Philippines B2C Ecommerce Market Size & Forecast by Value and Volume Across 80+ KPIs

The ecommerce market in Philippines is expected to grow by 13.7% annually, reaching US$16.10 billion by 2025.

The ecommerce market in the country has experienced robust growth during 2020-2024, achieving a CAGR of 3.8%. This upward trajectory is expected to continue, with the market forecast to grow at a CAGR of 11.4% from 2025 to 2029. By the end of 2029, the ecommerce market is projected to expand from its 2024 value of US$14.17 billion to approximately US$24.82 billion.

This report provides a detailed data-centric analysis of the ecommerce industry in Philippines offering comprehensive coverage of both overall and ecommerce markets. It includes more than 80+ KPIs, covering gross merchandise value, gross merchandise volume, and average value per transaction.

The report provides a detailed assessment of the ecommerce market across all major segments, including retail shopping, travel, food service, media, healthcare, and technology categories. It analyzes sales channels, engagement models, device and operating system usage, as well as domestic versus cross-border flows and city-tier contributions. The study also covers payment instruments and consumer demographics by age, income, and gender to map evolving purchasing behavior. Together, these datasets offer a comprehensive view of ecommerce market size, customer behavior, and digital channel performance.

The publisher’s research methodology is based on industry best practices. It's unbiased analysis leverages a proprietary analytics platform to offer a detailed view of emerging business and investment market opportunities.

Report Scope

This report provides a detailed data-driven analysis of the B2C ecommerce market in Philippines, focusing on the overall digital retail ecosystem and its growth trajectory. It examines key ecommerce segments, sales channels, and consumer behavior shaping the evolution of online purchasing in the country.

Philippines B2C Ecommerce Market Size and Growth Dynamics

Gross Merchandise Value
Gross Merchandise Volume
Average Value per Transaction

Philippines Social Commerce Market Size and Growth Dynamics

Gross Merchandise Value
Gross Merchandise Volume
Average Value per Transaction

Philippines Quick Commerce Market Size and Growth Dynamics

Gross Merchandise Value
Gross Merchandise Volume
Average Value per Transaction

Philippines B2C Ecommerce Market Segmentation by Ecommerce Vertical

Retail Shopping
Travel & Hospitality
Online Food Service
Media & Entertainment
Healthcare & Wellness
Technology Products & Services
Other

Philippines B2C Ecommerce Market Segmentation by Retail Shopping Category

Clothing, Footwear & Accessories
Health, Beauty & Personal Care
Food & Beverage
Appliances & Electronics
Home Improvement
Books, Music & Video
Toys & Hobby
Auto Parts & Accessories
Other

Philippines B2C Ecommerce Market Segmentation by Retail Shopping Sales Channel

Platform-to-Consumer
Direct-to-Consumer
Consumer-to-Consumer

Philippines B2C Ecommerce Market Segmentation by Travel & Hospitality Category

Air Travel
Train & Bus
Taxi & Ride-Hailing
Hotels & Resorts
Other

Philippines B2C Ecommerce Market Segmentation by Travel and Hospitality Sales Channel

Air Travel- Aggregator App
Air Travel- Direct-to-Consumer
Train & Bus- Aggregator App
Train & Bus- Direct-to-Consumer
Taxi & Ride-Hailing- Aggregator App
Taxi & Ride-Hailing- Direct-to-Consumer
Hotels & Resorts- Aggregator App
Hotels & Resorts- Direct-to-Consumer
Other- Aggregator App
Other- Direct-to-Consumer

Philippines B2C Ecommerce Market Segmentation by Online Food Service Sales Channel

Aggregator App
Direct-to-Consumer

Philippines B2C Ecommerce Market Segmentation by Media & Entertainment Sales Channel

Streaming Services
Movies & Events
Theme Parks & Gaming
Other

Philippines B2C Ecommerce Market Segmentation by Engagement Model

Website-Based
Live Streaming

Philippines B2C Ecommerce Market Segmentation by Location

Cross-Border
Domestic

Philippines B2C Ecommerce Market Segmentation by Device

Mobile
Desktop

Philippines B2C Ecommerce Market Segmentation by Operating System

iOS / macOS
Android
Other Operating Systems

Philippines B2C Ecommerce Market Segmentation by City Tier

Tier 1
Tier 2
Tier 3

Philippines B2C Ecommerce Market Segmentation by Payment Instrument

Credit Card
Debit Card
Bank Transfer
Prepaid Card
Digital & Mobile Wallet
Other Digital Payment
Cash

Philippines B2C Ecommerce Consumer Demographics & Behaviour

Market Share by Age Group
Market Share by Income Level
Market Share by Gender

Philippines B2C Ecommerce User Statistics & Ratios

Internet Users
Ecommerce Users
Social Media Users
Smartphone Penetration
Banked Population
Ecommerce Per Capita
GDP Per Capita
Ecommerce as % of GDP
Cart Abandonment Rate
Product Retun Rate

