By applying a megatrends framework, brands can better understand the long-term forces and macro drivers influencing shifts in consumer behaviour. This report highlights five megatrends defining consumer markets and influencing how brands innovate, engage and stay competitive in a rapidly changing marketplace.
This report provides data and analysis on new product launch activity across digital shelf in a specific country. The reports explore what type of innovation is happening and in which retailers covering 50+ categories across the packaged food, drinks, health, beauty and home care sectors. Combining data on new brand and sub-brand launches, industry expertise and analysis of consumer trends, the Innovation Country reports unlock the latest insights on how and why categories are being disrupted within specific market.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
This report provides data and analysis on new product launch activity across digital shelf in a specific country. The reports explore what type of innovation is happening and in which retailers covering 50+ categories across the packaged food, drinks, health, beauty and home care sectors. Combining data on new brand and sub-brand launches, industry expertise and analysis of consumer trends, the Innovation Country reports unlock the latest insights on how and why categories are being disrupted within specific market.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Innovation market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
Table of Contents
- Executive summary
- Introduction
- Convenience
- Experience more
- Sustainable living
- Value propositions
- Wellness
- Conclusion
- Appendix
