The U.S. pet microchips market size was estimated at USD 103.0 million in 2024 and is projected to reach USD 220.0 million by 2033, growing at a CAGR of 9.12% from 2025 to 2033. The industry is driven by increased incidence of lost companion animals and growing success rates of microchip recovery, growing awareness in promoting microchipping, and rising insurance incentives and safety-linked benefits.
The rising frequency of lost or stolen companion animals in the U.S. has become a serious concern for their owners, with thousands of animals reported missing each year. Traditional identification methods often fail due to tag loss or removal, leading to emotional distress and financial burden on families. A study by the American Veterinary Medical Association (AVMA) depicted that microchipped pets have a significantly higher recovery rate of 52.2% for dogs versus 21.9%, and 38.5% for cats versus 1.8% without microchips. This emphasized microchipping’s critical role in improving pet reunification and safety. In addition, according to the Human Animal Support Services report pilot shelter data of 2022, 32% of companion animals with microchips were reunited with their owners, compared to 9% of pets without microchips, highlighting the significant impact of microchipping on their recovery. This evidence, highlighted by veterinary professionals and animal welfare organizations, drives trust and motivates consumers to adopt microchipping for security and peace of mind.
Furthermore, growing involvement of veterinary clinics, animal shelters, and pet adoption centers in promoting microchipping services is significantly boosting market penetration. They also conduct pet awareness programs and campaigns. For instance, in June 2025, PetPlace launched the Paws for Safety Awareness campaign, urging pet owners to register and update microchips, protecting them from summer risks. Proper registration ensures lost companion animals can safely return home. Animal shelters incorporate microchipping as a routine element of the pet adoption procedure, whereas veterinarians suggest it during regular check-ups or vaccination appointments. In addition, low-cost microchipping initiatives backed by NGOs and pet welfare groups improve both accessibility and awareness. Consumer confidence and adoption rates are on the rise, with more distribution avenues promoting the benefits of microchip usage.
The rising frequency of lost or stolen companion animals in the U.S. has become a serious concern for their owners, with thousands of animals reported missing each year. Traditional identification methods often fail due to tag loss or removal, leading to emotional distress and financial burden on families. A study by the American Veterinary Medical Association (AVMA) depicted that microchipped pets have a significantly higher recovery rate of 52.2% for dogs versus 21.9%, and 38.5% for cats versus 1.8% without microchips. This emphasized microchipping’s critical role in improving pet reunification and safety. In addition, according to the Human Animal Support Services report pilot shelter data of 2022, 32% of companion animals with microchips were reunited with their owners, compared to 9% of pets without microchips, highlighting the significant impact of microchipping on their recovery. This evidence, highlighted by veterinary professionals and animal welfare organizations, drives trust and motivates consumers to adopt microchipping for security and peace of mind.
Furthermore, growing involvement of veterinary clinics, animal shelters, and pet adoption centers in promoting microchipping services is significantly boosting market penetration. They also conduct pet awareness programs and campaigns. For instance, in June 2025, PetPlace launched the Paws for Safety Awareness campaign, urging pet owners to register and update microchips, protecting them from summer risks. Proper registration ensures lost companion animals can safely return home. Animal shelters incorporate microchipping as a routine element of the pet adoption procedure, whereas veterinarians suggest it during regular check-ups or vaccination appointments. In addition, low-cost microchipping initiatives backed by NGOs and pet welfare groups improve both accessibility and awareness. Consumer confidence and adoption rates are on the rise, with more distribution avenues promoting the benefits of microchip usage.
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The rising frequency of lost or stolen companion animals in the U.S. has become a serious concern for their owners, with thousands of animals reported missing each year. Traditional identification methods often fail due to tag loss or removal, leading to emotional distress and financial burden on families. A study by the American Veterinary Medical Association (AVMA) depicted that microchipped pets have a significantly higher recovery rate of 52.2% for dogs versus 21.9%, and 38.5% for cats versus 1.8% without microchips. This emphasized microchipping’s critical role in improving pet reunification and safety. In addition, according to the Human Animal Support Services report pilot shelter data of 2022, 32% of companion animals with microchips were reunited with their owners, compared to 9% of pets without microchips, highlighting the significant impact of microchipping on their recovery. This evidence, highlighted by veterinary professionals and animal welfare organizations, drives trust and motivates consumers to adopt microchipping for security and peace of mind.
Furthermore, growing involvement of veterinary clinics, animal shelters, and pet adoption centers in promoting microchipping services is significantly boosting market penetration. They also conduct pet awareness programs and campaigns. For instance, in June 2025, PetPlace launched the Paws for Safety Awareness campaign, urging pet owners to register and update microchips, protecting them from summer risks. Proper registration ensures lost companion animals can safely return home. Animal shelters incorporate microchipping as a routine element of the pet adoption procedure, whereas veterinarians suggest it during regular check-ups or vaccination appointments. In addition, low-cost microchipping initiatives backed by NGOs and pet welfare groups improve both accessibility and awareness. Consumer confidence and adoption rates are on the rise, with more distribution avenues promoting the benefits of microchip usage.
