Business Workflow Automation Global Market Report 2025

The business workflow automation market size has grown rapidly in recent years. It will grow from $11.39 billion in 2024 to $13.06 billion in 2025 at a compound annual growth rate (CAGR) of 14.7%. The growth in the historic period can be attributed to increasing demand for operational efficiency, rising need to minimize manual errors, growing emphasis on cost optimization, surge in regulatory compliance requirements, expansion of remote work environments, and increasing focus on productivity enhancement.

The business workflow automation market size is expected to see rapid growth in the next few years. It will grow to $22.33 billion in 2029 at a compound annual growth rate (CAGR) of 14.4%. The growth in the forecast period can be attributed to increasing adoption of digital transformation initiatives, rising emphasis on process transparency and accountability, growing need for faster decision-making, surge in outsourcing of administrative tasks, expansion of service-based business models, and increasing pressure to enhance customer experience. Key trends in the forecast period include technological advancements in intelligent automation platforms, advancements in process mining and analytics integration, innovations in low-code and no-code workflow solutions, developments in adaptive and context-aware automation systems, research and development in human-machine collaboration tools, and advancements in cloud-native workflow orchestration.

The rising adoption of digital transformation initiatives is expected to propel the growth of the business workflow automation market going forward. Digital transformation initiatives refer to the strategic integration of digital technologies across business and government operations to enhance efficiency, agility, and service delivery. The adoption of digital transformation is increasing due to the growing focus on improving operational efficiency through automation and intelligent process optimization. Business workflow automation supports digital transformation by streamlining processes, minimizing manual effort, and enabling seamless, data-driven operations across organizations. For instance, in January 2025, according to AAG IT, a UK-based IT services company, an estimated 63% of small and medium-sized business workloads and 62% of SMB data were expected to be hosted in public clouds by 2023, up from 57% of workloads and 56% of data in 2022. Therefore, the rising adoption of digital transformation initiatives is driving the growth of the business workflow automation market.

Key companies operating in the business workflow automation market are focusing on incorporating advanced solutions such as generative artificial intelligence to enhance automation, efficiency, and decision-making. Generative artificial intelligence is an advanced form of artificial intelligence that uses large language models to generate new content, such as text, summaries, or responses, based on learned patterns from extensive datasets, enabling capabilities such as real-time content generation, contextual summarization, and automated workflow optimization. For instance, in February 2025, Zoom Video Communications, a US-based provider of unified communication and collaboration solutions, launched Zoom Workflow Automation, a generative artificial intelligence-powered workflow automation platform designed to streamline and automate enterprise processes across its Zoom Workplace suite and third-party applications. The platform includes AI Companion integration for automated meeting summaries, a no-code drag-and-drop workflow builder with conditional logic and app integrations, and pre-built templates for standard business processes such as onboarding and approvals. Zoom Workflow Automation improves workflow efficiency, reduces manual intervention, and enhances enterprise productivity by embedding intelligent automation directly within collaboration environments.

In April 2024, DocuWare GmbH, a Germany-based provider of document management and workflow automation solutions, acquired Natif.AI for an undisclosed amount. Through this acquisition, DocuWare obtained access to Natif.AI’s advanced artificial intelligence capabilities in intelligent document processing, including deep optical character recognition, document classification, and automated data extraction technologies, thereby enhancing its artificial intelligence-driven workflow automation portfolio and improving operational efficiency across global enterprises. Natif.AI is a Germany-based provider of business workflow automation solutions.

Major players in the business workflow automation market are Microsoft Corporation, IBM Corporation, Oracle Corporation, SAP SE, Salesforce Inc., ServiceNow Inc., Workday Inc., Zoho Corporation Private Limited, Pegasystems Inc., Smartsheet Inc., Monday.com Limited, Appian Corporation, ClickUp LLC, Airtable, Bizagi Limited, Jotform Enterprise (Jotform Inc.), TrackVia Inc., Forms On Fire LLC, Cavintek Software Private Limited, and Comidor Limited.

North America was the largest region in the business workflow automation market in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in business workflow automation report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East and Africa. The countries covered in the business workflow automation market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

Note that the outlook for this market is being affected by rapid changes in trade relations and tariffs globally. The report will be updated prior to delivery to reflect the latest status, including revised forecasts and quantified impact analysis. The report’s Recommendations and Conclusions sections will be updated to give strategies for entities dealing with the fast-moving international environment.

The rapid escalation of U.S. tariffs and the resulting trade tensions in spring 2025 are significantly impacting the information technology sector, particularly in hardware manufacturing, data infrastructure, and software deployment. Higher duties on imported semiconductors, circuit boards, and networking equipment have raised production and operational costs for tech firms, cloud service providers, and data centers. Companies relying on globally sourced components for laptops, servers, and consumer electronics are facing longer lead times and increased pricing pressures. In parallel, tariffs on specialized software tools and retaliatory measures from key international markets have disrupted global IT supply chains and reduced overseas demand for U.S.-developed technologies. To navigate these challenges, the sector is accelerating investments in domestic chip fabrication, diversifying supplier bases, and adopting AI-driven automation to enhance operational resilience and cost efficiency.

The business workflow automation market research report is one of a series of new reports that provides business workflow automation market statistics, including business workflow automation industry global market size, regional shares, competitors with a business workflow automation market share, detailed business workflow automation market segments, market trends and opportunities, and any further data you may need to thrive in the business workflow automation industry. This business workflow automation market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

Business workflow automation refers to the application of technology to automatically execute and manage repetitive business processes with minimal human involvement. It focuses on optimizing tasks, data transfers, and decision-making across systems to enhance accuracy, efficiency, and consistency. This enables organizations to save time, minimize errors, and improve productivity by allowing employees to concentrate on higher-value activities.

The primary components of business workflow automation include software and services. Software refers to a collection of programs and digital tools developed to perform specific functions or address particular challenges by directing computer systems on how to operate. It provides various deployment modes, including on-premises and cloud, and is utilized by both small and medium enterprises and large enterprises. It supports multiple business functions, including human resources, finance and accounting, sales and marketing, customer service, supply chain, and operations, and serves several industry verticals, including banking, financial services, and insurance (BFSI), healthcare, retail, manufacturing, information technology (IT) and telecommunications, government, and others.

The business workflow automation market includes revenues earned by entities by providing services such as process optimization services, workflow design services, automation testing services, system migration services, workflow monitoring services, and data management services. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

This product will be delivered within 3-5 business days.