An analysis of the recent 2025 Women's Rugby World Cup, including a look at its sponsorship portfolio, broadcasters, attendance and ticketing.
The 2025 Women’s Rugby World Cup was the most watched Women’s Rugby Union tournament ever. A record peak audience of 5.8 million watched England’s victory over Canada in the final on Saturday, 27 September, across both TV and streaming. In France, commercial network TF1 drew 1.62 million for the final, while the third-place playoff between France and New Zealand saw 2.5 million viewers tune in. According to World Rugby, the tournament generated 905 million social impressions, and individual athletes received more than 219 million views on their official accounts.
The 2025 edition of the Women’s Rugby World Cup secured 22 sponsorship deals, generating an estimated $14.7 million in total revenue. The tournaments largest deals in terms of value were with Asahi Breweries and Capgemini; both deals are valued at an estimated $2.5 million annually. Asahi Breweries’ Super Dry brand served as the official beer of the Rugby World Cup and became the presenting partner of the official Rugby World Cup podcast. Capgemini served as a worldwide partner of the 2022 and 2025 editions of the Women’s Rugby World Cup.
Over 440,000 tickets were sold throughout the 2025 Women’s Rugby World Cup. Prices for the 2025 Women’s Rugby World Cup began at £10 ($13) for the opening match between England and the USA and £30 ($40) for the final. The 2025 Women's Rugby World Cup final drew 81,885 spectators to the Allianz Stadium in Twickenham. Fans from 133 countries attended the tournament, and 53% of attendees were female.
The 2025 Women’s Rugby World Cup was the most watched Women’s Rugby Union tournament ever. A record peak audience of 5.8 million watched England’s victory over Canada in the final on Saturday, 27 September, across both TV and streaming. In France, commercial network TF1 drew 1.62 million for the final, while the third-place playoff between France and New Zealand saw 2.5 million viewers tune in. According to World Rugby, the tournament generated 905 million social impressions, and individual athletes received more than 219 million views on their official accounts.
The 2025 edition of the Women’s Rugby World Cup secured 22 sponsorship deals, generating an estimated $14.7 million in total revenue. The tournaments largest deals in terms of value were with Asahi Breweries and Capgemini; both deals are valued at an estimated $2.5 million annually. Asahi Breweries’ Super Dry brand served as the official beer of the Rugby World Cup and became the presenting partner of the official Rugby World Cup podcast. Capgemini served as a worldwide partner of the 2022 and 2025 editions of the Women’s Rugby World Cup.
Over 440,000 tickets were sold throughout the 2025 Women’s Rugby World Cup. Prices for the 2025 Women’s Rugby World Cup began at £10 ($13) for the opening match between England and the USA and £30 ($40) for the final. The 2025 Women's Rugby World Cup final drew 81,885 spectators to the Allianz Stadium in Twickenham. Fans from 133 countries attended the tournament, and 53% of attendees were female.
Report Scope
- This report provides an overview of the recent 2025 Women's Rugby World Cup, including a look at its sponsorship portfolio, broadcasters, attendance and ticketing.
Reasons to Buy
- For those wanting an in-depth analysis of the 2025 Women's Rugby World Cup, in the sense of both business and popularity.
Table of Contents
1. Event Introduction- Executive Summary
- Introduction
- Women's Rugby World Cup 2025 Media Revenue and Viewership
- Women's Rugby World Cup 2025 Social Media Engagement
- Women's Rugby World Cup 2025 Broadcasters Across the World
- Women's Rugby World Cup 2025 Sponsorship Portfolio
- Women's Rugby World Cup 2025 Sponsorship Breakdown
- Women's Rugby World Cup 2025 Prize Money Breakdown
- Women's Rugby World Cup 2025 Ticketing Breakdown
- Women's Rugby World Cup 2025 Attendance Breakdown
- Sources
Companies Mentioned (Partial List)
A selection of companies mentioned in this report includes, but is not limited to:
- Perform Better
- Macron
- Aggreko
- Ticketmaster Sport
- Unilever
- Gilbert
- SharkNinja
- Allianz
- Volvic
- Allwyn
- One Stop
- Kettle Chips
- Wilkinson Sword
- Mitsubishi Electric
- HSBC
- Emirates Airline
- O2
- MasterCard
- Land Rover Defender
- Gallagher
- Asahi Breweries
- Capgemini
