerce Market Size and Growth Dynamics

  • Gross Merchandise Value
  • Gross Merchandise Volume
  • Average Value per Transaction

Tanzania Quick Commerce Market Size and Growth Dynamics

  • Gross Merchandise Value
  • Gross Merchandise Volume
  • Average Value per Transaction

Tanzania B2C Ecommerce Market Segmentation by Ecommerce Vertical

  • Retail Shopping
  • Travel & Hospitality
  • Online Food Service
  • Media & Entertainment
  • Healthcare & Wellness
  • Technology Products & Services
  • Other

Tanzania B2C Ecommerce Market Segmentation by Retail Shopping Category

  • Clothing, Footwear & Accessories
  • Health, Beauty & Personal Care
  • Food & Beverage
  • Appliances & Electronics
  • Home Improvement
  • Books, Music & Video
  • Toys & Hobby
  • Auto Parts & Accessories
  • Other

Tanzania B2C Ecommerce Market Segmentation by Retail Shopping Sales Channel

  • Platform-to-Consumer
  • Direct-to-Consumer
  • Consumer-to-Consumer

Tanzania B2C Ecommerce Market Segmentation by Travel & Hospitality Category

  • Air Travel
  • Train & Bus
  • Taxi & Ride-Hailing
  • Hotels & Resorts
  • Other

Tanzania B2C Ecommerce Market Segmentation by Travel and Hospitality Sales Channel

  • Air Travel- Aggregator App
  • Air Travel- Direct-to-Consumer
  • Train & Bus- Aggregator App
  • Train & Bus- Direct-to-Consumer
  • Taxi & Ride-Hailing- Aggregator App
  • Taxi & Ride-Hailing- Direct-to-Consumer
  • Hotels & Resorts- Aggregator App
  • Hotels & Resorts- Direct-to-Consumer
  • Other- Aggregator App
  • Other- Direct-to-Consumer

Tanzania B2C Ecommerce Market Segmentation by Online Food Service Sales Channel

  • Aggregator App
  • Direct-to-Consumer

Tanzania B2C Ecommerce Market Segmentation by Media & Entertainment Sales Channel

  • Streaming Services
  • Movies & Events
  • Theme Parks & Gaming
  • Other

Tanzania B2C Ecommerce Market Segmentation by Engagement Model

  • Website-Based
  • Live Streaming

Tanzania B2C Ecommerce Market Segmentation by Location

  • Cross-Border
  • Domestic

Tanzania B2C Ecommerce Market Segmentation by Device

  • Mobile
  • Desktop

Tanzania B2C Ecommerce Market Segmentation by Operating System

  • iOS / macOS
  • Android
  • Other Operating Systems

Tanzania B2C Ecommerce Market Segmentation by City Tier

  • Tier 1
  • Tier 2
  • Tier 3

Tanzania B2C Ecommerce Market Segmentation by Payment Instrument

  • Credit Card
  • Debit Card
  • Bank Transfer
  • Prepaid Card
  • Digital & Mobile Wallet
  • Other Digital Payment
  • Cash

Tanzania B2C Ecommerce Consumer Demographics & Behaviour

  • Market Share by Age Group
  • Market Share by Income Level
  • Market Share by Gender

Tanzania B2C Ecommerce User Statistics & Ratios

  • Internet Users
  • Ecommerce Users
  • Social Media Users
  • Smartphone Penetration
  • Banked Population
  • Ecommerce Per Capita
  • GDP Per Capita
  • Ecommerce as % of GDP
  • Cart Abandonment Rate
  • Product Retun Rate

