Artificial Intelligence in Creator Economy Global Market Report 2025

The artificial intelligence in creator economy market size has grown exponentially in recent years. It will grow from $3.31 billion in 2024 to $4.35 billion in 2025 at a compound annual growth rate (CAGR) of 31.4%. The growth during the historic period can be attributed to the increasing adoption of artificial intelligence tools by individual creators, the rising demand for personalized content, the growing number of influencer-led brand collaborations, the increasing need for audience engagement analytics, and the rising investment in creator monetization solutions.

The artificial intelligence in creator economy market size is expected to see exponential growth in the next few years. It will grow to $12.85 billion in 2029 at a compound annual growth rate (CAGR) of 31.1%. The growth during the forecast period can be attributed to the growing integration of generative artificial intelligence in content creation, the increasing demand for automated marketing solutions, the rising focus on creator-led ecommerce, the growing preference for artificial intelligence-driven audience insights, and the increasing adoption of cloud-based creator platforms. Key trends in the forecast period include technological advancements in generative artificial intelligence models, innovations in content personalization algorithms, developments in real-time audience engagement tools, technological improvements in artificial intelligence-driven analytics, and innovations in monetization and brand collaboration frameworks.

The increasing internet penetration is expected to drive the growth of the artificial intelligence in creator economy market in the coming years. The internet is a global system that connects computers and devices, enabling people to share information and communicate with one another. Internet penetration is rising due to the growing availability of affordable smartphones, which make online access more convenient and widespread among users. Higher internet penetration supports artificial intelligence in the creator economy by providing broader access to data and connectivity, allowing artificial intelligence tools to analyze audience preferences and produce more personalized content efficiently. For example, in November 2024, according to the International Telecommunication Union, a Switzerland-based specialized agency, approximately 5.5 billion people were connected to the internet in 2024, representing 68 percent of the global population, an increase from 65 percent the previous year. Therefore, the growing internet penetration is fueling the growth of the artificial intelligence in creator economy market.

Key companies operating in the artificial intelligence in creator economy market are focusing on developing generative artificial intelligence platforms to improve creative content generation, streamline design workflows, and enable artificial intelligence-driven innovation in digital media production. A generative artificial intelligence platform refers to a software environment that utilizes advanced artificial intelligence algorithms to autonomously create original content such as images, text, audio, or designs while allowing users to customize, optimize, and integrate the generated outputs into creative workflows. For instance, in March 2023, Adobe Inc., a United States-based software company, launched Firefly, a suite of creative generative artificial intelligence models developed to address key challenges in content creation and digital design. Firefly is trained on Adobe Stock images, openly licensed content, and public domain materials, enabling the creation of high-quality images, text effects, audio, vectors, videos, and three-dimensional assets with commercial-use safety. It provides seamless integration across Creative Cloud, Document Cloud, Experience Cloud, and Adobe Express, offering intuitive, fast, and iterative content creation suitable for professional creators and enterprises seeking efficiency and creative flexibility.

In November 2023, Adobe Inc., a United States-based software company, acquired Rephrase.ai for an undisclosed amount. Following the acquisition, Rephrase’s generative artificial intelligence video technology will be integrated with Adobe’s Creative Cloud platform. This integration will strengthen Adobe’s video editing capabilities and accelerate the introduction of artificial intelligence-based video creation tools for a broad user base. Rephrase.ai is an India-based company specializing in artificial intelligence in creator economy solutions.

Major players in the artificial intelligence in creator economy market are Google LLC, Meta Platforms Inc., YouTube, Adobe Inc., Spotify AB, OpenAI LLC, TikTok Pte Ltd., Snap Inc., Canva, Unity Technologies, Wixcom Ltd., Shutterstock Inc., Jasper AI Inc., Fiverr International Ltd., Lightricks Ltd., Patreon, SoundCloud Ltd., Runway ML, Descript Inc., and Linguana.

North America was the largest region in the artificial intelligence in creator economy market in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in artificial intelligence in creator economy report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East and Africa. The countries covered in the artificial intelligence in creator economy market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

Note that the outlook for this market is being affected by rapid changes in trade relations and tariffs globally. The report will be updated prior to delivery to reflect the latest status, including revised forecasts and quantified impact analysis. The report’s Recommendations and Conclusions sections will be updated to give strategies for entities dealing with the fast-moving international environment.

The rapid escalation of U.S. tariffs and the resulting trade tensions in spring 2025 are significantly impacting the information technology sector, particularly in hardware manufacturing, data infrastructure, and software deployment. Higher duties on imported semiconductors, circuit boards, and networking equipment have raised production and operational costs for tech firms, cloud service providers, and data centers. Companies relying on globally sourced components for laptops, servers, and consumer electronics are facing longer lead times and increased pricing pressures. In parallel, tariffs on specialized software tools and retaliatory measures from key international markets have disrupted global IT supply chains and reduced overseas demand for U.S.-developed technologies. To navigate these challenges, the sector is accelerating investments in domestic chip fabrication, diversifying supplier bases, and adopting AI-driven automation to enhance operational resilience and cost efficiency.

The artificial intelligence in creator economy market research report is one of a series of new reports that provides artificial intelligence in creator economy market statistics, including artificial intelligence in creator economy industry global market size, regional shares, competitors with a artificial intelligence in creator economy market share, detailed artificial intelligence in creator economy market segments, market trends and opportunities, and any further data you may need to thrive in the artificial intelligence in creator economy industry. This artificial intelligence in creator economy market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

Artificial intelligence in the creator economy refers to the application of advanced algorithms and machine learning tools to improve content creation, distribution, and audience engagement. It allows creators to automate tasks, produce high-quality media, and gain insights into consumer preferences through data-driven analysis. By integrating artificial intelligence capabilities, it transforms the process of digital content production and monetization, connecting seamlessly with the aspiration control system.

The primary components of artificial intelligence in the creator economy include software, services, and platforms. Software refers to a collection of programs, instructions, and data that guide a computer or device to perform specific tasks. It provides various deployment modes, including on-premises and cloud-based, and is applied for content creation, audience engagement, monetization, analytics and insights, brand collaboration, and other purposes. It is utilized by several end-users, including individual creators, enterprises, agencies, and others.

The artificial intelligence in creator economy market includes revenues earned by entities by providing services such as intellectual property protection, automated copyright management services, personalised AI marketing campaigns, AI-powered community management, and virtual collaboration. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

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