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Pakistan B2C Ecommerce Market Size & Forecast by Value and Volume Across 80+ KPIs - Databook Q4 2025 Update- Product Image
Pakistan B2C Ecommerce Market Size & Forecast by Value and Volume Across 80+ KPIs - Databook Q4 2025 Update- Product Image
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Pakistan B2C Ecommerce Market Size & Forecast by Value and Volume Across 80+ KPIs - Databook Q4 2025 Update

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    Report

  • 110 Pages
  • November 2025
  • Region: Pakistan
  • PayNXT360
  • ID: 6191228
Description Jump to:
The ecommerce market in Pakistan is expected to grow by 13.2% annually, reaching US$14.11 billion by 2025.

The ecommerce market in the country has experienced robust growth during 2020-2024, achieving a CAGR of 22.2%. This upward trajectory is expected to continue, with the market forecast to grow at a CAGR of 9.7% from 2025 to 2029. By the end of 2029, the ecommerce market is projected to expand from its 2024 value of US$12.46 billion to approximately US$20.41 billion.

This report provides a detailed data-centric analysis of the ecommerce industry in Pakistan offering comprehensive coverage of both overall and ecommerce markets. It includes more than 80+ KPIs, covering gross merchandise value, gross merchandise volume, and average value per transaction.

The report provides a detailed assessment of the ecommerce market across all major segments, including retail shopping, travel, food service, media, healthcare, and technology categories. It analyzes sales channels, engagement models, device and operating system usage, as well as domestic versus cross-border flows and city-tier contributions. The study also covers payment instruments and consumer demographics by age, income, and gender to map evolving purchasing behavior. Together, these datasets offer a comprehensive view of ecommerce market size, customer behavior, and digital channel performance.

The publisher’s research methodology is based on industry best practices. It's unbiased analysis leverages a proprietary analytics platform to offer a detailed view of emerging business and investment market opportunities.

Report Scope

This report provides a detailed data-driven analysis of the B2C ecommerce market in Pakistan, focusing on the overall digital retail ecosystem and its growth trajectory. It examines key ecommerce segments, sales channels, and consumer behavior shaping the evolution of online purchasing in the country.

Pakistan B2C Ecommerce Market Size and Growth Dynamics

  • Gross Merchandise Value
  • Gross Merchandise Volume
  • Average Value per Transaction

Pakistan Social Commerce Market Size and Growth Dynamics

  • Gross Merchandise Value
  • Gross Merchandise Volume
  • Average Value per Transaction

Pakistan Quick Commerce Market Size and Growth Dynamics

  • Gross Merchandise Value
  • Gross Merchandise Volume
  • Average Value per Transaction

Pakistan B2C Ecommerce Market Segmentation by Ecommerce Vertical

  • Retail Shopping
  • Travel & Hospitality
  • Online Food Service
  • Media & Entertainment
  • Healthcare & Wellness
  • Technology Products & Services
  • Other

Pakistan B2C Ecommerce Market Segmentation by Retail Shopping Category

  • Clothing, Footwear & Accessories
  • Health, Beauty & Personal Care
  • Food & Beverage
  • Appliances & Electronics
  • Home Improvement
  • Books, Music & Video
  • Toys & Hobby
  • Auto Parts & Accessories
  • Other

Pakistan B2C Ecommerce Market Segmentation by Retail Shopping Sales Channel

  • Platform-to-Consumer
  • Direct-to-Consumer
  • Consumer-to-Consumer

Pakistan B2C Ecommerce Market Segmentation by Travel & Hospitality Category

  • Air Travel
  • Train & Bus
  • Taxi & Ride-Hailing
  • Hotels & Resorts
  • Other

Pakistan B2C Ecommerce Market Segmentation by Travel and Hospitality Sales Channel

  • Air Travel- Aggregator App
  • Air Travel- Direct-to-Consumer
  • Train & Bus- Aggregator App
  • Train & Bus- Direct-to-Consumer
  • Taxi & Ride-Hailing- Aggregator App
  • Taxi & Ride-Hailing- Direct-to-Consumer
  • Hotels & Resorts- Aggregator App
  • Hotels & Resorts- Direct-to-Consumer
  • Other- Aggregator App
  • Other- Direct-to-Consumer

Pakistan B2C Ecommerce Market Segmentation by Online Food Service Sales Channel

  • Aggregator App
  • Direct-to-Consumer

Pakistan B2C Ecommerce Market Segmentation by Media & Entertainment Sales Channel