Tanzania B2C Ecommerce Operational Metrics by Ecommerce Segment

  • Gross Merchandise Value by Segment

Tanzania B2C Ecommerce Operational Metrics by Retail Shopping Category

  • Gross Merchandise Value by Category

Tanzania B2C Ecommerce Operational Metrics by Sales Channel

  • Gross Merchandise Value by Channel

Tanzania B2C Ecommerce Operational Metrics by Location

  • Gross Merchandise Value by Location

Tanzania B2C Ecommerce Operational Metrics by Device

  • Gross Merchandise Value by Device

Tanzania B2C Ecommerce Operational Metrics by Operating System

  • Gross Merchandise Value by Operating System

Tanzania B2C Ecommerce Operational Metrics by City Tier

  • Gross Merchandise Value by City Tier

Tanzania B2C Ecommerce Operational Metrics by Payment Instrument

  • Gross Merchandise Value by Payment Instrument

Reasons to Buy

  • Comprehensive Market Intelligence: Develop a complete understanding of the B2C ecommerce landscape in Tanzania with fundamental ecommerce metrics such as gross merchandise value, gross merchandise volume, and average value per transaction across all major ecommerce segments.
  • Granular Segmentation and Cross-Analysis: Analyse the online retail ecosystem through detailed segmentation covering ecommerce segments, retail product categories, travel and hospitality verticals, media and entertainment services, sales channels, devices, operating systems, cities, and payment instruments, enabling deep insight into evolving consumer shopping patterns.
  • Operational and Performance Benchmarking: Benchmark marketplaces, direct-to-consumer platforms, aggregators, and category-focused players using KPIs such as GMV share, category-level performance, channel efficiency, device contribution, and payment mode penetration, supporting comparative assessment of platform strengths and competitive positioning.
  • Consumer Behavior and Ecosystem Readiness: Understand how demographics, income groups, gender mix, device usage, and payment preferences shape online purchasing decisions, influencing category demand, cart abandonment behavior, product return tendencies, and the shift toward digital-first commerce.
  • Data-Driven Forecasts and KPI Tracking: Access a structured dataset of 80+ ecommerce KPIs with historical and forecast values up to 2029, providing clarity on growth drivers, category expansion, sales-channel transitions, and payment-instrument evolution across the B2C ecommerce value chain.
  • Decision-Ready Databook Format: Delivered in a standardized, analytics-friendly databook format aligned with financial modeling requirements, enabling ecommerce companies, consumer brands, payment providers, technology firms, and investors to conduct evidence-based market assessment and strategic planning.

