The Europe packaging market is experiencing robust growth, driven by expanding sectors such as seafood exports, pharmaceuticals, and food and beverage production. Norway’s seafood exports reached many countries in 2023, generating more in tax revenue, while Sweden’s food retail sector hit an extreme in 2024, and Finland’s food industry. Simultaneously, Germany’s per capita food and drink expenditure is expected to rise by 2027, supporting greater demand for premium, sustainable packaging.
The pharmaceutical sector is also booming, with European sales increasing from 2022 to 2023 and projections by 2029. In addition, Europe’s B2C eCommerce is forecast to grow during 2023 and 2024, further accelerating the need for recyclable, secure, and delivery-ready packaging solutions. These combined drivers underscore the shift toward innovative, biodegradable, and regulation-compliant packaging materials across Europe, reflecting evolving consumer preferences and tightening sustainability standards.
The Europe Packaging Market revenue is projected to grow at a CAGR of 4.2% during 2025-2031, supported by the expansion of the seafood, pharmaceutical, and e-commerce sectors. In 2023, Norway’s seafood exports reached high, with volumes delivered to several countries, highlighting the growing need for sustainable, regulation-compliant packaging for perishables. The region’s pharmaceutical exports rose in 2023, with projections reaching more by 2029 - driving demand for secure, tamper-evident medical packaging.
Additionally, Europe's B2C eCommerce sales are expected to rise in 2024, as compared to the previous year, as online delivery accelerates the need for efficient, consumer-ready packaging. With Germany, France, and the UK witnessing higher internet purchase rates, the need for smart, functional packaging has intensified. Backed by growing investments in food processing, plant-based production, and pharmaceutical R&D across Sweden, Poland, and Finland, the region is shifting toward biodegradable, recyclable, and high-performance packaging - positioning the European packaging market for sustained long-term growth.
The pharmaceutical sector is also booming, with European sales increasing from 2022 to 2023 and projections by 2029. In addition, Europe’s B2C eCommerce is forecast to grow during 2023 and 2024, further accelerating the need for recyclable, secure, and delivery-ready packaging solutions. These combined drivers underscore the shift toward innovative, biodegradable, and regulation-compliant packaging materials across Europe, reflecting evolving consumer preferences and tightening sustainability standards.
The Europe Packaging Market revenue is projected to grow at a CAGR of 4.2% during 2025-2031, supported by the expansion of the seafood, pharmaceutical, and e-commerce sectors. In 2023, Norway’s seafood exports reached high, with volumes delivered to several countries, highlighting the growing need for sustainable, regulation-compliant packaging for perishables. The region’s pharmaceutical exports rose in 2023, with projections reaching more by 2029 - driving demand for secure, tamper-evident medical packaging.
Additionally, Europe's B2C eCommerce sales are expected to rise in 2024, as compared to the previous year, as online delivery accelerates the need for efficient, consumer-ready packaging. With Germany, France, and the UK witnessing higher internet purchase rates, the need for smart, functional packaging has intensified. Backed by growing investments in food processing, plant-based production, and pharmaceutical R&D across Sweden, Poland, and Finland, the region is shifting toward biodegradable, recyclable, and high-performance packaging - positioning the European packaging market for sustained long-term growth.
Market Segmentation by Type
Rigid Packaging accounts for the largest share of Switzerland’s packaging market, driven by its dominant role in packaging alcoholic beverages, cosmetics, and premium food products. Known for its durability and product protection, rigid packaging formats such as bottles, jars, and containers are widely used to preserve shelf appeal and ensure safety during transit. Switzerland’s alcoholic beverage sales rose to 771.7 million liters in 2021, highlighting the scale of demand for rigid formats and solidifying their position as the top revenue contributor.Market Segmentation by Materials
Plastic accounts for the largest share of Switzerland’s packaging market by volume, driven by its lightweight nature, durability, and adaptability across a wide range of consumer goods. Plastic is widely used in both rigid and flexible formats for food, beverage, and cosmetic packaging, where efficiency and hygiene are essential. Its ability to support high-volume production and transport, combined with its role in single-use and multi-use packaging, strengthens plastic’s position as the leading volume contributor.Market Segmentation by Countries
Based on the countries, Germany has accounted for the largest revenue share. This is influenced by a high demand for packaging across various sectors, such as food and pharmaceutical. Another major factor holding the significant share is the rising adoption of smart packaging.Market Segmentation by End Use
Food accounts for the largest share of Austria’s packaging market, driven by the country's strong demand for packaged, processed, and organic food products. Packaging plays a key role in ensuring freshness, shelf life, and convenience qualities highly valued by Austrian consumers. Austria’s food and beverage industry generated EUR 12.2 billion in 2023, reflecting the sector’s scale and reinforcing food as the top revenue contributor in the packaging market.Key Attractiveness of the Report
- 10 Years Market Numbers.
