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South Africa B2C Ecommerce Market Size & Forecast by Value and Volume Across 80+ KPIs - Databook Q4 2025 Update- Product Image
South Africa B2C Ecommerce Market Size & Forecast by Value and Volume Across 80+ KPIs - Databook Q4 2025 Update- Product Image
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South Africa B2C Ecommerce Market Size & Forecast by Value and Volume Across 80+ KPIs - Databook Q4 2025 Update

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    Report

  • 110 Pages
  • November 2025
  • Region: South Africa
  • PayNXT360
  • ID: 6191243
Description Jump to:
The ecommerce market in South Africa is expected to grow by 9.9% annually, reaching US$8.48 billion by 2025.

The ecommerce market in the country has experienced robust growth during 2020-2024, achieving a CAGR of 7.7%. This upward trajectory is expected to continue, with the market forecast to grow at a CAGR of 8.3% from 2025 to 2029. By the end of 2029, the ecommerce market is projected to expand from its 2024 value of US$7.72 billion to approximately US$11.66 billion.

This report provides a detailed data-centric analysis of the ecommerce industry in South Africa offering comprehensive coverage of both overall and ecommerce markets. It includes more than 80+ KPIs, covering gross merchandise value, gross merchandise volume, and average value per transaction.

The report provides a detailed assessment of the ecommerce market across all major segments, including retail shopping, travel, food service, media, healthcare, and technology categories. It analyzes sales channels, engagement models, device and operating system usage, as well as domestic versus cross-border flows and city-tier contributions. The study also covers payment instruments and consumer demographics by age, income, and gender to map evolving purchasing behavior. Together, these datasets offer a comprehensive view of ecommerce market size, customer behavior, and digital channel performance.

The publisher’s research methodology is based on industry best practices. It's unbiased analysis leverages a proprietary analytics platform to offer a detailed view of emerging business and investment market opportunities.

Report Scope

This report provides a detailed data-driven analysis of the B2C ecommerce market in South Africa, focusing on the overall digital retail ecosystem and its growth trajectory. It examines key ecommerce segments, sales channels, and consumer behavior shaping the evolution of online purchasing in the country.

South Africa B2C Ecommerce Market Size and Growth Dynamics

  • Gross Merchandise Value
  • Gross Merchandise Volume
  • Average Value per Transaction

South Africa Social Commerce Market Size and Growth Dynamics

  • Gross Merchandise Value
  • Gross Merchandise Volume
  • Average Value per Transaction

South Africa Quick Commerce Market Size and Growth Dynamics

  • Gross Merchandise Value
  • Gross Merchandise Volume
  • Average Value per Transaction

South Africa B2C Ecommerce Market Segmentation by Ecommerce Vertical

  • Retail Shopping
  • Travel & Hospitality
  • Online Food Service
  • Media & Entertainment
  • Healthcare & Wellness
  • Technology Products & Services
  • Other

South Africa B2C Ecommerce Market Segmentation by Retail Shopping Category

  • Clothing, Footwear & Accessories
  • Health, Beauty & Personal Care
  • Food & Beverage
  • Appliances & Electronics
  • Home Improvement
  • Books, Music & Video
  • Toys & Hobby
  • Auto Parts & Accessories
  • Other

South Africa B2C Ecommerce Market Segmentation by Retail Shopping Sales Channel

  • Platform-to-Consumer
  • Direct-to-Consumer
  • Consumer-to-Consumer

South Africa B2C Ecommerce Market Segmentation by Travel & Hospitality Category

  • Air Travel
  • Train & Bus
  • Taxi & Ride-Hailing
  • Hotels & Resorts
  • Other

South Africa B2C Ecommerce Market Segmentation by Travel and Hospitality Sales Channel

  • Air Travel- Aggregator App
  • Air Travel- Direct-to-Consumer
  • Train & Bus- Aggregator App
  • Train & Bus- Direct-to-Consumer
  • Taxi & Ride-Hailing- Aggregator App
  • Taxi & Ride-Hailing- Direct-to-Consumer
  • Hotels & Resorts- Aggregator App
  • Hotels & Resorts- Direct-to-Consumer
  • Other- Aggregator App
  • Other- Direct-to-Consumer

South Africa B2C Ecommerce Market Segmentation by Online Food Service Sales Channel

  • Aggregator App
  • Direct-to-Consumer

South Africa B2C Ecommerce Market Segmentation by Media & Entertainment Sales Channel

