Creator Benchmarking Dashboards Market Report 2026

The creator benchmarking dashboards market size has grown rapidly in recent years. It will grow from $1.66 billion in 2025 to $1.97 billion in 2026 at a compound annual growth rate (CAGR) of 18.2%. The growth in the historic period can be attributed to early adoption of social media analytics tools, growing influencer economy, increasing demand for content performance measurement, proliferation of online content platforms, rising digital marketing investments.

The creator benchmarking dashboards market size is expected to see rapid growth in the next few years. It will grow to $3.8 billion in 2030 at a compound annual growth rate (CAGR) of 17.9%. The growth in the forecast period can be attributed to integration of ai-driven insights, expansion of cross-platform analytics, adoption of immersive content tracking, enhanced dashboard customization, growth of creator-led marketing campaigns. Major trends in the forecast period include real-time content performance monitoring, cross-platform engagement analytics, influencer effectiveness measurement, data-driven creative strategy optimization, audience growth and retention insights.

The proliferation of social media platforms is expected to drive the growth of the creator benchmarking dashboards market in the coming years. Social media platforms are online services that allow users to create, share, and engage with content and communities. Their usage is rising due to increased smartphone penetration and internet accessibility, enabling more people to connect and share content daily. The expansion of social media platforms supports creator benchmarking dashboards by providing content creators with diverse channels to build audiences and generate engagement metrics that require comprehensive tracking and performance comparison tools. For example, in November 2024, a report by the UK-based Office of Communications (Ofcom) indicated that by June 2024, Reddit had become the fastest-growing major social media platform in the UK, reaching over half of online adults (24.6 million, 52%). Its audience grew 47% year-on-year, surpassing X (formerly Twitter) and LinkedIn to become the fifth-largest platform. Growth was strongest among young adults, with 71% of 18-24s and 63% of 25-34s using Reddit, up from 58% and 49% the previous year. Therefore, the proliferation of social media platforms is fueling growth in the creator benchmarking dashboards market.

Key companies in the creator benchmarking dashboards market are focusing on developing innovative solutions, such as standardized metrics suites to measure, compare, and optimize creator marketing performance. Standardized metrics suites are sets of consistent, agreed-upon measures used to evaluate creator performance, helping brands benchmark results against competitors, justify marketing investments, optimize campaigns, track impact across the customer journey, and make data-driven decisions for long-term growth. For example, in May 2025, CreatorIQ, Inc., a US-based enterprise platform for creator marketing, launched the industry’s first standardized benchmarking suite for creator performance. The suite, which includes the Share Of Metrics Suite and the Creator Marketing Industry Benchmarks Calculator, provides marketers with competitive benchmarks across key marketing outcomes, such as share of voice, exposure, engagement, and influence, enabling brands to measure, compare, and optimize creator campaigns with clarity and accountability. Leveraging a proprietary panel of over 2 million influential social accounts and a neutral dataset of more than 20,000 brands, the platform allows marketers to understand how their creator strategies perform relative to competitors across multiple regions, platforms, and follower tiers.

In August 2023, Sprout Social Inc., a US-based technology company specializing in social media management software, acquired Tagger Media, Inc. for $140 million. The acquisition aims to expand Sprout Social into the influencer marketing category, enhance its platform to deliver comprehensive workflow, reporting, and social intelligence capabilities, and strengthen its end-to-end marketing solutions to help brands and agencies engage audiences, optimize campaigns, and drive measurable ROI across both organic and paid social channels. Tagger Media Inc. is a US-based technology company that provides a unified SaaS solution enabling brands and agencies to discover influencers, manage campaigns, analyze competitor strategies, report on trends, create creator benchmarking dashboards, and measure marketing ROI.

Major companies operating in the creator benchmarking dashboards market are Sprinklr Inc., Meltwater Group ASA, Sprout Social Inc., Lefty Inc., BuzzSumo Ltd., CreatorIQ Inc., Upfluence Inc., Tubular Labs Inc., NoxInfluencer Inc., Fohr Inc., Social Blade Inc., Modash Inc., HypeAuditor Inc., GRIN Inc., Influencity Inc., Analisa.io Inc., Affable.ai Pte. Ltd., Konnect Insights Inc., Tagger Media Inc., Klear Inc., Traackr Inc., Brandwatch Ltd.

North America was the largest region in the creator benchmarking dashboards market in 2025. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the creator benchmarking dashboards market report are Asia-Pacific, South East Asia, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the creator benchmarking dashboards market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Taiwan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

The creator benchmarking dashboards market includes revenues earned by entities by providing services such as content benchmarking, trend analysis, reporting and visualization, strategy recommendations, and audience segmentation and insights. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

This product will be delivered within 1-3 business days.