Artificial Intelligence (AI) Model Watermarking Global Market Report 2025

The artificial intelligence (AI) model watermarking market size has grown exponentially in recent years. It will grow from $0.33 billion in 2024 to $0.42 billion in 2025 at a compound annual growth rate (CAGR) of 29.3%. The growth during the historic period can be attributed to the growing concerns over deepfakes and misinformation, the increasing demand for intellectual property protection, the rising regulatory emphasis on artificial intelligence transparency, the growing use of cloud-based artificial intelligence platforms, and the increasing need for content authentication.

The artificial intelligence (AI) model watermarking market size is expected to see exponential growth in the next few years. It will grow to $1.17 billion in 2029 at a compound annual growth rate (CAGR) of 29%. The growth during the forecast period can be attributed to the growing demand for robust and invisible watermarking, the increasing focus on model authentication and content verification, the rising deployment of artificial intelligence in media and entertainment, the growing use of artificial intelligence watermarking in banking, financial services and insurance and healthcare, and the increasing need for fraud detection in artificial intelligence outputs. Key trends in the forecast period include advancements in invisible neural watermarking technologies, innovations in robust and hybrid watermarking methods, the integration of watermarking with artificial intelligence model management platforms, advancements in real-time watermark detection tools, and innovations in cross-platform and cloud-based watermarking.

The increasing sophistication of cyber threats is expected to drive the growth of the artificial intelligence model watermarking market in the coming years. Cyber threats refer to malicious digital activities such as ransomware, phishing, cloud breaches, and data intrusions that aim to steal, manipulate, or exploit data, systems, or digital content. The rise in these threats is driven by advanced techniques, artificial intelligence-enabled attacks, and expanding digital infrastructures, which create complex vulnerabilities across cloud platforms, devices, and communication channels. Artificial intelligence model watermarking helps mitigate these risks by embedding traceable and tamper-resistant identifiers within artificial intelligence-generated outputs, enabling authentication, misuse detection, and protection against content manipulation or unauthorized replication. For example, in October 2024, according to Check Point Software Technologies Limited, an Israel-based cybersecurity company, organizations experienced an average of one thousand eight hundred seventy-six cyberattacks each during the third quarter of 2024, representing a seventy-five percent increase compared to the same quarter in 2023. Therefore, the increasing sophistication of cyber threats is fueling the growth of the artificial intelligence model watermarking market.

Key companies operating in the artificial intelligence model watermarking market are focusing on developing invisible neural watermarking technologies to improve content authenticity, prevent deepfake misuse, and support copyright attribution across digital platforms. Invisible neural watermarking refers to the integration of imperceptible patterns or signals within artificial intelligence-generated media that can later be detected to verify origin, usage rights, or model accountability. For instance, in August 2023, Google DeepMind, a United Kingdom-based software company, introduced SynthID, an invisible neural watermarking tool designed for users of its Imagen model on Google Cloud’s Vertex AI platform. The tool embeds subtle pixel-level patterns into images using dual neural networks so that the watermark remains detectable even after editing, resizing, or screenshots. This technology helps address growing concerns about deepfakes, misinformation, and unauthorized artificial intelligence-generated content while promoting the broader adoption of secure and transparent artificial intelligence systems.

In April 2024, Digimarc Corporation, a United States-based company specializing in artificial intelligence model watermarking, partnered with DataTrails to enhance digital content authenticity and protection. The collaboration established a comprehensive content protection system that secures digital assets through the integration of advanced watermarks and cryptographic fingerprints. Supported by provenance metadata, this multi-layered approach ensures the authenticity of digital content while protecting creators, enterprises, and consumers from false information and data manipulation. DataTrails is a United States-based watermarking company.

Major players in the artificial intelligence (ai) model watermarking market are Google LLC, Microsoft Corporation, Meta Platforms Inc., Alibaba Group Holding Limited, Amazon Web Services Inc., International Business Machines Corporation, NVIDIA Corporation, Adobe Inc., OpenAI LLC, Kantar Media, Hugging Face Inc., ZOO Digital Group Plc, Digimarc Corporation, Clarifai Inc., Scribe Security, Imatag SAS, Steg.AI Inc., EchoMark Inc., Latent AI Inc., Partnership on AI, and ZYpher Technologies.

North America was the largest region in the artificial intelligence (AI) model watermarking market in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in artificial intelligence (AI) model watermarking report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East and Africa. The countries covered in the artificial intelligence (AI) model watermarking market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

Note that the outlook for this market is being affected by rapid changes in trade relations and tariffs globally. The report will be updated prior to delivery to reflect the latest status, including revised forecasts and quantified impact analysis. The report’s Recommendations and Conclusions sections will be updated to give strategies for entities dealing with the fast-moving international environment.

The rapid escalation of U.S. tariffs and the resulting trade tensions in spring 2025 are significantly impacting the information technology sector, particularly in hardware manufacturing, data infrastructure, and software deployment. Higher duties on imported semiconductors, circuit boards, and networking equipment have raised production and operational costs for tech firms, cloud service providers, and data centers. Companies relying on globally sourced components for laptops, servers, and consumer electronics are facing longer lead times and increased pricing pressures. In parallel, tariffs on specialized software tools and retaliatory measures from key international markets have disrupted global IT supply chains and reduced overseas demand for U.S.-developed technologies. To navigate these challenges, the sector is accelerating investments in domestic chip fabrication, diversifying supplier bases, and adopting AI-driven automation to enhance operational resilience and cost efficiency.

The artificial intelligence (AI) model watermarking market research report is one of a series of new reports that provides artificial intelligence (AI) model watermarking market statistics, including artificial intelligence (AI) model watermarking industry global market size, regional shares, competitors with a artificial intelligence (AI) model watermarking market share, detailed artificial intelligence (AI) model watermarking market segments, market trends and opportunities, and any further data you may need to thrive in the artificial intelligence (AI) model watermarking industry. This artificial intelligence (AI) model watermarking market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

Artificial intelligence model watermarking refers to the process of embedding unique and verifiable signatures within artificial intelligence models to protect intellectual property, verify ownership, and prevent unauthorized use or duplication. Its primary objective is to safeguard proprietary artificial intelligence algorithms, ensuring that creators retain control over their models and can trace misuse or piracy. It also enables model authentication, strengthens trust in artificial intelligence deployment, supports regulatory compliance, and encourages the secure and responsible use of artificial intelligence technologies.

The primary components of artificial intelligence model watermarking include software and services. Software solutions consist of applications and platforms used to embed and detect watermarks within artificial intelligence models and their outputs. It provides various deployment modes, including on-premises and cloud-based, and utilizes several technologies such as visible watermarking, invisible watermarking, robust watermarking, fragile watermarking, and hybrid watermarking. It is applied for intellectual property protection, model authentication, content attribution, fraud detection, and other purposes and is used by several end-users, including banking, financial services and insurance, healthcare, media and entertainment, information technology and telecommunications, government, and others.

The artificial intelligence (AI) model watermarking market consists of revenues earned by entities by providing services such as cloud-based model protection services, federated learning security services, blockchain-based model authentication, artificial intelligence (AI) model monitoring and tracking, training and support services. The market value includes the value of related goods sold by the service provider or included within the service offering. The artificial intelligence (AI) model watermarking market also includes sales of secure inference appliance, hardware security module, air-gapped watermarking workstation, and dedicated model-signing appliance. Values in this market are ‘factory gate’ values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

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