  • Streaming Services
  • Movies & Events
  • Theme Parks & Gaming
  • Other

South Africa B2C Ecommerce Market Segmentation by Engagement Model

  • Website-Based
  • Live Streaming

South Africa B2C Ecommerce Market Segmentation by Location

  • Cross-Border
  • Domestic

South Africa B2C Ecommerce Market Segmentation by Device

  • Mobile
  • Desktop

South Africa B2C Ecommerce Market Segmentation by Operating System

  • iOS / macOS
  • Android
  • Other Operating Systems

South Africa B2C Ecommerce Market Segmentation by City Tier

  • Tier 1
  • Tier 2
  • Tier 3

South Africa B2C Ecommerce Market Segmentation by Payment Instrument

  • Credit Card
  • Debit Card
  • Bank Transfer
  • Prepaid Card
  • Digital & Mobile Wallet
  • Other Digital Payment
  • Cash

South Africa B2C Ecommerce Consumer Demographics & Behaviour

  • Market Share by Age Group
  • Market Share by Income Level
  • Market Share by Gender

South Africa B2C Ecommerce User Statistics & Ratios

  • Internet Users
  • Ecommerce Users
  • Social Media Users
  • Smartphone Penetration
  • Banked Population
  • Ecommerce Per Capita
  • GDP Per Capita
  • Ecommerce as % of GDP
  • Cart Abandonment Rate
  • Product Retun Rate

South Africa B2C Ecommerce Operational Metrics by Ecommerce Segment

  • Gross Merchandise Value by Segment

South Africa B2C Ecommerce Operational Metrics by Retail Shopping Category

  • Gross Merchandise Value by Category

South Africa B2C Ecommerce Operational Metrics by Sales Channel

  • Gross Merchandise Value by Channel

South Africa B2C Ecommerce Operational Metrics by Location

  • Gross Merchandise Value by Location

South Africa B2C Ecommerce Operational Metrics by Device

  • Gross Merchandise Value by Device

South Africa B2C Ecommerce Operational Metrics by Operating System

  • Gross Merchandise Value by Operating System

South Africa B2C Ecommerce Operational Metrics by City Tier

  • Gross Merchandise Value by City Tier

South Africa B2C Ecommerce Operational Metrics by Payment Instrument

  • Gross Merchandise Value by Payment Instrument

Reasons to Buy

  • Comprehensive Market Intelligence: Develop a complete understanding of the B2C ecommerce landscape in South Africa with fundamental ecommerce metrics such as gross merchandise value, gross merchandise volume, and average value per transaction across all major ecommerce segments.
  • Granular Segmentation and Cross-Analysis: Analyse the online retail ecosystem through detailed segmentation covering ecommerce segments, retail product categories, travel and hospitality verticals, media and entertainment services, sales channels, devices, operating systems, cities, and payment instruments, enabling deep insight into evolving consumer shopping patterns.
  • Operational and Performance Benchmarking: Benchmark marketplaces, direct-to-consumer platforms, aggregators, and category-focused players using KPIs such as GMV share, category-level performance, channel efficiency, device contribution, and payment mode penetration, supporting comparative assessment of platform strengths and competitive positioning.
  • Consumer Behavior and Ecosystem Readiness: Understand how demographics, income groups, gender mix, device usage, and payment preferences shape online purchasing decisions, influencing category demand, cart abandonment behavior, product return tendencies, and the shift toward digital-first commerce.
  • Data-Driven Forecasts and KPI Tracking: Access a structured dataset of 80+ ecommerce KPIs with historical and forecast values up to 2029, providing clarity on growth drivers, category expansion, sales-channel transitions, and payment-instrument evolution across the B2C ecommerce value chain.
  • Decision-Ready Databook Format: Delivered in a standardized, analytics-friendly databook format aligned with financial modeling requirements, enabling ecommerce companies, consumer brands, payment providers, technology firms, and investors to conduct evidence-based market assessment and strategic planning.