Table of Contents

1. About this Report
1.1 Summary
1.2 Methodology
1.3 Definitions
1.4 Disclaimer
2. Tanzania Ecommerce Market Size and Future Growth Dynamics
2.1 Tanzania Ecommerce - Gross Merchandise Value Trend Analysis, 2020-2029
2.2 Tanzania Ecommerce - Average Value Per Transaction Trend Analysis, 2020-2029
2.3 Tanzania Ecommerce - Gross Merchandise Volume Trend Analysis, 2020-2029
3. Tanzania Social Commerce Market Size and Forecast
3.1 Tanzania Social Commerce - Gross Merchandise Value Trend Analysis 2020-2029
3.2 Tanzania Social Commerce - Average Value Per Transaction Trend Analysis, 2020-2029
3.3 Tanzania Social Commerce - Gross Merchandise Volume Trend Analysis, 2020-2029
4. Tanzania Quick Commerce Market Size and Forecast
4.1 Tanzania Quick Commerce - Gross Merchandise Value Trend Analysis 2020-2029
4.2 Tanzania Quick Commerce - Average Value Per Transaction Trend Analysis, 2020-2029
4.3 Tanzania Quick Commerce - Gross Merchandise Volume Trend Analysis, 2020-2029
5. Tanzania User Statistics and Ratios Of Key Performance Indicators
5.1 Tanzania User Statistics, 2024
5.2 Tanzania User Statistics of Card Abandonment Rate and Product Return Rate, 2024
5.3 Tanzania Ecommerce Per Capita and GDP Per Capita, 2024
5.4 Tanzania GDP Per Capita Trend Analysis, 2020-2029
6. Tanzania Ecommerce Market Size and Forecast by Ecommerce Segments
6.1 Tanzania Ecommerce Market Share by Ecommerce Segments, 2020-2029
6.2 Tanzania Ecommerce Retail Shopping - Gross Merchandise Value Trend Analysis, 2020-2029
6.3 Tanzania Travel and Hospitality - Gross Merchandise Value Trend Analysis, 2020-2029
6.4 Tanzania Online Food Service - Gross Merchandise Value Trend Analysis, 2020-2029
6.5 Tanzania Media and Entertainment - Gross Merchandise Value Trend Analysis, 2020-2029
6.6 Tanzania Healthcare and Wellness - Gross Merchandise Value Trend Analysis, 2020-2029
6.7 Tanzania Technology Products and Services - Gross Merchandise Value Trend Analysis, 2020-2029
6.8 Tanzania Other Segment - Gross Merchandise Value Trend Analysis, 2020-2029
7. Tanzania Ecommerce Market Size and Forecast by Retail Shopping Categories
7.1 Tanzania Ecommerce Market Share by Retail Shopping Categories, 2020-2029
7.2 Clothing, Footwear & Accessories - Gross Merchandise Value Trend Analysis, 2020-2029
7.3 Health, Beauty and Personal Care - Gross Merchandise Value Trend Analysis, 2020-2029
7.4 Food & Beverage - Gross Merchandise Value Trend Analysis, 2020-2029
7.5 Appliances and Electronics - Gross Merchandise Value Trend Analysis, 2020-2029
7.6 Home Improvement - Gross Merchandise Value Trend Analysis, 2020-2029
7.7 Books, Music & Video - Gross Merchandise Value Trend Analysis, 2020-2029
7.8 Toys & Hobby - Gross Merchandise Value Trend Analysis, 2020-2029
7.9 Auto - Gross Merchandise Value Trend Analysis, 2020-2029
7.10 Ecommerce Other - Gross Merchandise Value Trend Analysis, 2020-2029
8. Tanzania Ecommerce Market Size and Forecast by Retail Shopping Sales Channel
8.1 Tanzania Ecommerce Market Share by Retail Shopping Sales Channel, 2020-2029
8.2 Ecommerce Platform to Consumer - Gross Merchandise Value Trend Analysis, 2020-2029
8.3 Ecommerce Direct to Consumer - Gross Merchandise Value Trend Analysis, 2020-2029
8.4 Ecommerce Consumer to Consumer - Gross Merchandise Value Trend Analysis, 2020-2029
9. Tanzania Ecommerce Market Size and Forecast by Travel and Hospitality Categories
9.1 Tanzania Ecommerce Market Share by Travel and Hospitality Categories (%), 2020-2029
9.2 Air Travel - Gross Merchandise Value Trend Analysis, 2020-2029
9.3 Train & Bus - Gross Merchandise Value Trend Analysis, 2020-2029
9.4 Taxi Service - Gross Merchandise Value Trend Analysis, 2020-2029
9.5 Hotels & Resorts - Gross Merchandise Value Trend Analysis, 2020-2029
9.6 Travel and Hospitality Other - Gross Merchandise Value Trend Analysis, 2020-2029
10. Tanzania Ecommerce Market Share by Travel and Hospitality Sales Channel
10.1 Tanzania Ecommerce Market Share by Travel and Hospitality Sales Channel
