Creator Payment Automation Global Market Report 2025

The creator payment automation market size has grown exponentially in recent years. It will grow from $2.55 billion in 2024 to $3.08 billion in 2025 at a compound annual growth rate (CAGR) of 20.6%. The growth in the historic period can be linked to increasing adoption of digital payment platforms, rising demand for automated payout solutions, growing need for efficient cross-border payment management, greater focus on reducing manual payment errors, and the rising popularity of subscription-based revenue models.

The creator payment automation market size is expected to see exponential growth in the next few years. It will grow to $6.43 billion in 2029 at a compound annual growth rate (CAGR) of 20.2%. The growth in the forecast period can be driven by rising demand for seamless cross-border payouts, increasing adoption of AI-driven payment automation, growing emphasis on regulatory compliance and tax automation, expanding use of blockchain for transparent transactions, and a growing need for real-time and error-free payment processing. Major trends in the forecast period include advancements in AI-powered payout optimization, innovations in blockchain-based payment verification, integration of multi-currency and cross-border payment systems, progress in real-time payment tracking and analytics, and advancements in tax and compliance automation tools.

The increasing adoption of end-to-end payment automation systems is expected to significantly drive the growth of the creator payment automation market in the future. End-to-end payment automation systems refer to digital solutions that automate the entire payment process, from invoicing to final payout, with minimal manual intervention. The growing adoption of these systems is largely due to the rising demand for faster, more accurate, and efficient financial operations, as businesses seek to reduce errors and delays in processing large volumes of payments. Creator payment automation platforms utilize these systems to streamline creator payouts, offering tools that manage invoicing, approvals, tax compliance, and cross-border payments in a single automated workflow. For example, in January 2025, Matellio, a U.S.-based technology solutions provider, reported that the adoption of payment automation systems among businesses in the U.S. had increased to 42% in 2025, up from 18% in 2022. This growth reflects the broader shift toward more efficient and faster financial processing. As a result, the increased adoption of end-to-end payment automation systems is propelling the growth of the creator payment automation market.

Leading companies in the creator payment automation market are focusing on the development and integration of digital platforms, such as creator payment automation systems, to enhance collaboration between brands and creators and streamline contract and payment processes. Creator payment automation platforms are technology-driven solutions that automate the creation, management, and execution of contracts, as well as the processing of payments between brands and content creators. For instance, in March 2025, BrandLovers, a Brazil-based technology company that connects brands with content creators, launched Creator Pay, a comprehensive solution that automates contracts and payments between brands and creators. Creator Pay handles over 6,000 transactions daily, enabling fast, accurate, and transparent payments while reducing contract-to-payment timelines from 30-120 days to just a few hours. The platform includes automated contract management, real-time payment tracking, and compliance features, making it ideal for streamlining brand-creator collaborations and ensuring timely compensation for content creators.

In January 2025, Later.com, Inc., a U.S.-based social media management and influencer marketing platform, acquired Mavely, Inc. for $250 million. With this acquisition, Later.com aims to strengthen its creator-driven marketing capabilities and enhance connections between creators and brands, ultimately improving social media ROI. Mavely, Inc. is a U.S.-based company that enables creators to monetize their content by promoting products through an integrated creator payment system.

Major players in the creator payment automation market are Stripe Inc., PayPal Holdings Inc., TransferWise Ltd, Adyen N.V., Deel Technologies Inc., Razorpay Technologies Private Limited, Payoneer Inc., Skrill Limited, Tipalti Inc., Papaya Global Ltd., GoCardless Ltd., Hyperwallet Systems Inc., Paddle.com, Upfluence Inc., Lano.io GmbH, Worksome ApS, Trolley Technologies Inc., Payouts.com, Gig Wage Inc., Dots Dev Ltd, Lumanu Inc.

North America was the largest region in the creator payment automation market in 2024. Asia Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in creator payment automation report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East and Africa. The countries covered in the creator payment automation market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

Note that the outlook for this market is being affected by rapid changes in trade relations and tariffs globally. The report will be updated prior to delivery to reflect the latest status, including revised forecasts and quantified impact analysis. The report’s Recommendations and Conclusions sections will be updated to give strategies for entities dealing with the fast-moving international environment.

The rapid escalation of U.S. tariffs and the resulting trade tensions in spring 2025 are significantly impacting the financial sector, particularly in investment strategies and risk management. Heightened tariffs have fueled market volatility, prompting cautious behavior among institutional investors and increasing demand for hedging instruments. Banks and asset managers are facing higher costs associated with cross-border transactions, as tariffs disrupt global supply chains and dampen corporate earnings, key drivers of equity market performance. Insurance companies, meanwhile, are grappling with increased claims risks tied to supply chain disruptions and trade-related business losses. Additionally, reduced consumer spending and weakened export demand are constraining credit growth and investment appetite. The sector must now prioritize diversification, digital transformation, and robust scenario planning to navigate the heightened economic uncertainty and protect profitability.

The creator payment automation market research report is one of a series of new reports that provides creator payment automation market statistics, including creator payment automation industry global market size, regional shares, competitors with a creator payment automation market share, detailed creator payment automation market segments, market trends and opportunities, and any further data you may need to thrive in the creator payment automation industry. This creator payment automation market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

Creator payment automation refers to the streamlined process of managing financial transactions for content creators, ensuring accurate and timely distribution of revenue generated across digital platforms. It integrates advanced payment gateways, digital wallets, and banking systems to reduce manual effort and minimize errors.

The key components of creator payment automation include software and services. Softwares are the specialized digital tools and platforms designed to automate contract creation, management, and execution, along with processing payments between brands and content creators. Payment methods include bank transfers, digital wallets, cryptocurrencies, and other options. The enterprise sizes served are small and medium-sized enterprises and large enterprises. Applications include freelancers, influencers, content creators, agencies, and additional use cases. End users include media and entertainment, marketing and advertising, e-commerce, education, and other sectors.

The creator payment automation market includes revenues earned by entities by providing services such as automated payout processing, contract and invoice management, tax and compliance handling, revenue sharing, and financial analytics for creators and brands. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

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