Table of Contents

1. About this Report
1.1 Summary
1.2 Methodology
1.3 Definitions
1.4 Disclaimer
2. South Africa Ecommerce Market Size and Future Growth Dynamics
2.1 South Africa Ecommerce - Gross Merchandise Value Trend Analysis, 2020-2029
2.2 South Africa Ecommerce - Average Value Per Transaction Trend Analysis, 2020-2029
2.3 South Africa Ecommerce - Gross Merchandise Volume Trend Analysis, 2020-2029
3. South Africa Social Commerce Market Size and Forecast
3.1 South Africa Social Commerce - Gross Merchandise Value Trend Analysis 2020-2029
3.2 South Africa Social Commerce - Average Value Per Transaction Trend Analysis, 2020-2029
3.3 South Africa Social Commerce - Gross Merchandise Volume Trend Analysis, 2020-2029
4. South Africa Quick Commerce Market Size and Forecast
4.1 South Africa Quick Commerce - Gross Merchandise Value Trend Analysis 2020-2029
4.2 South Africa Quick Commerce - Average Value Per Transaction Trend Analysis, 2020-2029
4.3 South Africa Quick Commerce - Gross Merchandise Volume Trend Analysis, 2020-2029
5. South Africa User Statistics and Ratios Of Key Performance Indicators
5.1 South Africa User Statistics, 2024
5.2 South Africa User Statistics of Card Abandonment Rate and Product Return Rate, 2024
5.3 South Africa Ecommerce Per Capita and GDP Per Capita, 2024
5.4 South Africa GDP Per Capita Trend Analysis, 2020-2029
6. South Africa Ecommerce Market Size and Forecast by Ecommerce Segments
6.1 South Africa Ecommerce Market Share by Ecommerce Segments, 2020-2029
6.2 South Africa Ecommerce Retail Shopping - Gross Merchandise Value Trend Analysis, 2020-2029
6.3 South Africa Travel and Hospitality - Gross Merchandise Value Trend Analysis, 2020-2029
6.4 South Africa Online Food Service - Gross Merchandise Value Trend Analysis, 2020-2029
6.5 South Africa Media and Entertainment - Gross Merchandise Value Trend Analysis, 2020-2029
6.6 South Africa Healthcare and Wellness - Gross Merchandise Value Trend Analysis, 2020-2029
6.7 South Africa Technology Products and Services - Gross Merchandise Value Trend Analysis, 2020-2029
6.8 South Africa Other Segment - Gross Merchandise Value Trend Analysis, 2020-2029
7. South Africa Ecommerce Market Size and Forecast by Retail Shopping Categories
7.1 South Africa Ecommerce Market Share by Retail Shopping Categories, 2020-2029
7.2 Clothing, Footwear & Accessories - Gross Merchandise Value Trend Analysis, 2020-2029
7.3 Health, Beauty and Personal Care - Gross Merchandise Value Trend Analysis, 2020-2029
7.4 Food & Beverage - Gross Merchandise Value Trend Analysis, 2020-2029
7.5 Appliances and Electronics - Gross Merchandise Value Trend Analysis, 2020-2029
7.6 Home Improvement - Gross Merchandise Value Trend Analysis, 2020-2029
7.7 Books, Music & Video - Gross Merchandise Value Trend Analysis, 2020-2029
7.8 Toys & Hobby - Gross Merchandise Value Trend Analysis, 2020-2029
7.9 Auto - Gross Merchandise Value Trend Analysis, 2020-2029
7.10 Ecommerce Other - Gross Merchandise Value Trend Analysis, 2020-2029
8. South Africa Ecommerce Market Size and Forecast by Retail Shopping Sales Channel
8.1 South Africa Ecommerce Market Share by Retail Shopping Sales Channel, 2020-2029
8.2 Ecommerce Platform to Consumer - Gross Merchandise Value Trend Analysis, 2020-2029
8.3 Ecommerce Direct to Consumer - Gross Merchandise Value Trend Analysis, 2020-2029
8.4 Ecommerce Consumer to Consumer - Gross Merchandise Value Trend Analysis, 2020-2029
9. South Africa Ecommerce Market Size and Forecast by Travel and Hospitality Categories
9.1 South Africa Ecommerce Market Share by Travel and Hospitality Categories (%), 2020-2029
9.2 Air Travel - Gross Merchandise Value Trend Analysis, 2020-2029
9.3 Train & Bus - Gross Merchandise Value Trend Analysis, 2020-2029
9.4 Taxi Service - Gross Merchandise Value Trend Analysis, 2020-2029
9.5 Hotels & Resorts - Gross Merchandise Value Trend Analysis, 2020-2029
9.6 Travel and Hospitality Other - Gross Merchandise Value Trend Analysis, 2020-2029
10. South Africa Ecommerce Market Share by Travel and Hospitality Sales Channel
10.1 South Africa Ecommerce Market Share by Travel and Hospitality Sales Channel
