Badminton Market Report 2026

The badminton market size has grown strongly in recent years. It will grow from $3.5 billion in 2025 to $3.79 billion in 2026 at a compound annual growth rate (CAGR) of 8.5%. The growth in the historic period can be attributed to expansion of badminton participation in asia-pacific, growth of school and collegiate sports programs, availability of affordable equipment, rising influence of professional tournaments, increasing indoor sports facility development.

The badminton market size is expected to see strong growth in the next few years. It will grow to $5.19 billion in 2030 at a compound annual growth rate (CAGR) of 8.2%. The growth in the forecast period can be attributed to increasing global participation in fitness sports, rising demand for premium badminton equipment, expansion of online sports retail, growing investment in professional training infrastructure, increasing adoption of smart sports accessories. Major trends in the forecast period include increasing demand for lightweight high-performance racquets, growing adoption of synthetic and eco-friendly shuttlecocks, expansion of digital coaching and training platforms, rising popularity of premium sportswear and footwear, enhanced focus on injury prevention gear.

The growing popularity of sports and fitness activities is expected to propel the growth of the badminton market going forward. Sports and fitness activities refer to physical exercises, games, or recreational movements that help individuals stay healthy, active, and physically fit. The rise in the popularity of sports and fitness activities is driven by the increasing number of people engaging in regular physical exercise to improve overall well-being and prevent lifestyle-related diseases. Badminton supports this interest by offering an inclusive, low-cost, and easily accessible sporting option that promotes physical activity across diverse age groups and skill levels, with the sport’s simplicity, indoor adaptability, and health benefits making it an attractive choice for both recreational and organized play. For instance, in November 2023, according to the Badminton World Federation (BWF), a Malaysia-based governing body, global participation in badminton rose to over 300 million active players in 2023, up from around 250 million in 2022. Therefore, the growing popularity of sports and fitness activities is driving the growth of the badminton market.

Key companies operating in the badminton market are focusing on developing innovative products, such as hyper-velocity drive, to enhance shuttle repulsion and speed precision. Hyper-velocity drive refers to an advanced racquet engineering technology designed to maximize shuttle acceleration and repulsion through optimized frame aerodynamics and material composition. For instance, in November 2023, Yonex Co. Ltd., a Japan-based manufacturer of sports equipment, introduced the NANOFLARE 800, a next-generation racquet engineered to deliver the fastest and most aggressive drive shots. It features an enhanced sonic flare system combined with high modulus graphite, Torayca M40X carbon fiber, and copper reinforcement at the frame base to enhance repulsion, stability, and shuttle acceleration. Its wide profile frame minimizes warping during impact, while the new stringing pattern increases surface pressure and repulsion efficiency, making it ideal for players seeking high-speed rallies and precision-driven offensive play.

In January 2023, EastPoint Sports LLC, a US-based manufacturer of badminton racquets, merged with Buffalo Games Inc. to enhance the family fun platform. The merger strengthens Buffalo Games’ leadership in the family entertainment market by broadening its collection of games and puzzles. With EastPoint’s range of outdoor and indoor recreational products, including cornhole, ladderball, darts, and air hockey, the unified company now offers a wider and more balanced selection of family-oriented games. Buffalo Games Inc. is a US-based manufacturer of party games.

Major companies operating in the badminton market are Yonex Co Ltd, Li Ning Company Limited, Victor Rackets Industrial Corporation, Babolat, Carlton Sports Company Ltd, Ashaway Line And Twine Manufacturing Co, GOSEN Co Ltd, Kawasaki Racket Co Ltd, FZ Forza, APACS Sports Sdn Bhd, Karakal Worldwide Ltd, Pro Kennex International Co Ltd, Yang Yang Badminton Co Ltd, Reinforced Shuttlecocks Ltd, Fleet Sports, Black Knight Sports, RSL Sports, Oliver Sports, Talbot Torro, Felet International.

North America was the largest region in the badminton market in 2025. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the badminton market report are Asia-Pacific, South East Asia, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the badminton market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Taiwan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

The badminton market consists of sales of grip tapes, wristbands, headbands, badminton court mats, and training equipment. Values in this market are ‘factory gate’ values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

This product will be delivered within 1-3 business days.