  • Streaming Services
  • Movies & Events
  • Theme Parks & Gaming
  • Other

Pakistan B2C Ecommerce Market Segmentation by Engagement Model

  • Website-Based
  • Live Streaming

Pakistan B2C Ecommerce Market Segmentation by Location

  • Cross-Border
  • Domestic

Pakistan B2C Ecommerce Market Segmentation by Device

  • Mobile
  • Desktop

Pakistan B2C Ecommerce Market Segmentation by Operating System

  • iOS / macOS
  • Android
  • Other Operating Systems

Pakistan B2C Ecommerce Market Segmentation by City Tier

  • Tier 1
  • Tier 2
  • Tier 3

Pakistan B2C Ecommerce Market Segmentation by Payment Instrument

  • Credit Card
  • Debit Card
  • Bank Transfer
  • Prepaid Card
  • Digital & Mobile Wallet
  • Other Digital Payment
  • Cash

Pakistan B2C Ecommerce Consumer Demographics & Behaviour

  • Market Share by Age Group
  • Market Share by Income Level
  • Market Share by Gender

Pakistan B2C Ecommerce User Statistics & Ratios

  • Internet Users
  • Ecommerce Users
  • Social Media Users
  • Smartphone Penetration
  • Banked Population
  • Ecommerce Per Capita
  • GDP Per Capita
  • Ecommerce as % of GDP
  • Cart Abandonment Rate
  • Product Retun Rate

Pakistan B2C Ecommerce Operational Metrics by Ecommerce Segment

  • Gross Merchandise Value by Segment

Pakistan B2C Ecommerce Operational Metrics by Retail Shopping Category

  • Gross Merchandise Value by Category

Pakistan B2C Ecommerce Operational Metrics by Sales Channel

  • Gross Merchandise Value by Channel

Pakistan B2C Ecommerce Operational Metrics by Location

  • Gross Merchandise Value by Location

Pakistan B2C Ecommerce Operational Metrics by Device

  • Gross Merchandise Value by Device

Pakistan B2C Ecommerce Operational Metrics by Operating System

  • Gross Merchandise Value by Operating System

Pakistan B2C Ecommerce Operational Metrics by City Tier

  • Gross Merchandise Value by City Tier

Pakistan B2C Ecommerce Operational Metrics by Payment Instrument

  • Gross Merchandise Value by Payment Instrument

Reasons to Buy

  • Comprehensive Market Intelligence: Develop a complete understanding of the B2C ecommerce landscape in Pakistan with fundamental ecommerce metrics such as gross merchandise value, gross merchandise volume, and average value per transaction across all major ecommerce segments.
  • Granular Segmentation and Cross-Analysis: Analyse the online retail ecosystem through detailed segmentation covering ecommerce segments, retail product categories, travel and hospitality verticals, media and entertainment services, sales channels, devices, operating systems, cities, and payment instruments, enabling deep insight into evolving consumer shopping patterns.
  • Operational and Performance Benchmarking: Benchmark marketplaces, direct-to-consumer platforms, aggregators, and category-focused players using KPIs such as GMV share, category-level performance, channel efficiency, device contribution, and payment mode penetration, supporting comparative assessment of platform strengths and competitive positioning.
  • Consumer Behavior and Ecosystem Readiness: Understand how demographics, income groups, gender mix, device usage, and payment preferences shape online purchasing decisions, influencing category demand, cart abandonment behavior, product return tendencies, and the shift toward digital-first commerce.
  • Data-Driven Forecasts and KPI Tracking: Access a structured dataset of 80+ ecommerce KPIs with historical and forecast values up to 2029, providing clarity on growth drivers, category expansion, sales-channel transitions, and payment-instrument evolution across the B2C ecommerce value chain.
  • Decision-Ready Databook Format: Delivered in a standardized, analytics-friendly databook format aligned with financial modeling requirements, enabling ecommerce companies, consumer brands, payment providers, technology firms, and investors to conduct evidence-based market assessment and strategic planning.

