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Air Conditioners in Brazil

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    Report

  • 26 Pages
  • December 2025
  • Region: Brazil
  • Euromonitor International
  • ID: 6214956
Air conditioners in Brazil demonstrated solid retail volume and value growth in 2025, driven by higher temperatures and intense price competition among major players. In addition, with a higher median disposable income per household, the demand for air conditioners continued to increase. The possession of air conditioners among Brazilian households stood at 32% in 2025 and is forecast to increase to 41% by 2030, indicating growing penetration and a further rise in sales.

This report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2025, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, format trends or distribution issues. Forecasts to 2030 illustrate how the market is set to change.

Product coverage: Portable Room Air Conditioners, Split Air Conditioners, Window Air Conditioners.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Air Conditioners market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

KEY DATA FINDINGS
2025 DEVELOPMENTS
  • Rising temperatures and higher incomes drive solid growth for air conditioners
  • CHART 1 Key Trends 2025
INDUSTRY PERFORMANCE
  • Sales of air conditioners driven by favourable climate, economic factors, and price competition
  • Split air conditioners dominates due to the consumer preference for efficiency
  • CHART 2 Split Air Conditioners Maintain Popularity Due to Energy-efficiency and Affordability
  • Price competition emerges as key trend shaping air conditioners
  • CHART 3 Analyst Insight
WHAT’S NEXT?
  • Climate, urbanisation, and rising incomes expected to drive continued growth
  • Split air conditioners anticipated to maintain dominance
  • Price competition and innovation to shape the future
COMPETITIVE LANDSCAPE
  • Springer Midea and LG maintain lead through quality
  • Companies leverage local manufacturing for growth
  • CHART 4 Companies Increase Their Shares, Supported By Local Manufacturing
  • Hisense and Multi partner to boost local production
CHANNELS
  • Retail offline continues to lead, but is challenged by retail e-commerce
  • Retail e-commerce sees share growth due to prices, convenience, and new payment solutions
  • CHART 5 Midea Grows Strongly in the Country Through Retailers and its Own Sales Channel
COUNTRY REPORTS DISCLAIMER
  • CHART 6 Key Trends 2025
  • CHART 7 Analyst Insight
  • CHART 8 Air Conditioners Sees Dynamism Due to Local Manufacturing, and as the Urban Population Rises
  • CHART 9 Growth Decomposition of Consumer Appliances 2024-2029
  • CHART 10 More Products from Asia Enter Brazil, Driving a Response from Other Companies
  • CHART 11 Betting on the Mainstream Market, Mondial Sees Growth
  • CHART 12 Real GDP Growth and Inflation 2020-2030
  • CHART 13 PEST Analysis in Brazil 2025
  • CHART 14 Key Insights on Consumers in Brazil 2025
  • CHART 15 Consumer Landscape in Brazil 2025
CONSUMER APPLIANCES IN BRAZIL
EXECUTIVE SUMMARY
  • Discerning consumers and urbanisation drive continued expansion in consumer appliances
KEY DATA FINDINGS
INDUSTRY PERFORMANCE
  • Stable growth driven by brand competition and consumer awareness
  • Refrigeration appliances dominates major appliances, personal care appliances small appliances
  • Air conditioners sees dynamic growth, driven by urbanisation
WHAT’S NEXT?
  • Striking a balance between attracting consumers with lower prices and maintaining quality
  • LG and Electrolux will contribute to growth through local production
  • Dishwashers set to lead growth in major appliances due to low penetration
  • Health and wellness trend to drive growth in personal care appliances
COMPETITIVE LANDSCAPE
  • Midea and Britânia maintain their leading positions through strategic investments
  • Companies respond to the threat from the rising number of Asian brands
  • Strategic partnerships and localisation drive growth
CHANNELS
  • Offline retailers remain dominant despite retail e-commerce growth
  • E-commerce platforms drive sales in remote regions
PRODUCTS
  • Price-convenient innovations attract mainstream consumers and bigger families
  • Premiumisation through innovation exemplified by Samsung
ECONOMIC CONTEXTCONSUMER CONTEXTCOUNTRY REPORTS DISCLAIMER
SOURCES
  • Summary 1 Research Sources