U.S. Pet Microchips Market Summary
The U.S. pet microchips market size was estimated at USD 103.0 million in 2024 and is projected to reach USD 220.0 million by 2033, growing at a CAGR of 9.12% from 2025 to 2033. The industry is driven by increased incidence of lost companion animals and growing success rates of microchip recovery, growing awareness in promoting microchipping, and rising insurance incentives and safety-linked benefits.The rising frequency of lost or stolen companion animals in the U.S. has become a serious concern for their owners, with thousands of animals reported missing each year. Traditional identification methods often fail due to tag loss or removal, leading to emotional distress and financial burden on families. A study by the American Veterinary Medical Association (AVMA) depicted that microchipped pets have a significantly higher recovery rate of 52.2% for dogs versus 21.9%, and 38.5% for cats versus 1.8% without microchips. This emphasized microchipping’s critical role in improving pet reunification and safety. In addition, according to the Human Animal Support Services report pilot shelter data of 2022, 32% of companion animals with microchips were reunited with their owners, compared to 9% of pets without microchips, highlighting the significant impact of microchipping on their recovery. This evidence, highlighted by veterinary professionals and animal welfare organizations, drives trust and motivates consumers to adopt microchipping for security and peace of mind.
Furthermore, growing involvement of veterinary clinics, animal shelters, and pet adoption centers in promoting microchipping services is significantly boosting market penetration. They also conduct pet awareness programs and campaigns. For instance, in June 2025, PetPlace launched the Paws for Safety Awareness campaign, urging pet owners to register and update microchips, protecting them from summer risks. Proper registration ensures lost companion animals can safely return home. Animal shelters incorporate microchipping as a routine element of the pet adoption procedure, whereas veterinarians suggest it during regular check-ups or vaccination appointments. In addition, low-cost microchipping initiatives backed by NGOs and pet welfare groups improve both accessibility and awareness. Consumer confidence and adoption rates are on the rise, with more distribution avenues promoting the benefits of microchip usage.
U.S. Pet Microchips Market Report Segmentation
This report forecasts revenue growth at the country level and provides an analysis of the latest industry trends in each of the sub-segments from 2021 to 2033. For this study, the analyst has segmented the U.S. pet microchips market report based on pet type, product, frequency, application and distribution channel.Pet Type Outlook (Revenue, USD Million, 2021-2033)
- Dogs
- Cats
- Others
Product Outlook (Revenue, USD Million, 2021-2033)
- Microchips
- Scanner
- Handheld Scanners
- Stationary Scanners
Frequency Outlook (Revenue, USD Million, 2021-2033)
- 134.2 KHz
- 125 KHz
- 128 KHz
- Universal/Multifrequency Devices
Application Outlook (Revenue, USD Million, 2021-2033)
- Pet Identification
- Disease Tracking & Vaccination Management
- Theft Prevention
- Others
Distribution Channel Outlook (Revenue, USD Million, 2021-2033)
- Veterinary Hospitals/Clinics
- Pet Stores/Retails
- E-Commerce
- Others
Why should you buy this report?
- Comprehensive Market Analysis: Gain detailed insights into the market across major regions and segments.
- Competitive Landscape: Explore the market presence of key players.
- Future Trends: Discover the pivotal trends and drivers shaping the future of the market.
- Actionable Recommendations: Utilize insights to uncover new revenue streams and guide strategic business decisions.
This report addresses:
- Market intelligence to enable effective decision-making
- Market estimates and forecasts from 2018 to 2030
- Growth opportunities and trend analyses
- Segment and regional revenue forecasts for market assessment
- Competition strategy and market share analysis
- Product innovation listings for you to stay ahead of the curve
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Table of Contents
Chapter 1. Methodology and Scope
Chapter 2. Executive Summary
Chapter 3. Market Variable Trends & Scope
Chapter 4. U.S. Pet Microchips Market: By Pet Estimates & Trend Analysis
Chapter 5. U.S. Pet Microchips Market: By Product Estimates & Trend Analysis
Chapter 6. U.S. Pet Microchips Market: By Frequency Estimates & Trend Analysis
Chapter 7. U.S. Pet Microchips Market: By Application Estimates & Trend Analysis
Chapter 8. U.S. Pet Microchips Market: By Distribution Channel Estimates & Trend Analysis
Chapter 9. Competitive Landscape
List of Tables
List of Figures
Companies Mentioned
The key companies profiled in this U.S. Pet Microchips market report include:- Peeva Inc
- Avid Identification Systems, Inc.
- Microchip Identification Systems
- Merck & Co., Inc.
- AKC REUNITE
- Barking Labs
- Pethealth Inc.
- Datamars
- Trovan Ltd.
- Nestlé Purina PetCare
Table Information
| Report Attribute | Details |
|---|---|
| No. of Pages | 150 |
| Published | November 2025 |
| Forecast Period | 2024 - 2033 |
| Estimated Market Value ( USD | $ 103 Million |
| Forecasted Market Value ( USD | $ 220 Million |
| Compound Annual Growth Rate | 9.1% |
| Regions Covered | United States |
| No. of Companies Mentioned | 11 |
