GCC Online DIY Crafts & Creative Kits Retail Market Size, Share, Growth Drivers, Trends, Opportunities & Forecast 2025-2030

GCC Online DIY Crafts and Creative Kits Retail Market valued at USD 1.2 Bn, driven by DIY popularity, social media, and e-commerce growth in UAE and Saudi Arabia.

The GCC Online DIY Crafts and Creative Kits Retail Market is valued at USD 1.2 billion, based on a five-year historical analysis. This growth is primarily driven by the increasing popularity of DIY projects, fueled by social media platforms showcasing creative ideas and tutorials. The rise in disposable income and a growing interest in home-based hobbies have also contributed significantly to the market's expansion.

Key players in this market include the United Arab Emirates and Saudi Arabia, which dominate due to their robust e-commerce infrastructure and a high concentration of craft enthusiasts. The UAE's diverse expatriate population and Saudi Arabia's increasing focus on leisure activities have further propelled the demand for DIY crafts and creative kits.

In 2023, the GCC government implemented regulations to promote local manufacturing of craft supplies, aiming to reduce dependency on imports. This initiative includes incentives for local businesses and aims to enhance the quality and availability of DIY materials, thereby supporting the growth of the online DIY crafts market.

GCC Online DIY Crafts and Creative Kits Retail Market Segmentation

By Type:

The market is segmented into various types, including Art Supplies, Craft Kits, Home Décor Items, Scrapbooking Materials, Sewing and Knitting Kits, Educational Craft Kits, and Others. Among these, Craft Kits have emerged as the leading sub-segment, driven by their convenience and the growing trend of personalized crafting experiences. Consumers are increasingly seeking ready-to-use kits that simplify the crafting process, making them popular among both novice and experienced crafters.

By End-User:

The market is segmented into Individual Consumers, Educational Institutions, Non-Profit Organizations, and Corporate Clients. Individual Consumers dominate the market, driven by the increasing trend of DIY projects among hobbyists and families. The rise of online platforms that provide tutorials and inspiration has encouraged more individuals to engage in crafting, leading to a significant increase in demand for DIY kits tailored for personal use.

GCC Online DIY Crafts and Creative Kits Retail Market Competitive Landscape

The GCC Online DIY Crafts and Creative Kits Retail Market is characterized by a dynamic mix of regional and international players. Leading participants such as Craftsy, Etsy, Michaels Stores, Inc., Joann Stores, Inc., Hobby Lobby, Amazon Handmade, Walmart, AliExpress, Daraz, Craft Warehouse, Paper Source, The Paper Mill Store, Blick Art Materials, CreateForLess, The Art Store contribute to innovation, geographic expansion, and service delivery in this space.

GCC Online DIY Crafts and Creative Kits Retail Market Industry Analysis

Growth Drivers

Increasing Consumer Interest in Home-Based Activities:

The GCC region has seen a significant rise in home-based activities, with a reported 30% increase in online searches for DIY projects in future. This trend is driven by a growing desire for personal creativity and self-sufficiency, particularly among millennials and Gen Z. The World Bank indicates that household spending on leisure activities in the GCC is projected to reach $16 billion by future, further fueling demand for DIY crafts and creative kits.

Rise of E-Commerce Platforms:

E-commerce in the GCC is expected to grow to $29 billion by future, driven by increased internet penetration and mobile usage. The ease of access to online platforms has made it simpler for consumers to purchase DIY craft supplies. According to the International Monetary Fund, the region's e-commerce sector is expanding at a rate of 21% annually, providing a robust foundation for the online DIY crafts market to thrive.

Growing Social Media Influence on DIY Trends:

Social media platforms have become pivotal in shaping consumer preferences, with a 41% increase in DIY-related content shared across platforms like Instagram and Pinterest in future. This surge in visibility has led to a heightened interest in DIY crafts, as consumers are inspired by influencers and peer-generated content. The GCC's digital advertising expenditure is projected to reach $3.6 billion in future, further amplifying the reach of DIY trends.

Market Challenges

Intense Competition Among Online Retailers:

The GCC online DIY crafts market is characterized by fierce competition, with over 210 active retailers vying for market share. This saturation has led to price wars, reducing profit margins for many businesses. According to industry reports, the average profit margin in the sector has decreased by 16% over the past year, making it challenging for new entrants to establish a foothold in the market.

Supply Chain Disruptions:

The ongoing global supply chain issues have significantly impacted the availability of raw materials for DIY crafts. In future, 62% of retailers reported delays in sourcing essential materials, leading to stock shortages and increased operational costs. The World Bank estimates that these disruptions could lead to an 11% increase in overall costs for retailers in the GCC, further complicating market dynamics.

GCC Online DIY Crafts and Creative Kits Retail Market Future Outlook

The future of the GCC online DIY crafts market appears promising, driven by technological advancements and evolving consumer preferences. As more consumers seek personalized shopping experiences, retailers are likely to invest in innovative solutions such as augmented reality for product demonstrations. Additionally, the increasing focus on sustainability will push brands to develop eco-friendly products, aligning with consumer values. The market is expected to adapt to these trends, fostering growth and enhancing customer engagement in the coming years.

Market Opportunities

Expansion into Untapped Regional Markets:

There is significant potential for growth in underserved areas within the GCC, where online shopping is still emerging. Targeting these regions could increase market penetration, with an estimated 26% of the population in these areas showing interest in DIY crafts, according to recent surveys.

Collaborations with Local Artisans:

Partnering with local artisans can enhance product offerings and authenticity, appealing to consumers' desire for unique, handcrafted items. This strategy could lead to a 16% increase in sales, as consumers increasingly value local craftsmanship and sustainability in their purchasing decisions.