Bangladesh B2C Ecommerce Market Size & Forecast by Value and Volume Across 80+ KPIs - Databook Q4 2025 Update

Key Trends and Drivers

Increasing mobile and internet connectivity, enabling e-commerce expansion

• In Bangladesh, e-commerce is increasingly supported by mobile device usage and improving internet connectivity, which enables more consumers to use online channels for shopping and services. For example, recent commentary points to mobile-first design and app usage becoming standard for Bangladeshi e-commerce players.
• Smartphone penetration and mobile internet access continue to rise, creating a broader base of potential online shoppers. Infrastructure improvements and platform-digital readiness (e.g., multi-vendor systems, improved site/app performance) are helping online businesses scale. The COVID-19 period accelerated the adoption of digital commerce, creating lasting behavioural change in Bangladesh.
• The number of online shoppers in Bangladesh is likely to grow significantly, with deeper penetration into second-tier cities and rural markets. Mobile-first and app-centric platforms will become the standard mode of operation, so companies will need to optimise for mobile UX, connectivity constraints, and localisation.
• Infrastructure limitations (e.g., slower internet in remote areas) will still be a constraint, so firms that build robust mobile-light versions and optimise for lower connectivity will have an advantage. The rate of growth may slow as connectivity saturates in urban zones, but rural and “next-100 million” users will keep expansion underway.

Growth of digital payments and shifting payment methods

• Bangladesh’s e-commerce market is showing a clear transition away from reliance on cash-on-delivery and other offline methods, with increasing uptake of digital payments, mobile wallets, QR-based transactions, and fintech-led solutions. Mobile-wallet providers like bKash are frequently highlighted as central to expanding the country’s digital payment infrastructure.
• Growth in fintech and mobile financial services is expanding the payment options available to consumers, including in rural areas previously poorly served by banks. Policy initiatives and banking sector developments (e.g., QR code payments, the interoperable payments roadmap) are driving the ecosystem toward greater digital flows. For e-commerce platforms, digital payments reduce some of the friction and costs associated with cash transactions (such as COD returns and courier risk), making them more attractive.
• Platforms that offer seamless digital-payment flows (wallets, bank transfers, QR codes) will be able to capture higher-margin customers and reduce logistics/return costs. The share of COD will gradually decline, though it will remain significant (given trust issues and logistics). Firms that manage hybrid payment models will perform better.
• As digital payments deepen, data and analytics on consumer behaviour will grow richer, enabling personalization, loyalty and segmentation strategies. However, full elimination of COD is unlikely in the next 2-4 years, as regional, infrastructural, and trust barriers remain. Firms must continue to manage cash-payment flows while scaling digital.

Rise of social commerce and platform-driven shopping behaviours

• Social media and digitally-native platforms in Bangladesh are increasingly influencing e-commerce, both as discovery channels and as transaction points (social commerce). Recent qualitative studies of Bangladeshi buyers and sellers indicate that social media platforms are central to online commerce. For example, one study reports that social commerce is reshaping behaviours in Bangladesh.
• High social media penetration (e.g., a large Facebook user base in Bangladesh) broadens the path to product discovery and informal commerce via social channels. Lower barriers to entry for small merchants (via social media stores and informal marketplaces) allow more sellers to adopt online channels, expanding supply and choice. Younger consumer cohorts expect seamless integration between social interaction and commerce (sharing, recommendations, influencers) - firms in Bangladesh are responding to this dynamic.
• Social commerce will increasingly blur the line between entertainment and shopping; in Bangladesh, platforms that integrate social features (reviews, influencer-led sales, live-streams) will gain share. Traditional e-commerce marketplaces may need to adapt by integrating social-commerce elements (chat, community, peer reviews) to remain competitive.
• The informal/peer-to-peer element (via social media sellers) will grow; regulation, logistics, and quality assurance will become more important. Platforms that effectively manage conversion (from social browsing to checkout) will capture growth; those that remain purely “catalogue + checkout” may lag.