Table of Contents

1. About this Report
1.1 Summary
1.2 Methodology
1.3 Definitions
1.4 Disclaimer
2. Pakistan Ecommerce Market Size and Future Growth Dynamics
2.1 Pakistan Ecommerce - Gross Merchandise Value Trend Analysis, 2020-2029
2.2 Pakistan Ecommerce - Average Value Per Transaction Trend Analysis, 2020-2029
2.3 Pakistan Ecommerce - Gross Merchandise Volume Trend Analysis, 2020-2029
3. Pakistan Social Commerce Market Size and Forecast
3.1 Pakistan Social Commerce - Gross Merchandise Value Trend Analysis 2020-2029
3.2 Pakistan Social Commerce - Average Value Per Transaction Trend Analysis, 2020-2029
3.3 Pakistan Social Commerce - Gross Merchandise Volume Trend Analysis, 2020-2029
4. Pakistan Quick Commerce Market Size and Forecast
4.1 Pakistan Quick Commerce - Gross Merchandise Value Trend Analysis 2020-2029
4.2 Pakistan Quick Commerce - Average Value Per Transaction Trend Analysis, 2020-2029
4.3 Pakistan Quick Commerce - Gross Merchandise Volume Trend Analysis, 2020-2029
5. Pakistan User Statistics and Ratios Of Key Performance Indicators
5.1 Pakistan User Statistics, 2024
5.2 Pakistan User Statistics of Card Abandonment Rate and Product Return Rate, 2024
5.3 Pakistan Ecommerce Per Capita and GDP Per Capita, 2024
5.4 Pakistan GDP Per Capita Trend Analysis, 2020-2029
6. Pakistan Ecommerce Market Size and Forecast by Ecommerce Segments
6.1 Pakistan Ecommerce Market Share by Ecommerce Segments, 2020-2029
6.2 Pakistan Ecommerce Retail Shopping - Gross Merchandise Value Trend Analysis, 2020-2029
6.3 Pakistan Travel and Hospitality - Gross Merchandise Value Trend Analysis, 2020-2029
6.4 Pakistan Online Food Service - Gross Merchandise Value Trend Analysis, 2020-2029
6.5 Pakistan Media and Entertainment - Gross Merchandise Value Trend Analysis, 2020-2029
6.6 Pakistan Healthcare and Wellness - Gross Merchandise Value Trend Analysis, 2020-2029
6.7 Pakistan Technology Products and Services - Gross Merchandise Value Trend Analysis, 2020-2029
6.8 Pakistan Other Segment - Gross Merchandise Value Trend Analysis, 2020-2029
7. Pakistan Ecommerce Market Size and Forecast by Retail Shopping Categories
7.1 Pakistan Ecommerce Market Share by Retail Shopping Categories, 2020-2029
7.2 Clothing, Footwear & Accessories - Gross Merchandise Value Trend Analysis, 2020-2029
7.3 Health, Beauty and Personal Care - Gross Merchandise Value Trend Analysis, 2020-2029
7.4 Food & Beverage - Gross Merchandise Value Trend Analysis, 2020-2029
7.5 Appliances and Electronics - Gross Merchandise Value Trend Analysis, 2020-2029
7.6 Home Improvement - Gross Merchandise Value Trend Analysis, 2020-2029
7.7 Books, Music & Video - Gross Merchandise Value Trend Analysis, 2020-2029
7.8 Toys & Hobby - Gross Merchandise Value Trend Analysis, 2020-2029
7.9 Auto - Gross Merchandise Value Trend Analysis, 2020-2029
7.10 Ecommerce Other - Gross Merchandise Value Trend Analysis, 2020-2029
8. Pakistan Ecommerce Market Size and Forecast by Retail Shopping Sales Channel
8.1 Pakistan Ecommerce Market Share by Retail Shopping Sales Channel, 2020-2029
8.2 Ecommerce Platform to Consumer - Gross Merchandise Value Trend Analysis, 2020-2029
8.3 Ecommerce Direct to Consumer - Gross Merchandise Value Trend Analysis, 2020-2029
8.4 Ecommerce Consumer to Consumer - Gross Merchandise Value Trend Analysis, 2020-2029
9. Pakistan Ecommerce Market Size and Forecast by Travel and Hospitality Categories
9.1 Pakistan Ecommerce Market Share by Travel and Hospitality Categories (%), 2020-2029
9.2 Air Travel - Gross Merchandise Value Trend Analysis, 2020-2029
9.3 Train & Bus - Gross Merchandise Value Trend Analysis, 2020-2029
9.4 Taxi Service - Gross Merchandise Value Trend Analysis, 2020-2029
9.5 Hotels & Resorts - Gross Merchandise Value Trend Analysis, 2020-2029
9.6 Travel and Hospitality Other - Gross Merchandise Value Trend Analysis, 2020-2029
10. Pakistan Ecommerce Market Share by Travel and Hospitality Sales Channel
10.1 Pakistan Ecommerce Market Share by Travel and Hospitality Sales Channel
