Beauty Ingestible Market Report 2026

The beauty ingestible market size has grown rapidly in recent years. It will grow from $6.01 billion in 2025 to $6.84 billion in 2026 at a compound annual growth rate (CAGR) of 13.9%. The growth in the historic period can be attributed to increasing consumer focus on appearance and wellness, expansion of dietary supplement markets, growth of preventive health awareness, availability of functional food formulations, development of nutraceutical manufacturing capabilities.

The beauty ingestible market size is expected to see rapid growth in the next few years. It will grow to $11.38 billion in 2030 at a compound annual growth rate (CAGR) of 13.6%. The growth in the forecast period can be attributed to growing adoption of personalized beauty nutrition, rising demand for clean-label ingestibles, expansion of e-commerce distribution channels, increasing clinical validation of beauty supplements, integration of digital health and beauty platforms. Major trends in the forecast period include rising demand for collagen-based supplements, growing popularity of holistic beauty solutions, expansion of personalized nutrition products, increased innovation in delivery formats, enhanced focus on clinically backed ingredients.

The rising e commerce platforms are expected to propel the growth of the beauty ingestible market going forward. E commerce platforms refer to conducting commercial transactions electronically through the internet. The e commerce platforms are rising due to increased internet penetration, as they provide consumers with reliable online access, enabling convenient shopping anytime and anywhere. E commerce platforms enhance the beauty ingestible market by offering wide product accessibility and convenient shopping experiences, making them ideal for consumers seeking niche or premium wellness products. They reduce purchase barriers by providing easy comparison, doorstep delivery, and subscription options, improving overall consumer convenience and driving market growth. For instance, in February 2025, according to the United States Census Bureau, a US based government agency, total e commerce sales in 2024 reached $1.19 trillion, marking an 8.1 percent increase compared to 2023. Therefore, the rising e commerce platforms are driving the growth of the beauty ingestible market.

Major companies operating in the beauty ingestible market are focusing on expanding retail distribution channels to boost brand visibility, enhance customer accessibility, and drive growth. Retail expansion refers to the strategic placement of products in physical stores, allowing consumers to discover and purchase items alongside complementary goods. For instance, in October 2025, Cure Hydration, a US based wellness company, launched its hydrating electrolyte drink mix at Ulta Beauty stores to expand consumer access to ingestible wellness. It is formulated based on the World Health Organization Oral Rehydration Solution principles and contains coconut water, pink Himalayan salt, and fruit juice powders, providing rapid rehydration, skin health support, and mood enhancement. It is free from added sugars, artificial sweeteners, and synthetic dyes, and is available in a convenient box of six stick packs suitable for on the go consumption, making it ideal for integrating wellness focused hydration into daily routines.

In April 2025, Oh My Cream SAS, a France-based premium beauty retailer, acquired Atelier Nubio SAS for an undisclosed amount. Through this acquisition, Oh My Cream aims to strengthen its wellness and beauty ingestible portfolio by integrating Atelier Nubio’s expertise in natural supplements and c products. Atelier Nubio SAS is a France-based company that specializes in organic, plant-based nutritional supplements and ingestible beauty products.

Major companies operating in the beauty ingestible market are Lonza Group AG, Kerry Group plc, Shiseido Company Limited, Glanbia plc, Amway Corporation, Balchem Corporation, TCI Co. Ltd., Makers Nutrition LLC, The Beauty Chef Pty Ltd, HUM Nutrition Inc., Vida Glow Pty Lt, BDF Natural Ingredients S.L., Gelita AG, EVOLUTION_18 Inc., Wholy Dose Ltd, Bend Beauty Inc., BioCell Technology LLC, The Collagen Co. Ltd, Golde Inc., Viviscal Limited.

North America was the largest region in the beauty ingestible market in 2025. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the beauty ingestible market report are Asia-Pacific, South East Asia, Western Europe, Eastern Europe, North America, South America, Middle East and Africa. The countries covered in the beauty ingestible market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Taiwan, Russia, South Korea, UK, USA, Italy, Spain, Canada.

The beauty ingestible market consists of sales of nutricosmetics, herbal extracts, fortified snacks, and hydration drink mixes. Values in this market are ‘factory gate’ values, that is, the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

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