10.1.1 South Africa Ecommerce Market Share by Travel and Hospitality Sales Channel, 2020-2029
10.1.2 Aggregator App - Gross Merchandise Value Trend Analysis, 2020-2029
10.1.3 Direct to Consumer - Gross Merchandise Value Trend Analysis, 2020-2029
10.2 Air Travel Market Share by Sales Channel
10.2.1 South Africa Air Travel Market Share by Sales Channel, 2020-2029
10.2.2 Air Travel - Aggregator App - Gross Merchandise Value Trend Analysis, 2020-2029
10.2.3 Air Travel - Direct to Consumer - Gross Merchandise Value Trend Analysis, 2020-2029
10.3 Hotels & Resorts Market Share by Sales Channel
10.3.1 South Africa Hotels & Resorts Market Share by Sales Channel, 2020-2029
10.3.2 Hotels & Resorts - Aggregator App - Gross Merchandise Value Trend Analysis, 2020-2029
10.3.3 Hotels & Resorts - Direct to Consumer - Gross Merchandise Value Trend Analysis, 2020-2029
10.4 Taxi Service Market Share by Sales Channel
10.4.1 South Africa Taxi Service Market Share by Sales Channel, 2020-2029
10.4.2 Taxi Service - Aggregator App - Gross Merchandise Value Trend Analysis, 2020-2029
10.4.3 Taxi Service - Direct to Consumer - Gross Merchandise Value Trend Analysis, 2020-2029
10.5 Other Segment Market Share by Sales Channel
10.5.1 South Africa Other Segment Market Share by Sales Channel, 2020-2029
10.5.2 Other - Aggregator App - Gross Merchandise Value Trend Analysis, 2020-2029
10.5.3 Other - Direct to Consumer - Gross Merchandise Value Trend Analysis, 2020-2029
11. South Africa Ecommerce Market Size and Forecast by Online Food Service Sales Channel
11.1 South Africa Market Share by Online Food Service Sales Channels, 2020-2029
11.2 Aggregator App - Gross Merchandise Value Trend Analysis, 2020-2029
11.3 Ecommerce Direct to Consumer - Gross Merchandise Value Trend Analysis, 2020-2029
12. South Africa Ecommerce Market Size and Forecast by Media and Entertainment Sales Channel
12.1 South Africa Market Share by Media and Entertainment Sales Channel, 2020-2029
12.2 Streaming Services - Gross Merchandise Value Trend Analysis, 2020-2029
12.3 Movies & Events - Gross Merchandise Value Trend Analysis, 2020-2029
12.4 Theme Parks & Gaming - Gross Merchandise Value Trend Analysis, 2020-2029
12.5 Media and Entertainment Other - Gross Merchandise Value Trend Analysis, 2020-2029
13. South Africa Ecommerce Market Size and Forecast by Engagement Model
13.1 South Africa Ecommerce Market Share by Engagement Model, 2020-2029
13.2 Ecommerce Website Based - Gross Merchandise Value Trend Analysis, 2020-2029
13.3 Ecommerce Live Streaming - Gross Merchandise Value Trend Analysis, 2020-2029
14. South Africa Ecommerce Market Size and Forecast by Location
14.1 South Africa Ecommerce Market Share by Location, 2020-2029
14.2 Ecommerce Cross Border - Gross Merchandise Value Trend Analysis, 2020-2029
14.3 Ecommerce Domestic - Gross Merchandise Value Trend Analysis, 2020-2029
15. South Africa Ecommerce Market Size and Forecast by Device
15.1 South Africa Ecommerce Market Share by Device, 2020-2029
15.2 Ecommerce Mobile - Gross Merchandise Value Trend Analysis, 2020-2029
15.3 Ecommerce Desktop - Gross Merchandise Value Trend Analysis, 2020-2029
16. South Africa Ecommerce Market Size and Forecast by Operating System
16.1 South Africa Ecommerce Market Share by Operating System, 2020-2029
16.2 Ecommerce iOS/macOS - Gross Merchandise Value Trend Analysis, 2020-2029
16.3 Ecommerce Android - Gross Merchandise Value Trend Analysis, 2020-2029
16.4 Ecommerce Other Operating Systems - Gross Merchandise Value Trend Analysis, 2020-2029
17. South Africa Ecommerce Market Size and Forecast by City
17.1 South Africa Ecommerce Market Share by City, 2020-2029
17.2 Ecommerce Tier 1 - Gross Merchandise Value Trend Analysis, 2020-2029
17.3 Ecommerce Tier 2 - Gross Merchandise Value Trend Analysis, 2020-2029
17.4 Ecommerce Tier 3 - Gross Merchandise Value Trend Analysis, 2020-2029
18. South Africa Ecommerce Market Size and Forecast by Payment Instrument
18.1 South Africa Ecommerce Market Share by Payment Instrument, 2020-2029
18.2 Ecommerce Credit Card - Gross Merchandise Value Trend Analysis, 2020-2029
18.3 Ecommerce Debit Card - Gross Merchandise Value Trend Analysis, 2020-2029