10.1.1 Tanzania Ecommerce Market Share by Travel and Hospitality Sales Channel, 2020-2029
10.1.2 Aggregator App - Gross Merchandise Value Trend Analysis, 2020-2029
10.1.3 Direct to Consumer - Gross Merchandise Value Trend Analysis, 2020-2029
10.2 Air Travel Market Share by Sales Channel
10.2.1 Tanzania Air Travel Market Share by Sales Channel, 2020-2029
10.2.2 Air Travel - Aggregator App - Gross Merchandise Value Trend Analysis, 2020-2029
10.2.3 Air Travel - Direct to Consumer - Gross Merchandise Value Trend Analysis, 2020-2029
10.3 Hotels & Resorts Market Share by Sales Channel
10.3.1 Tanzania Hotels & Resorts Market Share by Sales Channel, 2020-2029
10.3.2 Hotels & Resorts - Aggregator App - Gross Merchandise Value Trend Analysis, 2020-2029
10.3.3 Hotels & Resorts - Direct to Consumer - Gross Merchandise Value Trend Analysis, 2020-2029
10.4 Taxi Service Market Share by Sales Channel
10.4.1 Tanzania Taxi Service Market Share by Sales Channel, 2020-2029
10.4.2 Taxi Service - Aggregator App - Gross Merchandise Value Trend Analysis, 2020-2029
10.4.3 Taxi Service - Direct to Consumer - Gross Merchandise Value Trend Analysis, 2020-2029
10.5 Other Segment Market Share by Sales Channel
10.5.1 Tanzania Other Segment Market Share by Sales Channel, 2020-2029
10.5.2 Other - Aggregator App - Gross Merchandise Value Trend Analysis, 2020-2029
10.5.3 Other - Direct to Consumer - Gross Merchandise Value Trend Analysis, 2020-2029
11. Tanzania Ecommerce Market Size and Forecast by Online Food Service Sales Channel
11.1 Tanzania Market Share by Online Food Service Sales Channels, 2020-2029
11.2 Aggregator App - Gross Merchandise Value Trend Analysis, 2020-2029
11.3 Ecommerce Direct to Consumer - Gross Merchandise Value Trend Analysis, 2020-2029
12. Tanzania Ecommerce Market Size and Forecast by Media and Entertainment Sales Channel
12.1 Tanzania Market Share by Media and Entertainment Sales Channel, 2020-2029
12.2 Streaming Services - Gross Merchandise Value Trend Analysis, 2020-2029
12.3 Movies & Events - Gross Merchandise Value Trend Analysis, 2020-2029
12.4 Theme Parks & Gaming - Gross Merchandise Value Trend Analysis, 2020-2029
12.5 Media and Entertainment Other - Gross Merchandise Value Trend Analysis, 2020-2029
13. Tanzania Ecommerce Market Size and Forecast by Engagement Model
13.1 Tanzania Ecommerce Market Share by Engagement Model, 2020-2029
13.2 Ecommerce Website Based - Gross Merchandise Value Trend Analysis, 2020-2029
13.3 Ecommerce Live Streaming - Gross Merchandise Value Trend Analysis, 2020-2029
14. Tanzania Ecommerce Market Size and Forecast by Location
14.1 Tanzania Ecommerce Market Share by Location, 2020-2029
14.2 Ecommerce Cross Border - Gross Merchandise Value Trend Analysis, 2020-2029
14.3 Ecommerce Domestic - Gross Merchandise Value Trend Analysis, 2020-2029
15. Tanzania Ecommerce Market Size and Forecast by Device
15.1 Tanzania Ecommerce Market Share by Device, 2020-2029
15.2 Ecommerce Mobile - Gross Merchandise Value Trend Analysis, 2020-2029
15.3 Ecommerce Desktop - Gross Merchandise Value Trend Analysis, 2020-2029
16. Tanzania Ecommerce Market Size and Forecast by Operating System
16.1 Tanzania Ecommerce Market Share by Operating System, 2020-2029
16.2 Ecommerce iOS/macOS - Gross Merchandise Value Trend Analysis, 2020-2029
16.3 Ecommerce Android - Gross Merchandise Value Trend Analysis, 2020-2029
16.4 Ecommerce Other Operating Systems - Gross Merchandise Value Trend Analysis, 2020-2029
17. Tanzania Ecommerce Market Size and Forecast by City
17.1 Tanzania Ecommerce Market Share by City, 2020-2029
17.2 Ecommerce Tier 1 - Gross Merchandise Value Trend Analysis, 2020-2029
17.3 Ecommerce Tier 2 - Gross Merchandise Value Trend Analysis, 2020-2029
17.4 Ecommerce Tier 3 - Gross Merchandise Value Trend Analysis, 2020-2029
18. Tanzania Ecommerce Market Size and Forecast by Payment Instrument
18.1 Tanzania Ecommerce Market Share by Payment Instrument, 2020-2029
18.2 Ecommerce Credit Card - Gross Merchandise Value Trend Analysis, 2020-2029
