ASEAN and Thailand Brain Health Supplements Market 2025-2031

The ASEAN and Thailand Brain Health Supplements market experienced robust growth during the past years, supported by rapid population aging and growing mental health awareness across the region. Thailand counted millions of people aged above 60 years, leading to recurring demand for memory, focus, and healthy-aging products. Thailand has a strong pharmaceutical retail chain as well as expanding e-commerce platforms that broaden access and repeat purchases of brain health supplements.

Demand is anchored by the rising mental health issues in young adults as well as the elderly population. Thais have experienced mental health issues, with suicide rates remaining high, with deaths and attempts reported in 2024. In 2020, the dementia prevalence rate in ASEAN region with more advanced economies such as Singapore, Thailand, and Vietnam, broadening the consumer base for memory enhancement and healthy-aging supplement products. Thailand’s pharmacies such as Watsons and Boots Thailand and Thailand’s growing e-commerce ecosystem provide wide availability for capsules & softgels (Ginkgo Biloba, DHA, B-complex, specialty ingredients, and blends) and newer formats.

The ASEAN and Thailand Brain Health Supplements Market revenue size is projected to grow at a CAGR of 10.1% and 11.2% respectively during 2025-2031. Regulatory initiatives under the Thai FDA and ASEAN harmonization framework have streamlined product approvals and labeling, encouraging innovation and safe market expansion. Large domestic players such as Mega LifeSciences and Giffarine Skyline Unity Co., Ltd., alongside international firms like Blackmores Group, Suntory Beverage & Food and Amway Corporation, are investing in production capacity and R&D to strengthen their portfolios. These efforts underscore the growing importance of brain health supplements in improving mental health and supporting long-term cognitive resilience among ASEAN consumers.

Mega LifeSciences is a leading nutraceutical company offering brain and memory enhancement supplements containing natural and clinically proven ingredients across Southeast Asia.

Blackmores Group provides a comprehensive range of brain health and memory supplements formulated with vitamins, minerals, and herbal extracts focused on cognitive performance and mental clarity.

Suntory Beverage & Food develops functional drinks and supplements designed to support brain energy, focus, and overall mental well-being through advanced nutrition science.

NBD Healthcare Co., Ltd. specializes in the development and distribution of nutraceutical and dietary supplements aimed at cognitive enhancement and long-term brain protection

H&H Group manufactures premium brain and memory health products that integrate natural ingredients and scientific research, serving both adults and elderly consumers in ASEAN markets.

Market Segmentation by Product Type

Herbal extract-based brain health supplements are expected to hold the highest revenue share in Thailand by 2031, driven by the country’s herbal medicine tradition and growing trust in plant-based products. Key ingredients such as Centella asiatica, Black Ginger, and Turmeric support cognitive and neuroprotective benefits. Natural molecules-based supplements are projected to grow fastest during 2025-2031, fueled by research, standardization, and demand for clean-label, science-backed products, highlighting a shift toward holistic, sustainable brain health solutions.

Market Segmentation by Application

Memory enhancement focused brain health supplements are expected to dominate Thailand’s market by 2031, achieving the highest revenue and growth rate among applications. This leadership is driven by the rising prevalence of age-related cognitive decline and increasing consumer focus on memory support. Government and health initiatives promoting preventive cognitive health, along with growing awareness of nutraceutical benefits, are accelerating adoption, as memory-targeted formulations enhance mental performance, support neuroprotection, and improve overall cognitive well-being.

Market Segmentation by Cognitive Function by Dosage Form

Tablets are projected to remain the largest revenue contributor to Thailand’s brain health supplements market by 2031, supported by their widespread consumer acceptance, ease of dosing, and long-established presence in pharmacies and retail outlets. In contrast, soft gels are anticipated to register the fastest revenue growth during 2025-2031, driven by rising demand for convenient, fast-dissolving, and better-absorbed formulations. Growing consumer preference for premium, easy-to-swallow products and innovations in bioavailability further strengthen soft gels’ role, creating robust opportunities for advanced brain health supplement offerings.