Philippines B2C Ecommerce Operational Metrics by Ecommerce Segment

Gross Merchandise Value by Segment

Philippines B2C Ecommerce Operational Metrics by Retail Shopping Category

Gross Merchandise Value by Category

Philippines B2C Ecommerce Operational Metrics by Sales Channel

Gross Merchandise Value by Channel

Philippines B2C Ecommerce Operational Metrics by Location

Gross Merchandise Value by Location

Philippines B2C Ecommerce Operational Metrics by Device

Gross Merchandise Value by Device

Philippines B2C Ecommerce Operational Metrics by Operating System

Gross Merchandise Value by Operating System

Philippines B2C Ecommerce Operational Metrics by City Tier

Gross Merchandise Value by City Tier

Philippines B2C Ecommerce Operational Metrics by Payment Instrument

Gross Merchandise Value by Payment Instrument

Reasons to Buy

Comprehensive Market Intelligence: Develop a complete understanding of the B2C ecommerce landscape in Philippines with fundamental ecommerce metrics such as gross merchandise value, gross merchandise volume, and average value per transaction across all major ecommerce segments.
Granular Segmentation and Cross-Analysis: Analyse the online retail ecosystem through detailed segmentation covering ecommerce segments, retail product categories, travel and hospitality verticals, media and entertainment services, sales channels, devices, operating systems, cities, and payment instruments, enabling deep insight into evolving consumer shopping patterns.
Operational and Performance Benchmarking: Benchmark marketplaces, direct-to-consumer platforms, aggregators, and category-focused players using KPIs such as GMV share, category-level performance, channel efficiency, device contribution, and payment mode penetration, supporting comparative assessment of platform strengths and competitive positioning.
Consumer Behavior and Ecosystem Readiness: Understand how demographics, income groups, gender mix, device usage, and payment preferences shape online purchasing decisions, influencing category demand, cart abandonment behavior, product return tendencies, and the shift toward digital-first commerce.
Data-Driven Forecasts and KPI Tracking: Access a structured dataset of 80+ ecommerce KPIs with historical and forecast values up to 2029, providing clarity on growth drivers, category expansion, sales-channel transitions, and payment-instrument evolution across the B2C ecommerce value chain.
Decision-Ready Databook Format: Delivered in a standardized, analytics-friendly databook format aligned with financial modeling requirements, enabling ecommerce companies, consumer brands, payment providers, technology firms, and investors to conduct evidence-based market assessment and strategic planning.

1. About this Report

1.1 Summary
1.2 Methodology
1.3 Definitions
1.4 Disclaimer

2. Philippines Ecommerce Market Size and Future Growth Dynamics

2.1 Philippines Ecommerce - Gross Merchandise Value Trend Analysis, 2020-2029
2.2 Philippines Ecommerce - Average Value Per Transaction Trend Analysis, 2020-2029
2.3 Philippines Ecommerce - Gross Merchandise Volume Trend Analysis, 2020-2029

3. Philippines Social Commerce Market Size and Forecast

3.1 Philippines Social Commerce - Gross Merchandise Value Trend Analysis 2020-2029
3.2 Philippines Social Commerce - Average Value Per Transaction Trend Analysis, 2020-2029
3.3 Philippines Social Commerce - Gross Merchandise Volume Trend Analysis, 2020-2029

4. Philippines Quick Commerce Market Size and Forecast

4.1 Philippines Quick Commerce - Gross Merchandise Value Trend Analysis 2020-2029
4.2 Philippines Quick Commerce - Average Value Per Transaction Trend Analysis, 2020-2029
4.3 Philippines Quick Commerce - Gross Merchandise Volume Trend Analysis, 2020-2029

5. Philippines User Statistics and Ratios Of Key Performance Indicators

5.1 Philippines User Statistics, 2024
5.2 Philippines User Statistics of Card Abandonment Rate and Product Return Rate, 2024
5.3 Philippines Ecommerce Per Capita and GDP Per Capita, 2024
5.4 Philippines GDP Per Capita Trend Analysis, 2020-2029

6. Philippines Ecommerce Market Size and Forecast by Ecommerce Segments

6.1 Philippines Ecommerce Market Share by Ecommerce Segments, 2020-2029
6.2 Philippines Ecommerce Retail Shopping - Gross Merchandise Value Trend Analysis, 2020-2029
6.3 Philippines Travel and Hospitality - Gross Merchandise Value Trend Analysis, 2020-2029
6.4 Philippines Online Food Service - Gross Merchandise Value Trend Analysis, 2020-2029
6.5 Philippines Media and Entertainment - Gross Merchandise Value Trend Analysis, 2020-2029
6.6 Philippines Healthcare and Wellness - Gross Merchandise Value Trend Analysis, 2020-2029
6.7 Philippines Technology Products and Services - Gross Merchandise Value Trend Analysis, 2020-2029
6.8 Philippines Other Segment - Gross Merchandise Value Trend Analysis, 2020-2029