18.3 Ecommerce Debit Card - Gross Merchandise Value Trend Analysis, 2020-2029
18.4 Ecommerce Bank Transfer - Gross Merchandise Value Trend Analysis, 2020-2029
18.5 Ecommerce Prepaid Card - Gross Merchandise Value Trend Analysis, 2020-2029
18.6 Ecommerce Digital & Mobile Wallet - Gross Merchandise Value Trend Analysis, 2020-2029
18.7 Ecommerce Other Digital Payment - Gross Merchandise Value Trend Analysis, 2020-2029
18.8 Ecommerce Cash - Gross Merchandise Value Trend Analysis, 2020-2029
19. Tanzania Ecommerce by Consumer Demographics
19.1 Tanzania Ecommerce Market Share by Age Group, 2024
19.2 Tanzania Ecommerce Market Share by Income Level, 2024
19.3 Tanzania Ecommerce Market Share by Gender, 2024
20. Further Reading
20.1 About the Publisher
20.2 Related Research
List of Tables
Table 1: Tanzania Ecommerce - Gross Merchandise Value (US$ Million), 2020-2029
Table 2: Tanzania Ecommerce - Average Value Per Transaction (US$), 2020-2029
Table 3: Tanzania Ecommerce - Gross Merchandise Volume (Million), 2020-2029
Table 4: Tanzania Social Commerce - Gross Merchandise Value (US$ Million), 2020-2029
Table 5: Tanzania Social Commerce - Average Value Per Transaction (US$), 2020-2029
Table 6: Tanzania Social Commerce - Gross Merchandise Volume (Million), 2020-2029
Table 7: Tanzania Quick Commerce - Gross Merchandise Value (US$ Million), 2020-2029
Table 8: Tanzania Quick Commerce - Average Value Per Transaction (US$), 2020-2029
Table 9: Tanzania Quick Commerce - Gross Merchandise Volume (Million), 2020-2029
Table 10: Tanzania GDP Per Capita (US$), 2020-2029
Table 11: Tanzania Ecommerce Retail Shopping - Gross Merchandise Value (US$ Million), 2020-2029
Table 12: Tanzania Travel and Hospitality - Gross Merchandise Value (US$ Million), 2020-2029
Table 13: Tanzania Online Food Service - Gross Merchandise Value (US$ Million), 2020-2029
Table 14: Tanzania Media and Entertainment - Gross Merchandise Value (US$ Million), 2020-2029
Table 15: Tanzania Healthcare and Wellness - Gross Merchandise Value (US$ Million), 2020-2029
Table 16: Tanzania Technology Products and Services - Gross Merchandise Value (US$ Million), 2020-2029
Table 17: Tanzania Other segment Gross Merchandise Value (US$ Million), 2020-2029
Table 18: Tanzania Clothing, Footwear & Accessories - Gross Merchandise Value (US$ Million), 2020-2029
Table 19: Tanzania Health, Beauty and Personal Care - Gross Merchandise Value Trend Analysis (US$ Million), 2020-2029
Table 20: Tanzania Food & Beverage - Gross Merchandise Value Trend Analysis (US$ Million), 2020-2029
Table 21: Tanzania Appliances and Electronics - Gross Merchandise Value (US$ Million), 2020-2029
Table 22: Tanzania Home Improvement - Gross Merchandise Value (US$ Million), 2020-2029
Table 23: Tanzania Books, Music & Video - Gross Merchandise Value (US$ Million), 2020-2029
Table 24: Tanzania Toys & Hobby - Gross Merchandise Value (US$ Million), 2020-2029
Table 25: Tanzania Auto - Gross Merchandise Value (US$ Million), 2020-2029
Table 26: Tanzania Ecommerce Other - Gross Merchandise Value (US$ Million), 2020-2029
Table 27: Tanzania Ecommerce Platform to Consumer - Gross Merchandise Value (US$ Million), 2020-2029
Table 28: Tanzania Ecommerce Direct to Consumer - Gross Merchandise Value (US$ Million), 2020-2029
Table 29: Tanzania Ecommerce Consumer to Consumer - Gross Merchandise Value (US$ Million), 2020-2029
Table 30: Tanzania Air Travel - Gross Merchandise Value (US$ Million), 2020-2029
Table 31: Tanzania Train & Bus - Gross Merchandise Value (US$ Million), 2020-2029
Table 32: Tanzania Taxi Service - Gross Merchandise Value (US$ Million), 2020-2029
Table 33: Tanzania Hotels & Resorts - Gross Merchandise Value (US$ Million), 2020-2029
Table 34: Tanzania Travel and Hospitality Other - Gross Merchandise Value (US$ Million), 2020-2029
Table 35: Tanzania Ecommerce Aggregator App - Gross Merchandise Value (US$ Million), 2020-2029
Table 36: Tanzania Ecommerce Direct to Consumer - Gross Merchandise Value (US$ Million), 2020-2029
