Beauty Ingestible Global Market Report 2025

The beauty ingestible market size has grown rapidly in recent years. It will grow from $5.27 billion in 2024 to $6.01 billion in 2025 at a compound annual growth rate (CAGR) of 14%. The growth in the historic period can be attributed to rising consumer awareness about skin health, increasing demand for natural ingredients, growing preference for anti aging solutions, rising disposable income among millennials, and increasing focus on preventive healthcare.

The beauty ingestible market size is expected to see rapid growth in the next few years. It will grow to $10.03 billion in 2029 at a compound annual growth rate (CAGR) of 13.7%. The growth in the forecast period can be attributed to rising adoption of personalized nutrition, growing interest in plant based beauty ingestibles, increasing influencer led marketing, rising regulatory approvals for functional ingredients, and growing collaborations between beauty and wellness brands. Major trends in the forecast period include technological progress in formulation, innovations in bioactive compounds, developments in delivery systems, innovations in flavor and texture, and advancements in sustainable packaging.

The rising e commerce platforms are expected to propel the growth of the beauty ingestible market going forward. E commerce platforms refer to conducting commercial transactions electronically through the internet. The e commerce platforms are rising due to increased internet penetration, as they provide consumers with reliable online access, enabling convenient shopping anytime and anywhere. E commerce platforms enhance the beauty ingestible market by offering wide product accessibility and convenient shopping experiences, making them ideal for consumers seeking niche or premium wellness products. They reduce purchase barriers by providing easy comparison, doorstep delivery, and subscription options, improving overall consumer convenience and driving market growth. For instance, in February 2025, according to the United States Census Bureau, a US based government agency, total e commerce sales in 2024 reached $1.19 trillion, marking an 8.1 percent increase compared to 2023. Therefore, the rising e commerce platforms are driving the growth of the beauty ingestible market.

Major companies operating in the beauty ingestible market are focusing on expanding retail distribution channels to boost brand visibility, enhance customer accessibility, and drive growth. Retail expansion refers to the strategic placement of products in physical stores, allowing consumers to discover and purchase items alongside complementary goods. For instance, in October 2025, Cure Hydration, a US based wellness company, launched its hydrating electrolyte drink mix at Ulta Beauty stores to expand consumer access to ingestible wellness. It is formulated based on the World Health Organization Oral Rehydration Solution principles and contains coconut water, pink Himalayan salt, and fruit juice powders, providing rapid rehydration, skin health support, and mood enhancement. It is free from added sugars, artificial sweeteners, and synthetic dyes, and is available in a convenient box of six stick packs suitable for on the go consumption, making it ideal for integrating wellness focused hydration into daily routines.

In April 2025, Oh My Cream SAS, a France-based premium beauty retailer, acquired Atelier Nubio SAS for an undisclosed amount. Through this acquisition, Oh My Cream aims to strengthen its wellness and beauty ingestible portfolio by integrating Atelier Nubio’s expertise in natural supplements and c products. Atelier Nubio SAS is a France-based company that specializes in organic, plant-based nutritional supplements and ingestible beauty products.

Major players in the beauty ingestible market are Lonza Group AG, Kerry Group plc, Shiseido Company Limited, Glanbia plc, Amway Corporation, Balchem Corporation, TCI Co. Ltd., Makers Nutrition LLC, The Beauty Chef Pty Ltd, HUM Nutrition Inc., Vida Glow Pty Lt, BDF Natural Ingredients S.L., Gelita AG, EVOLUTION_18 Inc., Wholy Dose Ltd, Bend Beauty Inc., BioCell Technology LLC, The Collagen Co. Ltd, Golde Inc., and Viviscal Limited.

North America was the largest region in the beauty ingestible market in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in beauty ingestible report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East and Africa. The countries covered in the beauty ingestible market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

Note that the outlook for this market is being affected by rapid changes in trade relations and tariffs globally. The report will be updated prior to delivery to reflect the latest status, including revised forecasts and quantified impact analysis. The report’s Recommendations and Conclusions sections will be updated to give strategies for entities dealing with the fast-moving international environment.

The accelerated imposition of U.S. tariffs and the emerging trade conflicts in spring 2025 are significantly influencing the food and beverage sector by raising the costs for imported ingredients including olive oil, cheese, and tropical fruits, forcing food brands to reformulate products or accept lower margins. Beverage makers face similar pressures, with aluminum can tariffs increasing packaging expenses. Retaliatory tariffs on U.S. agricultural exports (e.g., soybeans, pork) have also disrupted farm-to-processing supply chains. Companies are reformulating recipes, sourcing locally where possible, and hedging commodity purchases to manage volatility.

The beauty ingestible market research report is one of a series of new reports that provides beauty ingestible market statistics, including beauty ingestible industry global market size, regional shares, competitors with a beauty ingestible market share, detailed beauty ingestible market segments, market trends and opportunities, and any further data you may need to thrive in the beauty ingestible industry. This beauty ingestible market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

Beauty ingestible are products meant for oral consumption, such as supplements, vitamins, or functional foods, created to improve physical appearance and overall wellness from within. They typically contain ingredients such as collagen, hyaluronic acid, proteoglycans, and ceramides, which support skin health, hair strength, and a youthful appearance. These products work along with topical treatments by promoting internal nourishment, anti aging, and hydration.

The main product types of beauty ingestible include collagen supplements, vitamins and minerals, antioxidant supplements, protein supplements, herbal supplements, omega fatty acids, and prebiotics and probiotics. Collagen supplements are orally consumed products developed to support the body’s natural collagen production and maintain the structural integrity of skin, hair, nails, and connective tissues. The consumer types addressed are women, men, children, senior citizens, and pregnant or nursing women, and they are offered in various forms such as pills and tablets, powder, capsules, liquids, chewables, and gummies. They are distributed through online retail, pharmacies, supermarkets, specialty stores, and clinics, and used in applications such as skin care, hair care, nail care, anti aging, and others.

The beauty ingestible market consists of sales of nutricosmetics, herbal extracts, fortified snacks, and hydration drink mixes. Values in this market are ‘factory gate’ values, that is, the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

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