Oman Sports Equipment and Retail Market

Oman Sports Equipment and Retail Market valued at USD 1.2 Bn, driven by health awareness and government initiatives, with growth in fitness equipment and e-commerce.

The Oman Sports Equipment and Retail Market is valued at USD 1.2 billion, based on a five-year historical analysis. This growth is primarily driven by increasing health consciousness among the population, a rise in sports participation, and government initiatives promoting physical fitness and sports activities. The market has seen a surge in demand for various sports equipment and apparel, reflecting a shift towards a more active lifestyle.

Muscat, the capital city, is a dominant player in the market due to its urban population and the presence of major retail outlets. Other cities like Salalah and Sohar also contribute significantly, driven by local sports events and community engagement in fitness activities. The concentration of sports clubs and educational institutions in these areas further enhances market growth.

In 2023, the Omani government implemented a new regulation aimed at enhancing sports infrastructure, which includes an investment of USD 200 million in sports facilities across the country. This initiative is designed to promote sports participation at all levels and improve access to quality sports equipment, thereby stimulating the retail market.

Oman Sports Equipment and Retail Market Segmentation

By Type:

The market is segmented into various types of sports equipment and apparel, catering to diverse consumer needs. The subsegments include Fitness Equipment, Team Sports Equipment, Individual Sports Equipment, Outdoor Sports Equipment, Sports Apparel, Sports Footwear, and Others. Among these, Fitness Equipment is currently the leading subsegment, driven by the growing trend of home workouts and fitness awareness. Consumers are increasingly investing in gym equipment and accessories, reflecting a shift towards personal fitness regimes.

By End-User:

The market is segmented based on end-users, which include Individual Consumers, Schools and Educational Institutions, Sports Clubs and Associations, and Government and Public Sector. Individual Consumers dominate the market, driven by the increasing trend of personal fitness and wellness. The rise in health awareness and the popularity of fitness influencers have led to a surge in demand for sports equipment among individuals, making this segment the largest contributor to market growth.

Oman Sports Equipment and Retail Market Competitive Landscape

The Oman Sports Equipment and Retail Market is characterized by a dynamic mix of regional and international players. Leading participants such as Decathlon, Nike, Inc., Adidas AG, Puma SE, Under Armour, Inc., Wilson Sporting Goods, Mizuno Corporation, Asics Corporation, Reebok International Ltd., New Balance Athletics, Inc., Amer Sports Corporation, Head N.V., Kappa, Salomon Group, Yonex Co., Ltd. contribute to innovation, geographic expansion, and service delivery in this space.

Oman Sports Equipment and Retail Market Industry Analysis

Growth Drivers

Increasing Health Awareness:

The growing awareness of health and fitness among Omanis is a significant driver for the sports equipment market. In future, approximately 65% of the population is expected to engage in regular physical activity, up from 50% in 2020. This shift is supported by the World Health Organization's recommendation of at least 150 minutes of moderate exercise weekly, leading to increased demand for sports gear and fitness equipment, which is projected to reach 1.3 million units sold annually.

Government Initiatives for Sports Development:

The Omani government has invested over OMR 55 million in sports infrastructure and programs since 2020, aiming to enhance community engagement in sports. Initiatives like the Oman Sports Strategy 2040 focus on promoting sports at all levels, which has resulted in a 30% increase in sports participation rates. This commitment fosters a favorable environment for sports equipment sales, as more facilities and programs become available to the public.

Growth of E-commerce Platforms:

The rise of e-commerce in Oman has transformed the retail landscape, with online sales of sports equipment expected to exceed OMR 18 million in future. The COVID-19 pandemic accelerated this trend, leading to a 45% increase in online shopping. Major platforms like Omani e-commerce sites and international retailers are expanding their offerings, making sports equipment more accessible to consumers, thus driving market growth significantly.

Market Challenges

High Import Duties on Sports Equipment:

Oman imposes import duties of up to 5% on sports equipment, which can significantly inflate retail prices. This challenge affects both consumers and retailers, as higher costs may deter purchases. In future, it is estimated that these duties could account for OMR 2.5 million in additional costs for retailers, limiting their ability to compete with international brands that may have lower operational costs.

Limited Local Manufacturing:

The lack of local manufacturing capabilities for sports equipment poses a challenge to the market. Currently, only 12% of sports products sold in Oman are produced locally, with the remainder imported. This reliance on imports not only increases costs due to shipping and tariffs but also limits the availability of customized products tailored to local preferences, hindering market growth and innovation.

Oman Sports Equipment and Retail Market Future Outlook

The future of the Oman sports equipment market appears promising, driven by increasing health consciousness and government support for sports initiatives. As the population becomes more active, the demand for diverse sports products is expected to rise. Additionally, the integration of technology in sports gear and the expansion of e-commerce platforms will likely enhance consumer access and engagement, fostering a more vibrant retail environment. The focus on sustainability will also shape product offerings, aligning with global trends.

Market Opportunities

Expansion of Retail Outlets:

The opening of new retail outlets in urban areas presents a significant opportunity for growth. With over 35 new sports retail stores projected to launch in future, this expansion will enhance product availability and consumer engagement, potentially increasing sales by OMR 6 million annually.

Development of Sports Infrastructure:

The ongoing development of sports facilities, with an investment of OMR 25 million in future, will create demand for various sports equipment. This infrastructure growth will not only support local athletes but also attract international events, further boosting the market and providing opportunities for local retailers to thrive.