Table 37: Tanzania Air Travel- Aggregator App - Gross Merchandise Value (US$ Million), 2020-2029
Table 38: Tanzania Air Travel- Direct to Consumer - Gross Merchandise Value (US$ Million), 2020-2029
Table 39: Tanzania Hotels & Resorts - Aggregator App - Gross Merchandise Value (US$ Million), 2020-2029
Table 40: Tanzania Direct to Consumer - Gross Merchandise Value (US$ Million), 2020-2029
Table 41: Tanzania Taxi Service- Aggregator App - Gross Merchandise Value (US$ Million), 2020-2029
Table 42: Taxi Service- Direct to Consumer - Gross Merchandise Value (US$ Million), 2020-2029
Table 43: Tanzania Other- Aggregator App - Gross Merchandise Value (US$ Million), 2020-2029
Table 44: Tanzania Other- Direct to Consumer - Gross Merchandise Value (US$ Million), 2020-2029
Table 45: Tanzania Aggregator App - Gross Merchandise Value (US$ Million), 2020-2029
Table 46: Tanzania Direct to Consumer- Gross Merchandise Value (US$ Million), 2020-2029
Table 47: Tanzania Streaming Services - Gross Merchandise Value Trend Analysis (US$ Million), 2020-2029
Table 48: Tanzania Movies & Events - Gross Merchandise Value Trend Analysis (US$ Million), 2020-2029
Table 49: Tanzania Theme Parks & Gaming - Gross Merchandise Value Trend Analysis (US$ Million), 2020-2029
Table 50: Tanzania Media and Entertainment Other - Gross Merchandise Value Trend Analysis (US$ Million), 2020-2029
Table 51: Tanzania Ecommerce Website Based - Gross Merchandise Value Trend Analysis (US$ Million), 2020-2029
Table 52: Tanzania Ecommerce Live Streaming - Gross Merchandise Value Trend Analysis (US$ Million), 2020-2029
Table 53: Tanzania Ecommerce Cross Border - Gross Merchandise Value Trend Analysis (US$ Million), 2020-2029
Table 54: Tanzania Ecommerce Domestic - Gross Merchandise Value Trend Analysis (US$ Million), 2020-2029
Table 55: Tanzania Ecommerce Mobile - Gross Merchandise Value (US$ Million), 2020-2029
Table 56: Tanzania Ecommerce Desktop - Gross Merchandise Value (US$ Million), 2020-2029
Table 57: Tanzania Ecommerce iOS/macOS - Gross Merchandise Value (US$ Million), 2020-2029
Table 58: Tanzania Ecommerce Android - Gross Merchandise Value (US$ Million), 2020-2029
Table 59: Tanzania Ecommerce Other Operating Systems - Gross Merchandise Value (US$ Million), 2020-2029
Table 60: Tanzania Ecommerce Tier 1 - Gross Merchandise Value (US$ Million), 2020-2029
Table 61: Tanzania Ecommerce Tier 2 - Gross Merchandise Value (US$ Million), 2020-2029
Table 62: Tanzania Ecommerce Tier 3 - Gross Merchandise Value (US$ Million), 2020-2029
Table 63: Tanzania Ecommerce Credit Card - Gross Merchandise Value (US$ Million), 2020-2029
Table 64: Tanzania Ecommerce Debit Card - Gross Merchandise Value (US$ Million), 2020-2029
Table 65: Tanzania Ecommerce Bank Transfer - Gross Merchandise Value (US$ Million), 2020-2029
Table 66: Tanzania Ecommerce Prepaid Card - Gross Merchandise Value (US$ Million), 2020-2029
Table 67: Tanzania Ecommerce Digital & Mobile Wallet - Gross Merchandise Value (US$ Million), 2020-2029
Table 68: Tanzania Ecommerce Other Digital Payment - Gross Merchandise Value (US$ Million), 2020-2029
Table 69: Tanzania Ecommerce Cash - Gross Merchandise Value (US$ Million), 2020-2029
List of Figures
Figure 1: Methodology Framework
Figure 2: Tanzania Ecommerce - Gross Merchandise Value (US$ Million), 2020-2029
Figure 3: Tanzania Ecommerce - Average Value Per Transaction (US$), 2020-2029
Figure 4: Tanzania Ecommerce - Gross Merchandise Volume (Million), 2020-2029
Figure 5: Tanzania Social Commerce - Gross Merchandise Value (US$ Million), 2020-2029
Figure 6: Tanzania Social Commerce - Average Value Per Transaction (US$), 2020-2029
Figure 7: Tanzania Social Commerce - Gross Merchandise Volume (Million), 2020-2029
Figure 8: Tanzania Quick Commerce - Gross Merchandise Value (US$ Million), 2020-2029
Figure 9: Tanzania Quick Commerce - Average Value Per Transaction (US$), 2020-2029
Figure 10: Tanzania Quick Commerce - Gross Merchandise Volume (Million), 2020-2029
Figure 11: Tanzania User Statistics (Million), 2024