10.1.1 Pakistan Ecommerce Market Share by Travel and Hospitality Sales Channel, 2020-2029
10.1.2 Aggregator App - Gross Merchandise Value Trend Analysis, 2020-2029
10.1.3 Direct to Consumer - Gross Merchandise Value Trend Analysis, 2020-2029
10.2 Air Travel Market Share by Sales Channel
10.2.1 Pakistan Air Travel Market Share by Sales Channel, 2020-2029
10.2.2 Air Travel - Aggregator App - Gross Merchandise Value Trend Analysis, 2020-2029
10.2.3 Air Travel - Direct to Consumer - Gross Merchandise Value Trend Analysis, 2020-2029
10.3 Hotels & Resorts Market Share by Sales Channel
10.3.1 Pakistan Hotels & Resorts Market Share by Sales Channel, 2020-2029
10.3.2 Hotels & Resorts - Aggregator App - Gross Merchandise Value Trend Analysis, 2020-2029
10.3.3 Hotels & Resorts - Direct to Consumer - Gross Merchandise Value Trend Analysis, 2020-2029
10.4 Taxi Service Market Share by Sales Channel
10.4.1 Pakistan Taxi Service Market Share by Sales Channel, 2020-2029
10.4.2 Taxi Service - Aggregator App - Gross Merchandise Value Trend Analysis, 2020-2029
10.4.3 Taxi Service - Direct to Consumer - Gross Merchandise Value Trend Analysis, 2020-2029
10.5 Other Segment Market Share by Sales Channel
10.5.1 Pakistan Other Segment Market Share by Sales Channel, 2020-2029
10.5.2 Other - Aggregator App - Gross Merchandise Value Trend Analysis, 2020-2029
10.5.3 Other - Direct to Consumer - Gross Merchandise Value Trend Analysis, 2020-2029
11. Pakistan Ecommerce Market Size and Forecast by Online Food Service Sales Channel
11.1 Pakistan Market Share by Online Food Service Sales Channels, 2020-2029
11.2 Aggregator App - Gross Merchandise Value Trend Analysis, 2020-2029
11.3 Ecommerce Direct to Consumer - Gross Merchandise Value Trend Analysis, 2020-2029
12. Pakistan Ecommerce Market Size and Forecast by Media and Entertainment Sales Channel
12.1 Pakistan Market Share by Media and Entertainment Sales Channel, 2020-2029
12.2 Streaming Services - Gross Merchandise Value Trend Analysis, 2020-2029
12.3 Movies & Events - Gross Merchandise Value Trend Analysis, 2020-2029
12.4 Theme Parks & Gaming - Gross Merchandise Value Trend Analysis, 2020-2029
12.5 Media and Entertainment Other - Gross Merchandise Value Trend Analysis, 2020-2029
13. Pakistan Ecommerce Market Size and Forecast by Engagement Model
13.1 Pakistan Ecommerce Market Share by Engagement Model, 2020-2029
13.2 Ecommerce Website Based - Gross Merchandise Value Trend Analysis, 2020-2029
13.3 Ecommerce Live Streaming - Gross Merchandise Value Trend Analysis, 2020-2029
14. Pakistan Ecommerce Market Size and Forecast by Location
14.1 Pakistan Ecommerce Market Share by Location, 2020-2029
14.2 Ecommerce Cross Border - Gross Merchandise Value Trend Analysis, 2020-2029
14.3 Ecommerce Domestic - Gross Merchandise Value Trend Analysis, 2020-2029
15. Pakistan Ecommerce Market Size and Forecast by Device
15.1 Pakistan Ecommerce Market Share by Device, 2020-2029
15.2 Ecommerce Mobile - Gross Merchandise Value Trend Analysis, 2020-2029
15.3 Ecommerce Desktop - Gross Merchandise Value Trend Analysis, 2020-2029
16. Pakistan Ecommerce Market Size and Forecast by Operating System
16.1 Pakistan Ecommerce Market Share by Operating System, 2020-2029
16.2 Ecommerce iOS/macOS - Gross Merchandise Value Trend Analysis, 2020-2029
16.3 Ecommerce Android - Gross Merchandise Value Trend Analysis, 2020-2029
16.4 Ecommerce Other Operating Systems - Gross Merchandise Value Trend Analysis, 2020-2029
17. Pakistan Ecommerce Market Size and Forecast by City
17.1 Pakistan Ecommerce Market Share by City, 2020-2029
17.2 Ecommerce Tier 1 - Gross Merchandise Value Trend Analysis, 2020-2029
17.3 Ecommerce Tier 2 - Gross Merchandise Value Trend Analysis, 2020-2029
17.4 Ecommerce Tier 3 - Gross Merchandise Value Trend Analysis, 2020-2029
18. Pakistan Ecommerce Market Size and Forecast by Payment Instrument
18.1 Pakistan Ecommerce Market Share by Payment Instrument, 2020-2029
18.2 Ecommerce Credit Card - Gross Merchandise Value Trend Analysis, 2020-2029
