Turkey DIY Home Improvement Market 2025-2031

Turkey DIY Home Improvement Market is witnessing sustained expansion, underpinned by structural shifts in the housing sector and evolving consumer preferences. A notable surge in second-hand housing transactions - up by year-over-year in April 2025 and accounting for total home sales - is driving a parallel increase in demand for renovation and personalization solutions. This aligns closely with rising household expenditure on housing, which reached to more household spending in 2023, indicating a heightened focus on interior upgrades, maintenance, and energy-efficient retrofits.

Turkey DIY Home Improvement Market Overview

The Turkey DIY Home Improvement Market is projected to grow at a CAGR of 5.6% during 2025-2031. This growth trajectory is supported by several converging factors such as growing inclination towards energy-efficient renovation supported by government-led initiatives such as the National Energy Efficiency Action Plan. Rising urban development and residential projects, including Nova Life Residences and İnci Mega Tower, which are fueling downstream demand for DIY products. Increasing urban densification in Istanbul, which alone is expected to require more housing units over the next decade, further reinforcing the market for compact, affordable, and customizable DIY solutions.

Turkey DIY Home Improvement Market Segmentation

Market Segmentation by Product Type

The Turkey DIY home improvement market is poised for strong growth by 2031, with Painting, Power Tools, and Hand Tools emerging as top opportunity segments due to their high growth rates and sizable market potential.

Market Segmentation by Distribution Channel

Online channels are emerging as the most promising growth segment in Turkey DIY Home Improvement Market by 2031, combining rising consumer preference with strong expansion potential. While DIY stores still lead in market size, shifting focus toward e-commerce should be a strategic priority for future-ready players.

Key Attractiveness of the Report

• 10 Years Market Numbers.
• Historical Data Starting from 2021 to 2024
• Base Year: 2024
• Forecast Data until 2031
• Key Performance Indicators Impacting the Market.
• Major Upcoming Developments and Projects.

Key Highlights of the Report:

• Turkey DIY Home Improvement Market Overview
• Turkey DIY Home Improvement Market Outlook
• Turkey DIY Home Improvement Market Forecast
• Historical Data and Forecast of Turkey DIY Home Improvement Market Revenues for the Period 2021-2031F
• Historical Data and Forecast of Turkey DIY Home Improvement Market Revenues, by Product Type, for the Period 2021-2031F
• Historical Data and Forecast of Turkey DIY Home Improvement Market Revenues, by Distribution Channel, for the Period 2021-2031F
• Market Drivers and Restraints
• Industry Life Cycle
• Porter’s Five Force Analysis
• Market Trends
• Key Performance Indicators
• Turkey DIY Home Improvement Market Revenue Ranking, by Companies, 2024
• Key Competitors Analysis
• Competitive Benchmarking
• Company Profiles
• Key Strategic Recommendations
• Market Scope and Segmentation

The report provides a detailed analysis of the following market segments:

By Product Type

• Wood and Wood Panel Materials
• Lumber and Outdoor Landscape Products
• Building Materials (excluding Wood)
• Kitchen and Bathroom Products
• Painting, Wallpaper & Surface Finishes
• Decor and Indoor Garden
• Tools and Hardware
• Lighting & Electrical Supplies
• Others

By Distribution Channel

• DIY Home Improvement Stores
• Specialty Stores
• Online
• Other Stores