The Global Canned Tuna Market was valued at USD 12.5 billion in 2025 and is estimated to grow at a CAGR of 4.5% to reach USD 19.4 billion by 2035.
Canned tuna is a preserved seafood product where tuna is stored in cans with oil, water, or brine, offering a convenient and long-lasting source of protein. Its affordability, nutritional benefits, and ease of preparation make it a staple in households worldwide. Rising consumer interest in high-protein diets and healthier food options has fueled demand, as canned tuna provides a lean protein source ideal for fitness-conscious individuals. Governments and health organizations globally encourage protein consumption, particularly among the elderly and health-oriented younger populations, highlighting the role of canned tuna in maintaining overall wellness and supporting dietary goals.
The skipjack tuna segment held a 52.2% share in 2024 and is expected to grow at a CAGR of 4.6% through 2035. Its widespread availability, low cost, and mild flavor contribute to its dominance. Tropical waters supply skipjack abundantly, reducing sourcing costs for manufacturers and enabling competitive pricing. Its steady supply chain and consumer preference for milder taste profiles further bolster its market position.
The chunk tuna segment accounted for a 52.2% share in 2025 and continues to lead due to its appealing texture and versatility. Chunk tuna is favored by consumers and food manufacturers alike for salads, sandwiches, and ready-to-eat meals, making it a highly sought-after product across retail and food service channels.
North America Canned Tuna Market is expected to grow at a CAGR of 4.6% between 2026 and 2035, with the U.S. alone accounting for USD 3 billion in 2025. Growing consumer awareness around health and sustainability is driving demand for responsibly sourced and organic canned tuna. Manufacturers are adopting eco-friendly fishing practices, using selective gear and vessel tracking technologies to ensure sustainable harvesting. Packaging innovations, including lightweight and recyclable materials, further appeal to environmentally conscious consumers while meeting regulatory and industry sustainability standards.
Key players in the Canned Tuna Market include American Tuna, Bumble Bee Foods, Century Pacific Food, Crown Prince, Dongwon Group, Nauterra, Princes Food, Safe Catch, StarKist Co., Thai Union Group, and Wild Planet Foods. Companies in the canned tuna market are enhancing their market foothold through strategies like sustainable sourcing and responsible fishing practices, which appeal to eco-conscious consumers and regulatory bodies. Investment in innovative, eco-friendly packaging reduces environmental impact while attracting premium buyers. Firms are also expanding their global distribution networks, forging strategic partnerships with retailers and food service providers to increase product availability. Marketing campaigns emphasizing health benefits, quality, and traceability help build brand loyalty. Additionally, companies focus on research and development to diversify product lines, including organic, low-sodium, and specialty flavored options, to cater to evolving consumer preferences and strengthen their competitive position.
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Canned tuna is a preserved seafood product where tuna is stored in cans with oil, water, or brine, offering a convenient and long-lasting source of protein. Its affordability, nutritional benefits, and ease of preparation make it a staple in households worldwide. Rising consumer interest in high-protein diets and healthier food options has fueled demand, as canned tuna provides a lean protein source ideal for fitness-conscious individuals. Governments and health organizations globally encourage protein consumption, particularly among the elderly and health-oriented younger populations, highlighting the role of canned tuna in maintaining overall wellness and supporting dietary goals.
The skipjack tuna segment held a 52.2% share in 2024 and is expected to grow at a CAGR of 4.6% through 2035. Its widespread availability, low cost, and mild flavor contribute to its dominance. Tropical waters supply skipjack abundantly, reducing sourcing costs for manufacturers and enabling competitive pricing. Its steady supply chain and consumer preference for milder taste profiles further bolster its market position.
The chunk tuna segment accounted for a 52.2% share in 2025 and continues to lead due to its appealing texture and versatility. Chunk tuna is favored by consumers and food manufacturers alike for salads, sandwiches, and ready-to-eat meals, making it a highly sought-after product across retail and food service channels.
North America Canned Tuna Market is expected to grow at a CAGR of 4.6% between 2026 and 2035, with the U.S. alone accounting for USD 3 billion in 2025. Growing consumer awareness around health and sustainability is driving demand for responsibly sourced and organic canned tuna. Manufacturers are adopting eco-friendly fishing practices, using selective gear and vessel tracking technologies to ensure sustainable harvesting. Packaging innovations, including lightweight and recyclable materials, further appeal to environmentally conscious consumers while meeting regulatory and industry sustainability standards.
Key players in the Canned Tuna Market include American Tuna, Bumble Bee Foods, Century Pacific Food, Crown Prince, Dongwon Group, Nauterra, Princes Food, Safe Catch, StarKist Co., Thai Union Group, and Wild Planet Foods. Companies in the canned tuna market are enhancing their market foothold through strategies like sustainable sourcing and responsible fishing practices, which appeal to eco-conscious consumers and regulatory bodies. Investment in innovative, eco-friendly packaging reduces environmental impact while attracting premium buyers. Firms are also expanding their global distribution networks, forging strategic partnerships with retailers and food service providers to increase product availability. Marketing campaigns emphasizing health benefits, quality, and traceability help build brand loyalty. Additionally, companies focus on research and development to diversify product lines, including organic, low-sodium, and specialty flavored options, to cater to evolving consumer preferences and strengthen their competitive position.
Comprehensive Market Analysis and Forecast
- Industry trends, key growth drivers, challenges, future opportunities, and regulatory landscape
- Competitive landscape with Porter’s Five Forces and PESTEL analysis
- Market size, segmentation, and regional forecasts
- In-depth company profiles, business strategies, financial insights, and SWOT analysis
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Table of Contents
Chapter 1 Methodology & Scope
Chapter 2 Executive Summary
Chapter 3 Industry Insights
Chapter 4 Competitive Landscape, 2025
Chapter 5 Market Estimates and Forecast, by Type, 2022-2035 (USD Billion) (Kilo Tons)
Chapter 6 Market Estimates and Forecast, by Product Form, 2022-2035 (USD Billion) (Kilo Tons)
Chapter 7 Market Estimates and Forecast, by Container Type, 2022-2035 (USD Billion) (Kilo Tons)
Chapter 8 Market Estimates and Forecast, by End Use, 2022-2035 (USD Billion) (Kilo Tons)
Chapter 9 Market Estimates and Forecast, by Distribution Channel, 2022-2035 (USD Billion) (Kilo Tons)
Chapter 10 Market Estimates and Forecast, by Region, 2022-2035 (USD Billion) (Kilo Tons)
Chapter 11 Company Profiles
Companies Mentioned
The companies profiled in this Canned Tuna market report include:- American Tuna
- Bumble Bee Foods
- Century Pacific Food
- Crown Prince
- Dongwon Group
- Nauterra
- Princes Food
- Safe Catch
- StarKist Co.
- Thai Union Group
- Wild Planet Foods
Table Information
| Report Attribute | Details |
|---|---|
| No. of Pages | 190 |
| Published | December 2025 |
| Forecast Period | 2025 - 2035 |
| Estimated Market Value ( USD | $ 12.5 Billion |
| Forecasted Market Value ( USD | $ 19.4 Billion |
| Compound Annual Growth Rate | 4.5% |
| Regions Covered | Global |
| No. of Companies Mentioned | 12 |