18.3 Ecommerce Debit Card - Gross Merchandise Value Trend Analysis, 2020-2029
18.4 Ecommerce Bank Transfer - Gross Merchandise Value Trend Analysis, 2020-2029
18.5 Ecommerce Prepaid Card - Gross Merchandise Value Trend Analysis, 2020-2029
18.6 Ecommerce Digital & Mobile Wallet - Gross Merchandise Value Trend Analysis, 2020-2029
18.7 Ecommerce Other Digital Payment - Gross Merchandise Value Trend Analysis, 2020-2029
18.8 Ecommerce Cash - Gross Merchandise Value Trend Analysis, 2020-2029
19. Pakistan Ecommerce by Consumer Demographics
19.1 Pakistan Ecommerce Market Share by Age Group, 2024
19.2 Pakistan Ecommerce Market Share by Income Level, 2024
19.3 Pakistan Ecommerce Market Share by Gender, 2024
20. Further Reading
20.1 About the Publisher
20.2 Related Research
List of Tables
Table 1: Pakistan Ecommerce - Gross Merchandise Value (US$ Million), 2020-2029
Table 2: Pakistan Ecommerce - Average Value Per Transaction (US$), 2020-2029
Table 3: Pakistan Ecommerce - Gross Merchandise Volume (Million), 2020-2029
Table 4: Pakistan Social Commerce - Gross Merchandise Value (US$ Million), 2020-2029
Table 5: Pakistan Social Commerce - Average Value Per Transaction (US$), 2020-2029
Table 6: Pakistan Social Commerce - Gross Merchandise Volume (Million), 2020-2029
Table 7: Pakistan Quick Commerce - Gross Merchandise Value (US$ Million), 2020-2029
Table 8: Pakistan Quick Commerce - Average Value Per Transaction (US$), 2020-2029
Table 9: Pakistan Quick Commerce - Gross Merchandise Volume (Million), 2020-2029
Table 10: Pakistan GDP Per Capita (US$), 2020-2029
Table 11: Pakistan Ecommerce Retail Shopping - Gross Merchandise Value (US$ Million), 2020-2029
Table 12: Pakistan Travel and Hospitality - Gross Merchandise Value (US$ Million), 2020-2029
Table 13: Pakistan Online Food Service - Gross Merchandise Value (US$ Million), 2020-2029
Table 14: Pakistan Media and Entertainment - Gross Merchandise Value (US$ Million), 2020-2029
Table 15: Pakistan Healthcare and Wellness - Gross Merchandise Value (US$ Million), 2020-2029
Table 16: Pakistan Technology Products and Services - Gross Merchandise Value (US$ Million), 2020-2029
Table 17: Pakistan Other segment Gross Merchandise Value (US$ Million), 2020-2029
Table 18: Pakistan Clothing, Footwear & Accessories - Gross Merchandise Value (US$ Million), 2020-2029
Table 19: Pakistan Health, Beauty and Personal Care - Gross Merchandise Value Trend Analysis (US$ Million), 2020-2029
Table 20: Pakistan Food & Beverage - Gross Merchandise Value Trend Analysis (US$ Million), 2020-2029
Table 21: Pakistan Appliances and Electronics - Gross Merchandise Value (US$ Million), 2020-2029
Table 22: Pakistan Home Improvement - Gross Merchandise Value (US$ Million), 2020-2029
Table 23: Pakistan Books, Music & Video - Gross Merchandise Value (US$ Million), 2020-2029
Table 24: Pakistan Toys & Hobby - Gross Merchandise Value (US$ Million), 2020-2029
Table 25: Pakistan Auto - Gross Merchandise Value (US$ Million), 2020-2029
Table 26: Pakistan Ecommerce Other - Gross Merchandise Value (US$ Million), 2020-2029
Table 27: Pakistan Ecommerce Platform to Consumer - Gross Merchandise Value (US$ Million), 2020-2029
Table 28: Pakistan Ecommerce Direct to Consumer - Gross Merchandise Value (US$ Million), 2020-2029
Table 29: Pakistan Ecommerce Consumer to Consumer - Gross Merchandise Value (US$ Million), 2020-2029
Table 30: Pakistan Air Travel - Gross Merchandise Value (US$ Million), 2020-2029
Table 31: Pakistan Train & Bus - Gross Merchandise Value (US$ Million), 2020-2029
Table 32: Pakistan Taxi Service - Gross Merchandise Value (US$ Million), 2020-2029
Table 33: Pakistan Hotels & Resorts - Gross Merchandise Value (US$ Million), 2020-2029
Table 34: Pakistan Travel and Hospitality Other - Gross Merchandise Value (US$ Million), 2020-2029
Table 35: Pakistan Ecommerce Aggregator App - Gross Merchandise Value (US$ Million), 2020-2029
Table 36: Pakistan Ecommerce Direct to Consumer - Gross Merchandise Value (US$ Million), 2020-2029