Logistics, fulfillment and geographical expansion beyond urban centres

• In Bangladesh, as the e-commerce market moves from urban centres toward less-served regions, logistics and fulfilment capability (last-mile delivery, regional warehousing, integrated operations) are becoming critical. Sources note that Bangladeshi e-commerce providers increasingly emphasise multi-vendor marketplace models and fulfilment expectations (faster delivery).
• The next increment of online users in Bangladesh resides outside Dhaka and major cities reaching them requires better delivery infrastructure, regional hubs and tailored operations. Consumer expectations globally (and increasingly locally) are shifting toward faster fulfilment, greater delivery visibility, and better returns management even in Bangladesh, this is relevant. Competitive pressure among marketplaces and digital retail operators in Bangladesh is increasing the need for operational differentiation via logistics and service.
• E-commerce firms that build efficient regional fulfilment networks (smaller cities, semi-urban & rural) will unlock significant growth; failure to do so will constrain expansion. Logistics partner ecosystems (local couriers, micro-fulfilment centres, rider networks) will proliferate in Bangladesh; operational excellence in the last mile will become a competitive advantage.
• Cost pressures (fuel, returns, settlement) will challenge profitability; platforms will need to balance speed, coverage and cost. As geography expands, returns, warranty, and reverse logistics will become increasingly important, especially given Bangladesh’s population density and infrastructure constraints.

Competitive Landscape

Current State of the Market

• The e-commerce ecosystem in Bangladesh has moved from an early stage to meaningful scale. Industry commentary places the sector’s value at around US$6.9 billion in 2023, rising toward US$7.5 billion in 2024. Yet online retail still accounts for only 3-5 percent of total retail in the country, indicating that the market remains under-penetrated. Competition is increasing across product categories, logistics and payments, and local players are evolving operationally. The landscape remains fragmented with strong local incumbents, international entrants and specialized niche platforms all vying for share.

Key Players and New Entrants

• Major players include Daraz (owned by Alibaba Group), which continues to lead in terms of reach and infrastructure in Bangladesh. Others, such as Chaldal (grocery) and Pickaboo (electronics & general goods), are recognised in top-site rankings. On the new-entrants side, platforms targeting niche categories, social-commerce and B2B2C models are emerging; for example, the startup ecosystem ranks many e-commerce & retail ventures among Bangladesh’s top startups in 2025. The competitive intensity is rising as both global and local players accelerate investments in logistics, payments and digital marketing to differentiate.

Recent Launches, Mergers and Acquisitions

• One of the more prominent deals: the merger between ShopUp (Bangladesh) and Sary (a Gulf-based B2B marketplace), announced in April 2025 and raising US$110 million this expands ShopUp’s reach and signals cross-border ambitions. While recent large-scale e-commerce platform acquisitions reported in the public domain are limited, M&A activity in Bangladesh overall is rising. It sets the tone for consolidation in adjacent digital/commerce sectors. Partnerships, logistics tie-ups and investment rounds are accelerating, indicating that companies are preparing for scale and competitive differentiation.

Report Scope

Bangladesh B2C Ecommerce Market Size and Growth Dynamics

• Gross Merchandise Value
• Gross Merchandise Volume
• Average Value per Transaction

Bangladesh Social Commerce Market Size and Growth Dynamics

• Gross Merchandise Value
• Gross Merchandise Volume
• Average Value per Transaction

Bangladesh Quick Commerce Market Size and Growth Dynamics

• Gross Merchandise Value
• Gross Merchandise Volume
• Average Value per Transaction

Bangladesh B2C Ecommerce Market Segmentation by Ecommerce Vertical

• Retail Shopping
• Travel & Hospitality
• Online Food Service
• Media & Entertainment
• Healthcare & Wellness
• Technology Products & Services
• Other

Bangladesh B2C Ecommerce Market Segmentation by Retail Shopping Category

• Clothing, Footwear & Accessories
• Health, Beauty & Personal Care
• Food & Beverage
• Appliances & Electronics
• Home Improvement
• Books, Music & Video
• Toys & Hobby
• Auto Parts & Accessories
• Other

Bangladesh B2C Ecommerce Market Segmentation by Retail Shopping Sales Channel

• Platform-to-Consumer
• Direct-to-Consumer
• Consumer-to-Consumer

Bangladesh B2C Ecommerce Market Segmentation by Travel & Hospitality Category

• Air Travel
• Train & Bus
• Taxi & Ride-Hailing
• Hotels & Resorts
• Other

Bangladesh B2C Ecommerce Market Segmentation by Travel and Hospitality Sales Channel