7. Philippines Ecommerce Market Size and Forecast by Retail Shopping Categories

7.1 Philippines Ecommerce Market Share by Retail Shopping Categories, 2020-2029
7.2 Clothing, Footwear & Accessories - Gross Merchandise Value Trend Analysis, 2020-2029
7.3 Health, Beauty and Personal Care - Gross Merchandise Value Trend Analysis, 2020-2029
7.4 Food & Beverage - Gross Merchandise Value Trend Analysis, 2020-2029
7.5 Appliances and Electronics - Gross Merchandise Value Trend Analysis, 2020-2029
7.6 Home Improvement - Gross Merchandise Value Trend Analysis, 2020-2029
7.7 Books, Music & Video - Gross Merchandise Value Trend Analysis, 2020-2029
7.8 Toys & Hobby - Gross Merchandise Value Trend Analysis, 2020-2029
7.9 Auto - Gross Merchandise Value Trend Analysis, 2020-2029
7.10 Ecommerce Other - Gross Merchandise Value Trend Analysis, 2020-2029

8. Philippines Ecommerce Market Size and Forecast by Retail Shopping Sales Channel

8.1 Philippines Ecommerce Market Share by Retail Shopping Sales Channel, 2020-2029
8.2 Ecommerce Platform to Consumer - Gross Merchandise Value Trend Analysis, 2020-2029
8.3 Ecommerce Direct to Consumer - Gross Merchandise Value Trend Analysis, 2020-2029
8.4 Ecommerce Consumer to Consumer - Gross Merchandise Value Trend Analysis, 2020-2029

9. Philippines Ecommerce Market Size and Forecast by Travel and Hospitality Categories

9.1 Philippines Ecommerce Market Share by Travel and Hospitality Categories (%), 2020-2029
9.2 Air Travel - Gross Merchandise Value Trend Analysis, 2020-2029
9.3 Train & Bus - Gross Merchandise Value Trend Analysis, 2020-2029
9.4 Taxi Service - Gross Merchandise Value Trend Analysis, 2020-2029
9.5 Hotels & Resorts - Gross Merchandise Value Trend Analysis, 2020-2029
9.6 Travel and Hospitality Other - Gross Merchandise Value Trend Analysis, 2020-2029

10. Philippines Ecommerce Market Share by Travel and Hospitality Sales Channel

10.1 Philippines Ecommerce Market Share by Travel and Hospitality Sales Channel
10.1.1 Philippines Ecommerce Market Share by Travel and Hospitality Sales Channel, 2020-2029
10.1.2 Aggregator App - Gross Merchandise Value Trend Analysis, 2020-2029
10.1.3 Direct to Consumer - Gross Merchandise Value Trend Analysis, 2020-2029
10.2 Air Travel Market Share by Sales Channel
10.2.1 Philippines Air Travel Market Share by Sales Channel, 2020-2029
10.2.2 Air Travel - Aggregator App - Gross Merchandise Value Trend Analysis, 2020-2029
10.2.3 Air Travel - Direct to Consumer - Gross Merchandise Value Trend Analysis, 2020-2029
10.3 Hotels & Resorts Market Share by Sales Channel
10.3.1 Philippines Hotels & Resorts Market Share by Sales Channel, 2020-2029
10.3.2 Hotels & Resorts - Aggregator App - Gross Merchandise Value Trend Analysis, 2020-2029
10.3.3 Hotels & Resorts - Direct to Consumer - Gross Merchandise Value Trend Analysis, 2020-2029
10.4 Taxi Service Market Share by Sales Channel
10.4.1 Philippines Taxi Service Market Share by Sales Channel, 2020-2029
10.4.2 Taxi Service - Aggregator App - Gross Merchandise Value Trend Analysis, 2020-2029
10.4.3 Taxi Service - Direct to Consumer - Gross Merchandise Value Trend Analysis, 2020-2029
10.5 Other Segment Market Share by Sales Channel
10.5.1 Philippines Other Segment Market Share by Sales Channel, 2020-2029
10.5.2 Other - Aggregator App - Gross Merchandise Value Trend Analysis, 2020-2029
10.5.3 Other - Direct to Consumer - Gross Merchandise Value Trend Analysis, 2020-2029

11. Philippines Ecommerce Market Size and Forecast by Online Food Service Sales Channel

11.1 Philippines Market Share by Online Food Service Sales Channels, 2020-2029
11.2 Aggregator App - Gross Merchandise Value Trend Analysis, 2020-2029
11.3 Ecommerce Direct to Consumer - Gross Merchandise Value Trend Analysis, 2020-2029

12. Philippines Ecommerce Market Size and Forecast by Media and Entertainment Sales Channel

12.1 Philippines Market Share by Media and Entertainment Sales Channel, 2020-2029
12.2 Streaming Services - Gross Merchandise Value Trend Analysis, 2020-2029
12.3 Movies & Events - Gross Merchandise Value Trend Analysis, 2020-2029
12.4 Theme Parks & Gaming - Gross Merchandise Value Trend Analysis, 2020-2029
12.5 Media and Entertainment Other - Gross Merchandise Value Trend Analysis, 2020-2029

13. Philippines Ecommerce Market Size and Forecast by Engagement Model

13.1 Philippines Ecommerce Market Share by Engagement Model, 2020-2029
13.2 Ecommerce Website Based - Gross Merchandise Value Trend Analysis, 2020-2029
13.3 Ecommerce Live Streaming - Gross Merchandise Value Trend Analysis, 2020-2029