Market Segmentation by Cognitive Function by Age Group

Adults are projected to remain the largest revenue contributors to Thailand’s brain health supplements market by 2031, supported by their high health awareness, active lifestyles, and consistent demand for cognitive-supporting formulations. In contrast, the elderly segment is anticipated to register the fastest revenue growth during 2025-2031, driven by rising life expectancy, increasing prevalence of cognitive diseases such as dementia and Alzheimer’s, and growing adoption of preventive enhancing supplements. Expanding healthcare initiatives and development of age-specific formulations strengthen the elderly segment’s role, creating robust opportunities for products targeting cognitive decline.

Market Segmentation by Cognitive Function by Distribution Channel

Pharmacies are projected to remain the largest revenue contributor to Thailand’s brain health supplements market by 2031, supported by their widespread accessibility, consumer trust, and long-established presence in urban and rural areas. In contrast, online channels are anticipated to register the fastest revenue growth during 2025-2031, driven by increasing e-commerce penetration, convenience, and the growing preference for home delivery of health products. Expanding digital platforms, targeted marketing, and personalized recommendations further strengthen online channel’s role, creating robust opportunities for modern brain health supplement distribution.

Market Segmentation by Cognitive Function by Region

The Bangkok Metropolitan Region (BMR) is projected to remain the largest revenue contributor to Thailand’s brain health supplements market by 2031, supported by its high population density, strong purchasing power, and well-established retail and healthcare infrastructure. In contrast, the Central & Eastern region is anticipated to register the fastest revenue growth during 2025-2031, driven by rising urbanization, expanding healthcare access, and increasing health awareness among consumers. Rapid infrastructure development, growing retail presence, and targeted regional marketing further strengthen the Central & Eastern region’s role.

Key Attractiveness of the Report

• 10 Years Market Numbers.
• Historical Data: Starting from 2021 to 2024
• Base Year: 2024
• Forecast Data until 2031
• Key Performance Indicators Impacting the Market.
• Major Upcoming Developments and Projects.

Key Highlights of the Report:

• ASEAN and Thailand Brain Health Supplements Market Overview
• ASEAN and Thailand Brain Health Supplements Market Outlook
• ASEAN and Thailand Brain Health Supplements Market Forecast
• Historical Data and Forecast of ASEAN Brain Health Supplements Market Revenues for the Period 2021-2031F
• Historical Data and Forecast of Thailand Brain Health Supplements Market Revenues for the Period 2021-2031F
• Historical Data and Forecast of Thailand Brain Health Supplements Market Revenues, by Product Type, for the Period 2021-2031F
• Historical Data and Forecast of Thailand Brain Health Supplements Market Revenues, by Application, for the Period 2021-2031F
• Historical Data and Forecast of Thailand Brain Health Supplements Market Revenues, Cognitive Function by Dosage Form, Age Group, Distribution Channel, and Region for the Period 2021-2031F
• Industry Life Cycle
• Porter’s Five Force Analysis
• Thailand Brain Health Supplements Market Drivers and Restraints
• Market Trends & Evolution
• Market Opportunity Assessment

Thailand Brain Health Supplements Market Revenue Share, by Cognitive Function, by Top 3 Companies

• Competitive Benchmarking
• Company Profiles
• Key Strategic Recommendations
• Market Scope and Segmentation

The report provides a detailed analysis of the following market segments:

By Product Type

• Herbal Extract
• Natural Molecules
• Vitamins and Minerals

By Application

• Memory Enhancement
• Attention And Focus
• Depression And Mood
• Sleep And Recovery
• Anti-Aging And Longevity
• Stress & Anxiety

By Cognitive Function

• Memory Enhancement
• Attention And Focus

Cognitive Function by Dosage Form

• Capsules
• Powders
• Liquids
• Soft Gels
• Tablets

Cognitive Function by Age Group

• Children
• Adults
• Elderly

Cognitive Function by Distribution Channel

• Hospitals
• Pharmacies
• Supermarkets & Hypermarkets
• Online Channels
• Others

Cognitive Function by Region

• Bangkok Metropolitan Region
• Central & East
• North & Northeast
• South