Figure 12: Tanzania User Statistics of Card Abandonment Rate and Product Return Rate
Figure 13: Tanzania Ecommerce Per Capita and GDP Per Capita (US$), 2024
Figure 14: Tanzania GDP Per Capita (US$), 2020-2029
Figure 18: Tanzania Ecommerce Market Share by Ecommerce Segments (%), 2020-2029
Figure 19: Tanzania Ecommerce Retail Shopping - Gross Merchandise Value (US$ Million), 2020-2029
Figure 20: Tanzania Travel and Hospitality - Gross Merchandise Value (US$ Million), 2020-2029
Figure 21: Tanzania Online Food Service - Gross Merchandise Value (US$ Million), 2020-2029
Figure 22: Tanzania Media and Entertainment - Gross Merchandise Value (US$ Million), 2020-2029
Figure 23: Tanzania Healthcare and Wellness - Gross Merchandise Value (US$ Million), 2020-2029
Figure 24: Tanzania Technology Products and Services - Gross Merchandise Value (US$ Million), 2020-2029
Figure 25: Tanzania Other segment Gross Merchandise Value (US$ Million), 2020-2029
Figure 26: Tanzania Ecommerce Market Share by Retail Shopping Categories (%), 2020-2029
Figure 27: Tanzania Clothing, Footwear & Accessories - Gross Merchandise Value (US$ Million), 2020-2029
Figure 28: Tanzania Health, Beauty and Personal Care - Gross Merchandise Value Trend Analysis (US$ Million), 2020-2029
Figure 29: Tanzania Food & Beverage - Gross Merchandise Value Trend Analysis (US$ Million), 2020-2029
Figure 30: Tanzania Appliances and Electronics - Gross Merchandise Value (US$ Million), 2020-2029
Figure 31: Tanzania Home Improvement - Gross Merchandise Value (US$ Million), 2020-2029
Figure 32: Tanzania Books, Music & Video - Gross Merchandise Value (US$ Million), 2020-2029
Figure 33: Tanzania Toys & Hobby - Gross Merchandise Value (US$ Million), 2020-2029
Figure 34: Tanzania Auto - Gross Merchandise Value (US$ Million), 2020-2029
Figure 35: Tanzania Ecommerce Other - Gross Merchandise Value (US$ Million), 2020-2029
Figure 36: Tanzania Ecommerce Market Share by Retail Shopping Sales Channel (%), 2020-2029
Figure 37: Tanzania Ecommerce Platform to Consumer - Gross Merchandise Value (US$ Million), 2020-2029
Figure 38: Tanzania Ecommerce Direct to Consumer - Gross Merchandise Value (US$ Million), 2020-2029
Figure 39: Tanzania Ecommerce Consumer to Consumer - Gross Merchandise Value (US$ Million), 2020-2029
Figure 40: Tanzania Ecommerce Market Share by Travel and Hospitality Categories (%), 2020-2029
Figure 41: Tanzania Air Travel - Gross Merchandise Value (US$ Million), 2020-2029
Figure 42: Tanzania Train & Bus - Gross Merchandise Value (US$ Million), 2020-2029
Figure 43: Tanzania Taxi Service - Gross Merchandise Value (US$ Million), 2020-2029
Figure 44: Tanzania Hotels & Resorts - Gross Merchandise Value (US$ Million), 2020-2029
Figure 45: Tanzania Travel and Hospitality Other - Gross Merchandise Value (US$ Million), 2020-2029
Figure 46: Tanzania Ecommerce Market Share by Travel and Hospitality Sales Channel (%), 2020-2029
Figure 47: Tanzania Ecommerce Aggregator App - Gross Merchandise Value (US$ Million), 2020-2029
Figure 48: Tanzania Ecommerce Direct to Consumer - Gross Merchandise Value (US$ Million), 2020-2029
Figure 49: Tanzania Air Travel Market Share by Sales Channel (%), 2020-2029
Figure 50: Tanzania Air Travel- Aggregator App - Gross Merchandise Value (US$ Million), 2020-2029
Figure 51: Tanzania Air Travel- Direct to Consumer - Gross Merchandise Value (US$ Million), 2020-2029
Figure 52: Tanzania Hotels & Resorts Market Share by Sales Channel (%), 2020-2029
Figure 53: Tanzania Hotels & Resorts - Aggregator App - Gross Merchandise Value (US$ Million), 2020-2029
Figure 54: Tanzania Direct to Consumer - Gross Merchandise Value (US$ Million), 2020-2029
Figure 55: Tanzania Taxi Service Market Share by Sales Channel (%), 2020-2029
Figure 56: Tanzania Taxi Service- Aggregator App - Gross Merchandise Value (US$ Million), 2020-2029
Figure 57: Tanzania Taxi Service - Direct to Consumer - Gross Merchandise Value (US$ Million), 2020-2029
Figure 58: Tanzania Other Segment Market Share by Sales Channel (%), 2020-2029