14. Philippines Ecommerce Market Size and Forecast by Location

14.1 Philippines Ecommerce Market Share by Location, 2020-2029
14.2 Ecommerce Cross Border - Gross Merchandise Value Trend Analysis, 2020-2029
14.3 Ecommerce Domestic - Gross Merchandise Value Trend Analysis, 2020-2029

15. Philippines Ecommerce Market Size and Forecast by Device

15.1 Philippines Ecommerce Market Share by Device, 2020-2029
15.2 Ecommerce Mobile - Gross Merchandise Value Trend Analysis, 2020-2029
15.3 Ecommerce Desktop - Gross Merchandise Value Trend Analysis, 2020-2029

16. Philippines Ecommerce Market Size and Forecast by Operating System

16.1 Philippines Ecommerce Market Share by Operating System, 2020-2029
16.2 Ecommerce iOS/macOS - Gross Merchandise Value Trend Analysis, 2020-2029
16.3 Ecommerce Android - Gross Merchandise Value Trend Analysis, 2020-2029
16.4 Ecommerce Other Operating Systems - Gross Merchandise Value Trend Analysis, 2020-2029

17. Philippines Ecommerce Market Size and Forecast by City

17.1 Philippines Ecommerce Market Share by City, 2020-2029
17.2 Ecommerce Tier 1 - Gross Merchandise Value Trend Analysis, 2020-2029
17.3 Ecommerce Tier 2 - Gross Merchandise Value Trend Analysis, 2020-2029
17.4 Ecommerce Tier 3 - Gross Merchandise Value Trend Analysis, 2020-2029

18. Philippines Ecommerce Market Size and Forecast by Payment Instrument

18.1 Philippines Ecommerce Market Share by Payment Instrument, 2020-2029
18.2 Ecommerce Credit Card - Gross Merchandise Value Trend Analysis, 2020-2029
18.3 Ecommerce Debit Card - Gross Merchandise Value Trend Analysis, 2020-2029
18.4 Ecommerce Bank Transfer - Gross Merchandise Value Trend Analysis, 2020-2029
18.5 Ecommerce Prepaid Card - Gross Merchandise Value Trend Analysis, 2020-2029
18.6 Ecommerce Digital & Mobile Wallet - Gross Merchandise Value Trend Analysis, 2020-2029
18.7 Ecommerce Other Digital Payment - Gross Merchandise Value Trend Analysis, 2020-2029
18.8 Ecommerce Cash - Gross Merchandise Value Trend Analysis, 2020-2029

19. Philippines Ecommerce by Consumer Demographics

19.1 Philippines Ecommerce Market Share by Age Group, 2024
19.2 Philippines Ecommerce Market Share by Income Level, 2024
19.3 Philippines Ecommerce Market Share by Gender, 2024