• Air Travel- Aggregator App
• Air Travel- Direct-to-Consumer
• Train & Bus- Aggregator App
• Train & Bus- Direct-to-Consumer
• Taxi & Ride-Hailing- Aggregator App
• Taxi & Ride-Hailing- Direct-to-Consumer
• Hotels & Resorts- Aggregator App
• Hotels & Resorts- Direct-to-Consumer
• Other- Aggregator App
• Other- Direct-to-Consumer

Bangladesh B2C Ecommerce Market Segmentation by Online Food Service Sales Channel

• Aggregator App
• Direct-to-Consumer

Bangladesh B2C Ecommerce Market Segmentation by Media & Entertainment Sales Channel

• Streaming Services
• Movies & Events
• Theme Parks & Gaming
• Other

Bangladesh B2C Ecommerce Market Segmentation by Engagement Model

• Website-Based
• Live Streaming

Bangladesh B2C Ecommerce Market Segmentation by Location

• Cross-Border
• Domestic

Bangladesh B2C Ecommerce Market Segmentation by Device

• Mobile
• Desktop

Bangladesh B2C Ecommerce Market Segmentation by Operating System

• iOS / macOS
• Android
• Other Operating Systems

Bangladesh B2C Ecommerce Market Segmentation by City Tier

• Tier 1
• Tier 2
• Tier 3

Bangladesh B2C Ecommerce Market Segmentation by Payment Instrument

• Credit Card
• Debit Card
• Bank Transfer
• Prepaid Card
• Digital & Mobile Wallet
• Other Digital Payment
• Cash

Bangladesh B2C Ecommerce Consumer Demographics & Behaviour

• Market Share by Age Group
• Market Share by Income Level
• Market Share by Gender

Bangladesh B2C Ecommerce User Statistics & Ratios

• Internet Users
• Ecommerce Users
• Social Media Users
• Smartphone Penetration
• Banked Population
• Ecommerce Per Capita
• GDP Per Capita
• Ecommerce as % of GDP
• Cart Abandonment Rate
• Product Retun Rate

Bangladesh B2C Ecommerce Operational Metrics by Ecommerce Segment

• Gross Merchandise Value by Segment

Bangladesh B2C Ecommerce Operational Metrics by Retail Shopping Category

• Gross Merchandise Value by Category

Bangladesh B2C Ecommerce Operational Metrics by Sales Channel

• Gross Merchandise Value by Channel

Bangladesh B2C Ecommerce Operational Metrics by Location

• Gross Merchandise Value by Location

Bangladesh B2C Ecommerce Operational Metrics by Device

• Gross Merchandise Value by Device

Bangladesh B2C Ecommerce Operational Metrics by Operating System

• Gross Merchandise Value by Operating System

Bangladesh B2C Ecommerce Operational Metrics by City Tier

• Gross Merchandise Value by City Tier

Bangladesh B2C Ecommerce Operational Metrics by Payment Instrument

• Gross Merchandise Value by Payment Instrument

Reasons to Buy

• Comprehensive Market Intelligence: Develop a complete understanding of the B2C ecommerce landscape in Bangladesh with fundamental ecommerce metrics such as gross merchandise value, gross merchandise volume, and average value per transaction across all major ecommerce segments.
• Granular Segmentation and Cross-Analysis: Analyse the online retail ecosystem through detailed segmentation covering ecommerce segments, retail product categories, travel and hospitality verticals, media and entertainment services, sales channels, devices, operating systems, cities, and payment instruments, enabling deep insight into evolving consumer shopping patterns.
• Operational and Performance Benchmarking: Benchmark marketplaces, direct-to-consumer platforms, aggregators, and category-focused players using KPIs such as GMV share, category-level performance, channel efficiency, device contribution, and payment mode penetration, supporting comparative assessment of platform strengths and competitive positioning.
• Consumer Behavior and Ecosystem Readiness: Understand how demographics, income groups, gender mix, device usage, and payment preferences shape online purchasing decisions, influencing category demand, cart abandonment behavior, product return tendencies, and the shift toward digital-first commerce.
• Data-Driven Forecasts and KPI Tracking: Access a structured dataset of 80+ ecommerce KPIs with historical and forecast values up to 2029, providing clarity on growth drivers, category expansion, sales-channel transitions, and payment-instrument evolution across the B2C ecommerce value chain.
• Decision-Ready Databook Format: Delivered in a standardized, analytics-friendly databook format aligned with financial modeling requirements, enabling ecommerce companies, consumer brands, payment providers, technology firms, and investors to conduct evidence-based market assessment and strategic planning.