Professional Wrestling Market Report 2026

The professional wrestling market size has grown strongly in recent years. It will grow from $5.32 billion in 2025 to $5.69 billion in 2026 at a compound annual growth rate (CAGR) of 6.9%. The growth in the historic period can be attributed to growth of televised wrestling entertainment, expansion of regional wrestling promotions, increasing popularity of character-driven sports entertainment, growth in live touring events, rising global fan base.

The professional wrestling market size is expected to see strong growth in the next few years. It will grow to $7.36 billion in 2030 at a compound annual growth rate (CAGR) of 6.6%. The growth in the forecast period can be attributed to increasing investments in streaming-exclusive content, expansion of international wrestling markets, rising demand for immersive live events, growth of digital merchandise sales, increasing fan-driven content monetization. Major trends in the forecast period include expansion of direct-to-consumer digital content, growing integration of interactive fan engagement platforms, rising demand for live event experiences, increased monetization of branded merchandise, enhanced use of social media storytelling.

The increasing popularity of sports entertainment is expected to propel the growth of the professional wrestling market going forward. Sports entertainment refers to a form of entertainment that combines athletic competition with scripted storylines to engage audiences, focusing on creating an entertaining spectacle that blends sport and entertainment for maximum appeal. The rising popularity of sports entertainment is driven by its blend of athletic performance and dramatic storytelling that captivates audiences, creating a more engaging and emotionally compelling viewing experience that attracts a wider fan base. Professional wrestling supports sports entertainment by offering a combination of competitive skill, star-driven storytelling, and global events that engage audiences and enhance the overall appeal of athletic entertainment. For instance, in August 2023, according to a report published by World Wrestling Entertainment (WWE), a US-based media and entertainment company, it reported record second-quarter 2023 results with a 25% growth in sports entertainment revenue and a 26% increase in operating income, while viewership for its flagship programs climbed by 26%. Therefore, the increasing popularity of sports entertainment is driving the growth of the professional wrestling market.

Key companies operating in the professional wrestling market are focusing on developing technological advancements such as integration with event technology to enhance fan engagement, viewing experience, and overall event interactivity. Integration with event technology refers to the use of digital tools and platforms such as mobile apps, virtual reality, live streaming, and data analytics to enhance audience engagement, streamline event management, and create more interactive and personalized experiences during live events. For instance, in July 2025, WEAR by Erin Andrews, a US-based retail apparel and fashion company, launched a new WWE apparel line ahead of SummerSlam, marking a multi-year licensing partnership between the brand and WWE. The collection features stylish, fan-focused women’s apparel inspired by WWE Superstars and live events, including jackets, sweatshirts, crop tops, and t-shirts. This collaboration aims to offer fans trendy, everyday wear that celebrates their favorite WWE icons.

In April 2025, World Wrestling Entertainment (WWE), a US-based publicly traded entertainment company, acquired Lucha Libre AAA Worldwide (AAA) for an undisclosed amount. Through this acquisition, WWE aims to expand its footprint and strengthen its presence in Latin America by integrating the unique style and cultural appeal of the Lucha Libre promotion firm AAA into its international wrestling portfolio. Lucha Libre AAA Worldwide (AAA), a Mexico-based professional wrestling promotion company, provides services for professional wrestling.

Major companies operating in the professional wrestling market are Warner Bros. Discovery Inc., Production Resource Group L.L.C., NEP Group Inc., International Management Group, World Wrestling Entertainment, CLAIR GLOBAL CORPORATION, New Japan Pro-Wrestling Co. Ltd., On Location Experiences Inc., Consejo Mundial de Lucha Libre Co. Ltd., All Elite Wrestling LLC, National Wrestling Alliance LLC., MLW Media LLC., Stardom Co. Ltd., Highspots Wrestling Network, CyberFight Co. Ltd., PROGRESS WRESTLING LIMITED, FloSports Inc., Lucha Libre AAA, Pro Wrestling Guerrilla.

North America was the largest region in the professional wrestling market in 2025. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the professional wrestling market report are Asia-Pacific, South East Asia, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the professional wrestling market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Taiwan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

The professional wrestling market includes revenues earned by entities by providing services such as advertising services, training and development services, social media management services, content creation and licensing services, and talent management services. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

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