- Historical Data: Starting from 2021 to 2024
- Base Year: 2024
- Forecast Data until 2031
- Key Performance Indicators Impacting the Market.
- Major Upcoming Developments and Projects.
Key Highlights of the Report:
- Europe Packaging Market Overview
- Europe Packaging Market Outlook
- Europe Packaging Market Forecast
- Historical Data and Forecast of Europe Packaging Market Revenue and Revenue Share, for the Period 2021-2031F
- Historical Data and Forecast of Europe Packaging Market Volume and Volume Share, for the Period 2021-2031F
- Historical Data and Forecast of Europe Packaging Market Revenue and Revenue Share, by Countries for the Period 2021-2031F
- Historical Data and Forecast of Europe Packaging Market Volume and Volume Share, by Countries for the Period 2021-2031F
- Historical Data and Forecast of Europe Packaging Market Revenue and Revenue Share, by Type for the Period 2021-2031F
- Historical Data and Forecast of Europe Packaging Market Revenue and Revenue Share, by Material for the Period 2021-2031F
- Historical Data and Forecast of Europe Packaging Market Revenue and Revenue Share, by End-use for the Period 2021-2031F
- Industry Life Cycle
- Porter’s Five Forces Analysis
- Europe Packaging Market Drivers and Restraints
- Europe Packaging Market Trends and Evolution
- Market Opportunity Assessment, by Type
- Market Opportunity Assessment, by Material
- Market Opportunity Assessment, by End-use
- Key Performance Indicators
- EX-IM Analysis
- Revenue Ranking, by Companies
- Market Competitive Benchmarking
- Company Profiles
- Key Strategic Recommendations
- Market Scope and Segmentation
The report provides a detailed analysis of the following market segments:
By Type
- Rigid Packaging
- Flexible Packaging
- Folding cartoon
By Material
- Plastic
- Paper & Paperboard
- Metal
- Glass
- Wood
- Others (Jute, Composite Materials, etc.)
By End Use
- Food
- Beverages
- Pharmaceutical and Healthcare
- Retail and E-commerce
- Cosmetics & Personal Care
- Pet Care
- Others (Industrial Goods, Automotive, etc.)
By Countries
- Poland
- Germany
- Switzerland
- Austria
- Czech Republic
- Slovenia
- Denmark
- Finland
- Norway
Table of Contents
1. Executive Summary5. Europe Packaging Market Trends and Evolution6. Poland Packaging Market Overview7. Germany Packaging Market Overview8. Switzerland Packaging Market Overview9. Austria Packaging Market Overview10. Czech Republic Packaging Market Overview11. Slovenia Packaging Market Overview12. Denmark Packaging Market Overview13. Finland Packaging Market Overview14. Norway Packaging Market Overview15. Sweden Packaging Market Overview16. Europe Packaging Import Export Analysis17. Europe Potential Pharma and Healthcare Clients18. Europe Packaging Market Competitive Landscape19. Europe Country-wise Packaging Market Competitive Landscape (including Local Players)21. Ket Strategic Recommendations
2. Introduction
3. Europe Packaging Market Overview
4. Europe Packaging Market Dynamics
20. Company Profiles
List of Figures
Companies Mentioned
- Mondi Plc.
- Huhtamäki Oyj
- Amcor Plc.
- Stora Enso Oyj
- DS Smith
- Durst Group AG
- DuPont de Nemours, Inc.
- Koenig & Bauer
- THIMM Group GmbH
- Smurfit Kappa
- Belmont Packaging Ltd.
- Graphic Packaging International, LLC
- Toppan Inc.
- Bobst Group SA
- Winpak Ltd.
- CCL Industries Inc.
- Ball Corporation
- Sonoco
- Sealed Air
- AptarGroup, Inc.
- O-I Glass
- Ardagh Group S.A.
- ALPLA Group
- Novelis
- Tetra Laval S.A.
- Mayr-Melnhof Karton AG
- Schur
- UPM Specialty Papers
- Grupo Lantero
- Kronus SIA