Figure 59: Tanzania Other- Aggregator App - Gross Merchandise Value (US$ Million), 2020-2029
Figure 60: Tanzania Other- Direct to Consumer - Gross Merchandise Value (US$ Million), 2020-2029
Figure 61: Tanzania Market Share by Online Food Service Sales Channels (%), 2020-2029
Figure 62: Tanzania Aggregator App - Gross Merchandise Value (US$ Million), 2020-2029
Figure 63: Tanzania Direct to Consumer- Gross Merchandise Value (US$ Million), 2020-2029
Figure 64: Tanzania Market Share by Media and Entertainment Sales Channel (%), 2020-2029
Figure 65: Tanzania Streaming Services - Gross Merchandise Value Trend Analysis (US$ Million), 2020-2029
Figure 66: Tanzania Movies & Events - Gross Merchandise Value Trend Analysis (US$ Million), 2020-2029
Figure 67: Tanzania Theme Parks & Gaming - Gross Merchandise Value Trend Analysis (US$ Million), 2020-2029
Figure 68: Tanzania Media and Entertainment Other - Gross Merchandise Value Trend Analysis (US$ Million), 2020-2029
Figure 69: Tanzania Ecommerce Market Share by Engagement Model (%), 2020-2029
Figure 70: Tanzania Ecommerce Website Based - Gross Merchandise Value Trend Analysis (US$ Million), 2020-2029
Figure 71: Tanzania Ecommerce Live Streaming - Gross Merchandise Value Trend Analysis (US$ Million), 2020-2029
Figure 72: Tanzania Ecommerce Market Share by Location (%), 2020-2029
Figure 73: Tanzania Ecommerce Cross Border - Gross Merchandise Value Trend Analysis (US$ Million), 2020-2029
Figure 74: Tanzania Ecommerce Domestic - Gross Merchandise Value Trend Analysis (US$ Million), 2020-2029
Figure 75: Tanzania Ecommerce Market Share by Device (%), 2020-2029
Figure 76: Tanzania Ecommerce Mobile - Gross Merchandise Value Trend Analysis (US$ Million), 2020-2029
Figure 77: Tanzania Ecommerce Desktop - Gross Merchandise Value Trend Analysis (US$ Million), 2020-2029
Figure 78: Tanzania Ecommerce Market Share by Operating System (%), 2020-2029
Figure 79: Tanzania Ecommerce iOS/macOS - Gross Merchandise Value Trend Analysis (US$ Million), 2020-2029
Figure 80: Tanzania Ecommerce Android - Gross Merchandise Value Trend Analysis (US$ Million), 2020-2029
Figure 81: Tanzania Ecommerce Other Operating Systems - Gross Merchandise Value Trend Analysis (US$ Million), 2020-2029
Figure 82: Tanzania Ecommerce Market Share by City (%), 2020-2029
Figure 83: Tanzania Ecommerce Tier 1 - Gross Merchandise Value Trend Analysis (US$ Million), 2020-2029
Figure 84: Tanzania Ecommerce Tier 2 - Gross Merchandise Value Trend Analysis (US$ Million), 2020-2029
Figure 85: Tanzania Ecommerce Tier 3 - Gross Merchandise Value Trend Analysis (US$ Million), 2020-2029
Figure 86: Tanzania Ecommerce Market Share by Payment Instrument (%), 2020-2029
Figure 87: Tanzania Ecommerce Credit Card - Gross Merchandise Value Trend Analysis (US$ Million), 2020-2029
Figure 88: Tanzania Ecommerce Debit Card - Gross Merchandise Value Trend Analysis (US$ Million), 2020-2029
Figure 89: Tanzania Ecommerce Bank Transfer - Gross Merchandise Value Trend Analysis (US$ Million), 2020-2029
Figure 90: Tanzania Ecommerce Prepaid Card - Gross Merchandise Value Trend Analysis (US$ Million), 2020-2029
Figure 91: Tanzania Ecommerce Digital & Mobile Wallet - Gross Merchandise Value Trend Analysis (US$ Million), 2020-2029
Figure 92: Tanzania Ecommerce Other Digital Payment - Gross Merchandise Value Trend Analysis (US$ Million), 2020-2029
Figure 93: Tanzania Ecommerce Cash - Gross Merchandise Value Trend Analysis (US$ Million), 2020-2029
Figure 94: Tanzania Ecommerce Market Share by Age Group (%), 2024
Figure 95: Tanzania Ecommerce Market Share by Income Level (%), 2024
Figure 96: Tanzania Ecommerce Market Share by Gender (%), 2024

Table Information

Report AttributeDetails
No. of Pages110
PublishedNovember 2025
Forecast Period2025 - 2029
Estimated Market Value ( USD ) in 2025 $ 2.03 Billion
Forecasted Market Value ( USD ) by 2029 $ 2.51 Billion
Compound Annual Growth Rate5.5%
Regions CoveredTanzania

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