18.4 Ecommerce Bank Transfer - Gross Merchandise Value Trend Analysis, 2020-2029
18.5 Ecommerce Prepaid Card - Gross Merchandise Value Trend Analysis, 2020-2029
18.6 Ecommerce Digital & Mobile Wallet - Gross Merchandise Value Trend Analysis, 2020-2029
18.7 Ecommerce Other Digital Payment - Gross Merchandise Value Trend Analysis, 2020-2029
18.8 Ecommerce Cash - Gross Merchandise Value Trend Analysis, 2020-2029
19. South Africa Ecommerce by Consumer Demographics
19.1 South Africa Ecommerce Market Share by Age Group, 2024
19.2 South Africa Ecommerce Market Share by Income Level, 2024
19.3 South Africa Ecommerce Market Share by Gender, 2024
20. Further Reading
20.1 About the Publisher
20.2 Related Research
List of Tables
Table 1: South Africa Ecommerce - Gross Merchandise Value (US$ Million), 2020-2029
Table 2: South Africa Ecommerce - Average Value Per Transaction (US$), 2020-2029
Table 3: South Africa Ecommerce - Gross Merchandise Volume (Million), 2020-2029
Table 4: South Africa Social Commerce - Gross Merchandise Value (US$ Million), 2020-2029
Table 5: South Africa Social Commerce - Average Value Per Transaction (US$), 2020-2029
Table 6: South Africa Social Commerce - Gross Merchandise Volume (Million), 2020-2029
Table 7: South Africa Quick Commerce - Gross Merchandise Value (US$ Million), 2020-2029
Table 8: South Africa Quick Commerce - Average Value Per Transaction (US$), 2020-2029
Table 9: South Africa Quick Commerce - Gross Merchandise Volume (Million), 2020-2029
Table 10: South Africa GDP Per Capita (US$), 2020-2029
Table 11: South Africa Ecommerce Retail Shopping - Gross Merchandise Value (US$ Million), 2020-2029
Table 12: South Africa Travel and Hospitality - Gross Merchandise Value (US$ Million), 2020-2029
Table 13: South Africa Online Food Service - Gross Merchandise Value (US$ Million), 2020-2029
Table 14: South Africa Media and Entertainment - Gross Merchandise Value (US$ Million), 2020-2029
Table 15: South Africa Healthcare and Wellness - Gross Merchandise Value (US$ Million), 2020-2029
Table 16: South Africa Technology Products and Services - Gross Merchandise Value (US$ Million), 2020-2029
Table 17: South Africa Other segment Gross Merchandise Value (US$ Million), 2020-2029
Table 18: South Africa Clothing, Footwear & Accessories - Gross Merchandise Value (US$ Million), 2020-2029
Table 19: South Africa Health, Beauty and Personal Care - Gross Merchandise Value Trend Analysis (US$ Million), 2020-2029
Table 20: South Africa Food & Beverage - Gross Merchandise Value Trend Analysis (US$ Million), 2020-2029
Table 21: South Africa Appliances and Electronics - Gross Merchandise Value (US$ Million), 2020-2029
Table 22: South Africa Home Improvement - Gross Merchandise Value (US$ Million), 2020-2029
Table 23: South Africa Books, Music & Video - Gross Merchandise Value (US$ Million), 2020-2029
Table 24: South Africa Toys & Hobby - Gross Merchandise Value (US$ Million), 2020-2029
Table 25: South Africa Auto - Gross Merchandise Value (US$ Million), 2020-2029
Table 26: South Africa Ecommerce Other - Gross Merchandise Value (US$ Million), 2020-2029
Table 27: South Africa Ecommerce Platform to Consumer - Gross Merchandise Value (US$ Million), 2020-2029
Table 28: South Africa Ecommerce Direct to Consumer - Gross Merchandise Value (US$ Million), 2020-2029
Table 29: South Africa Ecommerce Consumer to Consumer - Gross Merchandise Value (US$ Million), 2020-2029
Table 30: South Africa Air Travel - Gross Merchandise Value (US$ Million), 2020-2029
Table 31: South Africa Train & Bus - Gross Merchandise Value (US$ Million), 2020-2029
Table 32: South Africa Taxi Service - Gross Merchandise Value (US$ Million), 2020-2029
Table 33: South Africa Hotels & Resorts - Gross Merchandise Value (US$ Million), 2020-2029
Table 34: South Africa Travel and Hospitality Other - Gross Merchandise Value (US$ Million), 2020-2029
Table 35: South Africa Ecommerce Aggregator App - Gross Merchandise Value (US$ Million), 2020-2029
Table 36: South Africa Ecommerce Direct to Consumer - Gross Merchandise Value (US$ Million), 2020-2029
Table 37: South Africa Air Travel- Aggregator App - Gross Merchandise Value (US$ Million), 2020-2029
