KSA Amusement Parks Market Size, Share, Growth Drivers, Trends, Opportunities & Forecast 2025-2030

Saudi Arabia amusement parks market is valued at USD 2.4 billion, driven by Vision 2030 investments, rising disposable incomes, and tourism growth, with theme parks dominating.

The Saudi Arabia Amusement Parks Market is valued at USD 2.4 billion, based on a five-year historical analysis. Growth is primarily driven by increasing disposable incomes, a rapidly expanding population, and heightened demand for leisure and entertainment options among families and tourists. The expansion of the tourism sector, supported by government initiatives such as Vision 2030 and large-scale investments in entertainment infrastructure, has significantly contributed to the market's growth. The sector is also benefiting from the introduction of innovative attractions, immersive experiences, and the integration of advanced technologies such as virtual and augmented reality, which are reshaping visitor expectations and driving higher attendance rates.

Key cities dominating the market include Riyadh, Jeddah, and Dammam. Riyadh, as the capital, serves as a central hub for entertainment and tourism, attracting both local and international visitors. Jeddah, with its coastal attractions and major family-oriented venues, and Dammam, known for its family-friendly activities and strategic location in the Eastern Province, further enhance the market's appeal, making these cities vital players in the amusement parks sector.

In 2023, the Saudi government implemented the “Technical Regulation for Amusement Parks and Entertainment Centers” issued by the Saudi Standards, Metrology and Quality Organization (SASO). This regulation mandates regular inspections, certification, and maintenance of rides and attractions, with strict compliance requirements for operational safety, staff training, and emergency procedures. The initiative aims to ensure visitor safety, enhance operational standards, and boost consumer confidence, thereby supporting sustainable growth in the amusement parks sector.

Saudi Arabia Amusement Parks Market Segmentation

By Type:

The amusement parks market can be segmented into various types, including Theme Parks, Water Parks, Adventure Parks, Family Entertainment Centers (FECs), Amusement Arcades, Snow & Indoor Parks, and Seasonal & Pop-up Attractions. Among these, Theme Parks are currently the most dominant segment due to their ability to offer a wide range of attractions and experiences that cater to diverse age groups and preferences. The immersive experiences and themed environments attract a significant number of visitors, making them a preferred choice for families and tourists alike.

By Revenue Stream:

The revenue streams for amusement parks include Ticket Sales, Food & Beverage, Merchandise, Sponsorship & Advertising, and Events & Group Bookings. Ticket Sales represent the largest revenue stream, as they are the primary source of income for parks. The growing trend of offering bundled packages, seasonal passes, and exclusive experiences has further enhanced ticket sales, making it a crucial component of the overall revenue structure. Food & Beverage and Merchandise sales are also rising, driven by increased visitor spending and the introduction of themed dining and branded retail experiences.

Saudi Arabia Amusement Parks Market Competitive Landscape

The Saudi Arabia Amusement Parks Market is characterized by a dynamic mix of regional and international players. Leading participants such as Qiddiya Investment Company, Six Flags Qiddiya, Al Hokair Group, Al Othaim Leisure & Tourism Company, Fakieh Group (Al Shallal Theme Park), Al Shallal Theme Park, Al Hokair Time, Riyadh Boulevard World, Jeddah Waterfront, Al Murjan Island, Atallah Happy Land Park, Snow City Riyadh, Fun Time Pizza, Magic Planet (Majid Al Futtaim), Bounce Saudi Arabia contribute to innovation, geographic expansion, and service delivery in this space.

Saudi Arabia Amusement Parks Market Industry Analysis

Growth Drivers

Increasing Disposable Income:

The average disposable income in Saudi Arabia is projected to reach SAR 80,000 (approximately USD 21,000) per capita in future, reflecting a 5% increase from the previous year. This rise in disposable income enables families to allocate more funds for leisure activities, including visits to amusement parks. As more citizens can afford entertainment options, the demand for amusement parks is expected to grow significantly, driving revenue and investment in the sector.

Government Investment in Tourism:

The Saudi government has committed over SAR 1 trillion (approximately USD 266 billion) to develop the tourism sector as part of its Vision 2030 initiative. This investment includes the establishment of new amusement parks and enhancement of existing facilities. With the aim of attracting 100 million visitors annually by 2030, these efforts are expected to significantly boost the amusement parks market, creating a vibrant entertainment landscape.

Rising Population and Youth Demographics:

Saudi Arabia's population is projected to reach 36 million in future, with approximately 40% under the age of 25. This demographic shift indicates a growing market for amusement parks, as younger populations tend to seek entertainment options. The increasing number of families and children will drive demand for attractions, leading to higher visitor numbers and increased revenue for amusement parks across the country.

Market Challenges

High Operational Costs:

Amusement parks in Saudi Arabia face significant operational costs, with estimates indicating that annual expenses can exceed SAR 50 million (approximately USD 13 million) for mid-sized parks. These costs include maintenance, staffing, and utilities, which can strain profitability. As parks strive to enhance visitor experiences, managing these expenses while maintaining affordable ticket prices poses a considerable challenge for operators.

Seasonal Fluctuations in Visitor Numbers:

The amusement parks market in Saudi Arabia experiences pronounced seasonal fluctuations, particularly during the summer months when temperatures can exceed 50°C (122°F). This extreme heat often leads to decreased visitor numbers, with attendance dropping by as much as 30% during peak summer. Such variability complicates revenue forecasting and can impact the financial stability of amusement parks, necessitating strategic planning to mitigate these effects.

Saudi Arabia Amusement Parks Market Future Outlook

The future of the Saudi Arabia amusement parks market appears promising, driven by ongoing government initiatives and a youthful population eager for entertainment. As the country continues to diversify its economy, investments in innovative attractions and technology will likely enhance visitor experiences. Additionally, the integration of eco-friendly practices and virtual reality experiences will cater to evolving consumer preferences, positioning the market for sustainable growth in future.

Market Opportunities

Expansion of Entertainment Offerings:

There is a significant opportunity for amusement parks to diversify their entertainment offerings by incorporating live shows, themed events, and seasonal festivals. This expansion can attract a broader audience, increasing visitor numbers and enhancing overall revenue. By creating unique experiences, parks can differentiate themselves in a competitive market.

Collaboration with International Brands:

Partnering with well-known international entertainment brands can enhance the appeal of local amusement parks. Such collaborations can lead to the introduction of globally recognized attractions and characters, drawing in both local and international visitors. This strategy not only boosts attendance but also elevates the park's brand image, fostering long-term growth.