Table 37: Pakistan Air Travel- Aggregator App - Gross Merchandise Value (US$ Million), 2020-2029
Table 38: Pakistan Air Travel- Direct to Consumer - Gross Merchandise Value (US$ Million), 2020-2029
Table 39: Pakistan Hotels & Resorts - Aggregator App - Gross Merchandise Value (US$ Million), 2020-2029
Table 40: Pakistan Direct to Consumer - Gross Merchandise Value (US$ Million), 2020-2029
Table 41: Pakistan Taxi Service- Aggregator App - Gross Merchandise Value (US$ Million), 2020-2029
Table 42: Taxi Service- Direct to Consumer - Gross Merchandise Value (US$ Million), 2020-2029
Table 43: Pakistan Other- Aggregator App - Gross Merchandise Value (US$ Million), 2020-2029
Table 44: Pakistan Other- Direct to Consumer - Gross Merchandise Value (US$ Million), 2020-2029
Table 45: Pakistan Aggregator App - Gross Merchandise Value (US$ Million), 2020-2029
Table 46: Pakistan Direct to Consumer- Gross Merchandise Value (US$ Million), 2020-2029
Table 47: Pakistan Streaming Services - Gross Merchandise Value Trend Analysis (US$ Million), 2020-2029
Table 48: Pakistan Movies & Events - Gross Merchandise Value Trend Analysis (US$ Million), 2020-2029
Table 49: Pakistan Theme Parks & Gaming - Gross Merchandise Value Trend Analysis (US$ Million), 2020-2029
Table 50: Pakistan Media and Entertainment Other - Gross Merchandise Value Trend Analysis (US$ Million), 2020-2029
Table 51: Pakistan Ecommerce Website Based - Gross Merchandise Value Trend Analysis (US$ Million), 2020-2029
Table 52: Pakistan Ecommerce Live Streaming - Gross Merchandise Value Trend Analysis (US$ Million), 2020-2029
Table 53: Pakistan Ecommerce Cross Border - Gross Merchandise Value Trend Analysis (US$ Million), 2020-2029
Table 54: Pakistan Ecommerce Domestic - Gross Merchandise Value Trend Analysis (US$ Million), 2020-2029
Table 55: Pakistan Ecommerce Mobile - Gross Merchandise Value (US$ Million), 2020-2029
Table 56: Pakistan Ecommerce Desktop - Gross Merchandise Value (US$ Million), 2020-2029
Table 57: Pakistan Ecommerce iOS/macOS - Gross Merchandise Value (US$ Million), 2020-2029
Table 58: Pakistan Ecommerce Android - Gross Merchandise Value (US$ Million), 2020-2029
Table 59: Pakistan Ecommerce Other Operating Systems - Gross Merchandise Value (US$ Million), 2020-2029
Table 60: Pakistan Ecommerce Tier 1 - Gross Merchandise Value (US$ Million), 2020-2029
Table 61: Pakistan Ecommerce Tier 2 - Gross Merchandise Value (US$ Million), 2020-2029
Table 62: Pakistan Ecommerce Tier 3 - Gross Merchandise Value (US$ Million), 2020-2029
Table 63: Pakistan Ecommerce Credit Card - Gross Merchandise Value (US$ Million), 2020-2029
Table 64: Pakistan Ecommerce Debit Card - Gross Merchandise Value (US$ Million), 2020-2029
Table 65: Pakistan Ecommerce Bank Transfer - Gross Merchandise Value (US$ Million), 2020-2029
Table 66: Pakistan Ecommerce Prepaid Card - Gross Merchandise Value (US$ Million), 2020-2029
Table 67: Pakistan Ecommerce Digital & Mobile Wallet - Gross Merchandise Value (US$ Million), 2020-2029
Table 68: Pakistan Ecommerce Other Digital Payment - Gross Merchandise Value (US$ Million), 2020-2029
Table 69: Pakistan Ecommerce Cash - Gross Merchandise Value (US$ Million), 2020-2029
List of Figures
Figure 1: Methodology Framework
Figure 2: Pakistan Ecommerce - Gross Merchandise Value (US$ Million), 2020-2029
Figure 3: Pakistan Ecommerce - Average Value Per Transaction (US$), 2020-2029
Figure 4: Pakistan Ecommerce - Gross Merchandise Volume (Million), 2020-2029
Figure 5: Pakistan Social Commerce - Gross Merchandise Value (US$ Million), 2020-2029
Figure 6: Pakistan Social Commerce - Average Value Per Transaction (US$), 2020-2029
Figure 7: Pakistan Social Commerce - Gross Merchandise Volume (Million), 2020-2029
Figure 8: Pakistan Quick Commerce - Gross Merchandise Value (US$ Million), 2020-2029
Figure 9: Pakistan Quick Commerce - Average Value Per Transaction (US$), 2020-2029
Figure 10: Pakistan Quick Commerce - Gross Merchandise Volume (Million), 2020-2029
Figure 11: Pakistan User Statistics (Million), 2024