Table 38: South Africa Air Travel- Direct to Consumer - Gross Merchandise Value (US$ Million), 2020-2029
Table 39: South Africa Hotels & Resorts - Aggregator App - Gross Merchandise Value (US$ Million), 2020-2029
Table 40: South Africa Direct to Consumer - Gross Merchandise Value (US$ Million), 2020-2029
Table 41: South Africa Taxi Service- Aggregator App - Gross Merchandise Value (US$ Million), 2020-2029
Table 42: Taxi Service- Direct to Consumer - Gross Merchandise Value (US$ Million), 2020-2029
Table 43: South Africa Other- Aggregator App - Gross Merchandise Value (US$ Million), 2020-2029
Table 44: South Africa Other- Direct to Consumer - Gross Merchandise Value (US$ Million), 2020-2029
Table 45: South Africa Aggregator App - Gross Merchandise Value (US$ Million), 2020-2029
Table 46: South Africa Direct to Consumer- Gross Merchandise Value (US$ Million), 2020-2029
Table 47: South Africa Streaming Services - Gross Merchandise Value Trend Analysis (US$ Million), 2020-2029
Table 48: South Africa Movies & Events - Gross Merchandise Value Trend Analysis (US$ Million), 2020-2029
Table 49: South Africa Theme Parks & Gaming - Gross Merchandise Value Trend Analysis (US$ Million), 2020-2029
Table 50: South Africa Media and Entertainment Other - Gross Merchandise Value Trend Analysis (US$ Million), 2020-2029
Table 51: South Africa Ecommerce Website Based - Gross Merchandise Value Trend Analysis (US$ Million), 2020-2029
Table 52: South Africa Ecommerce Live Streaming - Gross Merchandise Value Trend Analysis (US$ Million), 2020-2029
Table 53: South Africa Ecommerce Cross Border - Gross Merchandise Value Trend Analysis (US$ Million), 2020-2029
Table 54: South Africa Ecommerce Domestic - Gross Merchandise Value Trend Analysis (US$ Million), 2020-2029
Table 55: South Africa Ecommerce Mobile - Gross Merchandise Value (US$ Million), 2020-2029
Table 56: South Africa Ecommerce Desktop - Gross Merchandise Value (US$ Million), 2020-2029
Table 57: South Africa Ecommerce iOS/macOS - Gross Merchandise Value (US$ Million), 2020-2029
Table 58: South Africa Ecommerce Android - Gross Merchandise Value (US$ Million), 2020-2029
Table 59: South Africa Ecommerce Other Operating Systems - Gross Merchandise Value (US$ Million), 2020-2029
Table 60: South Africa Ecommerce Tier 1 - Gross Merchandise Value (US$ Million), 2020-2029
Table 61: South Africa Ecommerce Tier 2 - Gross Merchandise Value (US$ Million), 2020-2029
Table 62: South Africa Ecommerce Tier 3 - Gross Merchandise Value (US$ Million), 2020-2029
Table 63: South Africa Ecommerce Credit Card - Gross Merchandise Value (US$ Million), 2020-2029
Table 64: South Africa Ecommerce Debit Card - Gross Merchandise Value (US$ Million), 2020-2029
Table 65: South Africa Ecommerce Bank Transfer - Gross Merchandise Value (US$ Million), 2020-2029
Table 66: South Africa Ecommerce Prepaid Card - Gross Merchandise Value (US$ Million), 2020-2029
Table 67: South Africa Ecommerce Digital & Mobile Wallet - Gross Merchandise Value (US$ Million), 2020-2029
Table 68: South Africa Ecommerce Other Digital Payment - Gross Merchandise Value (US$ Million), 2020-2029
Table 69: South Africa Ecommerce Cash - Gross Merchandise Value (US$ Million), 2020-2029
List of Figures
Figure 1: Methodology Framework
Figure 2: South Africa Ecommerce - Gross Merchandise Value (US$ Million), 2020-2029
Figure 3: South Africa Ecommerce - Average Value Per Transaction (US$), 2020-2029
Figure 4: South Africa Ecommerce - Gross Merchandise Volume (Million), 2020-2029
Figure 5: South Africa Social Commerce - Gross Merchandise Value (US$ Million), 2020-2029
Figure 6: South Africa Social Commerce - Average Value Per Transaction (US$), 2020-2029
Figure 7: South Africa Social Commerce - Gross Merchandise Volume (Million), 2020-2029
Figure 8: South Africa Quick Commerce - Gross Merchandise Value (US$ Million), 2020-2029
Figure 9: South Africa Quick Commerce - Average Value Per Transaction (US$), 2020-2029
Figure 10: South Africa Quick Commerce - Gross Merchandise Volume (Million), 2020-2029
Figure 11: South Africa User Statistics (Million), 2024
