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Air Conditioners in Australia

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    Report

  • 23 Pages
  • December 2025
  • Region: Australia
  • Euromonitor International
  • ID: 6214955
Air conditioners in Australia experienced sluggish volume sales in 2025, with a decline of 1% compared to the previous year but saw a rise in value sales by 3% to AUD1.3 billion, driven by consumers increasingly prioritising energy efficiency and premium features. This trend is expected to continue over the forecast period with a marginal retail volume decline but rising value sales.

This report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2025, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, format trends or distribution issues. Forecasts to 2030 illustrate how the market is set to change.

Product coverage: Portable Room Air Conditioners, Split Air Conditioners, Window Air Conditioners.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Air Conditioners market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

KEY DATA FINDINGS
2025 DEVELOPMENTS
  • Premium features drive value growth, despite volume decline
  • CHART 1 Key Trends 2025
INDUSTRY PERFORMANCE
  • Energy efficiency and smart features drive purchasing decisions
  • Premiumisation boosts high-efficiency split air conditioner sales
  • CHART 2 Split System Upgrades Driven by Compact Design and Advanced Features
  • Sustainability and energy efficiency drive demand for advanced air conditioners
  • CHART 3 Analyst Insight
WHAT’S NEXT?
  • Rising household incomes support spending on premium models
  • Sustainability priorities to shape product development
COMPETITIVE LANDSCAPE
  • Daikin leads with energy-efficient and health-focused air conditioners
  • Smart features offer control and energy savings
  • CHART 4 Product Tiering Enables Panasonic to Capture Value Across Segments
CHANNELS
  • Specialists lead distribution of air conditioners with valued service and expertise
  • E-commerce growth driven by price transparency and convenience
PRODUCTS
  • Connectivity becomes standard in leading air conditioner models
  • Samsung’s WindFree model drives value with smart efficiency
COUNTRY REPORTS DISCLAIMER
  • CHART 5 Key Trends 2025
  • CHART 6 Analyst Insight
  • CHART 7 Growth Decomposition of Consumer Appliances 2024-2029
  • CHART 8 Miele Sets Efficiency Benchmark with 6-Star WELS Dishwasher in 2025
  • CHART 9 Panasonic NN-CD88QSQPQ Drives Trading Up in Compact, Multifunctional Microwaves
  • CHART 10 Roborock Launches Q10V+ in Australia With Self-Empty Dock and 10,000Pa Suction
  • CHART 11 Real GDP Growth and Inflation 2020-2030
  • CHART 12 PEST Analysis in Australia 2025
  • CHART 13 Key Insights on Consumers in Australia 2025
  • CHART 14 Consumer Landscape in Australia 2025
CONSUMER APPLIANCES IN AUSTRALIA
EXECUTIVE SUMMARY
  • How innovation and energy efficiency shape Australian consumer appliance choices
KEY DATA FINDINGS
INDUSTRY PERFORMANCE
  • Australians seek value, innovation and energy-efficient appliances
  • Air treatment products continues to make gains, driven by health and wellness concerns
  • Refrigeration appliances drives growth through innovation
WHAT’S NEXT?
  • Australians will continue to prioritise innovative appliances offering long-term value
  • Refrigeration appliances and air treatment products to see further growth
  • Australians to become increasingly discerning in their purchasing decisions
COMPETITIVE LANDSCAPE
  • Leading brands sustain share through innovation
  • Strong performance by Dyson as it continues to focus on new launches
CHANNELS
  • Appliances and electronics specialists leads distribution through expertise
  • E-commerce gains influence in product discovery and price comparison
PRODUCTS
  • Miele and Panasonic drive innovation with eco-friendly designs
  • Roborock revolutionises cleaning with automation and convenience
ECONOMIC CONTEXTCONSUMER CONTEXTCOUNTRY REPORTS DISCLAIMER
SOURCES
  • Summary 1 Research Sources