The analyst Retail Christmas Intentions 2025 report forms part of the Retail Occasions series, and offers a comprehensive overview of the retail occasion of Christmas, analysing consumers' intentions for spending.
The proportion of consumers that have already bought for Christmas 2025 has increased across the majority of the festive categories, with gifts for adults experiencing the biggest increase.
The proportion of consumers that have already bought for Christmas 2025 has increased across the majority of the festive categories, with gifts for adults experiencing the biggest increase.
Report Scope
- Black Friday has become the primary reason consumers are delaying Christmas spending this year.
- The proportion of consumers that plan to do their shopping instore a couple of days before Christmas has risen sharply in 2025.
- 16-24-year-olds are the only age group that intend to increase their online food shopping this Christmas
Reasons to Buy
- Understand how consumers attitudes and shopping behaviours have changed this year
- Understand why consumers are delaying or bringing forward their spend this year to entice shoppers to spend.
- Use our in-depth analysis of the leading retailers for Christmas to understand how to appeal shoppers and increase market share.
Table of Contents
- CHRISTMAS
- Buying dynamics
- Shopping timing
- Christmas budgets
- Spending intentions
- Channel usage
- Retailer selection
- Discount days
- Christmas statements
- Methodology
- Technical details: consumer survey work
- Christmas intended retail shopper penetration, total 2024 and 2025, and by demographic, 2025
- Christmas intended retail shopper profile, total and by demographic, 2025
- A comparison of 'intention to buy' and 'already bought', across categories, 2025
- Categories consumers intend to purchase or have already purchased for Christmas, 2022, 2023, 2024 & 2025
- A comparison of 'intention to buy' and 'already bought', across gifting categories, 2025
- Reasons consumers have already purchased for Christmas, 2025
- Reasons consumers are delaying Christmas spending, 2025
- Proportion of consumers planning to delay purchases, bring forward purchases or neither, 2025
- Proportion of consumers planning to delay purchases, bring forward purchases or neither, by age, 2025
- When consumers started or intend to start their Christmas shopping, 2025
- When consumers started or intend to start their Christmas shopping, 2022, 2023, 2024 & 2025
- How much of consumers’ Christmas budgets has been spent so far this year, 2025
- Average budget per person for Christmas, 2025
- Consumers who do not have a budget for spend per person for Christmas, by social group, 2025
- Changes in Christmas gift budgets, 2025
- Priorities in Christmas spend for different categories, 2025
- Average intended spend by category during Christmas, 2025
- Changes in allocation of Christmas budget, 2022, 2023, 2024 & 2025
- Instore and online channel usage for purchasing Christmas food shopping, 2024 and 2025
- Online channel usage for purchasing Christmas food by age, 2024 and 2025
- Which retailers consumers have spent the most money with so far, 2022, 2023, 2024 & 2025
- Whether consumers plan to purchase Christmas gifts during the Black Friday sales period, 2022, 2023, 2024 & 2025
- Consumers planning to purchase Christmas gifts during the Black Friday sales period, by generation, 2025
- Agreement and disagreement with statements about Christmas, 2025
- Agreement and disagreement with statements about Christmas, 2025
- Agreement and disagreement with statement ‘I plan to place my online orders well in advance to ensure delivery before Christmas’, 2025
Companies Mentioned (Partial List)
A selection of companies mentioned in this report includes, but is not limited to:
- Aldi
- Amazon
- Argos
- ASDA
- Boots
- John Lewis & Partners
- Marks & Spencer
- Morrisons
- Sainsbury's
- Tesco