20. Further Reading

20.1 About the Publisher
20.2 Related Research

List of Tables

Table 1: Philippines Ecommerce - Gross Merchandise Value (US$ Million), 2020-2029
Table 2: Philippines Ecommerce - Average Value Per Transaction (US$), 2020-2029
Table 3: Philippines Ecommerce - Gross Merchandise Volume (Million), 2020-2029
Table 4: Philippines Social Commerce - Gross Merchandise Value (US$ Million), 2020-2029
Table 5: Philippines Social Commerce - Average Value Per Transaction (US$), 2020-2029
Table 6: Philippines Social Commerce - Gross Merchandise Volume (Million), 2020-2029
Table 7: Philippines Quick Commerce - Gross Merchandise Value (US$ Million), 2020-2029
Table 8: Philippines Quick Commerce - Average Value Per Transaction (US$), 2020-2029
Table 9: Philippines Quick Commerce - Gross Merchandise Volume (Million), 2020-2029
Table 10: Philippines GDP Per Capita (US$), 2020-2029
Table 11: Philippines Ecommerce Retail Shopping - Gross Merchandise Value (US$ Million), 2020-2029
Table 12: Philippines Travel and Hospitality - Gross Merchandise Value (US$ Million), 2020-2029
Table 13: Philippines Online Food Service - Gross Merchandise Value (US$ Million), 2020-2029
Table 14: Philippines Media and Entertainment - Gross Merchandise Value (US$ Million), 2020-2029
Table 15: Philippines Healthcare and Wellness - Gross Merchandise Value (US$ Million), 2020-2029
Table 16: Philippines Technology Products and Services - Gross Merchandise Value (US$ Million), 2020-2029
Table 17: Philippines Other segment Gross Merchandise Value (US$ Million), 2020-2029
Table 18: Philippines Clothing, Footwear & Accessories - Gross Merchandise Value (US$ Million), 2020-2029
Table 19: Philippines Health, Beauty and Personal Care - Gross Merchandise Value Trend Analysis (US$ Million), 2020-2029
Table 20: Philippines Food & Beverage - Gross Merchandise Value Trend Analysis (US$ Million), 2020-2029
Table 21: Philippines Appliances and Electronics - Gross Merchandise Value (US$ Million), 2020-2029
Table 22: Philippines Home Improvement - Gross Merchandise Value (US$ Million), 2020-2029
Table 23: Philippines Books, Music & Video - Gross Merchandise Value (US$ Million), 2020-2029
Table 24: Philippines Toys & Hobby - Gross Merchandise Value (US$ Million), 2020-2029
Table 25: Philippines Auto - Gross Merchandise Value (US$ Million), 2020-2029
Table 26: Philippines Ecommerce Other - Gross Merchandise Value (US$ Million), 2020-2029
Table 27: Philippines Ecommerce Platform to Consumer - Gross Merchandise Value (US$ Million), 2020-2029
Table 28: Philippines Ecommerce Direct to Consumer - Gross Merchandise Value (US$ Million), 2020-2029
Table 29: Philippines Ecommerce Consumer to Consumer - Gross Merchandise Value (US$ Million), 2020-2029
Table 30: Philippines Air Travel - Gross Merchandise Value (US$ Million), 2020-2029
Table 31: Philippines Train & Bus - Gross Merchandise Value (US$ Million), 2020-2029
Table 32: Philippines Taxi Service - Gross Merchandise Value (US$ Million), 2020-2029
Table 33: Philippines Hotels & Resorts - Gross Merchandise Value (US$ Million), 2020-2029
Table 34: Philippines Travel and Hospitality Other - Gross Merchandise Value (US$ Million), 2020-2029
Table 35: Philippines Ecommerce Aggregator App - Gross Merchandise Value (US$ Million), 2020-2029
Table 36: Philippines Ecommerce Direct to Consumer - Gross Merchandise Value (US$ Million), 2020-2029
Table 37: Philippines Air Travel- Aggregator App - Gross Merchandise Value (US$ Million), 2020-2029
Table 38: Philippines Air Travel- Direct to Consumer - Gross Merchandise Value (US$ Million), 2020-2029
Table 39: Philippines Hotels & Resorts - Aggregator App - Gross Merchandise Value (US$ Million), 2020-2029
Table 40: Philippines Direct to Consumer - Gross Merchandise Value (US$ Million), 2020-2029
Table 41: Philippines Taxi Service- Aggregator App - Gross Merchandise Value (US$ Million), 2020-2029
Table 42: Taxi Service- Direct to Consumer - Gross Merchandise Value (US$ Million), 2020-2029
Table 43: Philippines Other- Aggregator App - Gross Merchandise Value (US$ Million), 2020-2029
Table 44: Philippines Other- Direct to Consumer - Gross Merchandise Value (US$ Million), 2020-2029
Table 45: Philippines Aggregator App - Gross Merchandise Value (US$ Million), 2020-2029
Table 46: Philippines Direct to Consumer- Gross Merchandise Value (US$ Million), 2020-2029
Table 47: Philippines Streaming Services - Gross Merchandise Value Trend Analysis (US$ Million), 2020-2029
Table 48: Philippines Movies & Events - Gross Merchandise Value Trend Analysis (US$ Million), 2020-2029
Table 49: Philippines Theme Parks & Gaming - Gross Merchandise Value Trend Analysis (US$ Million), 2020-2029
Table 50: Philippines Media and Entertainment Other - Gross Merchandise Value Trend Analysis (US$ Million), 2020-2029
Table 51: Philippines Ecommerce Website Based - Gross Merchandise Value Trend Analysis (US$ Million), 2020-2029
Table 52: Philippines Ecommerce Live Streaming - Gross Merchandise Value Trend Analysis (US$ Million), 2020-2029
Table 53: Philippines Ecommerce Cross Border - Gross Merchandise Value Trend Analysis (US$ Million), 2020-2029
Table 54: Philippines Ecommerce Domestic - Gross Merchandise Value Trend Analysis (US$ Million), 2020-2029
Table 55: Philippines Ecommerce Mobile - Gross Merchandise Value (US$ Million), 2020-2029
Table 56: Philippines Ecommerce Desktop - Gross Merchandise Value (US$ Million), 2020-2029
Table 57: Philippines Ecommerce iOS/macOS - Gross Merchandise Value (US$ Million), 2020-2029
Table 58: Philippines Ecommerce Android - Gross Merchandise Value (US$ Million), 2020-2029
Table 59: Philippines Ecommerce Other Operating Systems - Gross Merchandise Value (US$ Million), 2020-2029
Table 60: Philippines Ecommerce Tier 1 - Gross Merchandise Value (US$ Million), 2020-2029
Table 61: Philippines Ecommerce Tier 2 - Gross Merchandise Value (US$ Million), 2020-2029
Table 62: Philippines Ecommerce Tier 3 - Gross Merchandise Value (US$ Million), 2020-2029
Table 63: Philippines Ecommerce Credit Card - Gross Merchandise Value (US$ Million), 2020-2029
Table 64: Philippines Ecommerce Debit Card - Gross Merchandise Value (US$ Million), 2020-2029
Table 65: Philippines Ecommerce Bank Transfer - Gross Merchandise Value (US$ Million), 2020-2029
Table 66: Philippines Ecommerce Prepaid Card - Gross Merchandise Value (US$ Million), 2020-2029
Table 67: Philippines Ecommerce Digital & Mobile Wallet - Gross Merchandise Value (US$ Million), 2020-2029
Table 68: Philippines Ecommerce Other Digital Payment - Gross Merchandise Value (US$ Million), 2020-2029
Table 69: Philippines Ecommerce Cash - Gross Merchandise Value (US$ Million), 2020-2029

