Cross-Device Sync Platform Global Market Report 2025

The cross-device sync platform market size has grown rapidly in recent years. It will grow from $8.26 billion in 2024 to $9.62 billion in 2025 at a compound annual growth rate (CAGR) of 16.4%. The growth in the historic period is attributed to the increasing adoption of smartphones, the growing internet penetration, the rising ownership of multiple devices, the expansion of cloud services, and the increasing demand for seamless user experiences.

The cross-device sync platform market size is expected to see rapid growth in the next few years. It will grow to $17.45 billion in 2029 at a compound annual growth rate (CAGR) of 16.1%. The growth in the forecast period is driven by the growing use of IoT and wearables, the rising enterprise adoption of unified device management, the increasing investment in real-time data syncing, the expansion of cross-platform app ecosystems, and the accelerating regulatory focus on data portability. Key trends in the forecast period include advancements in edge computing and 5G, innovations in cross-platform SDKs and APIs, developments in AI-driven conflict resolution and sync optimization, and research and development in privacy-preserving synchronization.

The rising adoption of smart and IoT devices is expected to drive the growth of the cross-device sync platform market in the coming years. Smart and IoT devices are internet-connected physical devices embedded with sensors, software, and network connectivity, enabling them to collect, exchange, and act on data. The increasing demand for smart and IoT devices is largely driven by digital transformation initiatives, as businesses and consumers increasingly integrate connected technologies into operations and daily life to enhance efficiency, automation, and connectivity. The adoption of these devices boosts demand for cross-device sync platforms, as users require seamless data synchronization and continuity across multiple connected devices, ensuring consistent experiences and real-time access to information across their digital ecosystem. For instance, in April 2025, according to Ericsson, a Sweden-based telecommunications company, global IoT connections reached 18.8 billion in 2024 and are projected to grow to 43 billion by 2030. Therefore, the rising adoption of smart and IoT devices is fueling the growth of the cross-device sync platform market.

Key companies in the cross-device sync platform market are focusing on innovations such as multi-device ecosystem integration to enhance seamless connectivity and user experience across different Android devices. Multi-device ecosystem integration allows users to link multiple devices under a single account, enabling data, calls, and internet access to flow effortlessly between them. For example, in July 2024, Google, a US-based technology company, launched Cross-Device Sharing Services for Android, featuring interoperability functions similar to Apple’s Continuity system. The update allows users to transfer voice or video calls between Android devices signed into the same Google account, share mobile hotspots automatically, and synchronize saved Wi-Fi passwords. It also introduces a new device and sharing section in settings to manage connected devices, requiring Bluetooth and location services for functionality. The feature supports devices running Android 11 and above with Google Play services version 24.28.34 (beta), marking a key step toward a more unified Android device ecosystem.

In January 2025, Vegvisir Capital Partners, a US-based private equity firm specializing in B2B technology investments, acquired Cira Apps Limited for an undisclosed amount. Through this acquisition, Vegvisir Capital aimed to expand its portfolio and accelerate growth in enterprise productivity solutions by enhancing technological capabilities in the contact and calendar-syncing segment. Cira Apps Limited is a US-based provider of SaaS solutions that automate the syncing of global address lists (GAL), shared contacts, and calendars for Microsoft 365 and smartphone users.

Major players in the cross-device sync platform market are Amazon.com Inc., Apple Inc., Google LLC, Microsoft Corporation, Huawei Technologies Co Ltd, Lenovo Group Limited, IBM Corporation, Adobe Inc., Western Digital Corporation, Zebra Technologies Corporation, Dropbox Inc., Box Inc., Synology Inc., Siber Systems Inc., ASUSTOR Inc., pCloud AG, SpiderOak Inc., Nextcloud GmbH, OpenDrive LLC, CloudMe AB, and MEGA Limited.

North America was the largest region in the cross-device sync platform market in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in cross-device sync platform report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East and Africa. The countries covered in the cross-device sync platform market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

Note that the outlook for this market is being affected by rapid changes in trade relations and tariffs globally. The report will be updated prior to delivery to reflect the latest status, including revised forecasts and quantified impact analysis. The report’s Recommendations and Conclusions sections will be updated to give strategies for entities dealing with the fast-moving international environment.

The rapid escalation of U.S. tariffs and the resulting trade tensions in spring 2025 are significantly impacting the information technology sector, particularly in hardware manufacturing, data infrastructure, and software deployment. Higher duties on imported semiconductors, circuit boards, and networking equipment have raised production and operational costs for tech firms, cloud service providers, and data centers. Companies relying on globally sourced components for laptops, servers, and consumer electronics are facing longer lead times and increased pricing pressures. In parallel, tariffs on specialized software tools and retaliatory measures from key international markets have disrupted global IT supply chains and reduced overseas demand for U.S.-developed technologies. To navigate these challenges, the sector is accelerating investments in domestic chip fabrication, diversifying supplier bases, and adopting AI-driven automation to enhance operational resilience and cost efficiency.

The cross-device sync platform market research report is one of a series of new reports that provides cross-device sync platform market statistics, including cross-device sync platform industry global market size, regional shares, competitors with a cross-device sync platform market share, detailed cross-device sync platform market segments, market trends and opportunities, and any further data you may need to thrive in the cross-device sync platform industry. The cross-device sync platform market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenarios of the industry.

A cross-device sync platform (CDSP) is a software solution that enables seamless synchronization of data, settings, and user activities across multiple connected devices in real time. It ensures consistent access and continuity of digital experiences, regardless of the device being used. A cross-device sync platform improves user convenience, enhances productivity, and supports uninterrupted workflows.

The key components of cross-device sync platforms are software and services. Software includes digital applications or tools that enable real-time synchronization, file sharing, and data continuity across multiple devices through cloud or local systems. Device types include smartphones, tablets, laptops, personal computers (PCs), smart televisions (TVs), wearables, and others, and deployment modes cover cloud-based and on-premises solutions. The platforms are applied across various use cases, including personal and enterprise applications, with key end-users spanning banking, financial services, and insurance (BFSI), healthcare, retail and electronic commerce (e-commerce), information technology (IT) and telecommunications, media and entertainment, education, and others.

The cross-device sync platform market includes revenues earned by entities through data synchronization, cloud storage, real-time backup, authentication management, API integration, data encryption, device management, user identity management, cross-platform communication, and version control. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

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