Figure 12: Pakistan User Statistics of Card Abandonment Rate and Product Return Rate
Figure 13: Pakistan Ecommerce Per Capita and GDP Per Capita (US$), 2024
Figure 14: Pakistan GDP Per Capita (US$), 2020-2029
Figure 18: Pakistan Ecommerce Market Share by Ecommerce Segments (%), 2020-2029
Figure 19: Pakistan Ecommerce Retail Shopping - Gross Merchandise Value (US$ Million), 2020-2029
Figure 20: Pakistan Travel and Hospitality - Gross Merchandise Value (US$ Million), 2020-2029
Figure 21: Pakistan Online Food Service - Gross Merchandise Value (US$ Million), 2020-2029
Figure 22: Pakistan Media and Entertainment - Gross Merchandise Value (US$ Million), 2020-2029
Figure 23: Pakistan Healthcare and Wellness - Gross Merchandise Value (US$ Million), 2020-2029
Figure 24: Pakistan Technology Products and Services - Gross Merchandise Value (US$ Million), 2020-2029
Figure 25: Pakistan Other segment Gross Merchandise Value (US$ Million), 2020-2029
Figure 26: Pakistan Ecommerce Market Share by Retail Shopping Categories (%), 2020-2029
Figure 27: Pakistan Clothing, Footwear & Accessories - Gross Merchandise Value (US$ Million), 2020-2029
Figure 28: Pakistan Health, Beauty and Personal Care - Gross Merchandise Value Trend Analysis (US$ Million), 2020-2029
Figure 29: Pakistan Food & Beverage - Gross Merchandise Value Trend Analysis (US$ Million), 2020-2029
Figure 30: Pakistan Appliances and Electronics - Gross Merchandise Value (US$ Million), 2020-2029
Figure 31: Pakistan Home Improvement - Gross Merchandise Value (US$ Million), 2020-2029
Figure 32: Pakistan Books, Music & Video - Gross Merchandise Value (US$ Million), 2020-2029
Figure 33: Pakistan Toys & Hobby - Gross Merchandise Value (US$ Million), 2020-2029
Figure 34: Pakistan Auto - Gross Merchandise Value (US$ Million), 2020-2029
Figure 35: Pakistan Ecommerce Other - Gross Merchandise Value (US$ Million), 2020-2029
Figure 36: Pakistan Ecommerce Market Share by Retail Shopping Sales Channel (%), 2020-2029
Figure 37: Pakistan Ecommerce Platform to Consumer - Gross Merchandise Value (US$ Million), 2020-2029
Figure 38: Pakistan Ecommerce Direct to Consumer - Gross Merchandise Value (US$ Million), 2020-2029
Figure 39: Pakistan Ecommerce Consumer to Consumer - Gross Merchandise Value (US$ Million), 2020-2029
Figure 40: Pakistan Ecommerce Market Share by Travel and Hospitality Categories (%), 2020-2029
Figure 41: Pakistan Air Travel - Gross Merchandise Value (US$ Million), 2020-2029
Figure 42: Pakistan Train & Bus - Gross Merchandise Value (US$ Million), 2020-2029
Figure 43: Pakistan Taxi Service - Gross Merchandise Value (US$ Million), 2020-2029
Figure 44: Pakistan Hotels & Resorts - Gross Merchandise Value (US$ Million), 2020-2029
Figure 45: Pakistan Travel and Hospitality Other - Gross Merchandise Value (US$ Million), 2020-2029
Figure 46: Pakistan Ecommerce Market Share by Travel and Hospitality Sales Channel (%), 2020-2029
Figure 47: Pakistan Ecommerce Aggregator App - Gross Merchandise Value (US$ Million), 2020-2029
Figure 48: Pakistan Ecommerce Direct to Consumer - Gross Merchandise Value (US$ Million), 2020-2029
Figure 49: Pakistan Air Travel Market Share by Sales Channel (%), 2020-2029
Figure 50: Pakistan Air Travel- Aggregator App - Gross Merchandise Value (US$ Million), 2020-2029
Figure 51: Pakistan Air Travel- Direct to Consumer - Gross Merchandise Value (US$ Million), 2020-2029
Figure 52: Pakistan Hotels & Resorts Market Share by Sales Channel (%), 2020-2029
Figure 53: Pakistan Hotels & Resorts - Aggregator App - Gross Merchandise Value (US$ Million), 2020-2029
Figure 54: Pakistan Direct to Consumer - Gross Merchandise Value (US$ Million), 2020-2029
Figure 55: Pakistan Taxi Service Market Share by Sales Channel (%), 2020-2029
Figure 56: Pakistan Taxi Service- Aggregator App - Gross Merchandise Value (US$ Million), 2020-2029
Figure 57: Pakistan Taxi Service - Direct to Consumer - Gross Merchandise Value (US$ Million), 2020-2029
Figure 58: Pakistan Other Segment Market Share by Sales Channel (%), 2020-2029
