Retractable Awnings Global Market Report 2025

The retractable awnings market size has grown rapidly in recent years. It will grow from $3.03 billion in 2024 to $3.39 billion in 2025 at a compound annual growth rate (CAGR) of 11.8%. The growth during the historic period can be attributed to rising residential remodeling expenditures, expansion of outdoor living and patio spaces, increasing disposable income, growth in hospitality sector outdoor dining, and retail storefront shading needs.

The retractable awnings market size is expected to see rapid growth in the next few years. It will grow to $5.23 billion in 2029 at a compound annual growth rate (CAGR) of 11.5%. The growth in the forecast period can be attributed to increasing urbanization and smaller outdoor spaces, premiumization and lifestyle upgrades, stricter building energy efficiency regulations, expansion of hospitality terraces and rooftop venues, and rising awareness of sun protection for health. Key trends in the forecast period include motorized retractable awnings with wireless remote control, integration with internet of things home automation platforms, smartphone app-based scheduling and control, weather sensor automation using wind and rain detectors, and solar photovoltaic-powered awning motors.

The increasing demand for outdoor living spaces is expected to propel the growth of the retractable awnings market going forward. Outdoor living spaces refer to areas such as patios, gardens, and terraces designed for leisure, entertainment, and enhanced residential living experiences. The rise in demand for outdoor living spaces is due to growing consumer preference for functional and aesthetically appealing homes, as homeowners seek to expand usable living areas beyond interiors. Retractable awnings support this demand by providing flexible, protective, and stylish shading solutions, enabling comfortable outdoor activities while shielding against sun and rain. For instance, in March 2025, according to a survey among 1,000 nationally representative U.S. adults ages 18 and older conducted by Wakefield Research on behalf of the American Home Furnishings Alliance and International Casual Furnishings Association, 85% of households have outdoor spaces, with 59% planning furniture purchases, 72% aiming to spend more time outdoors, and 76% of millennials likely to buy outdoor décor, highlighting rising demand for retractable awnings. Therefore, the increasing demand for outdoor living spaces is driving the retractable awnings market.

Major companies operating in the retractable awnings market are focusing on developing advanced products, such as smart home-integrated retractable systems, to enhance convenience, improve energy efficiency, and reduce manual effort and utility costs. Smart home-integrated retractable systems refer to advanced awning mechanisms that automatically extend or retract based on preset conditions such as sun position, temperature, or wind speed. For instance, in September 2025, Innovative Pergola, a U.S.-based outdoor shading solutions company, launched the SmartShade retractable awning system, a smart home-integrated retractable system. This system allows users to operate awnings remotely and automatically, utilizing AI to predict optimal shading times and adjust according to sunlight intensity and wind speed. SmartShade combines smart sensor data with machine learning to provide predictive automation, energy savings, and enhanced user convenience, representing a high-tech approach to modern outdoor shading.

In February 2025, Structureworks Fabrication LLC, a US-based designer and fabricator of outdoor structures, acquired ShadeTree Canopies LLC and ShadeTree Cool Living LLC for an undisclosed amount. Through this acquisition, Structureworks enters the retractable canopy segment and aims to scale premium residential shading solutions by combining ShadeTree’s products with its design, manufacturing, and distribution capabilities to expand reach and accelerate product innovation. ShadeTree Canopies LLC and ShadeTree Cool Living LLC are US-based providers of custom residential retractable canopies, awnings, and patio covers.

Major players in the retractable awnings market are Thule Group AB, Markilux GmbH + Co. KG, Warema Renkhoff SE, Craft-Bilt Manufacturing Company, Eide Industries Inc., Kent International Pvt. Ltd., Sunair Awnings & Solar Screens Manufacturing Inc., Systems India Pvt. Ltd., Awntech Corporation, Sun System Enterprises, ShadeFX Canopies Inc., Mitjavila SA, Advanced Design Awnings & Signs Inc., Sunesta Products LLC, Awning Company of America Inc., Lloyd’s of Millville Inc., Thompson Awning & Shutter Company, Eastern Awning Systems Inc., French Awning & Screen Company, and NuImage Awnings Inc.

North America was the largest region in the retractable awnings market in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in retractable awnings report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East and Africa. The countries covered in the retractable awnings market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

Note that the outlook for this market is being affected by rapid changes in trade relations and tariffs globally. The report will be updated prior to delivery to reflect the latest status, including revised forecasts and quantified impact analysis. The report’s Recommendations and Conclusions sections will be updated to give strategies for entities dealing with the fast-moving international environment.

The quick escalation of U.S. tariffs and the resulting strain in trade relations in spring 2025 are considerably influencing the Paper, Plastics, Rubber, Wood And Textile sector by inflating costs for imported pulp, resin, synthetic rubber, lumber, and cotton key inputs with limited domestic substitutes. Packaging manufacturers, for example, now pay more for plastic films and corrugated materials, squeezing margins in an already price-sensitive market. Textile producers face similar challenges, as tariffs on imported yarns and dyes compound pressures from rising labor costs. Some firms are shifting to recycled materials or biodegradable alternatives, while others consolidate suppliers to negotiate bulk discounts.

The retractable awnings market research report is one of a series of new reports that provides retractable awnings market statistics, including retractable awnings industry global market size, regional shares, competitors with a retractable awnings market share, detailed retractable awnings market segments, market trends and opportunities, and any further data you may need to thrive in the retractable awnings industry. This retractable awnings market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

Retractable awnings are adjustable exterior shading structures mounted on a wall or frame, featuring a fabric canopy and articulated arms that can be extended or retracted manually or with a motor. They provide flexible protection from sunlight, UV rays, and light rain while enhancing outdoor comfort and energy efficiency by reducing indoor heat gain.

The key product types of retractable awnings include manual retractable awnings, motorized retractable awnings, and solar-powered retractable awnings. Motorized retractable awnings are equipped with electric motors that allow users to extend or retract the awning easily using remote or automated controls, providing convenience and energy efficiency. These awnings are manufactured from durable materials such as polyester, acrylic, and canvas, and are operated through manual, motorized, or automatic systems. Key applications include door awnings, window awnings, and patio awnings, serving end-users in both residential and non-residential sectors.

The retractable awnings market consists of sales of full cassette retractable awnings, semi-cassette retractable awnings, pergola awnings and freestanding retractable awnings. Values in this market are ‘factory gate’ values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

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