Figure 12: South Africa User Statistics of Card Abandonment Rate and Product Return Rate
Figure 13: South Africa Ecommerce Per Capita and GDP Per Capita (US$), 2024
Figure 14: South Africa GDP Per Capita (US$), 2020-2029
Figure 18: South Africa Ecommerce Market Share by Ecommerce Segments (%), 2020-2029
Figure 19: South Africa Ecommerce Retail Shopping - Gross Merchandise Value (US$ Million), 2020-2029
Figure 20: South Africa Travel and Hospitality - Gross Merchandise Value (US$ Million), 2020-2029
Figure 21: South Africa Online Food Service - Gross Merchandise Value (US$ Million), 2020-2029
Figure 22: South Africa Media and Entertainment - Gross Merchandise Value (US$ Million), 2020-2029
Figure 23: South Africa Healthcare and Wellness - Gross Merchandise Value (US$ Million), 2020-2029
Figure 24: South Africa Technology Products and Services - Gross Merchandise Value (US$ Million), 2020-2029
Figure 25: South Africa Other segment Gross Merchandise Value (US$ Million), 2020-2029
Figure 26: South Africa Ecommerce Market Share by Retail Shopping Categories (%), 2020-2029
Figure 27: South Africa Clothing, Footwear & Accessories - Gross Merchandise Value (US$ Million), 2020-2029
Figure 28: South Africa Health, Beauty and Personal Care - Gross Merchandise Value Trend Analysis (US$ Million), 2020-2029
Figure 29: South Africa Food & Beverage - Gross Merchandise Value Trend Analysis (US$ Million), 2020-2029
Figure 30: South Africa Appliances and Electronics - Gross Merchandise Value (US$ Million), 2020-2029
Figure 31: South Africa Home Improvement - Gross Merchandise Value (US$ Million), 2020-2029
Figure 32: South Africa Books, Music & Video - Gross Merchandise Value (US$ Million), 2020-2029
Figure 33: South Africa Toys & Hobby - Gross Merchandise Value (US$ Million), 2020-2029
Figure 34: South Africa Auto - Gross Merchandise Value (US$ Million), 2020-2029
Figure 35: South Africa Ecommerce Other - Gross Merchandise Value (US$ Million), 2020-2029
Figure 36: South Africa Ecommerce Market Share by Retail Shopping Sales Channel (%), 2020-2029
Figure 37: South Africa Ecommerce Platform to Consumer - Gross Merchandise Value (US$ Million), 2020-2029
Figure 38: South Africa Ecommerce Direct to Consumer - Gross Merchandise Value (US$ Million), 2020-2029
Figure 39: South Africa Ecommerce Consumer to Consumer - Gross Merchandise Value (US$ Million), 2020-2029
Figure 40: South Africa Ecommerce Market Share by Travel and Hospitality Categories (%), 2020-2029
Figure 41: South Africa Air Travel - Gross Merchandise Value (US$ Million), 2020-2029
Figure 42: South Africa Train & Bus - Gross Merchandise Value (US$ Million), 2020-2029
Figure 43: South Africa Taxi Service - Gross Merchandise Value (US$ Million), 2020-2029
Figure 44: South Africa Hotels & Resorts - Gross Merchandise Value (US$ Million), 2020-2029
Figure 45: South Africa Travel and Hospitality Other - Gross Merchandise Value (US$ Million), 2020-2029
Figure 46: South Africa Ecommerce Market Share by Travel and Hospitality Sales Channel (%), 2020-2029
Figure 47: South Africa Ecommerce Aggregator App - Gross Merchandise Value (US$ Million), 2020-2029
Figure 48: South Africa Ecommerce Direct to Consumer - Gross Merchandise Value (US$ Million), 2020-2029
Figure 49: South Africa Air Travel Market Share by Sales Channel (%), 2020-2029
Figure 50: South Africa Air Travel- Aggregator App - Gross Merchandise Value (US$ Million), 2020-2029
Figure 51: South Africa Air Travel- Direct to Consumer - Gross Merchandise Value (US$ Million), 2020-2029
Figure 52: South Africa Hotels & Resorts Market Share by Sales Channel (%), 2020-2029
Figure 53: South Africa Hotels & Resorts - Aggregator App - Gross Merchandise Value (US$ Million), 2020-2029
Figure 54: South Africa Direct to Consumer - Gross Merchandise Value (US$ Million), 2020-2029
Figure 55: South Africa Taxi Service Market Share by Sales Channel (%), 2020-2029
Figure 56: South Africa Taxi Service- Aggregator App - Gross Merchandise Value (US$ Million), 2020-2029
Figure 57: South Africa Taxi Service - Direct to Consumer - Gross Merchandise Value (US$ Million), 2020-2029
Figure 58: South Africa Other Segment Market Share by Sales Channel (%), 2020-2029
