Cambodia Spirits Market 2025-2031

Between 2021 and 2024, Cambodia spirits market experienced strong growth, fueled by shifting consumer preferences, rising disposable incomes, and an increasingly young, urbanized population. The demand for spirits such as whiskey, rum, and vodka surged due to changing lifestyles, more social gatherings, and a booming tourism sector, which saw visitors in 2024, an increase from 2022. Moreover, government initiatives, such as visa fee reductions for ASEAN tourists and cultural events hosted by the Ministry of Culture and Fine Arts, further boosted tourism sector.

This influx increases demand for alcoholic beverages, especially spirits, in hospitality venues such as hotels, restaurants, and bars, which cater to both tourists and locals. Further, the urban population reached high in 2024, and the expanding foodservice sector, with restaurants and bar in Cambodia in 2025, an increase from 2023 coupled with opening of large scale hotels such as Hyatt Regency, played an instrumental role in driving market growth by providing more opportunities for spirits brands and therefore, propelling the Cambodia Spirits Market.

Cambodia Spirits Market Overview

The Cambodia spirits market is projected to grow at a CAGR of 7.2% by revenues and 7.2% by volumes between 2025 and 2031. This expansion is driven by driven by key factors such as a booming tourism sector, rising urbanization, and shifting consumer preferences towards premium and craft spirits. As the urban population is expected to reach high by 2025 and 2050, urban centers would see greater spirits consumption due to lifestyles that favour dining out and socializing.

Cambodia Spirits Market Segmentation

Additionally, the tourism sector, projected to attract millions of visitors by 2030, would further boost demand for spirits in hotels, bars, and restaurants. In first 5 months of 2025, international tourist arrivals grew and the opening of luxury resorts such as the InterContinental Sihanoukville in 2028 would attract more affluent travellers, increasing demand for high-quality spirits. Additionally, millennials are driving the shift toward diverse alcoholic beverages, aligning with global consumption trends. With better alcohol production and distribution regulations, both local and international brands have ample opportunities to cater to the growing demand for premium spirits.

Market Segmentation by Type

In the coming years, whiskey is expected to garner a major revenue share in Cambodia spirits market due to its strong consumer demand and cultural acceptance. Premium whiskey brands like Johnnie Walker and Chivas Regal are highly favored. Additionally, increasing tourism and rising affluence are driving higher consumption of premium spirits.

Market Segmentation by Consumer Group

In the coming years, tourists are expected to garner a major revenue share in Cambodia spirits market, with millions of visitors projected by 2027. As tourism grows, the demand for spirits in hospitality venues like hotels, bars, and restaurants will increase. Tourists, especially affluent travelers, significantly contribute to the consumption of premium spirits.

Market Segmentation by Price Range

In the coming years, mid-range spirits are expected to garner a major revenue share in Cambodia's market as the country's economy grows. With the Cambodian government aiming to elevate the nation to an upper-middle-income status by 2030, there will be increased demand for affordable yet quality spirits. This shift will cater to a larger consumer base seeking value-for-money options in the growing middle-class segment.

Market Segmentation by Distribution Channel

In the coming years, on-trade will garner a major revenue share in Cambodia spirits market due to the growing tourism sector and increasing urbanization. As more tourists and local consumers dine out at restaurants, bars, and hotels, the demand for spirits in these on-premises locations will rise. Additionally, the government's efforts to boost tourism will further strengthen the on-trade sector's revenue potential.

Key Attractiveness of the Report

• 10 Years Market Numbers.
• Historical Data Starting from 2021 to 2024
• Base Year: 2024
• Forecast Data until 2031
• Key Performance Indicators Impacting the Market.
• Major Upcoming Developments and Projects.

Key Highlights of the Report:

• Cambodia Spirits Market Overview
• Cambodia Spirits Market Outlook 2021-2031F
• Historical Data of Cambodia Spirits Market Revenues and Volume, for the Period 2021-2024
• Cambodia Spirits Market Forecast of Revenues and Volume, Until 2031
• Historical Data of Cambodia Spirits Market Revenues, by Type, Consumer Group, Price Range and Distribution Channel, For the Period 2021-2024
• Forecasted market size of Cambodia Spirits Market Revenues, by Type, Consumer Group, Price Range and Distribution Channel, Until 2031
• Cambodia Spirits Market Revenue shareBy Type, Consumer Group, Price Range and Distribution Channel, 2024 & 2031F.
• Industry Life Cycle
• Cambodia Spirits Market Porter 5 Forces
• Market Drivers and Restraints
• Market Trends and Evolution
• Cambodia Spirits Market Opportunity Assessment
• Market Company Ranking, by Top 3 Companies
• Market Competitive Benchmarking
• Company Profiles
• Key Strategic Recommendations
• Market Scope and Segmentation

The report provides a detailed analysis of the following market segments:

By Type

• Whiskey
• Vodka
• Rum
• Gin
• Soju
• Brandy
• Tequila

By Consumer Group

• Domestic Consumers
• Tourists
• Institutional Buyers

By Price Range

• Economy
• Mid-Ranged
• Premium and Super Premium

By Distribution Channel

• On-Trade
• Off-Trade