List of Figures

Figure 1: Methodology Framework
Figure 2: Philippines Ecommerce - Gross Merchandise Value (US$ Million), 2020-2029
Figure 3: Philippines Ecommerce - Average Value Per Transaction (US$), 2020-2029
Figure 4: Philippines Ecommerce - Gross Merchandise Volume (Million), 2020-2029
Figure 5: Philippines Social Commerce - Gross Merchandise Value (US$ Million), 2020-2029
Figure 6: Philippines Social Commerce - Average Value Per Transaction (US$), 2020-2029
Figure 7: Philippines Social Commerce - Gross Merchandise Volume (Million), 2020-2029
Figure 8: Philippines Quick Commerce - Gross Merchandise Value (US$ Million), 2020-2029
Figure 9: Philippines Quick Commerce - Average Value Per Transaction (US$), 2020-2029
Figure 10: Philippines Quick Commerce - Gross Merchandise Volume (Million), 2020-2029
Figure 11: Philippines User Statistics (Million), 2024
Figure 12: Philippines User Statistics of Card Abandonment Rate and Product Return Rate
Figure 13: Philippines Ecommerce Per Capita and GDP Per Capita (US$), 2024
Figure 14: Philippines GDP Per Capita (US$), 2020-2029
Figure 18: Philippines Ecommerce Market Share by Ecommerce Segments (%), 2020-2029
Figure 19: Philippines Ecommerce Retail Shopping - Gross Merchandise Value (US$ Million), 2020-2029
Figure 20: Philippines Travel and Hospitality - Gross Merchandise Value (US$ Million), 2020-2029
Figure 21: Philippines Online Food Service - Gross Merchandise Value (US$ Million), 2020-2029
Figure 22: Philippines Media and Entertainment - Gross Merchandise Value (US$ Million), 2020-2029
Figure 23: Philippines Healthcare and Wellness - Gross Merchandise Value (US$ Million), 2020-2029
Figure 24: Philippines Technology Products and Services - Gross Merchandise Value (US$ Million), 2020-2029
Figure 25: Philippines Other segment Gross Merchandise Value (US$ Million), 2020-2029
Figure 26: Philippines Ecommerce Market Share by Retail Shopping Categories (%), 2020-2029
Figure 27: Philippines Clothing, Footwear & Accessories - Gross Merchandise Value (US$ Million), 2020-2029
Figure 28: Philippines Health, Beauty and Personal Care - Gross Merchandise Value Trend Analysis (US$ Million), 2020-2029
Figure 29: Philippines Food & Beverage - Gross Merchandise Value Trend Analysis (US$ Million), 2020-2029
Figure 30: Philippines Appliances and Electronics - Gross Merchandise Value (US$ Million), 2020-2029
Figure 31: Philippines Home Improvement - Gross Merchandise Value (US$ Million), 2020-2029
Figure 32: Philippines Books, Music & Video - Gross Merchandise Value (US$ Million), 2020-2029
Figure 33: Philippines Toys & Hobby - Gross Merchandise Value (US$ Million), 2020-2029
Figure 34: Philippines Auto - Gross Merchandise Value (US$ Million), 2020-2029
Figure 35: Philippines Ecommerce Other - Gross Merchandise Value (US$ Million), 2020-2029
Figure 36: Philippines Ecommerce Market Share by Retail Shopping Sales Channel (%), 2020-2029
Figure 37: Philippines Ecommerce Platform to Consumer - Gross Merchandise Value (US$ Million), 2020-2029
Figure 38: Philippines Ecommerce Direct to Consumer - Gross Merchandise Value (US$ Million), 2020-2029
Figure 39: Philippines Ecommerce Consumer to Consumer - Gross Merchandise Value (US$ Million), 2020-2029
Figure 40: Philippines Ecommerce Market Share by Travel and Hospitality Categories (%), 2020-2029
Figure 41: Philippines Air Travel - Gross Merchandise Value (US$ Million), 2020-2029
Figure 42: Philippines Train & Bus - Gross Merchandise Value (US$ Million), 2020-2029
Figure 43: Philippines Taxi Service - Gross Merchandise Value (US$ Million), 2020-2029
Figure 44: Philippines Hotels & Resorts - Gross Merchandise Value (US$ Million), 2020-2029
Figure 45: Philippines Travel and Hospitality Other - Gross Merchandise Value (US$ Million), 2020-2029
Figure 46: Philippines Ecommerce Market Share by Travel and Hospitality Sales Channel (%), 2020-2029
Figure 47: Philippines Ecommerce Aggregator App - Gross Merchandise Value (US$ Million), 2020-2029
Figure 48: Philippines Ecommerce Direct to Consumer - Gross Merchandise Value (US$ Million), 2020-2029
Figure 49: Philippines Air Travel Market Share by Sales Channel (%), 2020-2029
Figure 50: Philippines Air Travel- Aggregator App - Gross Merchandise Value (US$ Million), 2020-2029
Figure 51: Philippines Air Travel- Direct to Consumer - Gross Merchandise Value (US$ Million), 2020-2029
