This report offers comprehensive insight and analysis of the true value of UK stores (including forecasts up to 2029), the key retailers, and consumer attitudes. It provides in-depth analysis of the following: The total market, the true value of stores boost by sector, the sector view by channel and the value by location type. The report focuses on eleven key sectors: clothing & footwear, electricals, furniture & floorcoverings, health & beauty, homewares, DIY & gardening, sports equipment, entertainment, toys & games and books. Consumer data is based on our 2025 UK How Britain Shops survey, using a panel of 9,000 nationally representative consumers.
We forecast that the true value of stores’ boost in 2025 will increase slightly to 18.7%, excluding the food & grocery sector. The attractiveness of stores will be enhanced by online deterrents, such as return fees and click & collect capability. Despite these enhancements, online pureplays remain a tangible threat with platforms such as Amazon, Shein and Temu continuing to pressure omnichannel market share.
We forecast that the true value of stores’ boost in 2025 will increase slightly to 18.7%, excluding the food & grocery sector. The attractiveness of stores will be enhanced by online deterrents, such as return fees and click & collect capability. Despite these enhancements, online pureplays remain a tangible threat with platforms such as Amazon, Shein and Temu continuing to pressure omnichannel market share.
Report Scope
The attractiveness of stores will be enhanced by online deterrents, such as return fees, particularly in categories like clothing & footwear, alongside investments in physical stores.- Retail park locations are the most valuable store formats for retailers compared to supermalls and town centres
- Health & beauty retailers are uniquely positioned to increase store value by investing in experiential, large-format environments that drive product discovery and research
- Click & collect is the critical defensive mechanism for omnichannel retailers to reduce return friction
Reasons to Buy
- Identify the true value of stores boost across various sectors.
- Understand the key factors that contribute to the true value of stores boost across sectors and locations.
- Use our in-depth analysis of the challenges faced by retail stores, and what retailers must to do keep consumers visiting offline channels.
- View our forecasts for the true value of stores up to 2029, including which sectors are expected to prosper in the next five years.
Table of Contents
- METHODOLOGY
- Executive Summary
- TOTAL MARKET VIEW & SECTOR ANALYSIS
- Total market, 2025
- True Value of Stores’ Boost by Sector, 2025
- Sector View by Channel, 2025
- View by Channel: Food & Grocery
- View by Channel: Clothing & Footwear
- View by Channel: Electricals
- View by Channel: Health & Beauty
- View by Channel: Homewares
- View by Channel: Furniture & Floorcoverings
- View by Channel: DIY & Gardening
- View by Channel: Sports Equipment
- View by Channel: Entertainment
- View by Channel: Toys & Games
- View by Channel: Books
- VALUE BY LOACTION TYPE
- Location View by Channel, 2025
- Boost by Location, 2025
- CONSUMER SHOPPING HABITS
- Who Shops and Where, 2025
- FUTURE OUTLOOK
- Future Outlook to 2029
- CONTACTS
- Sales split by channel for all sectors, 2025e
- The True Value of Stores formula
- Breakdown of the boost to store sales
- Boost to store sales formula
- True Value of Stores, including Food & Grocery, 2025e (£bn)
- True Value of Stores, excluding Food & Grocery, 2025e (£bn)
- True Value of Stores’ Boost by Sector, 2025e (£bn)
- Sector View by Channel %, 2025e (£bn)
- True Value of Stores, Food & Grocery, 2025e (£bn)
- True Value of Stores, Clothing & Footwear, 2025e (£bn)
- True Value of Stores, Electricals, 2025e (£bn)
- True Value of Stores, Health & Beauty, 2025e (£bn)
- True Value of Stores, Homewares, 2025e (£bn)
- True Value of Stores, Furniture & Floorcoverings, 2025e (£bn)
- True Value of Stores, DIY & Gardening, 2025e (£bn)
- True Value of Stores, Sports Equipment, 2025e (£bn)
- True Value of Stores, Entertainment, 2025e (£bn)
- True Value of Stores, Toys & Games, 2025e (£bn)
- True Value of Stores, Books, 2025e (£bn)
- Location View by Channel (excluding Food & Grocery), 2025e (%)
- True Value of Stores in town centres, excluding food & grocery, 2025e (£bn)
- True Value of Stores in retail parks, excluding food & grocery, 2025e (£bn)
- True Value of Stores in supermalls & out-of-town shopping centres, excluding food & grocery, 2025e (£bn)
- Share of non-food spend by channel split by gender & age, 2025 (%)
- True Value of Stores, excluding Food & Grocery 2023, 2024, 2025e & 2029e (£bn)
Companies Mentioned (Partial List)
A selection of companies mentioned in this report includes, but is not limited to:
- Sephora
- Amazon
- ASDA
- ASOS
- B&Q
- Boots
- Carpetright
- Dunelm
- DUSK
- Evans Cycles
- GAME
- GO Outdoors
- HMV
- Holland & Barrett
- IKEA
- JD Sports
- John Lewis & Partners
- Kindle
- Kobo
- Made.com
- Morrisons
- Netflix
- Ocado
- Online Home Shop
- Primark
- Screwfix
- Shein
- Sports Direct
- Spotify
- Superdrug
- Swoon
- Temu
- The Entertainer
- TikTok
- Waitrose & Partners
- Waterstones
- Wilko