Figure 59: Pakistan Other- Aggregator App - Gross Merchandise Value (US$ Million), 2020-2029
Figure 60: Pakistan Other- Direct to Consumer - Gross Merchandise Value (US$ Million), 2020-2029
Figure 61: Pakistan Market Share by Online Food Service Sales Channels (%), 2020-2029
Figure 62: Pakistan Aggregator App - Gross Merchandise Value (US$ Million), 2020-2029
Figure 63: Pakistan Direct to Consumer- Gross Merchandise Value (US$ Million), 2020-2029
Figure 64: Pakistan Market Share by Media and Entertainment Sales Channel (%), 2020-2029
Figure 65: Pakistan Streaming Services - Gross Merchandise Value Trend Analysis (US$ Million), 2020-2029
Figure 66: Pakistan Movies & Events - Gross Merchandise Value Trend Analysis (US$ Million), 2020-2029
Figure 67: Pakistan Theme Parks & Gaming - Gross Merchandise Value Trend Analysis (US$ Million), 2020-2029
Figure 68: Pakistan Media and Entertainment Other - Gross Merchandise Value Trend Analysis (US$ Million), 2020-2029
Figure 69: Pakistan Ecommerce Market Share by Engagement Model (%), 2020-2029
Figure 70: Pakistan Ecommerce Website Based - Gross Merchandise Value Trend Analysis (US$ Million), 2020-2029
Figure 71: Pakistan Ecommerce Live Streaming - Gross Merchandise Value Trend Analysis (US$ Million), 2020-2029
Figure 72: Pakistan Ecommerce Market Share by Location (%), 2020-2029
Figure 73: Pakistan Ecommerce Cross Border - Gross Merchandise Value Trend Analysis (US$ Million), 2020-2029
Figure 74: Pakistan Ecommerce Domestic - Gross Merchandise Value Trend Analysis (US$ Million), 2020-2029
Figure 75: Pakistan Ecommerce Market Share by Device (%), 2020-2029
Figure 76: Pakistan Ecommerce Mobile - Gross Merchandise Value Trend Analysis (US$ Million), 2020-2029
Figure 77: Pakistan Ecommerce Desktop - Gross Merchandise Value Trend Analysis (US$ Million), 2020-2029
Figure 78: Pakistan Ecommerce Market Share by Operating System (%), 2020-2029
Figure 79: Pakistan Ecommerce iOS/macOS - Gross Merchandise Value Trend Analysis (US$ Million), 2020-2029
Figure 80: Pakistan Ecommerce Android - Gross Merchandise Value Trend Analysis (US$ Million), 2020-2029
Figure 81: Pakistan Ecommerce Other Operating Systems - Gross Merchandise Value Trend Analysis (US$ Million), 2020-2029
Figure 82: Pakistan Ecommerce Market Share by City (%), 2020-2029
Figure 83: Pakistan Ecommerce Tier 1 - Gross Merchandise Value Trend Analysis (US$ Million), 2020-2029
Figure 84: Pakistan Ecommerce Tier 2 - Gross Merchandise Value Trend Analysis (US$ Million), 2020-2029
Figure 85: Pakistan Ecommerce Tier 3 - Gross Merchandise Value Trend Analysis (US$ Million), 2020-2029
Figure 86: Pakistan Ecommerce Market Share by Payment Instrument (%), 2020-2029
Figure 87: Pakistan Ecommerce Credit Card - Gross Merchandise Value Trend Analysis (US$ Million), 2020-2029
Figure 88: Pakistan Ecommerce Debit Card - Gross Merchandise Value Trend Analysis (US$ Million), 2020-2029
Figure 89: Pakistan Ecommerce Bank Transfer - Gross Merchandise Value Trend Analysis (US$ Million), 2020-2029
Figure 90: Pakistan Ecommerce Prepaid Card - Gross Merchandise Value Trend Analysis (US$ Million), 2020-2029
Figure 91: Pakistan Ecommerce Digital & Mobile Wallet - Gross Merchandise Value Trend Analysis (US$ Million), 2020-2029
Figure 92: Pakistan Ecommerce Other Digital Payment - Gross Merchandise Value Trend Analysis (US$ Million), 2020-2029
Figure 93: Pakistan Ecommerce Cash - Gross Merchandise Value Trend Analysis (US$ Million), 2020-2029
Figure 94: Pakistan Ecommerce Market Share by Age Group (%), 2024
Figure 95: Pakistan Ecommerce Market Share by Income Level (%), 2024
Figure 96: Pakistan Ecommerce Market Share by Gender (%), 2024

Table Information

Report AttributeDetails
No. of Pages110
PublishedNovember 2025
Forecast Period2025 - 2029
Estimated Market Value ( USD ) in 2025 $ 14.11 Billion
Forecasted Market Value ( USD ) by 2029 $ 20.41 Billion
Compound Annual Growth Rate9.7%
Regions CoveredPakistan

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