Figure 52: Philippines Hotels & Resorts Market Share by Sales Channel (%), 2020-2029
Figure 53: Philippines Hotels & Resorts - Aggregator App - Gross Merchandise Value (US$ Million), 2020-2029
Figure 54: Philippines Direct to Consumer - Gross Merchandise Value (US$ Million), 2020-2029
Figure 55: Philippines Taxi Service Market Share by Sales Channel (%), 2020-2029
Figure 56: Philippines Taxi Service- Aggregator App - Gross Merchandise Value (US$ Million), 2020-2029
Figure 57: Philippines Taxi Service - Direct to Consumer - Gross Merchandise Value (US$ Million), 2020-2029
Figure 58: Philippines Other Segment Market Share by Sales Channel (%), 2020-2029
Figure 59: Philippines Other- Aggregator App - Gross Merchandise Value (US$ Million), 2020-2029
Figure 60: Philippines Other- Direct to Consumer - Gross Merchandise Value (US$ Million), 2020-2029
Figure 61: Philippines Market Share by Online Food Service Sales Channels (%), 2020-2029
Figure 62: Philippines Aggregator App - Gross Merchandise Value (US$ Million), 2020-2029
Figure 63: Philippines Direct to Consumer- Gross Merchandise Value (US$ Million), 2020-2029
Figure 64: Philippines Market Share by Media and Entertainment Sales Channel (%), 2020-2029
Figure 65: Philippines Streaming Services - Gross Merchandise Value Trend Analysis (US$ Million), 2020-2029
Figure 66: Philippines Movies & Events - Gross Merchandise Value Trend Analysis (US$ Million), 2020-2029
Figure 67: Philippines Theme Parks & Gaming - Gross Merchandise Value Trend Analysis (US$ Million), 2020-2029
Figure 68: Philippines Media and Entertainment Other - Gross Merchandise Value Trend Analysis (US$ Million), 2020-2029
Figure 69: Philippines Ecommerce Market Share by Engagement Model (%), 2020-2029
Figure 70: Philippines Ecommerce Website Based - Gross Merchandise Value Trend Analysis (US$ Million), 2020-2029
Figure 71: Philippines Ecommerce Live Streaming - Gross Merchandise Value Trend Analysis (US$ Million), 2020-2029
Figure 72: Philippines Ecommerce Market Share by Location (%), 2020-2029
Figure 73: Philippines Ecommerce Cross Border - Gross Merchandise Value Trend Analysis (US$ Million), 2020-2029
Figure 74: Philippines Ecommerce Domestic - Gross Merchandise Value Trend Analysis (US$ Million), 2020-2029
Figure 75: Philippines Ecommerce Market Share by Device (%), 2020-2029
Figure 76: Philippines Ecommerce Mobile - Gross Merchandise Value Trend Analysis (US$ Million), 2020-2029
Figure 77: Philippines Ecommerce Desktop - Gross Merchandise Value Trend Analysis (US$ Million), 2020-2029
Figure 78: Philippines Ecommerce Market Share by Operating System (%), 2020-2029
Figure 79: Philippines Ecommerce iOS/macOS - Gross Merchandise Value Trend Analysis (US$ Million), 2020-2029
Figure 80: Philippines Ecommerce Android - Gross Merchandise Value Trend Analysis (US$ Million), 2020-2029
Figure 81: Philippines Ecommerce Other Operating Systems - Gross Merchandise Value Trend Analysis (US$ Million), 2020-2029
Figure 82: Philippines Ecommerce Market Share by City (%), 2020-2029
Figure 83: Philippines Ecommerce Tier 1 - Gross Merchandise Value Trend Analysis (US$ Million), 2020-2029
Figure 84: Philippines Ecommerce Tier 2 - Gross Merchandise Value Trend Analysis (US$ Million), 2020-2029
Figure 85: Philippines Ecommerce Tier 3 - Gross Merchandise Value Trend Analysis (US$ Million), 2020-2029
Figure 86: Philippines Ecommerce Market Share by Payment Instrument (%), 2020-2029
Figure 87: Philippines Ecommerce Credit Card - Gross Merchandise Value Trend Analysis (US$ Million), 2020-2029
Figure 88: Philippines Ecommerce Debit Card - Gross Merchandise Value Trend Analysis (US$ Million), 2020-2029
Figure 89: Philippines Ecommerce Bank Transfer - Gross Merchandise Value Trend Analysis (US$ Million), 2020-2029
Figure 90: Philippines Ecommerce Prepaid Card - Gross Merchandise Value Trend Analysis (US$ Million), 2020-2029
Figure 91: Philippines Ecommerce Digital & Mobile Wallet - Gross Merchandise Value Trend Analysis (US$ Million), 2020-2029
Figure 92: Philippines Ecommerce Other Digital Payment - Gross Merchandise Value Trend Analysis (US$ Million), 2020-2029
Figure 93: Philippines Ecommerce Cash - Gross Merchandise Value Trend Analysis (US$ Million), 2020-2029
Figure 94: Philippines Ecommerce Market Share by Age Group (%), 2024
Figure 95: Philippines Ecommerce Market Share by Income Level (%), 2024
Figure 96: Philippines Ecommerce Market Share by Gender (%), 2024

