The Global Pet Tech Market was valued at USD 15.6 billion in 2025 and is estimated to grow at a CAGR of 12% to reach USD 52.9 billion by 2035.
The market growth is fueled by the rapid rise in pet ownership worldwide, increasing disposable incomes, higher spending on pet care, and the availability of innovative, technology-driven solutions for pets. Pet tech focuses on smart devices and digital platforms designed to monitor pets’ health, ensure their safety, and provide engagement and convenience for owners. These solutions enable real-time monitoring, enhance overall pet wellness, and simplify care routines. Key players such as Petcube, Mars, Inc., Garmin International, and Pawbo are driving growth by launching smart collars, feeders, cameras, and health-monitoring devices that provide accurate, actionable insights on pets’ wellbeing. Adoption of IoT-enabled and AI-integrated devices allows owners to remotely track behavior, activity, and health metrics, improving care quality while reducing manual monitoring efforts.
The pet wearables segment held a 45.3% share in 2025. These devices, including smart collars, harnesses, and vests, enable owners to track heart rate, body temperature, activity levels, and location in real time. Integration with AI and IoT technologies enhances data collection and remote monitoring, allowing for improved preventive care and timely interventions.
The pet healthcare segment reached USD 4.4 billion in 2025. Growing awareness about pet wellness and the perception of pets as family members are driving demand for health-focused tech solutions. Smart collars, fitness trackers, and companion apps help owners monitor pets’ health parameters and manage wellness routines effectively.
North America Pet Tech Market generated USD 8.6 billion in 2025 and is projected to reach USD 29.7 billion by 2035, at a CAGR of 12.2%. High pet ownership rates, advanced technological adoption, and growing expenditure on pet care contribute to strong market growth. The presence of established players and the widespread availability of innovative devices further support regional expansion.
Key players operating in the Global Pet Tech Market include Furbo, Actijoy, CleverPet, Dogtra, Felcana, Fitbark, Garmin International, Halo Collar, Link My Pet, Loc8tor, Mars, Inc., Pawbo, Pawscout, Petcube, Pet Huhou, PETKIT, PetPace, Qpets, Tianjin Smart Pets Technology, and Tractive. Companies in the Pet Tech Market are strengthening their presence through continuous innovation, launching new wearable devices, health trackers, and AI-integrated solutions that enhance pet monitoring capabilities. Strategic partnerships with veterinarians, pet retailers, and technology firms expand distribution channels and customer outreach. Firms are also focusing on user-friendly mobile apps and cloud-based platforms to improve real-time monitoring and data management. Expanding into emerging markets and offering customized solutions for different pet species helps capture a wider audience. Marketing campaigns emphasizing pet wellness, safety, and convenience further enhance brand recognition and consumer trust, supporting long-term market growth and competitive positioning.
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The market growth is fueled by the rapid rise in pet ownership worldwide, increasing disposable incomes, higher spending on pet care, and the availability of innovative, technology-driven solutions for pets. Pet tech focuses on smart devices and digital platforms designed to monitor pets’ health, ensure their safety, and provide engagement and convenience for owners. These solutions enable real-time monitoring, enhance overall pet wellness, and simplify care routines. Key players such as Petcube, Mars, Inc., Garmin International, and Pawbo are driving growth by launching smart collars, feeders, cameras, and health-monitoring devices that provide accurate, actionable insights on pets’ wellbeing. Adoption of IoT-enabled and AI-integrated devices allows owners to remotely track behavior, activity, and health metrics, improving care quality while reducing manual monitoring efforts.
The pet wearables segment held a 45.3% share in 2025. These devices, including smart collars, harnesses, and vests, enable owners to track heart rate, body temperature, activity levels, and location in real time. Integration with AI and IoT technologies enhances data collection and remote monitoring, allowing for improved preventive care and timely interventions.
The pet healthcare segment reached USD 4.4 billion in 2025. Growing awareness about pet wellness and the perception of pets as family members are driving demand for health-focused tech solutions. Smart collars, fitness trackers, and companion apps help owners monitor pets’ health parameters and manage wellness routines effectively.
North America Pet Tech Market generated USD 8.6 billion in 2025 and is projected to reach USD 29.7 billion by 2035, at a CAGR of 12.2%. High pet ownership rates, advanced technological adoption, and growing expenditure on pet care contribute to strong market growth. The presence of established players and the widespread availability of innovative devices further support regional expansion.
Key players operating in the Global Pet Tech Market include Furbo, Actijoy, CleverPet, Dogtra, Felcana, Fitbark, Garmin International, Halo Collar, Link My Pet, Loc8tor, Mars, Inc., Pawbo, Pawscout, Petcube, Pet Huhou, PETKIT, PetPace, Qpets, Tianjin Smart Pets Technology, and Tractive. Companies in the Pet Tech Market are strengthening their presence through continuous innovation, launching new wearable devices, health trackers, and AI-integrated solutions that enhance pet monitoring capabilities. Strategic partnerships with veterinarians, pet retailers, and technology firms expand distribution channels and customer outreach. Firms are also focusing on user-friendly mobile apps and cloud-based platforms to improve real-time monitoring and data management. Expanding into emerging markets and offering customized solutions for different pet species helps capture a wider audience. Marketing campaigns emphasizing pet wellness, safety, and convenience further enhance brand recognition and consumer trust, supporting long-term market growth and competitive positioning.
Comprehensive Market Analysis and Forecast
- Industry trends, key growth drivers, challenges, future opportunities, and regulatory landscape
- Competitive landscape with Porter’s Five Forces and PESTEL analysis
- Market size, segmentation, and regional forecasts
- In-depth company profiles, business strategies, financial insights, and SWOT analysis
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Table of Contents
Chapter 1 Methodology and Scope
Chapter 2 Executive Summary
Chapter 3 Industry Insights
Chapter 4 Competitive Landscape, 2023
Chapter 5 Market Estimates and Forecast, by Product, 2022-2035 ($ Mn and Units)
Chapter 6 Market Estimates and Forecast, by Application, 2022-2035 ($ Mn)
Chapter 7 Market Estimates and Forecast, by End Use, 2022-2035 ($ Mn)
Chapter 8 Market Estimates and Forecast, by Distribution Channel, 2022-2035 ($ Mn)
Chapter 9 Market Estimates and Forecast, by Region, 2022-2035 ($ Mn and Units)
Chapter 10 Company Profiles
Companies Mentioned
The companies profiled in this Pet Tech market report include:- Actijoy
- CleverPet
- Dogtra
- Felcana
- Fitbark
- Furbo
- Garmin International
- Halo Collar
- Link My Pet
- Loc8tor
- Mars Incorporated
- Pawbo
- Pawscout
- Petcube
- Pet Huhou
- PETKIT
- PetPace
- Qpets
- Tianjin Smart Pets Technology
- Tractive
Table Information
| Report Attribute | Details |
|---|---|
| No. of Pages | 157 |
| Published | December 2025 |
| Forecast Period | 2025 - 2035 |
| Estimated Market Value ( USD | $ 15.6 Billion |
| Forecasted Market Value ( USD | $ 52.9 Billion |
| Compound Annual Growth Rate | 12.0% |
| Regions Covered | Global |
| No. of Companies Mentioned | 21 |
