APAC Glamping Market Size, Share, Growth Drivers, Trends, Opportunities & Forecast 2025-2030

APAC Glamping Market valued at USD 670 million, driven by demand for unique outdoor experiences, eco-tourism, and rising disposable incomes, with growth in Australia, Japan, China, and India.

The APAC Glamping Market is valued at USD 670 million, based on a five-year historical analysis. This growth is primarily driven by the increasing demand for unique outdoor experiences, expansion of domestic travel, rising disposable incomes, and a growing trend towards eco-tourism. The market is further supported by the popularity of experiential stays and the proliferation of glamping sites offering luxury accommodations such as tents, treehouses, and domes across the region.

Countries such as Australia, Japan, and China dominate the APAC Glamping Market due to their diverse landscapes, robust tourism infrastructure, and a growing interest in outdoor recreational activities. Australia benefits from its extensive national parks and favorable climate, while Japan and China leverage their scenic locations and established travel sectors to attract glamping enthusiasts. India is also emerging as a high-growth market, with notable destinations such as Rishikesh, Jaisalmer, Munnar, Shimla, and Wayanad offering a variety of glamping experiences.

In 2023, the Ministry of Tourism, Government of India, issued the “Guidelines for Approval of Caravan and Camping Parks” to promote sustainable tourism, including glamping sites. These guidelines require operators to implement eco-friendly practices such as effective waste management, use of renewable energy sources, and preservation of local ecology, thereby enhancing the appeal of glamping as a sustainable travel option.

APAC Glamping Market Segmentation

By Type:

The glamping market can be segmented into various types, including luxury tents, yurts, treehouses, safari tents, airstreams, domes, cabins & pods, and others. Each type offers unique experiences and caters to different consumer preferences, contributing to the overall growth of the market.

The Luxury Tents segment is currently dominating the market due to their appeal to affluent travelers seeking comfort and unique experiences in nature. This segment has seen a rise in demand as consumers prioritize high-quality amenities and personalized services while enjoying the outdoors. The trend towards experiential travel and eco-consciousness has further fueled the popularity of luxury tents and similar accommodations.

By End-User:

The end-user segmentation includes families, couples, solo travelers, corporate groups, millennials (18-32 years), middle-aged (33-50 years), and seniors (51+ years). Each group has distinct preferences and motivations for choosing glamping as a travel option.

Families represent a significant portion of the end-user market, as glamping offers a unique way to bond and create lasting memories in nature. The appeal of family-friendly amenities and activities, along with the safety and comfort provided by glamping sites, makes this segment particularly attractive. Millennials are increasingly drawn to glamping for its blend of adventure, luxury, and sustainability, making them the largest revenue-generating age group in the APAC region.

APAC Glamping Market Competitive Landscape

The APAC Glamping Market is characterized by a dynamic mix of regional and international players. Leading participants such as Collective Retreats, Under Canvas, Tanja Lagoon Camp, Glamping Hub, Eco Retreats India, The Glamping Company Australia, Natra Bintan (Singapore/Indonesia), Klook Experiences, Treehouse Villas Thailand, Hoshinoya Fuji (Japan), Jaisalmer Desert Glamping (India), Glamping Dome Korea, Wayanad Wild (India), Glamping Society (Singapore), The Canopi (Indonesia) contribute to innovation, geographic expansion, and service delivery in this space.

APAC Glamping Market Industry Analysis

Growth Drivers

Increasing Demand for Unique Travel Experiences:

The APAC region has seen a surge in travelers seeking distinctive experiences, with 75% of tourists preferring unique accommodations over traditional hotels. This trend is driven by a desire for adventure and personalization, as evidenced by the 18 million glamping trips taken in future alone. The rise of social media platforms has further amplified this demand, as travelers share their unique experiences, encouraging others to explore glamping options.

Rising Disposable Incomes in the APAC Region:

The World Bank projects that the average disposable income in APAC countries will increase by 6% in future, reaching approximately $4,800 per capita. This economic growth enables more consumers to spend on leisure activities, including glamping. As more individuals can afford luxury travel experiences, the glamping sector is poised to benefit significantly, with an estimated 22% increase in bookings anticipated in future.

Growing Awareness of Eco-Friendly Tourism:

With 65% of travelers in APAC prioritizing sustainability, the glamping market is well-positioned to capitalize on this trend. Eco-conscious consumers are increasingly seeking accommodations that minimize environmental impact. In future, eco-friendly glamping sites reported a 35% increase in occupancy rates, reflecting the growing preference for sustainable travel options. This shift is supported by government initiatives promoting eco-tourism, further driving market growth.

Market Challenges

High Initial Investment Costs:

Establishing a glamping site requires significant capital, often exceeding $600,000 for land acquisition and infrastructure development. This financial barrier can deter potential investors, especially in regions where land prices are escalating. Additionally, ongoing operational costs, including maintenance and staffing, can further strain budgets, making it challenging for new entrants to sustain profitability in a competitive market.

Regulatory Hurdles in Land Use:

Navigating zoning laws and land use regulations poses a significant challenge for glamping operators. In many APAC countries, obtaining the necessary permits can take up to 14 months, delaying project launches. Furthermore, stringent environmental regulations may limit site locations, particularly in ecologically sensitive areas. These regulatory complexities can hinder market entry and expansion for new glamping businesses.

APAC Glamping Market Future Outlook

The APAC glamping market is expected to evolve significantly, driven by technological advancements and a heightened focus on sustainability. As operators increasingly integrate smart technologies into their offerings, such as mobile booking systems and eco-friendly amenities, customer engagement will improve. Additionally, the growing trend of wellness tourism will likely lead to the development of specialized glamping experiences that cater to health-conscious travelers, further diversifying the market landscape and enhancing its appeal.

Market Opportunities

Development of New Glamping Sites:

There is a substantial opportunity for the establishment of new glamping sites in underutilized natural areas. With over 1,200 potential locations identified across APAC, operators can tap into unexplored markets, catering to the increasing demand for unique outdoor experiences. This expansion can significantly enhance regional tourism and create local employment opportunities.

Partnerships with Travel Agencies:

Collaborating with travel agencies can enhance visibility and attract a broader customer base. By forming strategic partnerships, glamping operators can leverage existing networks to promote their offerings, potentially increasing bookings by 30%. This approach not only boosts sales but also enhances the overall travel experience by providing curated packages that combine glamping with local attractions.