Vietnam Hazelnut Market Report: Size, Share, Growth Drivers, Trends, Opportunities & Forecast 2025-2030

Vietnam Hazelnut Market valued at USD 85 Mn, driven by demand for healthy snacks, confectionery, and premium imports. Expected growth with government support and rising health consciousness.

The Vietnam Hazelnut Market is valued at USD 85 million, based on a five-year historical analysis. This growth is primarily driven by increasing consumer demand for healthy snacks, the rising popularity of hazelnuts in confectionery and baking, and a robust trend in premium nut imports. The market has seen a surge in imports, especially from Thailand and Turkey, reflecting the growing interest in hazelnut products among Vietnamese consumers.

Key market hubs include Ho Chi Minh City, Hanoi, and Da Nang, which dominate due to their advanced distribution networks and high population density. These cities serve as major centers for food processing and retail, facilitating broad availability of hazelnut products. Urbanization and rising disposable income in these regions continue to drive market expansion, with premium nut products gaining traction among health-conscious consumers.

In 2023, the Vietnamese government enacted Decision No. 19/2023/QD-TTg issued by the Prime Minister, which introduced targeted subsidies and technical support for domestic hazelnut cultivation and processing. This regulation mandates minimum quality standards for locally produced hazelnuts and provides financial incentives for farmers and processors, aiming to strengthen local production and reduce reliance on imports.

Vietnam Hazelnut Market Segmentation

By Type:

The Vietnam hazelnut market is segmented into raw hazelnuts, roasted hazelnuts, hazelnut oil, hazelnut butter, hazelnut flour, hazelnut paste, hazelnut meal, and others. Roasted hazelnuts remain the most popular due to their enhanced flavor and versatility in culinary applications. The healthy snacking trend has also increased demand for hazelnut butter and oil, which are perceived as nutritious alternatives to conventional spreads and cooking oils. Hazelnut flour and paste are increasingly used in bakery and confectionery segments, reflecting broader adoption in food manufacturing.

By End-User:

The end-user segmentation includes food and beverage manufacturers, retail consumers, bakeries and confectioneries, restaurants, cafes, hotels (HORECA), and food service distributors. Food and beverage manufacturers lead the market, driven by increased incorporation of hazelnuts in chocolates, snacks, and health foods. Retail consumers are also a significant segment, with demand rising for healthy and premium nut products. Bakeries and confectioneries are expanding their use of hazelnut ingredients, while HORECA and food service distributors support broader market penetration.

Vietnam Hazelnut Market Competitive Landscape

The Vietnam Hazelnut Market is characterized by a dynamic mix of regional and international players. Leading participants such as Olam Food Ingredients Vietnam Ltd., Vinanuts Food JSC, Lafooco (Long An Food Processing Export JSC), Intimex Group JSC, Hapro (Hanoi Trade Corporation), LTP Import Export B.V., Tanifood (Thanh Thanh Cong Group), Vinapro Production & Import Export Co., Ltd., Binh Minh Nut Company, Golden Nuts Vietnam Co., Ltd., Barry Callebaut Vietnam Ltd., Ferrero Asia Ltd. (Vietnam Representative Office), Intersnack Vietnam Co., Ltd., Nutifood Nutrition Food JSC, Nestlé Vietnam Ltd. contribute to innovation, geographic expansion, and service delivery in this space.

Vietnam Hazelnut Market Industry Analysis

Growth Drivers

Increasing Health Consciousness:

The Vietnamese population is becoming increasingly health-conscious, with a notable rise in the consumption of nuts, including hazelnuts. In future, the health food market in Vietnam is projected to reach approximately $1.8 billion, driven by a growing awareness of the health benefits associated with nut consumption, such as improved heart health and weight management. This trend is supported by the World Health Organization's recommendation to include nuts in a balanced diet, further propelling hazelnut demand.

Rising Demand for Nut-Based Products:

The demand for nut-based products in Vietnam is on the rise, with the market for nut snacks expected to grow significantly. In future, the nut snack segment is anticipated to generate around $350 million in revenue. This growth is fueled by the increasing popularity of hazelnut spreads and snacks, which are gaining traction among consumers seeking convenient and nutritious options. The trend aligns with the broader global shift towards healthier snacking alternatives.

Expansion of the Food Processing Industry:

Vietnam's food processing industry is experiencing robust growth, with a projected value of $60 billion by future. This expansion is creating new opportunities for hazelnut incorporation into various food products, including baked goods and confectionery. The government's support for food processing initiatives, coupled with rising consumer demand for innovative food products, is driving the integration of hazelnuts into the local market, enhancing their visibility and consumption.

Market Challenges

High Import Tariffs:

The hazelnut market in Vietnam faces significant challenges due to high import tariffs, which can reach up to 20%. These tariffs increase the cost of imported hazelnuts, making them less competitive against locally produced nuts. This situation is exacerbated by the limited domestic production of hazelnuts, which was only around 1,200 tons in future, leading to reliance on imports and hindering market growth potential.

Limited Local Production:

Vietnam's local hazelnut production is minimal, with only about 1,200 tons produced annually, which is insufficient to meet the growing demand. This limited supply forces the country to rely heavily on imports, which can be disrupted by global supply chain issues. The lack of local cultivation initiatives further complicates the situation, as farmers may not have the resources or knowledge to grow hazelnuts effectively, impacting market stability.

Vietnam Hazelnut Market Future Outlook

The future of the hazelnut market in Vietnam appears promising, driven by increasing health awareness and the expansion of the food processing sector. As consumers continue to seek healthier snack options, the demand for hazelnuts is expected to rise. Additionally, the government’s initiatives to support local agriculture may lead to increased domestic production, reducing reliance on imports. Innovations in product development and marketing strategies will likely enhance market penetration, creating a more robust hazelnut industry in Vietnam.

Market Opportunities

Development of Value-Added Products:

There is a significant opportunity for the development of value-added hazelnut products, such as organic hazelnut butter and gluten-free snacks. The organic food market in Vietnam is projected to reach $1.2 billion by future, indicating a growing consumer preference for premium, health-oriented products that can leverage hazelnuts' nutritional benefits.

Increasing Online Sales Channels:

The rise of e-commerce in Vietnam presents a lucrative opportunity for hazelnut sales. Online grocery sales are expected to exceed $6 billion in future, providing a platform for hazelnut brands to reach a broader audience. By leveraging digital marketing and online retail strategies, companies can effectively tap into the growing trend of online shopping among Vietnamese consumers.