Table Information

Report Attribute	Details
No. of Pages	110
Published	November 2025
Forecast Period	2025 - 2029
Estimated Market Value ( USD ) in 2025	$ 16.1 Billion
Forecasted Market Value ( USD ) by 2029	$ 24.82 Billion
Compound Annual Growth Rate	11.4%
Regions Covered	Philippines

License	Format	Properties	Price
SINGLE USER LICENSE PDF	The product is a PDF.	This is a single user license, allowing one user access to the product.	€1687EUR$1,900USD£1,475GBP
SITE LICENSE PDF	The product is a PDF.	This is a site license, allowing all users within a given geographical location of your organization access to the product.	€1865EUR$2,100USD£1,630GBP
ENTERPRISE LICENSE PDF	The product is a PDF.	This is an enterprise license, allowing all employees within your organization access to the product.	€2132EUR$2,400USD£1,863GBP

Philippines B2C Ecommerce Market Size & Forecast by Value and Volume Across 80+ KPIs - Databook Q4 2025 Update

Report Scope

Philippines B2C Ecommerce Market Size and Growth Dynamics

Philippines Social Commerce Market Size and Growth Dynamics

Philippines Quick Commerce Market Size and Growth Dynamics

Philippines B2C Ecommerce Market Segmentation by Ecommerce Vertical

Philippines B2C Ecommerce Market Segmentation by Retail Shopping Category

Philippines B2C Ecommerce Market Segmentation by Retail Shopping Sales Channel

Philippines B2C Ecommerce Market Segmentation by Travel & Hospitality Category

Philippines B2C Ecommerce Market Segmentation by Travel and Hospitality Sales Channel

Philippines B2C Ecommerce Market Segmentation by Online Food Service Sales Channel

Philippines B2C Ecommerce Market Segmentation by Media & Entertainment Sales Channel

Philippines B2C Ecommerce Market Segmentation by Engagement Model

Philippines B2C Ecommerce Market Segmentation by Location

Philippines B2C Ecommerce Market Segmentation by Device

Philippines B2C Ecommerce Market Segmentation by Operating System

Philippines B2C Ecommerce Market Segmentation by City Tier

Philippines B2C Ecommerce Market Segmentation by Payment Instrument

Philippines B2C Ecommerce Consumer Demographics & Behaviour

Philippines B2C Ecommerce User Statistics & Ratios

Philippines B2C Ecommerce Operational Metrics by Ecommerce Segment

Philippines B2C Ecommerce Operational Metrics by Retail Shopping Category

Philippines B2C Ecommerce Operational Metrics by Sales Channel

Philippines B2C Ecommerce Operational Metrics by Location

Philippines B2C Ecommerce Operational Metrics by Device

Philippines B2C Ecommerce Operational Metrics by Operating System

Philippines B2C Ecommerce Operational Metrics by City Tier

Philippines B2C Ecommerce Operational Metrics by Payment Instrument

Reasons to Buy

Table of Contents

Table Information

Report Scope

Philippines B2C Ecommerce Market Size and Growth Dynamics

Philippines Social Commerce Market Size and Growth Dynamics

Philippines Quick Commerce Market Size and Growth Dynamics

Philippines B2C Ecommerce Market Segmentation by Ecommerce Vertical

Philippines B2C Ecommerce Market Segmentation by Retail Shopping Category

Philippines B2C Ecommerce Market Segmentation by Retail Shopping Sales Channel

Philippines B2C Ecommerce Market Segmentation by Travel & Hospitality Category

Philippines B2C Ecommerce Market Segmentation by Travel and Hospitality Sales Channel

Philippines B2C Ecommerce Market Segmentation by Online Food Service Sales Channel

Philippines B2C Ecommerce Market Segmentation by Media & Entertainment Sales Channel

Philippines B2C Ecommerce Market Segmentation by Engagement Model

Philippines B2C Ecommerce Market Segmentation by Location

Philippines B2C Ecommerce Market Segmentation by Device

Philippines B2C Ecommerce Market Segmentation by Operating System

Philippines B2C Ecommerce Market Segmentation by City Tier

Philippines B2C Ecommerce Market Segmentation by Payment Instrument

Philippines B2C Ecommerce Consumer Demographics & Behaviour

Philippines B2C Ecommerce User Statistics & Ratios

Philippines B2C Ecommerce Operational Metrics by Ecommerce Segment

Philippines B2C Ecommerce Operational Metrics by Retail Shopping Category

Philippines B2C Ecommerce Operational Metrics by Sales Channel

Philippines B2C Ecommerce Operational Metrics by Location

Philippines B2C Ecommerce Operational Metrics by Device

Philippines B2C Ecommerce Operational Metrics by Operating System

Philippines B2C Ecommerce Operational Metrics by City Tier

Philippines B2C Ecommerce Operational Metrics by Payment Instrument

Reasons to Buy

Table of Contents

Table Information

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