Beauty and Wellness Franchise Global Market Report 2025

The beauty and wellness franchise market size has grown strongly in recent years. It will grow from $109.53 billion in 2024 to $120.41 billion in 2025 at a compound annual growth rate (CAGR) of 9.9%. The growth in the historic period can be attributed to rising consumer expenditure on personal care, increasing awareness of wellness services, growing urban population, expansion of salon and spa networks, and strengthening brand recognition.

The beauty and wellness franchise market size is expected to see strong growth in the next few years. It will grow to $173.66 billion in 2029 at a compound annual growth rate (CAGR) of 9.6%. The growth in the forecast period can be attributed to rising demand for personalized wellness services, increasing adoption of digital booking platforms, growing preference for eco-friendly products, expansion of multi-service franchise models, and rising health and fitness consciousness. Key trends in the forecast period include developments in sustainable and eco-friendly products, investment in research and development of wellness solutions, innovation in personalized beauty treatments, technological advancements in digital booking and management systems, and innovation in integrated health and fitness programs.

The increasing consumer awareness of personal grooming and wellness is expected to propel the growth of the beauty and wellness franchise market going forward. Personal grooming and wellness refer to practices and services aimed at enhancing an individual’s appearance, health, and overall well-being. Awareness of personal grooming and wellness is rising as more consumers recognize the importance of self-care and prioritize services that promote physical and mental health. Beauty and wellness franchises support personal grooming and wellness by providing standardized services and products that meet consumer demands for quality and convenience. For instance, in September 2024, according to the Bureau of Labor Statistics, a US-based government agency, average personal care products and services expenditures of all consumer units were $950 in 2023, up from $866 in 2022. Therefore, the increasing consumer awareness of personal grooming and wellness is driving the growth of the beauty and wellness franchise market.

Key companies operating in the beauty and wellness franchise market are focusing on developing advanced solutions, such as AI-powered wellness technology, to deliver personalized and scalable health experiences. AI-powered wellness technology refers to the use of artificial intelligence systems to analyze individual health data, personalize wellness programs, and optimize client outcomes through data-driven insights. For instance, in September 2025, Elegant Hoopoe, a UAE-based wellness innovation company, unveiled its AI-powered wellness franchise aimed at addressing the $1.5 trillion global wellness market with plans to expand to over 200 clinics worldwide. The franchise integrates advanced AI algorithms to tailor wellness protocols, streamline client assessments, and enhance operational efficiency across its centers. By combining cutting-edge AI analytics with holistic health programs, this innovation enables consistent quality, scalability, and precision in wellness delivery, redefining how franchises deliver preventive health and personalized care.

In March 2024, MY SALON Suite, a US-based provider of upscale salon suite franchises, acquired Mera Salon and Spa Suites for an undisclosed amount. Through this acquisition, MY SALON Suite aims to expand its network of private salon suites and leverage Mera Salon and Spa Suites’ expertise to strengthen its presence across the United States. Mera Salon and Spa Suites is a US-based provider of beauty and wellness franchise opportunities.

Major players in the beauty and wellness franchise market are Elements Massage, Blo Blow Dry Bar Inc., European Wax Center, Rush Hair & Beauty, The Joint Chiropractic, 100% Chiropractic, Skin Laundry Holdings LLC, Lakmé Salon, Jawed Habib Hair and Beauty, Planet Beach, Face Foundrie LLC, iCRYO, Lemon Tree Family Salons, MiniLuxe Inc., Phenix Salon Suites, Spavia Day Spa, Zen Day Spa, Bodystreet GmbH, Guinot Institut, and BeBalanced Hormone Weight Loss Centers.

North America was the largest region in the beauty and wellness franchise market in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in beauty and wellness franchise report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East and Africa. The countries covered in the beauty and wellness franchise market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

Note that the outlook for this market is being affected by rapid changes in trade relations and tariffs globally. The report will be updated prior to delivery to reflect the latest status, including revised forecasts and quantified impact analysis. The report’s Recommendations and Conclusions sections will be updated to give strategies for entities dealing with the fast-moving international environment.

The rapid escalation of U.S. tariffs and the resulting trade tensions in spring 2025 are significantly impacting the services sector, particularly in business services, IT, and professional consulting operations. Higher costs for imported technology, office equipment, and essential digital infrastructure have raised operating expenses for service providers, forcing them to either pass on costs to clients or absorb margin pressures. Outsourcing firms and IT service companies are also facing challenges due to increased costs of hardware components and delayed global supply chains, affecting project delivery timelines and profitability. Additionally, retaliatory tariffs have dampened demand for U.S.-based professional services in key international markets, leading to a slowdown in export-driven revenue streams. The sector must now prioritize digital transformation, cost optimization, and expanding domestic client bases to sustain growth and maintain competitiveness amid ongoing trade uncertainty.

The beauty and wellness franchise market research report is one of a series of new reports that provides beauty and wellness franchise market statistics, including beauty and wellness franchise industry global market size, regional shares, competitors with a beauty and wellness franchise market share, detailed beauty and wellness franchise market segments, market trends and opportunities, and any further data you may need to thrive in the beauty and wellness franchise industry. This beauty and wellness franchise market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

Beauty and wellness franchises are businesses operated under an established brand, following standardized systems and practices. They focus on providing beauty and wellness services under a unified brand identity. This model allows entrepreneurs to utilize the reputation and operational support of the parent company to establish and expand their business.

The key product types of beauty and wellness franchises include skincare products, haircare products, body care products, makeup products, and health supplements. Skincare products are formulations designed to cleanse, protect, and nourish the skin while addressing specific concerns such as aging, dryness, or sensitivity. Various franchise types include salons and spas, fitness centers, cosmetic clinics, wellness centers, and others, with different wellness focuses such as mental wellness, physical wellness, personal care, and holistic wellness. These products are distributed through retail outlets, online sales, direct selling, and salon and spa partnerships and are used by several end-users, including women, men, and unisex.

The beauty and wellness franchise market includes revenues earned by entities by providing services such as aromatherapy treatments, laser skin therapy, cosmetic dental care, ayurvedic wellness programs, meditation and mindfulness sessions. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

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