Premium Bottled Water Market Report 2026

The premium bottled water market size has grown rapidly in recent years. It will grow from $35.39 billion in 2025 to $39.17 billion in 2026 at a compound annual growth rate (CAGR) of 10.7%. The growth in the historic period can be attributed to growing consumer preference for bottled water over sugary beverages, expansion of urban lifestyle consumption, rising disposable incomes in developed markets, increased awareness of hydration benefits, growth of premium food and beverage branding.

The premium bottled water market size is expected to see rapid growth in the next few years. It will grow to $58.12 billion in 2030 at a compound annual growth rate (CAGR) of 10.4%. The growth in the forecast period can be attributed to rising demand for luxury and lifestyle-oriented beverages, increasing focus on eco-friendly packaging innovations, expansion of online and subscription-based beverage sales, growing popularity of functional hydration products, premium brand penetration in emerging markets. Major trends in the forecast period include premiumization of natural and mineral water offerings, rising demand for sustainable and premium packaging, expansion of functional and electrolyte-enhanced water variants, growing focus on brand storytelling and origin transparency, increased use of direct-to-consumer sales models.

The rising health awareness is expected to drive the growth of the premium bottled water market in the coming years. Health awareness refers to individuals’ understanding and knowledge of health issues, preventive measures, and lifestyle choices that support overall well-being. This awareness is increasing due to the growing prevalence of lifestyle-related diseases and an increased focus on preventive healthcare. Premium bottled water contributes to health and wellness routines by providing high-quality, mineral-rich hydration, making it appealing to health-conscious consumers. It promotes overall well-being by offering safe, clean, and flavorful water, encouraging better hydration habits. For example, in April 2025, the Office for National Statistics, a UK-based national statistics organization, reported that the UK’s healthcare expenditure reached approximately $428.33 billion (£317 billion) in 2024, marking a 6.5% increase compared to 2023. Therefore, the growing health awareness is fueling the expansion of the premium bottled water market.

Leading companies in the premium bottled water market are focusing on advanced products, such as flavor-enhancing activated water, which enhances flavor, functionality, and offers a clean-label solution. Flavor-enhancing activated water refers to a proprietary water treatment process that modifies the molecular structure of water, making it a more effective flavor carrier and intensifying tastes and aromas in final products without additives. For instance, in November 2024, BE WTR, a Switzerland-based premium water company, launched its proprietary activated water. The BE WTR technology uses a multi-step activation process to produce neutral-pH water that unlocks the full flavor profile of ingredients, allowing beverages and food to reduce sugar and sodium content while maintaining robust taste, without artificial flavor enhancers. This product is aimed at consumers seeking premium, clean-label hydration with enhanced taste and nutritional benefits, distributed through both retail and direct-to-consumer channels to reach health-conscious and environmentally aware audiences.

In November 2025, Ty Nant Ltd, a UK-based premium bottled spring water provider, acquired Strathmore Water from AG Barr Group for an undisclosed amount. Through this acquisition, Ty Nant aims to expand its market presence, increase operational scale, and strengthen its position in the UK’s premium bottled water segment while preserving Strathmore’s regional identity. AG Barr Group is a UK-based food and beverage company specializing in premium bottled water.

Major companies operating in the premium bottled water market are Nestlé S.A., PepsiCo Inc., The Coca-Cola Company, Danone S.A., FIJI Water Company LLC, Gerolsteiner Brunnen GmbH & Co. KG, Mountain Valley Spring Water, Ty Nant, Alpine Glacier Water Inc., Bling H2O LLC, Beverly Hills Drink Company LLC, Tata Global Beverages Limited, Lofoten Arctic Water AS, VEEN Waters Finland Oy, Sanpellegrino S.p.A., Berg Water (Pty) Ltd., Acqua Panna S.p.A., BE WTR, ROI Water, Svalbardi AS.

North America was the largest region in the premium bottled water market in 2025. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the premium bottled water market report are Asia-Pacific, South East Asia, Western Europe, Eastern Europe, North America, South America, Middle East and Africa. The countries covered in the premium bottled water market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Taiwan, Russia, South Korea, UK, USA, Italy, Spain, Canada.

The premium bottled water market consists of sales of flavored water, sparkling water, functional water, oxygenated water, bottling machines, water purification systems, filtration units, packaging equipment, labeling machines, and bottle sealing systems. Values in this market are ‘factory gate’ values, that is, the value of water sold by the manufacturers, whether to other entities such as wholesalers, distributors, and retailers, or directly to end customers. The value of products in this market also includes related services provided by the manufacturers, such as bottling, packaging, and quality assurance.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

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