Figure 59: South Africa Other- Aggregator App - Gross Merchandise Value (US$ Million), 2020-2029
Figure 60: South Africa Other- Direct to Consumer - Gross Merchandise Value (US$ Million), 2020-2029
Figure 61: South Africa Market Share by Online Food Service Sales Channels (%), 2020-2029
Figure 62: South Africa Aggregator App - Gross Merchandise Value (US$ Million), 2020-2029
Figure 63: South Africa Direct to Consumer- Gross Merchandise Value (US$ Million), 2020-2029
Figure 64: South Africa Market Share by Media and Entertainment Sales Channel (%), 2020-2029
Figure 65: South Africa Streaming Services - Gross Merchandise Value Trend Analysis (US$ Million), 2020-2029
Figure 66: South Africa Movies & Events - Gross Merchandise Value Trend Analysis (US$ Million), 2020-2029
Figure 67: South Africa Theme Parks & Gaming - Gross Merchandise Value Trend Analysis (US$ Million), 2020-2029
Figure 68: South Africa Media and Entertainment Other - Gross Merchandise Value Trend Analysis (US$ Million), 2020-2029
Figure 69: South Africa Ecommerce Market Share by Engagement Model (%), 2020-2029
Figure 70: South Africa Ecommerce Website Based - Gross Merchandise Value Trend Analysis (US$ Million), 2020-2029
Figure 71: South Africa Ecommerce Live Streaming - Gross Merchandise Value Trend Analysis (US$ Million), 2020-2029
Figure 72: South Africa Ecommerce Market Share by Location (%), 2020-2029
Figure 73: South Africa Ecommerce Cross Border - Gross Merchandise Value Trend Analysis (US$ Million), 2020-2029
Figure 74: South Africa Ecommerce Domestic - Gross Merchandise Value Trend Analysis (US$ Million), 2020-2029
Figure 75: South Africa Ecommerce Market Share by Device (%), 2020-2029
Figure 76: South Africa Ecommerce Mobile - Gross Merchandise Value Trend Analysis (US$ Million), 2020-2029
Figure 77: South Africa Ecommerce Desktop - Gross Merchandise Value Trend Analysis (US$ Million), 2020-2029
Figure 78: South Africa Ecommerce Market Share by Operating System (%), 2020-2029
Figure 79: South Africa Ecommerce iOS/macOS - Gross Merchandise Value Trend Analysis (US$ Million), 2020-2029
Figure 80: South Africa Ecommerce Android - Gross Merchandise Value Trend Analysis (US$ Million), 2020-2029
Figure 81: South Africa Ecommerce Other Operating Systems - Gross Merchandise Value Trend Analysis (US$ Million), 2020-2029
Figure 82: South Africa Ecommerce Market Share by City (%), 2020-2029
Figure 83: South Africa Ecommerce Tier 1 - Gross Merchandise Value Trend Analysis (US$ Million), 2020-2029
Figure 84: South Africa Ecommerce Tier 2 - Gross Merchandise Value Trend Analysis (US$ Million), 2020-2029
Figure 85: South Africa Ecommerce Tier 3 - Gross Merchandise Value Trend Analysis (US$ Million), 2020-2029
Figure 86: South Africa Ecommerce Market Share by Payment Instrument (%), 2020-2029
Figure 87: South Africa Ecommerce Credit Card - Gross Merchandise Value Trend Analysis (US$ Million), 2020-2029
Figure 88: South Africa Ecommerce Debit Card - Gross Merchandise Value Trend Analysis (US$ Million), 2020-2029
Figure 89: South Africa Ecommerce Bank Transfer - Gross Merchandise Value Trend Analysis (US$ Million), 2020-2029
Figure 90: South Africa Ecommerce Prepaid Card - Gross Merchandise Value Trend Analysis (US$ Million), 2020-2029
Figure 91: South Africa Ecommerce Digital & Mobile Wallet - Gross Merchandise Value Trend Analysis (US$ Million), 2020-2029
Figure 92: South Africa Ecommerce Other Digital Payment - Gross Merchandise Value Trend Analysis (US$ Million), 2020-2029
Figure 93: South Africa Ecommerce Cash - Gross Merchandise Value Trend Analysis (US$ Million), 2020-2029
Figure 94: South Africa Ecommerce Market Share by Age Group (%), 2024
Figure 95: South Africa Ecommerce Market Share by Income Level (%), 2024
Figure 96: South Africa Ecommerce Market Share by Gender (%), 2024

Table Information

Report AttributeDetails
No. of Pages110
PublishedNovember 2025
Forecast Period2025 - 2029
Estimated Market Value ( USD ) in 2025 $ 8.48 Billion
Forecasted Market Value ( USD ) by 2029 $ 11.66 Billion
Compound Annual Growth Rate8.3%
Regions CoveredSouth Africa

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